In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization.

Additionally, The Sway Effect has been named public relations AOR after an internal review martech news.At its core, the 4A’s is focused on providing the tools and support that its agency members need to compete today.

To help bring this mission to life, the leadership team of the 4A’s has developed a bold, strategic plan aimed at elevating the depth and breadth of the organization’s initiatives supporting members, programs and content and has also added new talent to support this effort.“The 4A’s empowers agency members to drive commerce, spark connections and shape culture through infinite creativity.

With the addition of Donna Tobin and our new agency partnership, we are elevating our marketing and communications efforts and will continue to identify new ways to support our members during this time of rapid change within our industry,” said Marla Kaplowitz, President and CEO, 4A’s public relations.

“Our members are always our top priority.

By making our marketing and communications efforts an even bigger focus in the year ahead, we will provide the strategic counsel and ongoing support that they seek across every level of the organization martech.”“I am thrilled to have joined the 4A’s team and to be part of re-imagining the vision, mission, marketing, and communications for the organization,” said Donna Tobin, Executive Vice President, Marketing, Communications, Events & Partnerships at the 4A’s.

Ingenuity interacts with the Perseverance rover by using 900MHz Zigbee radios.

It uses the same technology you utilize to put on a Philips Hue lightbulb.We get this news via an unbelievable tweet from Ben Bromley.

And Bromley found it on the Linux Unplugged podcast with guest Tobin Richardson, CEO of the Zigbee Alliance.As per the tweet, Zigbee is the ideal protocol (wireless) to send telemetry data between the Perseverance rover of NASA.

A copter that under the name of Ingenuity overcome the scant Martian gravity to take off.

Afterward, utilized Zigbee to be capable of being controlled remotely.Technology Used in Light BulbsIngenuity flies over Martian land and does not require Bluetooth, Wi-Fi, or something exotic to interact with Perseverance.

That is why it serves similar between the garage remote and the door, a light bulb, and a hub.According to the Zigbee Alliance, the preferred Zigbee protocol provides a great reach.

A cult film from the early 2000s, “Saw,” celebrated its 16th anniversary on October 29th, 2004.

James Wan, now famous for his creative work in the Insidious franchise and DC’s 2018 colossal hit “Aquaman,” was on its directorial debut and had made the film based on a script penned by his frequent collaborator Leigh Whannell.The ensemble cast in the film included Whannell himself, Monica Potter, Daniel Glover, Cary Elwes, Michael Emerson, Tobin Bell, and Ken Leung.Co-creators James Wan and Leigh Whannell had penned down the script in their hometown in Australia, however, due to some reasons, they couldn’t commence the production, and they had to come to Los Angeles to realize their dream.

They produced a short film that had that famous bear trap scene.

The short film turned heads all around the United States, and Twisted Pictures offered them around $1.3 million budget to shoot a feature film in under 20 days.Saw was a critical success and attained around $100 million at the box office, but more than it garnered a huge fan following around the globe via the power of the internet.

Even if we are speaking about paper, it still is one of the few hit horror movies made after the 1996 film Scream.The biggest thing that Saw did was that it provided a platform to both Wan and Whannell on which they built their careers that are appreciated all over the world today.

They have created other hit films since then that includes Dead Silence, Cooties, Insidious, and Conjuring.The 2004 film Saw relayed the tale of a photographer (played by Leigh Whannel) and an oncologist (played by the actor Cary Elwes) who wakes up in a cluttered washroom bound to a chain.