The way you get a cup of coffee, cook a meal at home and even purchase clothing is changing.What once was a $3 cup of coffee is now $15 with Starbucks Reserve.Meals are planned ahead of time with pre-packaged ingredients that are shipped to your doorstep by Blue Apron or Hello Fresh.Customized shirts and outfits are created with you in mind and delivered seasonally by MTailor or Stitch Fix.Each consumer wants something completely unique, which has disrupted the entire supply chain and created the "experiential supply chain," says Michigan State University research published in Supply Chain Review.Millennials want more than price and availability; they want speed, convenience and they want to be involved in the co-creation of the product," said Steve Melnyk, lead author and supply chain management professor.
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