Three years after acquiring Jet for $3 billion, Walmart announced today that it is now more fully integrating Jet’s teams into Walmart.Jet will continue to operate as a standalone brand, mainly in large cities.Jet president Simon Belsham will support the transition through early August.After that, Jet will be managed by Kiernan Shanahan, Walmart senior vice president of food, consumables and health and wellness and the lead of Walmart Ecommerce’s Everyday Living category.Jeff Saunders, Jet’s vice president of operations and tech lead, will lead the integration of Jet into the Everyday Living team.In a blog post announcing the transition, Walmart Ecommerce president and CEO Marc Lore explained that the company decided to fold the rest of Jet’s teams into Walmart because “Across most of the country, we saw we could get a much higher return on our marketing investments with Walmart.com, so we’ve dialed up our marketing spend there.
Jet.com employees are moving to Walmart.com, and Jet president Simon Belsham will be stepping down in August, Walmart e-commerce CEO Marc Lore wrote in a blog post on Wednesday."Jet continues to be a very valuable brand to us, and it is playing a specific role in helping Walmart reach urban customers," Lore said.The company is moving all Jet employees to Walmart.com, and in the process, Jet president Simon Belsham will be stepping down, Walmart e-commerce CEO Marc Lore wrote in a blog post on Wednesday."Jet continues to be a very valuable brand to us, and it is playing a specific role in helping Walmart reach urban customers," Lore, who also founded Jet.com, said in the post."The focus has largely been on NY so far, and we're looking at other cities where we might bring together Jet's expertise and the scale and operating model of Walmart.Belsham will remain at the company through early August, Lore said.
The enemy of my enemy is my friend.That explains a coming-together between two startups today after Jet.com announced it will give beleaguered Blue Apron a leg-up by introducing its meal kits for customers in New York.The deal will an initially rotating selection of four meal kits from Blue Apron made available as part of Jet’s ‘City Grocery’ experience.The kits — which will rotate every six weeks — will be available for same-day or next-day order in Manhattan, Brooklyn, Queens, the Bronx, as well as Jersey City and Hoboken.Jet — which is the first e-tailer partner for Blue Apron — said the kits are designed specifically for its customers based on “extensive feedback” based around what they want to eat, how they want to make it, etc.As a part of that focus, all of the kits take less than 30 minutes to prepare.
The company's Jet.com unit will offer same-day grocery deliveries in New York City, Bloomberg reported Tuesday.Jet will open an e-commerce center in the Bronx in the third quarter."We are excited to bring 100's of jobs to the greater New York City area through the opening of the Bronx Fulfillment Center this fall," Simon Belsham, president of Jet.com, said in an emailed statement to CNET."This is a key building block that is part of Jet's strategy focused on urban centers."This is the retail giant's latest push into the online grocery delivery market.Walmart has been testing out grocery delivery over the past two years in six US markets in an effort to take on e-commerce giant Amazon, which purchased Whole Food Market last year and launched free, two-hour grocery deliveries for Amazon Prime members.