With marketing seeing an elevated role in the industry, marketers have had to learn plenty of new hard skills to stand out in their field. But that does not mean they should lose focus of the soft skills that also make them great marketers. Throughout our Innovators series, we asked exemplary marketers from Stitch Fix,...
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For B2B organizations, an entire spectrum of customer-business relationships – not just checkout experience – significance.Whether these issues are related to billing, support, or purchasing, B2B e-commerce offers robust, well-rounded commerce solutions to businesses.Besides a shopping cart, the best B2B commerce platforms must enhance other functionalities too.Dynamic Pricing: Since B2B involves bulk purchasing of goods, Salesforce CloudCraze offers dynamic pricing capabilities.Discrepancies in online and offline pricing have ceased to exist.Without having to go through the entire buying process all over again, they can go straight to their cart, choose an item to purchase, and reorder.
As the Global Head of Social Media and Influencer Marketing at Stitch Fix, Angelic Vendette has kept a close eye on live-stream shopping and digital fashion. With fashion tendencies revealing that "one in six young people claim they won't re-wear an outfit if it's been seen online," Angelic has been tuning in to digital showroom...
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Whether you love or hate shopping, these men's subscription boxes are an easy way to fill your closet. Here are five of our favorites.
Even the best of marketers can be challenged in times like those we've all experienced over the past 12 months. But it is those who rise above those challenges that fuel the inspiration we all need to succeed in our industry. On this blog, we've made a point to highlight inspirational marketing voices with lists of top marketers by discipline (B2B marketing, social media marketing, content marketing) and our famous lists of Women Who Rock in Marketing since 2010. Over the past few years, we've tried (not hard enough) to be more inclusive in these lists to represent women and people of color. During Black History month, many brands have made efforts to shine a light on contributions made in the world by individuals the black community. But why should honoring such contributions be limited to one month? For our small part, how we represent marketers of color in the content on our blog, on social networks and in marketing content as well as the influencers we work with has changed significantly over the past few years. It's not enough, but we're continuing to learn and grow our awareness, understanding and action when it comes to the importance of diversity and inclusion. As I reflect on those who inspire me on a daily basis to be more, to be better as a marketer and marketing leader, the following list of women of color stand out. I encourage you to learn more about their backgrounds, achievements and to pay attention to the contributions they are making to the world of marketing and communications in both B2C and B2B. Beverly Jackson @BevJack - in/beverlyjackson/ Vice President Global Brand and Consumer Marketing at Twitter With past experience working at The GRAMMY Awards, Yahoo!, MGM Resorts and Activision Blizzard, Beverly now serves as Vice President of Global Brand and Consumer Marketing at Twitter. Beverly is a dynamic, senior marketing executive adept at building, mentoring and managing high performance entertainment and digital marketing teams while establishing long-term strategic relationships to drive revenue. Beverly has extensive agency and in-house experience launching brand extensions and new products, utilizing metrics to analyze growth, developing innovative digital strategies to drive brand loyalty and awareness via social media, mobile and community engagement. We've interviewed Beverly in the past and recognized her several times on our lists of top marketers over the years. She joined Twitter as VP in January 2021. Bozoma Saint John @badassboz - in/bozoma-saint-john/ Chief Marketing Officer at Netflix Boz got her start in marketing at Spike Lee’s advertising agency, Spike DDB. She then went on to manage brands within the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant; followed by Head of Global Consumer Marketing at Apple Music & iTunes; then went on to serve as Chief Brand Officer at Uber; before taking on the CMO role for Endeavor (including WME, IMG, UFC, Miss Universe, 160over90 etc). Boz launched a podcast alongside award-winning journalist Katie Couric, “Back to Biz with Katie and Boz,” which explores the ways thought leaders, CEOs and innovators are responding to the societal shifts that have been ushered in by the coronavirus pandemic. Boz’s philanthropic efforts include representing Pencils of Promise as a Global Ambassador to Ghana and serving on the boards of Girls Who Code and Vital Voices. With such contributions, Boz was an easy pick to recognize in our Women Who Rock in Marketing list. She took on the CMO role at Netflix in June 2020. Dr. Candace Steele Flippin @CSteeleFlippin - in/candacesteeleflippin/ Senior Vice President and Chief Communications Officer at Acuity Brands Candace has 20+ years serving B2B and B2C domestic and international companies in the financial services, medical device, biopharmaceuticals and pharmaceuticals industries before taking on the role as SVP and Chief Communications Officer at Acuity Brands. Candace is a globally recognized multigenerational workplace scholar, TEDx speaker, industry thought leader and author that specializes in development and implementation of Corporate Communication and Public Relations strategies that support business growth, navigate change and mitigate crises. She has a Doctorate in Management from and is also a Research Fellow at the Weatherhead School of Management at Case Western Reserve University. Candace took on the SVP role at Acuity Brands in November 2020. Dara Treseder @daratreseder - in/daratreseder/ SVP, Head of Global Marketing & Communications at Peloton Interactive A veteran Chief Marketing Officer, Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs. A champion of public health, women's issues, and diversity initiatives, Dara is the Vice Chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E. Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University. We were happy to recognize Dara in our 10 year anniversary list of women who rock in marketing. She joined Peleton as SVP and Head of Global Marketing and Communications in August 2020. Deirdre Findlay @deirdre_findlay - in/deirdre-findlay/ Global Chief Marketing Officer & Consumer Revenue at Condé Nast  As a former Google, Stitch Fix and eBay marketing executive, Deirdre is a passionate marketer with progressive experience in integrated marketing – brand, product, customer relationship marketing, loyalty, offline and online direct marketing, business to consumer, and business to business. Deirdre serves on the boards at Sonos, Olaplex and Effie Worldwide and has an MBA from Dartmouth. She joined Condé Nast as CMO in January 2020. Gail Moody-Byrd @gailmoody - in/gailmoodybyrd/ Chief Marketing Officer at Noodle.ai Gail's experience at McKinsey & Company, The World Bank, Levi Strauss, and over 10 years at SAP lead her to the CMO role at Noodle.ai. There, she is responsible for delivering awesome brand, demand, digital marketing, events, sales enablement, product marketing and AR/PR by motivating her team to let the world know how great a company Noodle.ai is. An MBA graduate of Harvard Business School, Gail serves on the Board of Directors at Juma Ventures. focused on empowering low-income youth to transcend challenging circumstances, fulfill their inherent potential, and positively impact their communities. Gail appeared in our 2020 list of Women Who Rock in Marketing. She joined Noodle.ai as CMO in November 2018. Jeanine Liburd @JeanineLiburd - in/jeanine-liburd/ Chief Social Impact and Communications Officer at BET Networks Previously serving as VP Communications at MTV, SVP of Corporate Communications at Viacom and Chief Marketing & Communications Officer at BET Networks, Jeanine is now Chief Social Impact and Communications Officer at BET Networks where her responsibilities include leading and elevating a portfolio of multi-platform social change initiatives that empower BET Networks' audiences to have an impact on the critical issues facing the black community today. Her current role also focuses on utilizing content as a catalyst to create awareness and build action oriented impact campaigns globally. She also oversees strategic partnerships and community engagement at the local and national levels. Jeanine has been recognized in our annual list as a Women Who Rocks in Marketing. She has been in her current position at BET Networks since September 2019. Leah Frazier @TheLeahFrazier - in/theleahfrazier/ President at Think Three Media Leah is an experienced Publicist, Content and Influencer Marketing Consultant with a demonstrated history of working with brands in the fashion, apparel, beauty and lifestyle industries. As a 2X Emmy Award-Winner, Best Selling Author, TEDx Speaker, and publisher of a top 30 Podcast In Marketing, she is skilled in Media Outreach and Relations, Entrepreneurship, Public Relations, Influencer Campaigns, Strategic Planning, and Marketing Strategy. She is also a strong business development professional with a Juris Doctor (J.D.) focused in Law from Texas Wesleyan University School of Law. Leah has been president of Think Three Media since June 2016. Lisa Maxwell @LisaMaxwe11 - in/itslisamaxwell/ Vice President Marketing, Data & Services at Mastercard Lisa Maxwell has a proven track record of reinventing and reinvigorating brands through business turnarounds and creating business reinventions grounded in consumer insights. Lisa orchestrated the successful turnaround, from negative to sustainable double digit growth, on recognizable brands like Nicorette, NicoDerm CQ, Abreva and K-Y brand. She has created several innovating and long lasting omni-channel campaigns that included TV, public relations, electronic consumer relationship marketing (ECRM), social media, digital and shopper marketing. In her current role at Mastercard, she develops integrated campaigns that highlight Mastercard Data & Services solutions across Loyalty & Engagement and Advisor offerings. Lisa is a recipient of the 2012 Tribute to Women in Industry (TWIN) Award, an alumnae W.O.M.E.N. in America and a Committee of 200 Scholar. She currently serves on the Board of Directors of GrassROOTS Community Foundation. Lisa was promoted to her VP of Marketing role at Mastercard in April 2020. Tyrona (Ty) Heath @tyrona - in/tyronaheath/ Director, Market Engagement, The B2B Institute at LinkedIn With more than 17 years of experience in digital and product marketing education at Google Inc, consulting within IBM as a social business manager and leading a B2B agency consulting practice, Ty now serves as the Global Lead for the B2B Institute @ LinkedIn where she delivers thought leadership to help marketers stay on top of the latest in B2B marketing strategy through research, teaching and writing about B2B marketing, social selling as well as leadership, diversity and inclusion. Ty is also the former President of LinkedIn's Black Inclusion Group (BIG), Co-Founder of LinkedIn's annual TransformHER conferences, author of "Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing" and a two time Olympic Trials qualifier in track and field. Ty has made numerous appearances on our blog through interviews, covering her industry presentations and recognition on our lists of Women Who Rock in Marketing. She joined the B2B Institute at LinkedIn in September 2020. (LinkedIn is a client of TopRank Marketing) I am fortunate to call several of these top marketers friends and I appreciate their direct and indirect influence on my efforts to be a better marketer myself. Above all, I hope that this list provides both recognition for their contributions as well as inspiration to our readers when it comes to marketing leadership, best practices and achievement. Who would you add to this list? Please share in the comments or post a reply to us on Twitter, LinkedIn or Facebook. The post 10 Marketing and Communications Leaders to Inspire You in 2021 appeared first on B2B Marketing Blog - TopRank®.
While Amazon's platform is built to understand a customer's past purchases, it's not as well suited to predicting future trends, one expert says.
Amazon wants shoppers to buy more of their clothes from its site. For $4.99 a month, they can have clothes picked out for them.
A seven-day try-on period and free returns. | Image: Amazon Amazon is expanding its personal shopping service to cover men’s fashion. For $4.99 a month, Amazon Prime members can be sent monthly packs of personalized clothes that match their style and budget based on an introductory survey. They can choose eight items to be shipped to their home for free, with a seven-day try-on period and free returns. The service, dubbed Personal Shopper by Prime Wardrobe, originally launched for women’s fashion in July last year. It’s Amazon’s answer to Stitch Fix, one of the leaders in online personal shopping. Rather than a monthly subscription, Stitch Fix charges a $20 “styling fee” whenever users request a new package of clothing (the frequency of which depends on the customer). This $20 payment is then... Continue reading…
Personal styling services such as Stitch Fix and Trunk Club combine the convenience of online shopping with the expert curation of a personal stylist. I still use styling services to this day.
Fashion industry is an established platform, regarded as one of the biggest industries and the e-commerce element in it is giving more rise to it.Digital mediums are creating more opportunities for this industry whether it is technological innovation or personalization, these are providing aid in gaining the maximum market growth and share.Now-a-days the input of a mobile app development company is also at the peak as every brand strives the best to absorb the attention of the customers across multiple mediums.These apps are a great source of bringing customer loyalty and effective brand image.Trends of design patterns are modified with every passing day.In continuation, it ensures the quality of original designs that matches the final print and is also able to detect the imperfections in the fabric.AI and fashion designing are such a combination that improves the skills of designers and suggest they launch new designs.AI and CustomizationAs per the statistics, during online shopping, almost 40% apparels get returned confronting the size difference.The accuracy of size helps a lot in accomplishing customer satisfaction and also reduces the number of returns.If we take the example of Stitch Fix; a company that gives services for personal styling.They take data from the customers to provide accurate results.
IT issues take time, which costs money.They founded the Mountain View-based company in 2016 to build an AI platform that could resolve IT support issues automatically, and impressively, they’ve already gained a foothold in an IT solutions segment that’s expected to reach $35.98 billion by 2025.Case in point: Moveworks recently signed on LinkedIn, Symantec, Belkin, Freedom, Western Digital, Nutanix, Rambus, Autodesk, Broadcom, and Stitch Fix as customers, and it recorded 300% revenue growth year-over-year.New investors Iconiq Capital, Kleiner Perkins, and Sapphire Ventures led the round with participation from existing backers Lightspeed Venture Partners, Bain Capital Ventures, and Comerica Bank, as well as a personal investment from Microsoft Chairman John W. Thompson.“Building Moveworks over the past three years has been an exercise in discipline and focus,” said CEO Shah.“The possibilities of AI are so vast that many startups get trapped by the allure of solving every problem their customers present to them.
But choosing the right clothing subscription box might feel overwhelming.A quick Google search returns dozens of subscriptions to pick from -- many of which you may not've heard of.My account is linked to one of my Pinterest boards, so my stylist can get more ideas of what I like, and she always leaves a thoughtful note in my box, which is a nice personalized touch.You pay a $20 styling fee when your box is assembled, you get three days to try on the clothes, and you can return anything you don't want or like.But Dia & Co.'s style service defies the often limited and drab choices that make up extended sizes.The box also mixed classic pieces, like a polka-dot blue wrap dress, with more colorful, patterned pieces that stepped outside my comfort zone.
Featuring 31 women who are the CEOs of companies that they have created themselves — think Spanx, Glossier, Caribou Sciences, and Stitch Fix — each of their stories underscores that dreams really can be made into reality when you want something badly enough.DK: I went after stories that are compelling and innovative, while trying to ensure that not every woman has a degree from either Stanford or MIT.Tracy Young was a construction project engineer who wound up selling her company to Autodesk.I could have written about 200 more women; there are so many good stories that are just not told.I really wanted to tell the story of them taking an idea and having the guts to trust their own instincts and go after that idea, despite a lot of naysaying and difficulty fundraising.At Minted, founder and CEO Mariam Naficy opened her online stationary store and not a single box sold for the first 40 days.
They're rising stars who have not gotten widespread recognition for their work, whether it's pioneering ways of melding data and marketing or creatively reaching consumers.They're CMOs who've had the top marketing role at their companies for a handful of months.We chose them based on the breadth of their roles and responsibilities, the scope of the changes they've introduced, and their influence on company performance and their industry.Since then, she's built an integrated agency team and led the brand's first national marketing campaign with Accenture Interactive shop Droga5 in April called "It Might as Well be You," celebrating people who follow their dreams.Lara Hood Balazs, chief marketing officer, IntuitA veteran Visa marketer, Hood Balazs spent a year at Amazon before taking on her first CMO role at Mint and TurboTax's parent company, Intuit.
Amazon launched a personal styling service called Personal Shopper in July to compete with popular subscription services like Stitch Fix.Personal Shopper is an extension of Amazon's existing Prime Wardrobe feature, a "try before you buy" program for Prime users to ship prospective clothing items to their home, keep what they want, and send back the rest.The overall presentation was lackluster, shipping was slow, and the platform itself — which can only be accessed on mobile — was glitchy.Visit Business Insider's homepage for more stories.The tech juggernaut launched Personal Shopper in July as an extension of its existing Prime Wardrobe "try before you buy" program that allows users to order items online, try them on at home, and send back whatever they don't want.The styling service is currently available to Prime members and costs $4.99 a month for one customized, curated shipment of up to eight items.
For a 55-year-old company, Nike can still learn a few new tricks.Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others that are working with subscription business to gain more insight about the online customer—and secure a reoccurring revenue model.“The try-at-home subscription model is something that’s clearly gaining traction,” said Greg Alvo, CEO and founder of Ordergroove, an enterprise commerce company.“Nike’s really coming at this strategically that this could transform [its] business.”Nike’s Adventure Club offers three different options for kids aged 2 to 10 to get a new pair of shoes.The subscription has three options: four pairs a year for $20 a month, six for $30 and a new pair every month for $50.
Amazon’s Prime Wardrobe has introduced a new service called Personal Shopper.With this, Amazon has officially started competing with services like Stitch Fix, making it possible for Prime members to get a package of curated clothing for various styles and budgets.The service is exclusive for Prime members located in the United States and gives customers the option of returning the clothes if they don’t like them.Curated clothing has become a popular service, enabling customers to specify their sizes and style preferences.Stylists pick out outfits based on those preferences, package them up, and ship them to the customers.Depending on the service, outfits may be curated by things like occasion and season.
Amazon announced today that it’s launching a new fashion-oriented service that’ll send Prime subscribers curated clothing options every month.The service, called Personal Shopper by Prime Wardrobe, allows Prime members to answer a survey about their fit and trend preferences and then receive clothing that fits their desires.The survey questions cover patterns they like, their measurements, budget preferences, and the clothing styles they prefer.That survey goes directly to Amazon’s stylist team which then curates items and brands based on each person’s answers.Up to eight pieces of clothing will be included in every monthly box, which the subscriber can preview before it ships.Everyone gets a seven-day try-on period, and then, of course, they only pay for what they keep.
Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature.Also, Apple’s iOS 13 operating system now lets users grant one-time access to location.These moves underscore how it’s going to become imperative for brands to give consumers more clarity around why their data is collected and more control over how it’s used.Here are two big things marketers can do to be more transparent about the data they are collecting on their apps and websites.The most obvious move is to follow Apple’s lead and give your users more control over the data you collect.It also lets users bypass using Google and Facebook’s log-in features, alleviating some people’s concerns with over-sharing data on those platforms.
The Internet Trends Report — everyone’s favorite slide deck — is back.Bond Capital founder and former Kleiner Perkins general partner Mary Meeker made her presentation on stage at Vox/Recode’s Code Conference in Scottsdale, Arizona on Tuesday.Meeker first crafted a report of this kind, which highlights the most important statistics and technology trends on the internet, in 1995.This morning, Meeker highlighted slowed growth in ecommerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.“If it feels like we’re all drinking from a data firehose, it’s because we are,” Meeker told the audience.The “Queen of the internet” made references to Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram, and Bond portfolio company Canva as she reviewed her slides.
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