The goal of every startup is to get to predictable revenue and then to get to scalable predictable revenue.
Most startups never make it to predictable revenue because they never really find Product Market Fit (PMF).Prior to PMF, the sales teams is chaotic, disorganized, ad-hoc, unreliable and choppy.
The sales team is small, founder-driven and no one is wearing any armor during the battle.
Both founders and reps return daily from battle with cuts, wounds and contusions that shake their startup faith daily.
Occasionally, the thrill of closing one or two big deals after a battle royal gives the false illusion of PMF – only to be shoved deep down into the trough of disillusionment.But once the company crawls out of the doldrums and discovers Product Market Fit – then the company, specifically the sales organization, need to set their sights on unlocking predictable, scalable revenue to harvest the rewards of PMF.Many sales organizations and founders are not prepared for this next stage of their company.
They’ve been in the trenches for so long that they’ve forgotten to take inventory of what they have – what they didn’t lose in battle along the way.