Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials.Still, many in marketing and advertising remain in the dark about the opportunities interactive offers and how to best leverage its capabilities, including data and customer insights.Although interactive video is getting easier to create, marketers and advertisers still struggle to understand how it works and how they can leverage it for their brands.And if so, what do you need to know to reach your goals?Brands are putting more and more content on the Web, increasing competition for consumers mental bandwidth, thereby lowering the odds of any meaningful engagement.Creating an immersive and tailored experience leads to longer view times, increased interactions, and more social sharing, which is exactly what content creators are looking for in 2016.
At its I/O 2016 developer conference today, Google rolled out new Google Play store features for developers.Ellie Powers, Google Play s lead product manager, showed off improvements to how beta programs work, benchmarks, a new pre-launch report, and a slew of minor improvements.Google Play has over 1 billion monthly active users, which the company argues makes it the world s largest app distribution platform.But Google also shared a new number today: Last year, Google Play users installed apps 65 billion times.That number is up from 50 billion in 2014, or a 30 percent increase.Google wants to keep that figure rising, so it implemented the following list of features to help developers grow their apps and games:Speaking of apps, Google Play has gained two of its own.The Play Console app lets you access your app s data on the go including installs, uninstalls, crashes, ratings, and reviews , receive push notifications for important news, and reply to reviews.The Playbook app lets you set your objectives and provides a tailored list of the latest articles and videos from Google experts and across the Web.
According to the UMI official statement one of the main reasons of the UMI Touch model popularity is the high customer rating of the fingerprint scanner with some additional functions available.Fingerprint scanners are more or less a recent standard for the proper midrange and even some budget smartphones, so what makes the UMI Touch scanner stand out ?The company is trying to explain it with the argument about the frequent care even for the older models and thus frequent updates for all the possible issues.The updates are based on the customer feedback so quite often tailored to the user common habits, for example the UMI Touch fingerprint scanner software update does just that and doesn t force the user to perform any too complex moves.You can see for yourself in the following video how the UMI Touch front ID scanner performs.Oh and for those interested let s just also mention that UMI Touch is still available for the discounted $169.99 price with the coupon Touch2udsd here, but only until May 31st.
Google believes artificial intelligence AI is the future, so much so that it started making its own custom processors to allow its algorithms to learn faster.Since machine learning requires less computational precision, Google is able to squeeze more operations per second out of a chip.Typical processors run with 32 or 64-bits of precision, whereas Google's TPU operates at 8-bits.Google estimates its TPU chips allowed it to "fast-forward" technology about seven years over using off-the-shelf processors.The chips even allowed Google's AI to beat a Go world champion.The company hopes developers will use machine learning to create better apps for its platforms like Android.
Both salons have direct access to a wide deck area, which is located below the two miehistökajuuttaa, two keskikajuuttaa, as well as the owner's cabin in the bow of the boat. All Baltic Yachts boats are unique pieces, which are tailored to customers. Baltic Yachts is known mostly sailboats, but CEO Sam Stenberg, motor boats manufacturing future is an increasingly important part of the production. For motor boats, it means, among other things, fuel savings and maximum speed. The company is engaged in discussions of large composite parts deliveries also for trains, and it is interested in supplying superstructures for other boat manufacturers. Baltic Yachts factory is located in Ostrobothnia Pietarsaari and it employs 250 people.
One Twitter fan said: "Will whatsapp refund me for being down"While another added: " WhatsApp is down how will I communicate"This isn't the first time WhatsApp has gone into meltdown as it also suffered issues on the busiest night of the year – New Years Eve!IT'S DOWN: Down Detector is showing outages across EuropeAlthough WhatsApp is still the world's most popular messaging app it's facing stiff competition.Rival Telegram recently announced its users can now edit messages after they've been sent and Google has just announced its new Allo service.This new platform has a number of unique features over its rivals including the ability to offer responses tailored to individual users text messages and video content.The Facebook-owned firm recently announced that users can now download an official Windows and Mac app to their desktop PC or laptop.Confirming the news on their blog WhatsApp said: "Today we're introducing a desktop app so you have a new way to stay in touch anytime and anywhere - whether on your phone or computer at home or work."
Google's Tensor Processing Unit TPU fits in a hard-drive slot of a server and is claimed to accelerate TensorFlow applications equivalent to skipping three generations of Moore's Law.Advertising giant Google has unveiled a custom processor developed to speed up its TensorFlow machine learning platform: the Tensor Processing Unit, or TPU.'We started a stealthy project at Google several years ago to see what we could accomplish with our own custom accelerators for machine learning applications.'TPU is tailored to machine learning applications, allowing the chip to be more tolerant of reduced computational precision, which means it requires fewer transistors per operation.Because of this, we can squeeze more operations per second into the silicon, use more sophisticated and powerful machine learning models and apply these models more quickly, so users get more intelligent results more rapidly.The TPU is far from a lab experiment, too: impressively, Google went from first tested silicon to running applications within its data centres in just 22 days and currently accelerates products from Street View and RankBrain to the machine intelligence which bested Go champion Lee Sedol recently.
Earlier this week, Telegram announced it was allowing users to edit messages after they have been sent, now Google is launching a smart messaging app called Allo.This new platform has a number of unique features over its rivals including the ability to offer responses tailored to individual users text messages and video content.The "smart reply" function brings up suggestions for your response so you don't have to type anything.And it's so smart it can suggest emojis as replies as well.Google is also boasting about Allo's ability to cutomise users messages which, they say, will help you express your emotions when you're replying to your friends.This works by swiping up or down on the screen to make the font size or emoji bigger or smaller.
It took a long time to happen, but Minecraft is finally making it to China.Microsoft and its Mojang division have partnered with China s NetEase to take the block-building game into the Chinese market on mobile devices and PCs.As part of the deal, Mojang will develop a version of Minecraft tailored for the Chinese market and release it in partnership with NetEase.Minecraft officially launched in 2011, and has received numerous global awards and accolades.We ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game, said Jonas Martensson, CEO of Mojang, in a statement.We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game, said William Ding, CEO and founder of NetEase, in a statement.We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world s largest audience with a superior user experience.
Microsoft is bringing Minecraft, the insanely popular game it acquired when it bought Mojang for $2.5 billion, to China.The U.S. firm announced today that it and Mojang, which continues to operate the world-building game, have struck a five-year agreement with top Chinese media firm NetEase to distribute PC and mobile versions of Minecraft in the country.There s no immediate date for the launch at this point though.We re used to seeing international game makers customize their titles to China and Chinese culture in a bid to increase their appeal, and that appears to be the strategy that the trio will take with Minecraft.The companies said they will develop a version of Minecraft tailored for the Chinese market — it isn t exactly clear what that might mean, but we can probably expect to see a Chinese take on buildings, terrain, characters and other features within the blockbuster game, which is particularly popular among kids.Minecraft counts more than 100 million gamers — three of which hail from my household alone — and Microsoft will be looking to add a sizable chunk more to that figure from China, which has well cover 650 million Internet users.
Our challenge is to use that change to solve problems rather than create new ones, and maintain and tailor our existing infrastructure for the future.I ve spent my career fighting for innovation and creativity in our transportation system, from starting the bike planning program for the City of Portland in the 1990s to strengthening tax benefits for transit commuters in Congress.Depending on how we value mobility and the shared space of our streets and highways, our cities could become even more congested and unequal, especially if electric and hybrid vehicle owners pay less and less for use of the roads while drivers of older, less fuel efficient cars have to make up the difference.Integration of this miles traveled charge into market-ready and emerging vehicle technology can provide data to drive transportation planning decisions.It can also be tailored to charge for actual system use by adding modest fees for driving during peak travel times—known as congestion pricing.The platform can be used to incentivize thoughtful planning and integration of semi-autonomous and autonomous vehicles at the local level.
Mojang announced on Friday that it has signed an exclusive agreement to license Minecraft for Pocket and PC to an affiliate in mainland China by the name of NetEase.Together, they plan to develop a version of Minecraft tailored for the Chinese market.Mojang CEO Jonas Martensson said they ll always embrace opportunities to bring Minecraft to new players around the world, widening the community and giving them a new perspective on the game.Owen Hill, director of creative communications at Mojang, said the deal probably won t affect most existing fans because, well, they probably don t live in China.NetEase was founded in 1997 and currently develops and operates some of China s most popular games and services.Several Western studios currently utilize their services, bringing games like Hearthstone, World of Warcraft, StarCraft II and Diablo III: Reaper of Souls to Chinese players.
Developer Mojang will be partnering with an affiliate of NetEase, one of China's biggest internet content providers, to create a version of Minecraft tailored for the Chinese market.The workload for localisation and translation is likely to be minimal, given Minecraft's scant use of text."We'll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game," said Jonas Martensson, CEO of Mojang, via statement on the company's blog.Official figures from the China Internet Network Information Centre show the country had 368 million online gamers as of 2014, with 47.8 percent of them playing mobile games.There are already servers for the game dedicated to the region, although these are unofficial, making NetEase's fully supported releases an enticing prospect.Mojang is owned by Xbox One maker Microsoft, which released Minecraft: Xbox One edition in China in September 2015.
Microsoft-owned developer Mojang has announced plans to bring its popular world-building video game Minecraft to China.Microsoft and Mojang have signed a "five-year exclusive partnership" with Chinese software publisher NetEase to license Minecraft's mobile and PC editions in China.They have also confirmed plans to create a special version of the game specifically tailored for the Chinese market, according to a blog post.NetEase also operates a number of other Western-developed games in China as well, including digital card game Hearthstone and the wildly popular RPG World of Warcraft.NetEase founder and CEO William Ding also expressed his excitement to launch the world's most popular game in China, saying he expects the game to be a big hit there as well.In September 2015, Mojang released the Minecraft: Xbox One edition in China - a country where consoles have struggled to penetrate the market as well as PCs and smartphones have.
That leads many privacy advocates to urge restraint on parents.Lauren Apfel, a writer and mother of four including twins and founder and executive editor of Motherwell magazine, makes the case for sharing photos.When my son follows the winding trail of my online history, I know what he will find: a mother who prioritizes posting photos of herself and others respectfully, moderately and tactfully.And what issues should parents consider when posting pictures of their children online?Much of our content is hosted on sites where we may not only lack control over what happens to it, but where it is aggressively used in aggregation and profiling.The pictures parents post may follow children from birth to death as their data profiles are sold and resold to marketers.
What s Something You Used to Skimp On, Until You Tried Quality and Now You Can t Go Back?The best part of this answer is that you don t even need to specifically buy tailored shirts for this effect—you can just find a good tailor or seamstress who can modify any kind of clothing to flatter you—and trust us, it s not as expensive as you think, and there s probably someone in your community eager for the business.Well, the banana flavoring we come to know in foods, pastries, desserts, and candies, depending on the product, is a flavor that was designed and inspired by what those old school bananas tasted like—not what we associate as the taste of a banana today.Some of the answers are pretty half-hearted, like I didn t focus as hard as I should have, but others are pretty useful, like I coasted on my skills and thought experience was enough to propel me through a career: For maybe the first 7-8 years of my career, I would say that I operated with more of a fixed-mindset where I relied on my innate talent to carry me.I consider this my biggest career mistake, as I believe it led to self-confidence issues which limited my ability to dream big and stretch myself.That said, no one s expecting you to down a bowl of ramen in four minutes like he explains some folks would, but there is every reason to really enjoy and savor your food, don t try to make it too much of a serious affair, and of course, eat those noodles without biting them into tiny pieces.
Speaking last week's Infrastructure Operations & Data Centre Summit in Sydney, Butler said the days of buying a server to handle a specific workload are nearly gone.Instead, you'll soon shop for collections of components that can be assembled into rigs capable of handling different workloads at different times.Each buyer will end up with a different cocktail, Butler said, a concept HP and Cisco currently call composable infrastructure.Another big change he predicts is photonics inside the chipset, to speed communications over the motherboard.We are not despondent but believe the company needs to demonstrate it can build on the assets it acquired, he said.Taiwan and China's big ODMs will, he said, bid for your business with workload-specific boxes tailored to different needs.
On a tablet or smartphone, you can opt to use Stan's automatic setting for an adaptive bit rate that's tailored to the quality of your connection, or choose the SD or HD constant bit rate encode, depending on whether or not you have bandwidth to spare.Tested via a tablet and Chromecast setup only an hour or so after being put up on the service, the first episode of Better Call Saul started immediately in HD, playing almost flawlessly with the exception of a single moment of buffering around two-thirds of the way into the episode.Also, Stan would sometimes forget where we were up to in an episode or movie when switching between our Mac browser window and iPad.Thankfully, these problems have eased in the months since launch and are practically non-existent on the Apple TV and PlayStation versions of the app.We even managed to stream HD over our iPad's 4G connection during a train ride, though we wouldn't recommend doing this very often – two 22 minute episodes of Community in HD used up around 935 mb of cellular data.Stan's excellent execution of its streaming media service really leaves people with very little reason to take the illegal downloading route.
Today, Netflix made an announcement seemingly tailored for these restless U.S. customers, touting a pay TV partnership with Disney, along with forthcoming titles that it will stream first or exclusively throughout the summer.The partnership with Disney allows Netflix, as of September, to offer Disney, Marvel, Pixar and Lucasfilm movies during the same window when cable networks like HBO would be allowed to air them, but after Blu-ray and DVD releases.Sarandos and Netflix then highlighted newer and classic films that will be available in its catalog this summer, including: The Big Short, Hotel Transylvania 2, Spotlight, Goosebumps, the Back to the Future trilogy, the Lethal Weapon franchise, Sixteen Candles and The Wedding Planner.Netflix also reminded users of a spate of forthcoming originals that had already been announced, including a Brad Pitt-starrer, War Machine, and Christopher Guest-directed Mascots.The company isn t just appealing to its existing customer base ahead of the Memorial Day weekend, when viewership on Netflix spikes.UBS and RBC Capital issued positive buy or hold ratings on Netflix today, the Street.com reported.
For entrepreneurs, summer is the season of opportunity.Instead, consider smaller niche festivals, where you can offer a tailored experience at a fraction of the cost.August brings the Falcon Ridge Folk Festival, a three-day folk and dance festival in rural Hillsdale, New York.Related: Online Marketing Gets All the Buzz But Check Out the ROI for Live EventsThese and hundreds of other festivals offer the chance to bring your brand experience right to its target market.When we brought the t-shirt brand Life Is Good to Hangout Fest in 2015, for instance, it featured a simple concept: a sheltered phone-charging area, complete with hammocks and chairs.Candid shots and fun videos not only make attendees feel like VIPs but make for excellent marketing materials once it s over.
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