Seats are limited--secure yours now Most everyone has a general understanding of the laws of attraction.It s the idea that tells us by focusing on positive or negative thoughts, a person brings positive or negative experiences into their life.We have to take attitude out of the equation, and replace it with proven marketing tactics that will get leads interested in your business.Getting out of the office is the only way to do that.While you may not win with affordability or the amount of shade provided, you can win by explaining how your product is the easiest to carry and set up when you re hauling four kids and all their stuff to the beach.To showcase this expertise, you could create videos that show the time and effort it takes to load a traditional beach umbrella into a car and then haul it to the beach versus how much easier it is with your product.
From Marketing Land:VR is coming to the Google Play store this fall with DaydreamMay 18, 2016 by Ginny MarvinGoogle s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.Amazon reaches $100B in annual salesMay 18, 2016 by Amy GesenhuesCEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announcedMay 18, 2016 by Danny SullivanGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.How to understand the value of content and measure digital emotionMay 18, 2016 by Erika TrautmanColumnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsContent MarketingConversion OptimizationCopywriting, Design & UsabilityDomaining.Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, www.thedomains.com.VIP breaks new TLD launch records, domainnamewire.comE-CommerceCould Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.comEBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.comGap CEO says the company would be delusional not to consider selling on Amazon, qz.comIs omni-channel retail a delusion?, econsultancy.comTop Ecommerce Merchandising Tactics, smallbiztrends.comEmail MarketingIndependence Day Email Campaigns: Don t throw away your shot!, blog.movableink.comThe Time-Saving Secret to Grow Your Email List, blogs.constantcontact.comGeneral Internet MarketingBrand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.comHow to Grow Marketing Innovation In-House, adage.comHow to Personalize Ads & Stop Annoying Users, blog.marketo.comInternet Users Want a More Personalized Ad Experience Report , www.adweek.comSteal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.comWhy You Must Get Scrappy with Your Marketing, www.ducttapemarketing.comInternet Marketing IndustryAberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.comCrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.comHookLogic Expands Network in Effort to Extend Brand Clout, adage.comOpenprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.comYuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.comMarTechMarketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.comMarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.comWhy chief digital officers are all the rage, www.internetretailer.comMobile/Local Marketing5 Things You Need to Know About Mobile Ad Blocking, www.tune.comA better approach to app monetization, venturebeat.comBig Updates for Yahoo Mail Apps, yahoomail.tumblr.comThis one factor keeps people coming back to their favorite apps, www.businessinsider.comWhy marketers should be A/B testing mobile apps, www.retaildive.comReputation ManagementTo rebrand, or not to rebrand?That is the question, econsultancy.comSocial Media Here and Now – Facebook s First 3D-360 Film, media.fb.com11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com2012 LinkedIn Security Breach Strikes Again, www.adweek.com4 Secrets to Building Social Momentum, contentmarketinginstitute.com5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.comFacebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.comGoogle and Facebook still dominate tracking on the web, www.theverge.comHow Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.comHow Sports Fans are Using Facebook Reactions, www.newswhip.comHow To Create Perfect Posts, unbounce.comHow to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.comHow To Use Facebook Chat Bots to Market Your Business, smallbiztrends.comHow To Use Snapchat Effectively For Marketing, www.searchenginepeople.comPublishers and brands, get ready for the Snapchat algorithm, digiday.comSnapchat s newest power users: Entrepreneurs with advice for startups, digiday.comSnapchat s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.comSocial Contests in 2016 – Why You Can t Ignore Them, www.jeffbullas.comWhat if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.comWhy Employees Don t Share Company News on Social Media, www.marketingprofs.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
I was focused on making money.I cut corners on our website s development and seriously limited our advertising spend.Related Article: Don't Let It Happen to You: Top 4 Mistakes That Kill eCommerce BusinessesSpend Money on the Components That Your Customers Interact WithIf you re going to create a website using a free, do-it-yourself website builder, you re going to run into problems.Related Article: Sales Ahead: 30 Tactics Proven to Increase E-commerce Conversion INFOGRAPHIC The Value of Search Engine OptimizationThe best sources of reliable, cost-effective traffic to a site are Google, Bing and Yahoo.The reason is simple.Forget the sale for a moment; the opportunity to make a sale will elude you if you can t grab the target market s attention.The beauty of a blog is that it s easy to post content that s trending and creative, without needing to code a new page for a website.
Computer users sit near a monitor display with a message from the Chinese police on the proper use of the Internet Associated Press China is notorious for employing an estimated 2 million government propagandists online.The propagandists are nicknamed the Fifty Cent Party because they re reportedly paid 50 cents US$0.08 for every message they post.The remaining posts show up on other popular social media services like China s tremendously popular Weibo.From there, they were able to identify precisely what kinds of tactics were being used to persuade the Chinese people.On their own, these messages might seem completely innocuous.But this new research certainly sheds light on an enormous network of top rate propagandists, who have no doubt learned a thing or two from Americans about the art of distraction.
It was a passing, throwaway moment shared by Google CEO Sundar Pichai, a footnote to the home automation talk, the Android updates and VR noise close to the end of last night s Google I/O 2016 keynote, that had the most profound impact for me.Going Out On A LimbPicking up a selected object is not a particularly difficult task for a robot these days, on the condition that an adept coder lays out the parameters, and the details of what object needs grabbing and where it is placed don t deviate from what the confines of the code dictate.By virtue of being hooked up to a physical robotic arm analogous to our own fleshy ones, seeing the bot make a small gesture that was startlingly human in its execution, made me sit bolt upright – a little nudge of indifference towards the black stapler blocking its goal of moving the yellow brick.The physical realisation of that meh feeling you have that leads you to push desk clutter to one side, searching for the one working biro in a sea of crap.Google reckons that ll help you get hyped for whoever is calling down the line, giving a glimpse of what they re up to.Sci-fi sceptics for decades have been warning us of the hubris associated with handing over too much responsibility to AI helpers, the disastrous, self preservation tactics that could worst case scenario, natch ensue if a sentient computer realised that these fleshy mortals have fingers hovering over its plug.
Our second 30-minute mobile marketing webinar dives into user acquisition with EasyTaxi s CMO Paul Malicki.Being very honest, it s not easy to raise money in our sector, says Paul Malicki, global CMO at Easy Taxi.Local marketing teams in each country secure deals and partnerships with major influencers, as well launch promotions with some of the largest companies in the world — and word of mouth spreads fast.For example, in Mexico City, Easy Taxi is currently partnering with Microsoft to outfit 10 private taxis with premium Xboxes to surprise and delight users who expected an ordinary trip.You can t simply show an in-app ad and assume someone is going to download the app and use it, Malicki says.They blast easily digestible content including PR, TV and radio marketing, and OOH marketing in bars and restaurants to snag those users who might need a lift home after a long and boozy night.If we don t educate the consumer, user acquisition costs go significantly up, because people simply don t understand the product, says Malicki.Their approach is very different from others in the sector that focus primarily on the digital marketing piece of user acquisition strategy, Malicki acknowledges.
It was a passing, throwaway moment shared by Google CEO Sundar Pichai, a footnote to the home automation talk, the Android updates and VR noise close to the end of last night s Google I/O 2016 keynote, that had the most profound impact for me.Going Out On A LimbPicking up a selected object is not a particularly difficult task for a robot these days, on the condition that an adept coder lays out the parameters, and the details of what object needs grabbing and where it is placed don t deviate from what the confines of the code dictate.By virtue of being hooked up to a physical robotic arm analogous to our own fleshy ones, seeing the bot make a small gesture that was startlingly human in its execution, made me sit bolt upright – a little nudge of indifference towards the black stapler blocking its goal of moving the yellow brick.The physical realisation of that meh feeling you have that leads you to push desk clutter to one side, searching for the one working biro in a sea of crap.Google reckons that ll help you get hyped for whoever is calling down the line, giving a glimpse of what they re up to.Sci-fi sceptics for decades have been warning us of the hubris associated with handing over too much responsibility to AI helpers, the disastrous, self preservation tactics that could worst case scenario, natch ensue if a sentient computer realised that these fleshy mortals have fingers hovering over its plug.
If you re marketing an ecommerce shop, you probably do too—or you should.No matter how much traffic your shop has, there are steps you can take to optimize your site.One important tactic you can test is urgency.Urgency is one of the oldest tricks in a marketer s playbook.You ve seen it in action before:Buy now and get free shippingOnly 2 left in stockOffer expires in an hourBuy before midnight or the price goes upBut how well does it work?Turns out, there s a science to urgency as well as an art to execution.
Lets face it, Tinder is both amazing and one of the most controversial apps out there.Consider hiring a professional photographer to capture you in the best light.You need to be confident and follow-up with leads, but you don t want customers to feel harassed.Just like on dating apps like Tinder, being that creepy, stalkerish dude isn t going to help you land a sale.Instead, use one of these tactics;Change focus from sales to helping people.Your team has to follow-up with leads and recent customers if you want to stay fresh on their minds.
The Pay What You Want: Start a Side Business Bundle, offers 10 courses to position you for success in becoming your own boss, as you establish a base of valuable skills applicable to any business endeavor.The courses will build your familiarity with the network of possibilities in Alibaba, a comprehensive e-commerce platform on which goods are sourced for resale.You ll develop strategies in sourcing and rebranding products, as well as selling them via the Fulfilled By Amazon program, using your newly developed marketing tactics to increase sales.You ll even get a crash course on traveling to China for business, completing the circle on the most well-rounded entrepreneurial training available.Included courses:Private Label Products: Create Brands & Sell with Amazon FBA – $300 ValueAlibaba Import Guide to Making Huge Margins – $300 ValueAlibaba Import Business Blueprint: Build Your Import Empire – $297 ValueWork from Home: My $20,000 per Month Amazon FBA MasterPlan – $297 ValueThe Ultimate Guide to Selling Private Label Products – $199 ValueHow to Import From China – The Professional Guide – $99 ValueSimple & Effective: Create Your Own $9,765 eBay Business – $99 ValueNo Sales B.S.Plus, make it onto the leaderboard at any point during the sale and gain one entry to our exclusive Casper Mattress & Parachute Sheets Giveaway!
Generating leads is nothing new.Professionals have been knocking on doors, sending out mail, and making phone calls to generate leads long before it became main stream online.The internet has changed a lot, including the way companies generate leads.Those older tactics are still relevant to a large degree, but businesses must learn to accommodate for the new generation if they want their marketing efforts to be successful.Social media has always been viewed as a tool for increasing brand awareness, which it is, but it is also a great source for lead generation.
In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.Women face innumerable challenges in business, and that goes double in heavily male saturated industries like marketing.As a woman—and a woman of color at that—Leontyne Greene-Sykes represents the next wave of empowered professionals.More than that, she knows her craft, and applies her marketing acumen to her new, more intimate role as Deputy Store Manager at Ikea Conshohocken, PA.While serving as the Chief Marketer for Ikea U.S., Greene-Sykes' accomplishments and talents earned her a place in our venerated Marketing Hall of Femme.Here, Greene-Sykes discusses her tactics as a marketer, her goals as a leader, and her advice to women in marketing everywhere.
ASO isn t a set-it-and-forget-it practice.In part 3 of this 9-part masterclass, we ll dispel common myths that keep you from establishing the kind of baked-in routine necessary to keep your apps rising up the charts.Register here for free.App Store Optimization is a fine strategy for raising your app s visibility in the marketplace, but not every company has nailed down the exact science of it all.What worked in one situation won t necessarily work in another; what s more, with new trends emerging every year, those seemingly reliable practices may have become outdated and inefficient.In Part 3 of this six-part masterclass series, we ll be doing some much-needed busting of myths plaguing app store optimization.Letting you know which app store optimization tactics are sound and which ones are just incoherent noise.One of the most popular misconceptions of app store optimization revolves around the utilization of keywords.You need to move beyond the basics of app store optimization and graduate to the advanced stuff if you want to make any meaningful headway in the iOS and Google Play app stores.In addition to clearing up the fables of app store optimization, we ll also spend time instructing you on how to make app store optimization a realistic and regular routine, with the tools and tips necessary to raise your app s visibility.ASO isn t a one-time thing; you have to be committed to it to get the results that you want.
Hi guys, I've worked in digital marketing for about 10 years now.I've got a great job these days, I was previously a Head of Digital and now am heading up content marketing at a massive multi-billion dollar company.Helping them make the best decisions for their career - whether it be their path to promotion, deciding on their next job, earning a pay raise, or plotting out their long term path to being a Head of Digital or something similar.Also, having been through all of this myself, there are tons of tactics and learnings I've made during the last ten years that I feel could be really useful as a high performance career strategy resource for digital marketers - one I wish I had when I was starting out.So I ask you, is this something any of you would be interested in?What do you WISH you knew or could ask a senior digital marketer who has your best intentions at heart?
A new study claims to have unmasked a state-sponsored social media campaign in China that's responsible for nearly a half-billion social media comments.The report PDF from Harvard University suggests that a group of users acting at the behest of the Chinese government uses the comments to influence discussion of topics that could be critical of the state.In contrast to prior claims, we show that the Chinese regime's strategy is to avoid arguing with skeptics of the party and the government, and to not even discuss controversial issues," say report authors Gary King, Jennifer Pan, and Margaret Roberts."We infer that the goal of this massive secretive operation is instead to regularly distract the public and change the subject, as most of the these posts involve cheerleading for China, the revolutionary history of the Communist Party, or other symbols of the regime."Those posts, in turn, act as an extension of China's propaganda operations by distracting from critical posts and thwarting organizing efforts not backed by the state.Rather, the researchers find, the government is using more subtle tactics to undermine those who would criticize its policies.
An episode of Game of Thrones — already recognized as the world's most pirated show — getting leaked online early isn't exactly news anymore, especially after network HBO has taken great lengths to end such practices and only found partial success.However, in this case, where the latest episode of season six turned up online over 24 hours before its scheduled air date, it's the fact that it was HBO that leaked it in the first place that's interesting.As TorrentFreak reports, it seems the streaming service accidentally posted episode five, The Door, on its website early.Here's a screencap of the show listed on HBO Nordic's website, before it was taken down several hours later.Their tactics of combating Game of Thrones piracy have included simultaneous premiers around the globe, eliminating advance press screeners, and heavily promoting HBO Now, their stand-alone streaming service.Unfortunately it looks like someone over at HBO Nordic might have flipped a switch a bit early.
Writing often gets in the way of teaching.Email is the foundation.One page, one term.There really is management for a content marketing manager.Great content people have an odd mix of traits.To have domain expertise, writing ability, and decent networking skills is rare, hence the Content Marketing Trifecta; networking skills, domain expertise, writing ability 24.
Because what happens instead of closing the window is that you are, in effect, saying "It's OK to upgrade my PC to Windows 10 when I least expect it and even if I don't want it."Whether you're on Windows, Mac, or Linux, the close button on the window border is normally interpreted as "close", and is expected to cancel or negate the current action.While the GWX.exe, the "Get Windows X 10 " program, does indeed close when you hit that button, it doesn't cancel or reject the action it proposes.With just around two months left before Windows 10 ceases to become a free upgrade, Microsoft has started to sneakily schedule updates behind users' backs.The urgency in its efforts is due to the fact that users are less likely to upgrade when they need to pay for it.VIA: MSPoweruser
Slack s Head of Platform Marketing Cecilia Stallsmith shows how to use successful platform models and strategies for greater developer adoption, with examples and tactics from her experiences at Slack and Box.
Microsoft s putting away the carrots and breaking out the sticks in its quest to migrate 1 billion users to Windows 10 over the next couple of years.For the past six months, the Get Windows 10 pop-up asked permission to start an update, but lacked a No thanks option, so the only way to avoid it was to close the window by pressing the X in the upper-right hand corner.Now, the pop-up says We will upgrade you at this time, and pressing the X counts as consent.Further reading: You will upgrade to Windows 10: Inside Microsoft s strong-arm tacticsIt s a nasty bait-and-switch after months of using an incessant pop-up—which can t be disabled without the help of registry hacks and other advanced tricks—that wore down users, encouraging them to simply X out of the irritant when it appeared each and every time they opened their computer.Stop it from happening againOnce you ve upgraded a PC to Windows 10, you ll always be able to do so again in the future.But if you aren t enticed by Windows 10 s best features and more subtle awesome tweaks—a feeling I completely understand after a non-consensual upgrade—you can turn to a pair of helpful tools to disable the Windows 10 upgrade prompts from returning.
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