As first revealed earlier this year, music streaming service Pandora is tackling podcast recommendations using the same tech behind its music platform.In an interview this week, Pandora CEO Roger Lynch discussed the plan, detailing a project that may revolutionize the way people find new podcasts to enjoy.The personalized experience will work by offering users the content relevant to their tastes.Pandora was a driving force behind personalized music discovery, presenting early music streamers with a system that found and presented music they were likely to enjoy based on what they already know they like.Podcasts have experienced a resurgence in popularity over the last few years, but no such discovery system exists to help listeners find new content.Pandora may be the solution, with Lynch saying during an interview with The Verge, “We’re building for podcasts what we did for music, which is the podcast genome.
Not only has the carrier partnered up with Live Nation to provide offers, but customers will also be getting a free year of Pandora Plus.T-Mobile’s partnership with Live Nation brings along a few cool perks — especially for those frequent concertgoers.For starters, customers will get tickets to sold-out reserved seating at first-day prices.Soon, you will also be able to unlock reserved seats in sold-out sections as long as you purchase them through Live Nation’s site 30 days before a select show.Starting August 21, customers can also get two $25 tickets to certain amphitheater shows as well, which you can claim through the carrier’s T-Mobile Tuesdays app.As part of T-Mobile Tuesdays, customers will receive at least $10 tickets for shows across the country.
T-Mobile just announced a major overhaul to its customer service at its latest Uncarrier event, but — in true T-Mobile fashion — it’s also offering a few new perks to customers, Chief among them is a 12-month subscription to Pandora Plus, which will be available in the T-Mobile Tuesday app on August 21st.Pandora Plus typically costs $4.99 per month, so it’s a nice deal, albeit perhaps not as useful as Verizon’s recently announced offer that gives its unlimited customers a free six months of Apple Music.Additionally, T-Mobile’s announced a partnership with Live Nation that will offer exclusive tickets to T-Mobile customers (available 30 days before shows), $25 lawn tickets at various amphitheaters, fast-lane entry to shows, and other perks.
Today, T-Mobile took the stage to talk about the improvements it’s making to customer service.While that reveal was certainly an exciting one in this age of automated customer service lines, it wasn’t the only thing T-Mobile had to announce.The company also said that it’s going to begin offering some new perks to customers, and both of these perks are centered around music.At the tail end of its show today, T-Mobile announced that it has partnered with Live Nation to offer its subscribers what it calls “Rockstar Access” to concerts around the country.Essentially, T-Mobile’s deal with Live Nation means that its customers will be able to purchase tickets to sold out shows (or buy seats in sold out sections), which is certainly a nice little bonus.This deal with Live Nation includes more than access to hard-to-find tickets.
Pandora announced three new capabilities for advertisers today — the ability to dynamically assemble different audio ads for different listeners, the ability to sequentially target ads so that they fit together into a larger strategy, and shorter ad formats that range from four to 10 seconds in length.Claire Fanning, Pandora’s vice president of ad strategy, told me via email that the company is announcing these capabilities at the same time because “they work together in really powerful ways.”For example, she also sent along campaign mock-ups that showed how ads could be tailored to include both the day of the week and a call-to-action tied to the listener’s location, and how the ads could be also specifically sequenced so that listeners start out with the longer message, then hear shorter and shorter spots.“We believe that an advertiser’s personalized audio strategy will not only be unique to that advertiser, but also unique to each campaign,” Fanning said.“In some cases, leveraging one capability may be best (short form, dynamic, sequential) – and in other cases, leveraging 2 or 3 may be most powerful.It’s really dependent on the advertiser’s creative strategy and which solution, or solutions, will support that strategy best.”
Free Pandora is awesome, but so... many... commercials.You can go ad-free by subscribing to Pandora Premium, but is it worth $10 per month?For a limited time, Groupon is offering a 3-month Pandora Premium subscription for free.(For what it's worth, Pandora proper already offers a 2-month free trial.)This freebie is for new Pandora subscribers only, and you're not eligible if you already used a free trial.(That's not to say you couldn't sign up with a different email address.
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When it comes to subscription-based music streaming services, Spotify and Apple Music are currently the two major players at the top of the heap.Last year, Pandora launched its own answer to those companies’ subscription services in the form of the $10 per month Pandora Premium, but its music discovery features were somewhat lacking.The company has been working on remedying that situation with the addition of Featured Playlists, but its newest smart playlist feature, The Drop, could be just what the service needs to lure subscribers away from the competition.Announced today, September 17, on the Pandora blog, The Drop is the streaming service’s answer to Spotify’s Release Radar feature.Both are smart playlists that update weekly with new music that is based on what you already listen to, so while you’ll probably see music from artists you’ve never heard of before, you’ll also see new music from artists you already love as it is released.Pandora says that The Drop updates when new music is released, and since most music is released on Fridays, that’s when you’ll likely see the list update, just like Release Radar.
Pandora Monday introduced another personalized playlist called The Drop, which collects new-release music suited to your tastes.The playlist, which is available for people who pay for a $10-a-month Premium subscription, adds tunes to the top as they're released, sort of like a Newsfeed of fresh songs algorithmically picked for you.The popularity of streaming music has put vast catalogs of music at the fingertips of huge audiences.But that means streaming services offer basically the same library of tens of millions of songs, creating two big challenges for companies like Spotify, Apple Music and Pandora: how to set themselves apart and how to narrow down their huge library.Personalized playlists have emerged as a popular way services grapple with both.It means Pandora, Spotify and others are trying to figure out how to spin you a sliver of songs you like, without making it feel like work.
Pandora is taking on Spotify directly with a curated playlist called The Drop.It’s similar to Spotify’s Release Radar, focusing on introducing listeners to new releases from artists they already like.The two playlists have more than a bit in common.Both playlists from Pandora and Spotify are timed to the day that artists release songs on the platforms.(Fridays have been the industry standard since 2015.)They’re also both made by machines.
Pandora began with a simple premise: Create online radio stations around a user-selected song, artist or genre.Users could create more than one of these stations at a time, and bounce between them as frequently as they wished with minor commercial breaks interspersed with the music.Starting today, Pandora is ready to take that premise to the next level with a feature called The Drop that collects listening data from the music you listen to and creates an ever-updated playlist of new songs and artists that it thinks you’re going to like.The feature is only available to Pandora Premium subscribers and, if it sounds familiar, it’s because it’s nearly identical to a Spotify feature called Release Radar that’s been available for some time on the streaming service which offers a curated list of 30 songs updated regularly that Spotify thinks you’re going to like.While the similarities between the two features are obvious, there are some minor differences between Spotify and Pandora’s competing features like the fact that Pandora will store up to 100 songs in your personalized playlist at a time – making it over three times bigger than Spotify's playlist – but will only be available once you’ve listened to enough music on Pandora Premium.The strategy here, it seems, is for Pandora to add some features that draws fans away from competing services and integrating them into its new premium service.
Automobile-focused satellite radio company SiriusXM has announced plans to acquire Pandora in an all-stock deal worth $3.6 billion.The deal comes a little more than a year after SiriusXM invested $480 million in Pandora for a 15 percent stake in the company, though rumors at the time suggested SiriusXM had wanted to acquire the company outright.For most of its history, Pandora has essentially been an internet radio platform that offered users personalized stations.However, the company launched its on-demand Premium service last year to take on Spotify and Apple Music in the U.S.This was likely a key driver in SiriusXM’s decision to buy Pandora, as it provides an immediate inroad into home and mobile music-streaming.Plus, Pandora has been moving in the direction of becoming an audio-focused adtech company, as evidenced by its recent $145 million acquisition of Adswizz.
For Pandora shareholders, this offer represents a 13.8 percent premium over the volume-weighted average share price of the past 30 days.Both the Pandora board and the SiriusXM board have approved the plan.But the transaction isn’t going to happen right away.As part of the deal, Pandora negotiated a "go-shop" provision, which means that Pandora’s board can still evaluate other offers.The acquisition is expected to close in the first quarter of 2019.The announcement says that SiriusXM plans to leverage both services to cross-promote the other service.
In an era dominated by streaming services, SiriusXM is still managing to thrive, but the satellite radio company is aware that the vast majority of its customers listen in the car.In 2017, SiriusXM began looking to move beyond the automobile, buying a 16-percent stake in streaming service Pandora for $480 million.Now the company is looking to bite off a much bigger piece, as it has moved to acquire Pandora in a $3.5 billion all-stock deal.While Pandora is currently lagging behind major competitors like Spotify and Apple Music, this deal could give the service the resources to go after exclusive deals with artists, which Apple Music and Tidal have used to gain subscribers in the past.SiriusXM already makes use of this type of deal as well, as its exclusive rights to Howard Stern’s programming show.If this deal goes through, it would make SiriusXM the world’s largest audio entertainment company, with more than $7 billion combined revenue estimated in 2018.
Sirius XM has agreed to pay $3.5 billion for Pandora in an all-stock transaction.The deal has an implied price of $10.14 a share, and includes a "go-shop" provision.Watch Sirius XM and Pandora trade in real time.Sirius XM Holdings will acquire Pandora for $3.5 billion in an all-stock transaction, creating the world's largest audio-entertainment company, the two sides announced Monday.The deal, which includes a "go-shop" provision, will pay current Pandora shareholders 1.44 newly-issued SiriusXM shares for every share they own.The implied price of $10.14 a share is a 13.8% premium to Pandora's 30-day volume-weighted average price.
SiriusXM is acquiring Pandora for $3.5 billion.The satellite radio company says it intends to maintain the Pandora service and brand, along with its roughly 70 million monthly active users (5.6 million of which are paying members), which stands at double that of SiriusXM’s existing 36 million subscribers.SiriusXM had previously invested $480 million for a 19 percent stake in the streaming service back in June 2017, leading to speculation that it might intend to buy the company outright.Now it seems Pandora will join SiriusXM’s portfolio as its first full-on streaming service to complement its existing radio services, which include an internet-only subscription.Although Pandora has been around for almost two decades, in recent years, it has struggled to gain traction against new music streaming players such as Spotify and Apple Music.Initially, Pandora was a radio-style service that recommended music algorithmically based on your preferences rather than letting you select from a catalog.
SiriusXM just bought Pandora for $3.5 billion.As of now, there are no expected changes to either subscription service — even the names will stay the same.The satellite radio company and the internet music streaming service will combine to create the world’s largest audio entertainment company.When big mergers like this happen, there are almost always changes in store.Below you’ll find answers to some common questions surrounding the just-announced acquisition which will hopefully shed some light on the situation!Although SiriusXM and Pandora joining forces seems to make a lot of sense, it’s also a questionable move.
Pandora has agreed to be acquired by satellite company SiriusXM for $3.5 billion.The deal will expand SiriusXM's reach.The satellite company has 36 million subscribers, while Pandora has more than 70 million monthly active users.The companies say users shouldn't expect any immediate changes, and Pandora will continue to operate as a separate service.Pandora has amassed a massive audience, but the company has struggled financially due to long-running fights with music labels over music licensing rates.Recently it has lost ground to rivals Spotify and Apple Music, and last year it launched a Spotify-like premium on-demand service.
Some automakers have app suites within their infotainment systems that let you access third-party streaming or other services right from the dashboard.Some Toyota drivers are about to find out.Toyota announced in an email sent to customers that it will no longer support Pandora (music streaming) and OpenTable (restaurant reservations) through its Entune App Suite.Owners have until Nov. 13 to use those two services through the infotainment system, at which point they will turn off for good.Perhaps the most rankling part of this is that, once the services no longer work, the icons will still appear on the dashboard.And every time you or a passenger decides to click on one of the non-functioning apps, it'll throw an error message.
Liberty Media, the parent company of SiriusXM, wants to be the sole winner in internet radio.That’s one of two big takeaways from Liberty’s move to acquire Pandora for $3.5 billion.The other is that the 106 million monthly listeners that SiriusXM and Pandora will have when the deal closes is the first clear evidence that the streaming market will not end up in a two-horse race like PCs and Macs or iPhones and Androids.It backs up a long-held belief by many executives in the music industry that digital music will have multiple winners across different formats like on-demand streaming and internet radio — especially in different regions.The regional divisions are already forming in on-demand streaming.Apple Music is now the top streaming service the US, surpassing Spotify in active users last month.
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