By Lauren Dichter, Marketing Consultant at Heinz Marketing Mapping a B2B buying committee is no easy feat. In fact, it usually takes excessive hours of research to get it just right. And even when you think you’ve got it just right… it could be totally different depending on the characteristics—both the static and in-flux ones— … Continued The post Jumpstart your Buying Committee Map with this Trick! appeared first on Heinz Marketing.
Antistatic agent Market – Market Overview:The global antistatic agent market is growing with the spontaneous pace; mainly due to the burgeoning packaging and electronics industries.The market is projected to demonstrate a remarkable growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the forecasted period (2017 – 2022).Globally, the market for antistatic agent is driven by the region Asia Pacific, owing to expanding production capacity and increasing demand for the product in end-use applications.Moreover, increasing consumption of compound in electronics, automotive, and textile sectors provide a boost to the antistatic agent market growth.On the other hand, the changing prices of raw materials and stringent regulations implemented by the regulatory bodies are estimated to hinder the market growth over the assessment period.Antistatic agents are used in various industries such as packaging, electronics, automotive, textile and others to impart superior performance, long life, and reliable nature to the final product.Increasing popularity of sanitizers and deforming agents in textile, paper, drilling, chemical, paint, metal, and others has boosted the market demand in Japan, and India.Additionally, the market is growing significantly in the Middle East & Africa and Latin America regions, due to extensive consumption of the product in cosmetic waxes, speciality chemicals, and others Antistatic agent Market- Competitive LandscapeThe Antistatic agent market appears to be competitive with the presence of several large and small players functioning in manufacturing and development of product.They ensure to deliver the best quality products based on innovative technologies, solutions and best practices.Industry/ Innovation/ Related News:February 2, 2015 – Sanyo Chemical Industries, Ltd. (Japan), one of the major producers of antistatic agents, announced that the company has developed enduring anti-static agents PELECTRON products that add superior performance to the final product.
Market InsightThe global animal vaccines market is experiencing a robust growth at a CAGR of 5.65% over the forecast period with the increasing activities of dog adoption across the world.Earlier, the market held a valuation of USD 6339 million in 2017, which is now projected to increase by the assessment period.Since its valuation in 2017, it has motivated the healthcare industry extensively and is currently eyeing for impressive market growth in the forecast period, as reported by Market Research Future in an intense study.Animal vaccines are referred to medication that controls the transmission of diseases and providing protection to animal and human health.Most commonly, veterinary vaccines for animals include rabies vaccines, foot & mouth diseases vaccines, and equine influenza virus vaccines.These prevent the transmission of infectious disease to other animals as well as humans.The study further incorporates factors behind the global animal vaccine market growth such as increasing incidence of livestock diseases, technological advancements, increasing adoption of companion animals as well as rising government initiative towards vaccination updates are driving the growth of the global animal vaccine market.Market SegmentationThe global animal vaccines market has been categorized into type, technology, indications, composition.By type: static porcine vaccines, poultry vaccines, livestock vaccines, companion animal vaccines, aquaculture vaccines, and others are the segments.
The global Conductive Silicone Rubber Market size is expected to value at USD 6.85 billion by 2022.Additionally, increasing adoption of conductive silicone rubber for anti-static packaging to limit dust accumulation during electric charge is anticipated to boost the market growth over next seven years.Growing number of application in automotive sector coupled with increasing demand from Asia Pacific region are expected to drive the growth of conductive silicone rubber industry in the upcoming years.In addition, conductive silicone rubber is increasingly used in production of plastic and rubber modifiers owing to its superior anti-wear and anti-blocking properties.Robust growth of automotive industry and rapid industrialization, particularly in developing economies across the globe such as India, Brazil, China, and South Africa are projected to foster market expansion over the next seven years.The electrical & electronics segment has also witnessed substantial growth owing to the increasing use as adhesives, sealants, and in coatings of wires & cables due to its anti-static packaging properties.
Python developers cite simplicity and ease of use as principal reasons for using the language, but they still want capabilities such as static typing and performance improvements, based on survey results released this week.Python’s simple syntax, syntactic sugar, and ease of learning were the most-favored features, capturing 37% of respondents, who were asked which three features they liked the most. Developers were polled in October 2020 as part of the annual Python Developers Survey. Being a high-level language with code that is easy to write and easy to read came second, with 30% of respondents citing these as their favorite three features.To read this article in full, please click here
Increasing research activities in the field of nanotechnology, rising investments in pharmaceutical R, and stringent regulatory guidelines for product quality across industries are fueling the growth of the market.Moreover, increasing government support for nanotechnology research and the rapidly growing pharmaceutical industry in emerging countries are some of the other major factors driving the growth of this market.The Particle Size Analysis Market  is projected to reach USD 465 million by 2025 from USD 356 million in 2020, growing at a CAGR of 5.5% during the forecast period.Ask for PDF Brochure: – segmentation: -Based on technology, the market is segmented into laser diffraction, dynamic light scattering, imaging, coulter principle, nanoparticle tracking analysis, and other technologies.The laser diffraction segment accounted for the largest share of the particle size analysis market in 2019, driven by the growing initiatives to create awareness about laser diffraction, increasing R expenditure in the pharma and biotech sectors, and rising food safety concerns.Based on type, the imaging market is segmented into two major types—dynamic imaging and static imaging.The Nanoparticle Tracking Analysis (NTA) segment is expected to register the highest growth during the forecast period by technology.The significant growth of this segment is attributed to advanced applications of these particle size analyzers and growing research activities in the field of nanotechnology.Recent Developments:In 2020, MICROTRAC MRB (US) entered into a distribution partnership with ATS Scientific (Canada), where ATS will act as a service provider for MICROTRAC in Canada.In 2019, Shimadzu Corporation (Japan), entered into an agreement with Earle A. Chiles Research Institute (Providence), (US).The agreement will focus on the application of mass spectrometry technology to develop tools for personalized cancer immunotherapeutics.In 2018, Malvern Panalytical (UK) and Waters Corporation (US) entered into a co-marketing agreement.Under this, both companies will market the polymer characterization product range.Regional Analysis: -The particle size analysis industry is segmented into five regional segments, namely, North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The global Image Sensor Market size is expected to value at USD 26.41 billion by 2024.The recent technological advancement in electrical & electronic industry coupled with development of novel technologies & products such as flat panel detectors and CCD technology are expected to stimulate the growth of image sensor market in the upcoming years.Request a Free Sample Copy @ Growing investment by industry participants in the research & development activities to gain competitive edge over their counterparts is anticipated to favor market expansion in the near future.Soaring demand for image sensors from surveillance & security sector owing to the prevalence of terrorist activities and theft, thus bolstering market growth in the recent years.Volatility in the prices of raw semiconductor material and the dynamic nature of business are negatively affecting market growth over the forecast period as well.Application of the CMOS technology include static RAM, microprocessors, microcontrollers, and other analog circuits.
You may also think of a heavy vehicle in the shape of your favorite energy drink.With our services, we will help you figure out what campaigns will work for your audience.Picture from http://www.cantmiss.usBenefits of Mobile Billboard AdvertisementImpossible to MissThe roadside static billboards are only visible for a few seconds as the vehicle speeds past them, and it is only visible from one side of the road.The message in your advertisement can be customized on a schedule or programmed to design based on the time, weather, or geographic location, which allows you to adjust the advertising medium to meet your objectives.Cost-effectiveOur digital mobile billboards are cost-effective compared to TV, radio, and in many cases social media advertising.We offer various advertising packages, including exclusive and shared rentals.We also offer low prices, which are low enough for any business to have this exciting new form of digital advertising to reach your targeted customers.Fascinating PlatformOur on-the-wheels billboards can display steady clips, dynamic videos with HD quality, and play live streaming broadcasts.It is supported by a state-of-the-art external stereo sound system that boosts the advertisement quality of the out of home (OOH) platform and allows and creates numerous creative marketing techniques that cannot be guaranteed by any other OOH medium.
Get extra facts about Relevant Experience The web design company you select for your project should have relevant experience.Beware of companies who don't give you a formal contract.The contract need to outline precisely what the web designer will do and how long it's going to take, the cost, and what you might have agreed to supply.Various types of websites There are actually different kinds of websites including: static HTML (brochure sort), e-commerce (with a purchasing cart), database, Flash along with a website with your own content management system.You must realize that soon after your website has been created, from time to time you might require updates.For example my personal style is clean and bright colors.
Packaging foams are used in a wide range of end-use industry owing to their excellent properties such as shock resistance, corrosion resistance, anti-static, and mechanical shock absorption among others.Furthermore, the demand for protective packaging in the electronic and medical sector across the globe is substantially affecting the growth of the packaging foam market.The global packaging foam market has been driven by a range of application in food and beverage, automotive, medical, and consumer goods industries among others.The market by end-user industry is bifurcated into building and construction, automotive, food and beverage, homecare and personal care, othersMarket Scenario:The flexible form of foam packaging is expected to witness high growth among the product type segment during the forecast period.Moreover, the flexible form can be moulded in any shape and is suitable for packaging wide range of products, hence, adding to the growth of the segment.Regional Analysis:The global packaging foam market is spanned across five key regions: Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa.The presence of the most populated countries of the world such as India and China has augmented the demand for foam packaging in various sectors such food and beverage, electronics and automotive among others, which, in turn, is anticipated to fuel the demand for packaging foam in the region.Moreover, the growing construction sector is also expected to contribute to the market growth.The European region is estimated to witness a significant growth in the countries owing to the flourishing healthcare and personal care industry.
New product developments, concords, joint ventures, and acquisitions are the chief strategies espoused by leading market players to achieve growth in the global holographic display market.This market in developed economies like U.S. is expected to grow at the highest CAGR because of the increasing technological advancements in medical and healthcare devices.The Red Digital Cinema Camera Company developed a holographic, virtual-augmented, and mixed-reality-ready smartphone named hydrogen one in July 2017.In recent times, Coco-Cola gave a holographic sales conference presentation in Prague for over 800 people.The content of the presentation was also in the form of 3D holographic projections.A showcase of previous Coco-Cola bottles, logos, and labels amongst other objects were also projected as 3D holograms to create Prague's first 3D holographic projection display The APAC region is expected to exhibit a high growth rate as compared to the other regions.The team manages to make physical interaction with a hologram possible by using lasers, lenses, mirrors, and smart programming.
Chronic Inflammatory Response Syndrome (CIRS) is a condition with a broad range of symptoms triggered by a biotoxin such as a mold.It is a progressive, multi-symptom, multi-system illness that can affect virtually any organ system and become debilitating if left untreated.What Else Should You Know About CIRS?You can get CIRS from chronic sinus infections with MARCONS, tick-borne illnesses, ciguatera contaminated fish, and brown recluse spider bite infections.CIRS is basically your immune system’s dysfunctional response to a biotoxin.The complex test markers, and the variations in how symptoms manifest, make the diagnosis of CIRS difficult.With the improved diagnostics, we also need a group of CIRS indicators and better treatment responses for its proper diagnosis.Chronic Inflammatory Response Syndrome: Understanding CIRS SymptomsThere are numerous symptoms of CIRS, depending upon the toxins that caused the response.Some common symptoms of CIRS are:- Cognitive difficulties like trouble concentrating and brain fog- Chronic fatigue syndrome- Frequent urination, dehydration, excessive thirst- Unexplained weight gain- Fibromyalgia- Sore throat and postnasal drip- Visual insensitivity- Mood swings- Metallic taste in the mouth- Numbness and tingling- Tinnitus- Static shocks- Digestive issues- VertigoLearn more
In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem. This really gets to the fundamental intent of B2B content marketing as a practice: by helping our audience solve day-to-day problems and overcome business challenges, we hope that they’ll eventually consider using our product or service to solve a bigger problem. But content marketers can’t focus solely on solving problems for customers. We also need to look inward and address key challenges that threaten the value and impact of our problem-solving content. The old saying about “getting your own house in order” comes to mind. Here’s a look at four prevalent conundrums faced by B2B content marketers today, and how I recommend confronting and conquering them. How to Overcome 4 Vexing B2B Marketing Conundrums Content marketers need to reckon with these stumbling blocks before they can race to big success with their strategies. Conundrum #1 ? More brands and platforms than ever are competing for the diminishing currency of attention. On the surface, it seems like a clear positive: Fueled by social distancing and a lack of in-person experiences, audiences flocked online more than ever in 2020. Usage of mobile devices and social media apps has risen dramatically. In theory, this means it should be easier than ever to attract eyeballs and engage users via digital marketing. So, why the conundrum? Two reasons. First: every brand and content-creating entity is aware of this trend, so there’s been a widespread increase in supply to meet the demand. That means more competition. Second (and not unrelated), audiences are fatigued after a year of being necessarily glued to their screens. Without question, it’s growing more difficult to earn and sustain someone’s attention, not to mention drive action and engagement. What To Do?  It has never been more important to adopt a quality-over-quantity approach. Zero in on a narrowly defined audience whose problems you can help solve. Create highly focused and directly relevant content. Personalization holds the key to breaking through with a clear message in an online environment full of buzzing static. [bctt tweet="“Personalization holds the key to breaking through with a clear message in an online environment full of buzzing static.” @NickNelsonMN #B2Bmarketing #personalization" username="toprank"] Of course, the heightened competition also calls for a re-emphasis on capturing the attention of a scrolling user. Go against the grain and deliver something your audience isn’t expecting. Rock the boat in a sea of sameness. Our clients at LinkedIn Marketing Solutions recently shared tips for thumb-stopping content that catches a user mid-scroll and invites engagement, including examples. I especially like the bear ad example from eCornell. Conundrum #2 ? Measuring results is difficult when direct links to revenue aren’t always clear or straightforward. During times of economic duress, there is a natural inclination for businesses to scale back on discretionary spending. In its early days, content marketing was often viewed as discretionary, or a complementary aspect of business development. While that perception has generally changed, marketing leaders still can face an uphill battle when vying for a fair share of reduced budgets. What To Do? The connection between content marketing and revenue is not as overt or direct as some other investments, that’s true. But it is undeniable. The ability to map content to revenue is becoming a key asset for marketing departments, and in some cases it may require rethinking conventions. For example, some organizations need to slow down their campaign measurement, to align with a complex and lengthy buying cycle. Another opportunity: refining attribution methods to deliver more clarity and comprehensiveness. Do you track user actions across channels? Are you accounting for both post-click and post-view conversions? Are you quantifiably measuring brand awareness and engagement? If not, these are worthy aspirations in a results-oriented business landscape. Conundrum #3 ? It’s tough to authentically integrate influencers into content when audiences are suspicious of brand sponsorships. Influencer marketing is a broadly-applied term, and in some applications it can feel a little sketchy. When people relate the concept with Kylie Jenner shilling for Pepsi in a tone-deaf Super Bowl ad, or Instagram celebrities promoting a disastrous tropical festival, it’s understandable how they’d become skeptical. The credibility gained by associating your brand with a respected figure is negated (and then some) when the influencer isn’t genuinely interested or invested. When done right, influencer marketing is highly effective. But more than ever, marketers need to be strategic, and mindful of optics. [bctt tweet="“When done right, influencer marketing is highly effective. But more than ever, marketers need to be strategic, and mindful of optics.” @NickNelsonMN #B2Bmarketing #personalization" username="toprank"] What To Do? It all starts with selecting the right influencers. Identify voices with strong topical and audience alignment. Aim to be more relationship-based than transactional in your partnerships. Deliver clear value to the people you work with to spur enthusiastic participation. Co-create content and find interesting ways to incorporate influencers’ expertise, perspectives, and stories. Above all, make transparency a fixture. You don’t want your audience left to wonder about the motivations of people involved — or worse yet, feel misled. Conundrum #4 ? Fast-rising new channels don’t have obvious applicability for B2B marketing purposes. When glancing at recent trends and stats in content marketing, it’s hard not to notice the meteoric rise in usage of apps like TikTok and WhatsApp. Brands are gravitating toward Instagram Stories. These channels are intriguing, but they don’t intuitively have much applicability in B2B marketing. What To Do? The last thing you want to do is jam a square peg in a round hole for the sake of seeming cool or hip. But that’s not to say there aren’t creative and contextually-fitting ways to market a B2B brand on B2C-centric platforms. Doing so effectively is an opportunity to stand out and differentiate, in accordance with our solution to Conundrum #1. [bctt tweet="“Finding creative and contextually-fitting ways to market a #B2B brand on B2C-centric platforms is an opportunity to stand out and differentiate.” @NickNelsonMN #B2Bmarketing #personalization" username="toprank"] For inspiration, courtesy of PixelMe, here are 10 creative Instagram ads from B2B companies (led off by our clients at Break Down B2B Content Marketing Barriers Both challenge and opportunity can be found within each of the conundrums presented. Those B2B marketers who take the right steps to solve them will enjoy a more smooth and frictionless path to success. Keep four things top-of-mind as you venture ahead: Create with a purpose (and flair) Measure robustly Partner strategically Experiment away from the beaten path For more advice on overcoming obstacles to resonate with your audience, check out my recent post on five B2B content marketing pitfalls to avoid. The post Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums appeared first on B2B Marketing Blog - TopRank®.
Global digital signage market is projected to register a CAGR of 11.1% in the forecast period of 2020 to 2026.Digital signage is an electronic signage which uses the combination of the hardware and software for displaying the visual information.It has been used in the retail, hospitality, banking and other related sectors for more customer engagement and interaction.Digital signage usually consists of LCD, LED or a similar display system which is connected to the content management system or software that sends the display system the data to be displayed.Major Market Competitors/Players: Global digital signage marketSome of the major players operating in this market are Koninklijke Philips N.V., LG Display Co., Ltd., Microsoft, SAMSUNG, Sony Corporation, Panasonic Corporation, Planar Systems, Omnivex Corporation, SHARP CORPORATION, NEC Corporation, AU Optronics Corp., Goodview, Scala Digital Signage, Winmate Inc., Keywest Technology, Inc., Cisco, BrightSign, LLC, Barco, ViewSonic Corporation, STRATACACHE, ADFLOW Networks and others.Get Exclusive Sample Report: @ Digital Signage is most commonly used for the outdoor marketing and for the real time information to the customers and employees.The information shared on the screen can be static data, charts, graphs, images, videos and/or streaming content.The digital signage is also used for providing the emergency messages, weather reports and detailed information related to the environment.Segmentation: Global digital signage marketBy Offering (Hardware, Software, Services)By Product Type (Standalone, Video walls)By Size (Below 32 Inches, 32 Inches to 52 Inches, Above 52 Inches)By Application (Indoor, Outdoor)By Vertical (Institutional, Commercial, Industrial, Infrastructural, Others)By Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)Focus of the reportCAGR values in the market for the forecast periodKey trends in the market placeMajor players and brandsHistorical and current market size and projection up to 2026.Detailed overview of parent marketChanging market dynamics of the industryReasons to Purchase this ReportThe segment that is expected to dominate the market as well as the segment which holds highest CAGR in the forecast periodRegions/Countries that are expected to witness the fastest growth rates during the forecast periodThe latest developments, market shares, and strategies that are employed by the major market playersFor More Inquiry Contact us at: @  Key insights in the report:Complete and distinct analysis of the market drivers and restraintsKey Market players involved in this industryDetailed analysis of the Market SegmentationCompetitive analysis of the key players involvedAbout Us: Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches.
Market HighlightsAccording to Market Research Future (MRFR), an eminent research firm the global IT asset management software market is poised to touch a valuation of USD 3 BN by 2023, registering around 8% CAGR throughout the review period (2017-2023).There is a potential scope for ITAM software solutions to evolve further ahead of maintaining static inventory spreadsheets to empower IT departments to self-sufficiently manage the whole IT gamut effortlessly.IT asset management (ITAM) software or IT inventory management software is used for maintaining stock inventories of IT assets in an organization.Involved in the identification and information about IT hardware and solutions being used in an organization, the software helps in making decisions related to the purchase and deployment of IT assets.Over the past couple of years, the IT asset management software market is growing briskly; mainly due to the increasing competition in the cloud computing space.Moreover, the continually increasing number of businesses escalates the market on the global platform, increasing the uptake of ITAMs across the sectors.Additional factors driving the growth of the ITAM software market include the shift of IT sectors towards the centralized automation of IT infrastructure and the augmenting demand for faster and secure storage devices.This shift of IT industry is led by the evolving Cloud intervention that has initially changed the mode of operation in the sector.IT Asset Management Software Market – Regional AnalysisCurrently, the North American region dominates the global IT asset management software market growth with the largest market share due to support from the technologically well-developed countries such as the US and Canada.Moreover, factors boosting the growth of the regional market include the high investment made in the development of technologies that can cater the needs of lifecycle management of complicated software and strict laws and regulations regarding the purchase of assets.Furthermore, the massive adoption of asset management solutions among the rapidly growing number of enterprises foster the growth of the regional market, helping them to reduce variable cost of purchases and maintenance by recording the demand and supplyThe European region stands the second position in terms of market share due to the massive industrialization in the past couple of years in various countries in the region.These players incorporate strategic initiatives such as collaboration, acquisition, partnership, expansion, and technology launch to gain a competitive advantage and thus to save their positions in the market.
Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data?Why should SMEs prioritize structured data implementation?How do you identify which structured data is best for your SEO strategy?Strategies for adding schema to your siteHow to measure and demonstrate the impact of structured data In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. For my own clients, schema implementation has enabled growth, improved performance on search and created opportunities to reach new audiences. For an established national retail brand with a thriving social media following, schema optimisations contributed to a 50% increase in organic conversions within a month. And six months on, the improvements we made to product markup, organisation, and blog schema had helped drive a 230% increase in organic conversion value.For a local recruitment site, we combined niche targeted schema and sitemap optimization to increase both organic clicks and impressions by over 80% each, within four months. For an international B2B retailer, improving existing schema formed the basis for marketing strategy that enabled us to grow our tally of ranking keywords by an average of 70% across three countries, increase our revenue by 35% when compared to the previous period, and create new marketing channels, within 6 months.For a professional services provider, we built E-A-T centric schema optimisations into a blog and were able to improve average ranking position by 30% in 3 months and by 43% within a year. Though the target markets, objectives and audiences differed in each case, I was able to use schema markup as a strategic underpinning of a wider SEO and marketing strategy. This is because schema has become a fundamental element of scalable SEO. What is structured data in SEO? On a website, structured data is a means of defining content with a uniform set of names and values, so that bots and machines can better read, index, understand, and serve the content of your site. While the phrase “structured data” can include elements like open graph for social media, microdata, or indeed any set of data that is organized uniformly (think of your CRM), generally when SEOs talk about structured data, we’re referring to structured data markup in JSON-LD as specified by and recommended by Google. Why is structured data so strategically important? has become structured data HQ, because its framework — sets of vocabularies and relationships — was created and is maintained through a cross-platform partnership between Google, Microsoft, Yandex, and other major search engines. They regularly create new schema types and relationships aimed at making the information on the web more easily accessible to users. breaks down content into common vocabulary of predefined @types, which each have predefined properties, and can then be expressed using a common Javascript notation (JSON-LD). Like entries to the Oxford English Dictionary, the team behind Schema.Org are constantly adding new @types and properties in order to keep pace with user needs. At present, there are 778 types, but that number will continue to grow. Each new type brings more clarity, consistency, and ease of access to the information on the web — something that’s brilliant for search engines, and great for your traffic. What does that mean in practice? Sometimes when I'm explaining structured data to clients, I describe it as a means of essentially turning your beautiful website into a spreadsheet for robots. They can prioritize and process the critical information about the content of the page without having to understand the layout of your particular Wordpress theme, reams of CSS, or navigate your Joomla configuration. This means that information a bot has on a page can be more consistent and resilient, even if the content changes day-to-day. So, in the example of a retailer with seasonal specials and campaigns that change the front end home page layout, structured data tells Google the same information about the page in the same way every time: Why should SMEs prioritize structured data implementation? Simply put, structured data gives you the chance to jump the queue on the SERP. When we look at the ways in which Google has enhanced its SERPs over the last few years, what we see consistently is the use of JSON-LD structured data in combination with Google APIs to create new features and new channels for content. Rich snippet SERP features like Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other monumental changes to the SERP have all been driven or improved by the creation and utilization of structured data frameworks. Users love these features because they’re multi-media search enhancements, and are impossible to miss as they often take up the entire viewport on mobile: Left to right: rich results for Google for Jobs, recipes, video Not a plain blue link in sight. In many cases, your content cannot be included in these attractive rich snippets without structured data. So, if you literally want to get ahead of the competition, structured data needs to be a component in your SEO strategy. What are the other advantages of structured data for small businesses? Along with increased visibility, structured data implementation offers the following advantages for small businesses: You will likely outpace your local competitors. SMEs are likely to feature within local pack search results with other small businesses. Here, competition for keywords is fierce, but many have yet to incorporate structured data into their sites. This is an opportunity to increase your visibility, gain more market share, and therefore increase conversions.Schema markup is a fully scalable optimization. While some SEO tasks like content creation can require pages to be optimized one-by-one, Schema markup can be built into the structure of the page. This means that once it’s set up, every new product listing page, for instance, would already have the optimization as you expand the site, whether you stock six products or six thousand. The time this saves is especially significant for small marketing teams.Schema markup implementation can be carried out as a single project within a few months. This can be a win for clients and SEOs, because in many cases, there is a clear demarcation before and after, followed by solid results which help to build confidence in further SEO activities, give clear ROI and satisfy clients looking for quick wins. How do you identify which structured data is best for SEO strategy? With almost 800 types of schema markup available to add to a website, it can be difficult to decide which are the best for your page, but to start, you can introduce or improve some new elements to help you better perform online and complement your existing content or e-commerce SEO strategy. Does your site pass the schema markup need-to-have checklist? There are certain sets of schema markup that apply to almost every site, and others — like Product and Job Postings — that are niche critical to effective SEO. As a general rule of thumb, every time I get a new client, I run through the following initial checks: Do the homepage and about pages have Organisation or Local Business schema?Do the blogs have schema for Articles or Blog Postings?Do the team pages have Person schema?If it’s an e-commerce site, does it have the niche critical Product schema?If it is a recruiter site, does it have the niche critical Job Postings schema?If the business is in another niche with dedicated Google SERP features, does it have the necessary markup? If you answered “no” to any of these questions and the site doesn’t have the appropriate markup, then you should add schema markup to your site. If the answer to these questions is “yes”, then it’s important to test the quality of the implementation before moving on to the next step. To do this, take a look at Search Console’s Rich Results Report to review pages at scale, or use their Structured Data Testing Tool and Rich Results Test to inspect individual pages. If you see errors, they should be addressed. How to Find Address Schema Errors Valid schema markup in Search Console First, take a look at Search Console’s Rich Results Report to review pages at scale and identify which content is being read as Valid, Valid with Errors or Error. Valid: If your markup is ‘Valid’, then it is being crawled and indexed correctly. These pages are unlikely to require further action. Errors: Pages with markup that is identified with an ‘Error’ tend to have incorrect syntax, so you should review the individual page and correct the code as soon as possible. When the changes are complete, use the Validate Fix button, to request reassessment. Valid with Warning: If your content is showing as ‘Valid a Warning’, then you are likely displaying schema markup with a Missing field. These warnings do not make the page or the markup invalid, but they can make the page less competitive, because the content is less targeted. Review your content to ensure that your schema is reflecting as much of the on page content as possible in order to reduce these errors, and therefore increase the performance of your schema markup. Schema markup warnings in Search Console Structured Data Testing Tool and Rich Results Test allow you to troubleshoot improvements to structured data on individual pages. Each of these tools you can enter the URL in question and you will receive itemised information on any errors or warnings. Warnings on structured data testing tool Warnings on rich results test The missing fields highlighted here correspond to properties within the Event schema type. So, to improve this markup, you would look up the definitions of the relevant properties on and, where applicable, use their example HTML to guide your optimizations. Property definitions in Example "performer" HTML script from In this instance, to improve the performance of my schema, I may need to build new performer fields into the CMS, or to work with the dev team to add the content from existing CMS data fields into the schema regex. In either case you will be making improvements that help you better target and serve users. Strategies for adding schema to your site If you need to add schema to your site there are a few options for implementation. Adding schema to single static pages For some single pages with largely static content, adding markup types like Local Business, Organization, or a single FAQ page, can be a straightforward process of generating the code and placing it into the HTML of the page. Major CMS platforms like Shopify and Wordpress have plugins to assist with generating the markup for these pages which is easy to implement. Those with custom CMS configurations can use tools like the Schema Markup Generator to generate the JSON-LD, then pass it onto the development team to push it live. Adding scalable schema for bulk implementation Bulk schema implementation is almost essential for high volume content creators. This applies to e-commerce shops, but also to those who regularly post standard format content like recipes, blogs, articles, job vacancies, events, training courses, etc. For these pages, the most effective way to get the most out of the schema on your site is to automate the process by building it into the structure of your site. In most instances, this involves a four phase approach, working in coordination with your developers and clients. Start with your sitemap. You should have a dynamic XML sitemap that helps Google index pages as they are created, and includes the elements that are listed within the structured data. For an e-commerce site, this means having a sitemap that includes the product listings pages, but also the image sitemap and customer service pages. Optimize for on-page SEO: Ensure that you have strong on-page SEO with good keyword research, headings, and accurate information. Schema offers increased targeting opportunities, so this will help you to double down on any on-page SEO efforts. Organize your content. For bulk implementation, you should work with your content, and try to assign a type and property to each standard field for content on your page. Treat it like a formula that can be applied to each page with the same format. If you don’t have fields that correspond with the required properties for your schema type, add them. If you have a bulk of information, try to ensure that you have properties that support the USPs of your content. Then work with your developers to update your template so that the schema generates consistently across the site. Connect with relevant Google APIs. Once your sitemap is solid, your content is optimised and your markup is in place. check to see if the schema you're using has an API and, if it does, get your site connected to it. Some of the most-used rich results connect directly with dedicated Google APIs, which further integrate with PPC tools to round out your marketing mix. Examples of Schema Types with Dedicated Google APIs Lodging schema connects with the Hotel API and can be used with Google Hotels PPCJob Posting schema connects with the Indexing API to enable inclusion in Google for JobsProduct schema connects with Content API to enable inclusion in Google Shopping search results and ad listings. How to measure and demonstrate the impact of schema markup Measuring Schema Enable Rich Results in Search Console The impact of schema markup which generates rich results, can be easily monitored and measured in Search Console. Within the Enhancements tab, you can monitor the quality of your implementation and any current or recent errors. View schema-enabled rich content in the Search Console Enhancements tab To monitor impressions, rankings, clicks and CTR, visit the Search Appearance tab under Performance. This tab provides historic data that can be compared to earlier configurations of the site. Visit Performance > Search Appearance tab to see rich result performance Within Google Analytics, your tracking and monitoring will depend upon your implementation. For instance, google-jobs-apply clicks may show as a separate source from standard search results within Organic. But I’ve also seen Google Shopping clicks show as part of the (other) channel. In either case, annotate your implementation dates to monitor relevant content for changes in clicks, impressions, and conversions. For many small businesses, Search Console data should be sufficient but there are also tools which can help you drill down further into the data. In summary Taking a strategic, integrated approach to structured data implementation helps SMEs to stay competitive in today’s search environment because of its scalability, versatility and measurability. Furthermore, the applicability of schema markup as the underpinning of a cohesive content and advertising strategy, brings much needed efficiencies for SME marketers who want to make the most out of their content. Want to learn more about technical SEO? Check out the Moz Academy Technical SEO Certification Series, an in-depth training series that hones in on the nuts and bolts of technical SEO. Sign Me Up! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. 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The global Image Sensor Market size is expected to value at USD 26.41 billion by 2024.The recent technological advancement in electrical & electronic industry coupled with development of novel technologies & products such as flat panel detectors and CCD technology are expected to stimulate the growth of image sensor market in the upcoming years.Request a Free Sample Copy @ Growing investment by industry participants in the research & development activities to gain competitive edge over their counterparts is anticipated to favor market expansion in the near future.Soaring demand for image sensors from surveillance & security sector owing to the prevalence of terrorist activities and theft, thus bolstering market growth in the recent years.Volatility in the prices of raw semiconductor material and the dynamic nature of business are negatively affecting market growth over the forecast period as well.Application of the CMOS technology include static RAM, microprocessors, microcontrollers, and other analog circuits.
An electric vehicle motor is powered by an electric current collector from an off-vehicle service provider or from an on-board source such as a battery, solar power, or an electric generator that converts the fuel in electricity.An electric vehicle includes electric cars, buses, two-wheelers, electric water vassals, and electric aircraft.Generally, EV’s are referred to as cars, buses of all sizes, and trucks in today’s world.The electric vehicles are divided into three categories that are battery charged electric vehicles, hybrid vehicles (that are partially powered by an electric motor), and fuel cell vehicles (hydrogen gas is used to power electric motor).The invention of electric vehicles has been done decades ago, but it came into consideration in the 21st century to meet global issues like pollution, global warming, and exhaustion of natural and non-renewable resources caused by the vehicle powered by an internal combustion engine.Zero-emission electric vehicles are the only possible and practical substitutes for vehicles leaving carbon footprints and other environmental-related problems.The major source of air pollution in India and other countries around the globe is from emissions from transportation.Many countries including India have taken the initiative of replacing current transportation with the concept of electric vehicles.It is estimated that the global share of electric vehicles will increase from 2% in 2016 to 22% in 2030.An electric vehicle is classified into three major categories out of which fuel cell vehicles that use hydrogen gas for electricity generation needs more development and other one is hybrid, but it does not operate fully on electricity it also uses fuel to power a vehicle, so the last one we left with is battery EVs which has on-board rechargeable electricity storage system (RESS).The onboard rechargeable electricity storge system is charged by an external source known as Electric Vehicle Chargers whenever the vehicle is stationary and gets disconnected when the vehicle is fully charged, or the vehicle is in motion.Electric Vehicle ChargerThe onboard storage system includes three methods to store power.Chemical storage in on-board batteries typically in the lithium-ion battery, kinetic energy in the flywheel, and the third one method is static energy in onboard high-capacity capacitors also called supercapacitors (SP).Out of all the three methods, the electrochemical conversions are easy to reserve, allowing electric energy to be stored in chemical form.
Market Highlights:Heat meter is a device which measures the consumed or transmitted heat energy.Residential segment is estimated to dominate the heat meter market during the forecast period.Based on type, the market is segmented into mechanical heat meter and static heat meter.The residential segment is expected to hold the largest share during the forecast period due to increasing residential complexes across the globe.The global heat meter market is expected to grow at ~ 7.25% CAGR during the forecast period.Request sample report @ Market Research Analysis:Asia-Pacific accounts for the largest market share as well as the fastest growing region.Region wise, Asia-Pacific held the largest market share of the global heat meter market in 2017.It is estimated that Asia-Pacific region will continue to dominate the market during the forecast period, mainly due to the growing district heating infrastructure, rise in population, and climate change.Asia-Pacific is expected to foresee increasing manufacturing, meanwhile its dependency on energy imports is growing.Hence, the demand for heat meter will be needed for conserving the energy being consumed.
Benefits of compression therapy include reduced soreness, low muscle recovery time, and increased blood flow and articulation.The global compression therapy market report by Market Research Future (MRFR) outlines several factors, drivers, and drawbacks for the period between 2018 and 2023 (forecast period).Latest Free Sample PDF Available @ Compression Therapy Market OutlookThe global compression therapy market is expected to expand in size by exhibiting a CAGR of 5.2% during the forecast period.Rising prevalence of vein disorders such as varicose veins is likely to drive the market growth.According to the Centers for Disease Control & Prevention (CDC), close to 54.4 million adults were reportedly afflicted with some form of arthritis from 2013-2015.Various iterations of compression garments ranging from bandages to devices which can alleviate the pain levels of patients as well as the extension of the process to other diseases can augur well for the global compression therapy market.Furthermore, patient awareness of the therapy, increasing cases of sport injuries and accidents, and a large patient pool are other factors which can spur the market growth.But availability of alternative therapies, paucity of standards of compression products, and low patient compliance may impede the market growth.Compression Therapy Market Segmentation AnalysisThe global compression therapy market is segmented based on technique, product, application and region.The global market for compression therapy, by technique is segmented into static compression therapy and dynamic compression therapy.The market, by product, is segmented into compression garments, compression pumps and compression braces.Presence of reputed market players launching new products, reimbursement plans, and growing healthcare awareness in economies of Canada and the U.S. are other drivers which can be lucrative for the compression therapy market in the region.Europe will assume the second position in the global market due to various cases of leg ulcers and heavy investments in research and development in devices to provide relief to patients with orthopedic pain.