WPP’s Ogilvy announced today the appointment of Leslie Sims and Piyush Pandey as the chief creative officers for its U.S. and global regions, respectively.Sims, who begins her job on Dec. 10 and reports to U.S. CEO Lou Aversano, arrives from Y, where she served as North American CCO prior to the September merger of that agency with VML.“The good news in all of this is that Ogilvy is expanding the perimeter of its creative leadership and doubling down on making sure we are known as a creative network,” Aversano told Adweek, describing Sims as a “critical part” of the agency’s future.He added, “We’ve been talking to Leslie for some time—before the five letters V, M, L, Y, and R were even put in one sentence.”"Ogilvy is expanding the permieter of its creative leadership and doubling down on making sure we are known as a creative network."Lou Aversano, U.S. CEO, Ogilvy
Colm Murphy is joining McCann New York as its new chief strategy officer after more than four years with Droga5, where he most recently served as co-head of strategy.Murphy fills a vacancy left when Steve Zaroff, who served as chief strategy officer for both North America and McCann New York, left McCann in July of 2017 to join Ogilvy as U.S. chief strategy officer.McCann hired Lee Maicon to serve as chief strategy officer, North America in March.“Colm is a bold thinker with demonstrated expertise in identifying opportunities for client growth,” Maicon said in a statement.“Under his leadership, I’m confident that our New York teams will continue to build on our success and strengthen the breadth of strategic thinking in a way that will move our agency, our clients and the industry forward.”McCann New York president Devika Bulchandani added in the statement that Murphy “has an impressive and diverse mix of talent and experience building brands and businesses, and a human approach to how he leads teams.”
Last week, WPP’s Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls “Next Chapter.” According to agency executives, the primary goal of this effort is to streamline Ogilvy’s operations in the U.S., thereby creating a faster and more agile network better equipped to serve clients’ needs.U.S. CEO Lou Aversano shared the news publicly on Thursday in a town hall-style meeting streamed to employees at all of the network’s American offices.“We are continuing to evolve our working structure and have expanded our leadership team in the pursuit of producing the best work for our clients,” said Aversano in a statement to Adweek.The most significant change is the establishment of a “USA Capabilities” team overseen by U.S. chief strategy officer Steve Zaroff, who left McCann to join the Ogilvy network last year.The respective leaders of that team will be:Group strategy lead Shari Reichenberg on customer and channel engagement
Nine months after losing its chief strategy officer to Ogilvy, McCann has hired Lee Maicon, a longtime executive at Dentsu’s 360i, to fill the role.Maicon effectively replaces the departed Steve Zaroff in overseeing strategy across the entirety of McCann’s North American operations, guiding the agency’s own brand while joining both the North American leadership team and the larger McCann Worldgroup Global Strategic Leadership Community.“Lee is ideal for this role inasmuch as he has experience across and an insatiable love for all of the different flavors of strategy from brand to social to digital to media and beyond,” said McCann Worldgroup global chief strategy officer Suzanne Powers.“Given that he is also incredibly passionate about finding and nurturing teams and talent, he is that rare combination of being a superstar in his own right coupled with having deep leadership and team-building skills.”Maicon told Adweek that he was compelled by the opportunity even though he hadn’t been in the market for a new job.“I’ve known Suzanne for quite a while,” he said.
Ogilvy & Mather today announced the promotion of two veteran creatives to co-lead its U.S. network.Joe Sciarrotta and Alfonso Marian will share the U.S. chief creative officer title and form a new stateside management team alongside U.S. CEO Lou Aversano and chief strategy officer Steve Zaroff, who after leaving McCann.“Joe and Alfonso are true champions of pervasive creativity,” said global chief creative officer and co-chairman Tham Khai Meng.“They have the passion, dedication and talent to inspire game-changing work that will take Ogilvy’s global creative agenda to the next level in the U.S.”Under the leadership of Sciarrota and Marian, Ogilvy USA won 35 Lions at this year’s Cannes festival, a record for the network.“We’ve been going through a very thoughtful process of considering how we take our business forward and looking at the U.S. as a total market rather than just a collection of offices,” Aversano told Adweek.
Ogilvy & Mather has named Steve Zaroff, a veteran of several top agencies including the WPP network itself, as U.S. chief strategy officer.Zaroff most recently served as North American chief strategy officer at McCann and formerly held the managing director title at its New York headquarters.He will begin the new role later this summer and report directly to Ogilvy USA CEO Lou Aversano.by global CEO John Seifert, who created four “functions” designed to unify Ogilvy’s many teams around the world by discipline and named several individuals to lead the network’s largest accounts.When announcing a subsequent round of promotions, the U.S. chief described his agency’s newly “client-centric” approach as an attempt to unify the Ogilvy brand under one leadership team and a single P operating model.“We looked internally and externally” for a new strategic lead after the shift, Aversano said.
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