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The movie captured a significant moment in human history when we, as a species, made big choices for our generation.In the last few months, Facebook has been under immense scrutiny for the use of the platform for hate and misinformation.There have been interventions in elections as well that have made intellectuals fear the future.Sources: https://directoryxelt.com/blog/why-we-need-the-sequel-of-the-social-network/Aaron Sorkin has been contemplating the idea of the sequel for a long time now.It’s interesting and ironic how the scene has been shot to shed light on what social media can do to us.Chamath Palihapitiya was a senior executive on Facebook.
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Facebook takes a tougher line on anti-vaxxers
Facebook is getting tougher on fringe campaigners working to undermine the use of medical vaccinations.
The social network has announced an outright ban on ads which discourage people from getting inoculated, but has stopped short of silencing anti-vaxxers and related conspiracy theorists entirely.
As such, anti-vaccine content and debate will still be permitted within individual news feeds and broader groups.
The toughened stance extends a prior ban on adverts touting vaccine hoaxes and is expected to be backed up by stringent enforcement within a matter of days.
The volte-face amounts to a U-turn from chief executive Mark Zuckerberg, who has previously positioned himself as a champion of free speech.
Facebook makes a clear distinction between paid-for content and user-generated content, arguing that it holds the responsibility to manage adverts while individuals are best placed to curate what appears on their news feeds.
Why it matters
Medical misinformation is running rampant online – despite the majority of anti-vaccine adverts being traced to just two individuals.
Such messaging has raised glaring brand safety issues for companies operating within Facebook’s walled garden, with numerous companies finding themselves inadvertently associated with conspiracy theories.
Facebook has also faced mounting pressure from governments and public health groups to act against misinformation, especially anti-vaccine and Holocaust denial content.
Zuckerberg finally agreed to ban content denying or distorting the facts of the Holocaust on Monday, after being presented with ’data showing an increase in antisemitic violence’.
Facebook has also been busy banning content from QAnon conspiracy theorists, while also blocking political ads from 3 November to prevent the spread of misinformation following the US presidential election.
The network is also promoting vaccinations for established flu strains and is working with the World Health Organization (WHO) and Unicef.
To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the social network to tackle hate speech, damaging content and misinformation.
Solution: Ethical whitelisting can be used to help brands support platforms that have more progressive employment practices and sustainability practices. This approach would allow brands to support positive change with all of their advertising dollars, not just individual campaigns.
Read the original article here.
By employing an ethical whitelist, a brand could choose to direct advertising dollars towards or away from platforms based on their stance on things like equality, diversity and sustainability, even things like unionisation or freedom of expression.
While having an ethical whitelist is good, it may throw up some issues. There are concerns that smaller platforms may have a harder time working within an ethical whitelist framework due to technical implementation costs.
This means brands have a responsibility to verify ethical whitelists' validity, and not use them as an excuse to over-centralise their media investments,” he explains.
In the US, media agency Mindshare has used this approach to address algorithmic biases as traditional brand safety practices can sometimes penalise more marginal publishers.
Mindshare has worked with LGBTQ publishers in the US to create a PMP that allows more progressive brands to advertise with those publishers in the knowledge that their platforms and experiences are brand safe.
Jerry Daykin, the senior media director at GSK said: “The industry should not use the words ‘white’ and ‘black’ list, especially not in an ethical context, but an ethical exclusion list is a key consideration for brands.
"The notion of ‘brand safety’ has become a key c-suite discussion due to a range of high profile incidents like the Facebook boycott, many of the reactions to the situation have created new challenges.
"Without proper settings in place brands will unknowingly be funding hate speech, misinformation and generally appearing alongside contexts which undermine their brand positioning. It isn’t necessarily about having a big purpose or ethical CSR approach, it’s about doing the basic due diligence that all marketers should do, and not allowing our budgets to fund the worst parts of the internet.”
Read more Problem Solved articles in our Solutions Day hub.
The social network said it'll add more warnings and restrictions on misleading tweets from US political figures and other popular accounts.
The social network said it'll pull down content that uses militarized language in encouraging people to engage in poll watching.
Today we’re taking a look at how Facebook users are finding reasons why to quit the Social Network entirely. Per the latest update from the US Government House Antitrust Subcommittee, Facebook wields substantial monopoly powers and maintains power in ways that are anticompetitive or outright nefarious. Part of this latest set of findings, quotes from Mark Zuckerberg appear as veiled … Continue reading
The social network is pulling down QAnon Facebook pages, groups and Instagram accounts even if they don't contain violent content.