The dramatic upheaval at media measurement and analytics provider Comscore has grown more complex in the two days since CEO Bryan Wiener and president Sarah Hofstetter announced their abrupt departures after less than one year with the company.All parties still agree, as stated when the news broke on Sunday evening, that the split concerned a disagreement between the company’s leadership and its board of directors over how to act on Wiener’s plan for growth in 2019.But two slightly divergent narratives have emerged as the parties both hired reputation management firms to represent them.Yesterday, several law firms including the Law Offices of Howard G. Smith, Bragar Eagel & Squire, P.C., and Glancy Prongay & Murray LLP, which specialize in matters of securities fraud, also announced plans to launch their own investigations on behalf of Comscore investors “concerning the Company and its officers’ possible violations of federal securities laws.”"We are excited about what our new board members bring to the table.“Although the Board and Bryan were generally aligned on the company’s strategy, Bryan disagreed with the company regarding the execution of the strategy,” said a Comscore representative when asked about the “irreconcilable differences” Wiener mentioned in his resignation statement.
Comscore is on the hunt for a CEO yet again after a Sunday night shakeup that saw the resignations of CEO Bryan Wiener—over what he called “irreconcilable differences”—and president Sarah Hofstetter.The board named Dale Fuller its interim CEO but has no plans to fill Hofstetter’s position.In addition to those exits, the measurement company has named three new board members, whose appointments are effective Monday: Irwin Gotlieb, Joanne Bradford and Kathi Love.The company is searching for a permanent CEO and said it will consider both external and internal candidates.It has been a privilege to be part of Comscore and to work with so many talented professionals who have been the driving force behind the company’s transformation.”Fuller, the new interim CEO, served as a director since March 2018 and chaired Comscore’s audit committee since last April.
With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her.The Comscore president oversees commercial strategy, direct sales and marketing efforts at the cross-platform measurement company.She joined in October from 360i, where she had worked for more than a decade.Adweek caught up with Hofstetter at its Brandweek: Challenger Brands event earlier this month, and chatted with her about how she views her company’s mission, the challenges associated with measurement and how she sees it changing this year and beyond.Adweek: What does measurement look like in 2019 and how does Comscore keep up as viewing habits change?There were certain companies that were really good at measuring digital and certain ones that were good at measuring TV and certain ones that were good at measuring radio.
Cross-platform measurement company ComScore has hired its second former 360i executive in less than a year as it attempts to assert a more prominent place in the media landscape alongside rivals like Nielsen.Sarah Hofstetter joins the company as president, effective Oct. 4.She reports directly to CEO Bryan Wiener, who worked alongside her at 360i for 13 years before leaving to lead ComScore in April.“Something I have done over and over again in my career is finding out where the opportunities are and coming in early enough to help shape [them],” Hofestetter told Adweek today.“ComScore has all the right ingredients in place.”While Nielsen continues to dominate the TV ratings game, Wiener said in April that “there’s a hole in terms of cross-platform.” ComScore now aims to provide that service for advertisers and publishers alike with a series of new products such as Cross Platform and Campaign Ratings, which launched this month and includes “unduplicated campaign measurement” across linear TV as well as network OTT content and Hulu streamed on various devices.
Today, 360i—Adweek’s Breakthrough Media Agency of the Year—announced the promotion of president Jared Belsky to CEO.His predecessor, Sarah Hofstetter, will take on the chair role in what amounts to the latest C-suite shift for the Dentsu-owned network.Last month, the agency promoted CMO Abbey Klaassen to president of its New York headquarters; just this week, former 360i CEO and chairman Bryan Wiener became CEO of ComScore as the measurement company looks to re-establish its place in the market.Klaassen, Belsky and Hofstetter will continue leading the organization, along with CCO Menno Kluin.“This is such an energizing moment in time for our company and industry, with modern marketers seeking out the type of integrated expertise we’ve always believed in,” said Belsky, who described himself as “humbled and honored to lead such a talented, passionate group of people.”The new CEO joined 360i in 2008 after working in a series of marketing roles at Coca-Cola, where he helped promote the Fanta brand, and Avenue A, which later became Razorfish.
360i today announced it’s getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of its New York office.The shift means Klaassen will now spearhead the strategic decisions, growth and culture of the agency’s flagship office, which is home to 550 employees, while simultaneously playing “a critical role” on its executive steering committee, according to an announcement from the company.“My taking on this role essentially allows [360i CEO Sarah Hofstetter] and [chairman Bryan Wiener] to focus on the high-level business priorities,” Klaassen told Adweek.She continued: “There’s really three areas of impact.… I will be [increasingly] responsible for setting the strategic vision and working with our executive team to [determine] where we should be investing in new capabilities.Second, I will be taking on more executive sponsorships.
Nine months after losing its chief strategy officer to Ogilvy, McCann has hired Lee Maicon, a longtime executive at Dentsu’s 360i, to fill the role.Maicon effectively replaces the departed Steve Zaroff in overseeing strategy across the entirety of McCann’s North American operations, guiding the agency’s own brand while joining both the North American leadership team and the larger McCann Worldgroup Global Strategic Leadership Community.“Lee is ideal for this role inasmuch as he has experience across and an insatiable love for all of the different flavors of strategy from brand to social to digital to media and beyond,” said McCann Worldgroup global chief strategy officer Suzanne Powers.“Given that he is also incredibly passionate about finding and nurturing teams and talent, he is that rare combination of being a superstar in his own right coupled with having deep leadership and team-building skills.”Maicon told Adweek that he was compelled by the opportunity even though he hadn’t been in the market for a new job.“I’ve known Suzanne for quite a while,” he said.
Amazon’s impact on the marketing industry is now impossible to ignore.Recognizing the importance of developing strategies specifically for the ecommerce giant, 360i is launching a dedicated Amazon Marketing practice.“Amazon has long been referred to as a ‘sleeping giant,’ but there’s no ignoring the impact it’s already had on how consumer goods brands operate in the ecommerce and retail spaces,” 360i CEO Sarah Hofstetter said in a statement.“360i is uniquely qualified to guide brands through the challenges Amazon presents.When change like this happens, brands will look for a specialized partner who can adapt, lead and capitalize,” she added citing the agency’s “strong roots in consumer discovery and engagement.”“Amazon is a nuanced, complex ecosystem.
If you’re not already on your way, chances are that you will be in a few hours for a weeklong fiesta of panels, networking and, of course, rosé.For you first-timers still trying to wrap your head around it all, fret not.Sarah Hofstetter, CEO of 360iSkip the hotel and get an apartment – it’s much easier, you’ll have more space and it’s much cheaper.And don’t take any meetings with people that work within a 50 mile radius of you – your time is limited and you can see them when you’re back in the office.Patrick Keane, former Google exec and president, Sharethrough
Unlike the majority of agency execs, who come from agency and business backgrounds, the 360i global CEO actually got her start as a reporter at The New York Times.I was born and raised in Brooklyn, New York, and I spent my childhood about a mile from where I live now.The woman who cut my hair when I was 12 still cuts my hair now.My parents, grandparents and siblings all live within a mile of me.I never resisted it; it was a way of life for me, and I never had a rebellious phase or anything.I got thoroughly immersed in it, and I was on the edit staff of the school paper.
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