WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately.She previously served for the past two years as head of operations of North America.Under the new role, Tombacher will be responsible for creating then implementing an operational strategy across digital, integrated production, data and media to foster long-term sales and margin growth for the North American network, according to Wunderman.The agency said she will focus on improving integration of services, communication and collaborations across brands, plus spearhead the adoption of policies and programs to empower the network’s women.She will report to Wunderman North America CEO Seth Solomons.“Robyn brings a unique blend of deep operational skills and experience along with a keen understanding of how to motivate and get the most out of diverse talents and teams,” Solomons said in a statement.
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more.The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.When asking female leaders why, with all of the issues facing the industry, they choose to stay, Amber Guild, president of T Brand Marketing Solutions at the New York Times, felt longevity has something to do with it, combined with a relentless focus on her own contribution for the future.Robyn Tombacher, North America head of operations at Wunderman, also feels a sense of responsibility — discussing her own tenure as well.“I’ve persevered through a lot of tough work over the years and I've been in leadership teams that are not very diverse with a lot of women,” she says.“I feel a sense of responsibility to keep going.