At the forefront of the convenience economy, Singaporeans (62.4%) are significantly ahead of Southeast Asia (48.6%) with regard to adopting AI-enabled customer support for resolving support tickets martech news.

In contrast, Chat is the dominant self-help channel for Malaysians (18.2%) and Indonesians (16.4%), reflecting how consumer behavior is being shaped by mobile-first economies.With 86% of the individuals of Singapore online now, and 76% active on social media and mobile subscriptions, amongst the highest consumers of the world are connected more than ever.

The city-state is the global leader in delivering a seamless service experience, especially in retail (68%), travel (63%) and financial services (60%) which are also among the top industries in Southeast Asia to adopt messaging channels (e.g.

WhatsApp and LINE) for customer engagement.Convenience is at the top of consumers’ minds, and our research shows that brands are becoming increasingly savvy about how they sell to and reach them.

Empowered customers with high expectations are constantly comparing experience and rating services, and this can make or break a brand’s competitiveness.

Life and StashAway are optimizing their teams with AI-enabled tools and insights to deliver a seamless and unique experience.