Holy floppin' hellfire, Henry! Have you heard? A terrifying new form of Android malware is running amok — stealing passwords, emptying bank accounts, and drinking all the grape soda from the refrigerators of unsuspecting Android phone owners.We should all be quivering in our rainboots, according to almost all the information I've read on these here internets. Numerous adjective-filled news stories have warned me that the "scary new Android malware" is "spreading quickly," targeting "millions" (millions!) of users, and occasionally even "kicking people square in the groin." (All right, so I made that last part up. But you get the idea.)To read this article in full, please click here
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Market HighlightsBusiness enterprises across different industry verticals have started deploying workflow management techniques for improving operational efficiency.The demand in the workflow management system market is expected to exhibit a steep rise through the assessment period.Market Research Future (MRFR)’s latest study projects that the global workflow management system market is poised to thrive exponentially striking a CAGR of 19.14% during the forecast period 2016 to 2022.The rapid changes witnessed in the nature of business and workflow in small and medium business units have paved the way for accelerated adoption of the technology.The trend is anticipated to perpetuate in the forthcoming years.The competitive landscape of the market represents robust competition, thus, opening avenues for technological innovations in product offerings for gaining competitiveness.This is likely to have a positive influence on the growth of the global workflow management system market.The adoption of cloud-based technology has opened new avenues of growth opportunities for the market participants.However, factors such as the high cost of implementation, limited flexibility, etc.
Businesses that fail to adapt will fall behind.Digital transformation is essential for any enterprise – regardless of size and industry – to stay relevant and competitive in today’s market.Go through this blog and know about how to Digitally Transform Your SMB.
The latest App Annie report confirms the important part mobile technologies plays as nations continue to battle the COVID-19 pandemic. App usage, purchasing, and time spent using apps all shot up as the world turned to mobile to hold things together.The big opportunity
This boom in attention and usage is prompting serious interest from venture capitalists. With every facet of business and personal life becoming digitized, there’s no shortage of ideas.To read this article in full, please click here
Gone will be the days when hiring a marketing agency was deemed as an highly-priced matter.The fantastic news is that small and medium business believes that hiring agency can be a lucrative investment.This article explains the important benefits of hiring a digital marketing agency:Online Technological Knowledge: The marketing agency is backed by a professional team of tech professional that are up-to-date about online media.The group understand how and when to work with the online knowledge to have the best return on marketing.Less expensive than Offline Marketing: Earlier, a company has restricted option to promote their brand on print and Tv, which was really expensive.The company has to spend particular fixed quantity towards the agency on a month-to-month basis and get brands promoted.Online Marketing Information: Agencies hold information of lots of companies and have lot of technical insights to share on with the client.This collaborative work helps the website to develop online.Quick Attain to Target Audience: One with the benefits of hiring digital marketing agency may be the rapid reach to target audience.This undoubtedly results in productive audience rich faster.Backed by Valuable Sources: Normal social media updates and lead generation are important resources which a company gets.
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OverviewPersonal cloud market size is forecast to surpass $177 billion by 2025, growing at CAGR 17.8% during 2020-2025 owing to the increasing number of smartphone users globally with growing penetration of 4G subscribers.Apart from this, the significant rise in enterprises opting for indirect personal cloud services due to its less go-to-market time, higher profit margins and so on.This is set to assist the market growth especially in the small and medium business end users during the forecast period 2020-2025.Key Takeaways- Personal Cloud Industry OutlookSmall and medium business market vertical for personal cloud to witness prominent growth rate during 2020-2025, owing to the low cost, ease of scalability and elimination of the need for big IT teamIncrease penetration of mobile workers in SME along with adoption of Bring-Your-Own-Device (BYOD) scheme to reduce the IT infrastructure cost also set to drive the personal cloud marketExplosive growth of smartphones and connected devices to create a significant surge for personal cloud services for OTG data storage featuring anytime and anywhere access to the data across multiple platformsUser Type - Segment AnalysisThe individual user segment is estimated to acquire the major market share in 2018 owing to the explosive growth in the number of smartphone users.Additionally, the penetration of connected technologies such as smart home, smart devices and so on is also significant driving the demand for personal cloud as a one stop solution for dumping the backup data generated from multiple connected devices for ease of access from any mobile devices.This combined with the advent of cloud computing will drive the personal cloud market.Shifting focus to mobile workforceThe evolving small and medium enterprises are blooming at a rapid pace with shift in focus towards mobile workforce to extend its reach and support services.The adoption of mobile workforce creates the demand for personal cloud for setting up a centralized data storage architecture which can be access as per requirement and convenience.
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Everyone has been lecturing IT about how horrible the security is from texting numbers for authentication for years, including me. Now, due to some excellent reporting from Vice, it's clear that the text situation is far worse than almost anyone thought. It's not merely texting that has inherent cybersecurity flaws, but the entire telecom space surrounding the text infrastructure is absolutely abysmal.The demonstrated white hat attack intercepted and rerouted all of the victim's text messages, but it wasn't a technical takeover. The white hat (who had been asked by the Vice reporter to try and steal his text messages) simply paid a small fee ($16) to a legitimate SMS marketing and mass messaging firm called Sakari. The whitehat had to lie about having the user's permission, but no meaningful proof was sought.To read this article in full, please click here
Workflow Management System Market Research Report- Forecast till 2022Market HighlightsMarket Research Future (MRFR)’s latest study projects that the global workflow management system market is poised to thrive exponentially striking a CAGR of 19.14% during the forecast period 2016 to 2022.The rapid changes witnessed in the nature of business and workflow in small and medium business units have paved the way for accelerated adoption of the technology.The trend is anticipated to perpetuate in the forthcoming years.The workflow management system market is likely to gain traction as it facilitates the management with the opportunity to focus on the core business.Rising adoption of technological developments is further assessed to support market growth by equipping the organization with facilities for the easy deployment of workflow management system.On the flip side, cost of implementation of workflow management system remains an impediment to workflow management system market growth.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/2602Segmentation:On the basis of deployment, the segments of the workflow management system market assessed in the report are on-cloud and on premise.The segmentation of the workflow management system market, on the basis of component, covers hardware and software.The vertical-based segments of the workflow management system market are BFSI, retail, IT/telecom, healthcare, transportation, and others.Regional Analysis: By region, the global workflow management system market has been segmented into Asia Pacific, North America, Europe and Rest of the World.Rising adoption of IT services and automated business processes are likely to fuel demand in the regional market.
For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries.
When it comes to B2B influencer marketing, it's only natural to wonder just what an industry influencer actually looks like?
In our third season of Break Free B2B Marketing video interviews, we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and taking a close look at the issues that each expert is influential about in their industry.
Every successful B2B influencer has a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has outlined in “5 Key Traits of the Best B2B Influencers.”
Combining every one of these qualities and plenty more is Eric Vanderburg, vice president of cyber security at TCDI, who we’re thrilled to be profiling today.
Cybersecurity has always been a priority for smart B2B marketers and business owners, but it’s never been more of a concern than it is right now. In fact, a recent CSO survey has found that over 60% of small and medium business owners are more concerned now about security risks for their remote employees than they were at the beginning of the pandemic.
That fear isn’t without good cause. Phishing attacks are up. People are spending more time online than ever before — not just working, but shopping, chatting, browsing, and beyond. Potential pathways to risk are everywhere and that begs the question: how do you keep your employees and data safe?
Luckily, while there are a lot of risks out there, there are also industry experts leading the charge when it comes to avoiding them. Experts like Eric Vanderburg. Eric has made a name for himself helping equip businesses with the right tools and knowledge to keep their cybersecurity practices effective and up-to-date. That’s the reason why our Joshua Nite interviewed him for today’s new episode six of the Break Free B2B Marketing Interview series.
Break Free B2B Interview with Eric Vanderburg
If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.
3:01 - Cybersecurity progress separate from the pandemic
4:10 - What can remote workers do at home to support better security for their organizations?
5:27 - Are recent cybersecurity changes here to stay or are we going to regress to the mean?
7:01 - Any cybersecurity mistakes being made that should be addressed?
8:10 - What will the cybersecurity landscape look like when things start to open up again?
9:20 - What can executives or B2B leaders do to better plan for the future?
11:34 - How do you become a thought leader in the cybersecurity space and build an audience?
15:03 - Does having a large following ever get in the way of saying what you want to say?
18:56 - What makes Eric more (or less) likely to want to be involved in a project?
21:07 - Where can people find Eric if they want to get in touch?
Josh: Have you seen any people that were truly prepared for something like this to happen, or has it generally been folks in a bit of a scramble?
Eric: I wouldn't say anybody's been fully prepared — there's been a little bit each company's had to do. Some companies have been a little bit better prepared. On the technology side, they had what they needed to enable employees to work from home and have the security in place, and they had good procedures and training. But then, you know, they miss out on some other elements and communication breaks down. And now business email compromise was their downfall, or they got all the others and they didn't do the training, or they had issues implementing the technology, and vulnerabilities or other issues allowed attackers in. So you know, there's a lot of different things you have to do to be secure. And with this pandemic, it's caused many companies to have to react. Unfortunately, when you're reacting without necessarily having a plan in place, it introduces faults and errors.
Josh: We've talked a lot about — when we talk about the pandemic — how people's five year plan suddenly became a five week plan or a five day plan. I can imagine there are just a ton of moving pieces that people had to consider as they move forward?
Eric: Yes, there really were these complete changes in the way we do business, and not one that companies necessarily plan for somewhere along the line — distributing the workforce and utilizing more contract work, or using us as part of their digital transformation. But others were just blindsided by the whole thing.
[bctt tweet="“Unfortunately, when you're reacting without necessarily having a plan in place, it introduces faults and errors.” — Eric Vanberburg @vtamethodman #BreakFreeB2B" username="toprank"]
Josh: Are you seeing that as some of these things are rolling out, that there are things that people are overlooking, or getting wrong, or making mistakes that you'd want to correct?
Eric: Yes, well, there's quite a few. When a lot of companies that have employees who start working from home, many are using personal equipment, maybe they didn't have a company device, or have a way of properly managing those. So we've had a huge influx out of BYOD — bring your own device — and some companies weren't ready for that. They didn't have a process in place that others were able to take care of with the right approach, either securing those devices with endpoint agents, or just taking the personal device, not really out of the mix, but connecting them into virtual desktops and keeping local resources. And that's helped to secure it, and also giving them the same applications and everything else that they had when they were in the workplace.
Josh: I think you address pretty well some of the steps that people can take to solve some of these security issues. So let's talk about when things are starting to open up again. What do you think that the cybersecurity landscape is going to look like as that starts to happen?
Eric: I think that we're going to certainly have quite a few new players. I think we're also going to have companies who are much more agile, or used to using some of those resources they are utilizing, which could be in addition to the regular workforce — a lot of other outside consultants or flex resources. We're going to see fewer people in the office, and maybe some offices closing down and opening up other regional places because it's easier to work remotely and to coordinate. Certainly a lot more use of technologies to help coordinate and share, your project management type tools and communication platforms and all that — those are have already seen a big surge. I think we're going to see a lot more there.
[bctt tweet="“We're going to see fewer people in the office, and maybe some offices closing down and opening up other regional places because it's easier to work remotely and to coordinate.” — Eric Vanberburg @vtamethodman #BreakFreeB2B" username="toprank"]
Keep your eye on the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Also check out episodes from season 1 and season 2.
Take your B2B marketing to new heights by checking out out previous season 3 episodes of Break Free B2B Marketing:
Episode 1: Kevin L. Jackson, GC GlobalNet — The Future of Cloud Computing
Episode 2: Tim Crawford, AVOA — The New Normal
Episode 3: Oliver Christie, PertexaHealthTech — The Future of Artificial Intelligence
Episode 4: Liam McIvor Martin, Time Doctor — Trends in Remote Work
Episode 5: Sarah Barnes-Humphrey, SHIPZ — The Future of Supply Chain
The post Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape appeared first on B2B Marketing Blog - TopRank®.
No matter the line of business you have, keeping the accounts in order is a mandatory requirement.UAE being the top-most destination for business setup, deciding on the accounting services is a significant task.Since the introduction of VAT and tax policies, small and medium business enterprises are realizing the need for accounting services and the cost of accounting services in UAE.There are several positive sides in hiring an accounting team.While choosing the best accounting services in Dubai, it can be appealing and cost-effective.
With millions still sheltering from the COVID-19 threat, there never has been a more important time to ensure mobile apps, websites, and web apps are accessible — and a new solution from Evinced hopes to empower developers to achieve that.What is the scale of the problem?
When it comes to accessibility, the World Health Organization (WHO) says there are more than 1 billion people worldwide living with some form of disability. That statistic alone should reinforce how important it has been that mobile apps and websites are built to be accessible, particularly during the COVID-19 pandemic.To read this article in full, please click here
Apple Maps is essential to future innovation, from autonomous vehicles to AR experiences, so it's noteworthy that Apple’s own Indoor Mapping Data Format (IMDF) has been adopted as a community standard for indoor positioning services.What is IMDF?
IMDF has been accepted as a community standard by the Open Geospatial Consortium in response to proposals from a cross-industry group that includes Apple, Google, Autodesk, and Ordnance Survey.To read this article in full, please click here
Hey. You. Yes, you there — the one with your eyes on the screen. What if I were to tell you that that the browser you rely on for all of your web-based activities on your phone had oodles of extra features — top-secret settings that'd add awesome powers into your Android browsing adventures and make wiggling your way around this wacky ol' web meaningfully easier?Well, provided you're using Google's Chrome browser for Android, that's as true as true can be. And best of all, it doesn't take much to uncover all of Chrome's carefully concealed treasures — if you know where to look.To read this article in full, please click here
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Market HighlightsThe latest report by Market Research Future (MRFR) states that the global workflow management system market is slated to thrive exponentially at a CAGR OF 11% over the forecast period 2016-2022. the valuation is estimated to grow up to USD 9 billion owing to the rapid variations being witnessed in the sector of business and workflow.This enhanced technology has also been deployed by all small and medium business organizations which is expected to prove lucrative for market growth.Drivers and Restraints Various end use industries and businesses have started adopting and employing workflow management techniques for enhancing their operational efficiency.Thus, the growing demand of the system has created a steady competitive landscape over technological innovations in product offerings.The positive competitiveness is likely to impact the growth of the global workflow management system market over the review period.The system is therefore used to reduce labor expenses, business performance, improve workforce utilization, increased focus, and work optimization, and mobile applications.By employing the system, this allows organizations to ease intricate processes on the workforce and warrant better usage of existing resources.Moreover, the workforce management system helps managers to forecast staffing requirements accurately.Increased focus on controlled workforce has initiated the growth of the global workforce management market steadily.On the other side, the increasing adoption of mobile devices also plays a vital role in market growth as many companies have involved mobiles in catering the needs in enhancing capabilities.Segmentation:The global workforce management industry has been segmented by deployment, component, organization, and end-user.By component, the market has segmented into solutions and services.