The advertiser is coming to the end of a six-week hip-hop talent competition it has been streaming on Triller to promote its wild cherry-flavored cola.  The post ‘Not a place for takeovers’: Pepsi amps up Triller marketing plans appeared first on Digiday.
The blocking caused by the coronavirus pandemic has spawned a new batch of video content creators.The time-limited gap that prevented TikTok users from being active on the platform was wiped off the face of the earth as the world became socially isolated.Mobile application development companies are playing an important role in using the latest technology.A platform is evolving to offer the ability to create and publish videosIn this article, we’ll take a look at point B — how you, an application entrepreneur, can be part of the thriving sector at the heart of your video app idea.And how much would it cost to build a video maker and sharing app like TikTok?Table of contents:Essential features of video creation and sharing appsHow much does it cost to develop video maker and video sharing apps?Before we move on to providing you with all the information you need to get started with the process and technical features of the video maker and sharing app, let us provide you with some statistics on online video views and ad spend.We believe that this can serve as a catalyst for your step — in case you are still in a quandary.Although the statistics do not identify the source from which people watch online videos, the rise in the number of apps like TikTok, Dubsmash, Triller, etc.…Add to these statistics the global distribution of online video creation and sharing apps and you’ve got a gold mine product (only if it is flawlessly implemented by an experienced entertainment app company).
The lawsuit comes as TikTok remains ensnared in a monthslong dispute with the Trump administration and faces a potential ban in the US.
According to reports, TikTok and its parent company ByteDance filed a lawsuit against rival Triller, over patent issues. Previously, Triller accused TikTok of using its ... The post TikTok and ByteDance file a lawsuit against rival Triller over patent issues appeared first on
Ahead of the November election, here's how every tech company is handling the spread of the QAnon conspiracy theory online.
Triller is reportedly in talks to set up a public listing via a merger with a SPAC, although it is simultaneously pursuing a private funding round.
Triller is leaning more heavily into music than almost any other social media platform on the market right now. The post ‘We’re at the crux of it’: How TikTok rival Triller is brashly pitching advertisers appeared first on Digiday.
This week's rundown includes a breakdown on how an Instagram nano influencer made $10,000 in brand deals in one month.
Illustration by Alex Castro / The Verge Would-be TikTok competitor Triller has allegedly inflated its monthly active user numbers, according to a report published in Business Insider. In the last month Triller — a short-form video app that has attracted a number of TikTok stars, including the most popular person on the platform, Charli D’Amelio — announced that it had more than 100 million monthly active users. Speaking to Business Insider, six former employees dispute those numbers, and they told reporter Dan Whateley that Triller’s numbers were shady, based on their experience with the company. Back in October of last year, Triller said it had reached 13 million monthly active users and 60 million app downloads. A screenshot provided to Business Insider of one of the... Continue reading…
Triller is a short-form video creating application for creating short music videos.It has all sorts of filters.Also, you don’t need to have an account on Triller to watch the videos but surely to like or comment on the video or to follow someone, you need to be signed in to your account.Meanwhile, if desired, you can also share videos with other social networks.Alongside your username, you can add your profile picture, cover photo, bio, your name, Instagram ID.To join Triller, follow these steps:Open the Triller application and tap on the profile icon that you will see at the bottom right corner of your screen.Tap on Sign up or Log in and select the method by which you want to log in.You can log in using your email address, or you can sign in using your Facebook, Twitter, Snapchat, account, or by your mobile number.In case you choose a phone number or email, you need to create a username or password.Once you have entered the details, tap on “Create an Account.”Once your account gets created, you will have to confirm your email address.
Donald Trump Jr. on Friday targeted TikTok in a video posted to Triller, a video-sharing app that has expressed interested in purchasing TikTok.
According to the latest statistics from Sensor Tower, TikTok’s August global revenue fell a lot from the previous month. According to the report, despite the fall, ... The post TikTok August revenue fell 14% MoM – still very profitable appeared first on
Illustration by Alex Castro / The Verge TikTok’s high-profile search for a US buyer is hitting a roadblock after weeks of public negotiations and months of national security debates. A string of reports from Reuters, Bloomberg, and The Wall Street Journal describes a growing stalemate over the algorithm behind TikTok’s For You page, arguably the most important piece of software the company has. That algorithm has become a sticking point between the US and China, and what happens to that algorithm now seems like the central issue for any possible deal. First publicly confirmed on August 2nd, the proposed TikTok acquisition comes in response to months of escalating concerns about Chinese ownership of an app used by millions of Americans. Microsoft, Oracle, and Triller have all... Continue reading…
It is looking to buy TikTok's assets in several countries
Illustration by Alex Castro / The Verge Bloomberg is reporting that TikTok-rival Triller and Centricus (a London-based global investment firm) are the latest suitors looking to buy TikTok’s US business with a $20 billion bid, joining Oracle and a recently combined Microsoft / Walmart effort to acquire the popular short-form video application. Following Bloomberg’s report, things have gotten a little weird. A spokesperson for TikTok told Reuters it has not received an offer, or ever been contacted about a potential bid. They downplayed the idea to Bloomberg, too, replying “What’s Triller?” and calling a deal “preposterous.” And yet, Triller went on the record to confirm a bid to The Verge, claiming that it made the bid directly to TikTok owner ByteDance and not to TikTok... Continue reading…
TikTok opened up applications this week for its Creator Fund, a new multi-year $1 billion program designed to compensate creators for posting on its app. The company's move to pay its creators directly could help TikTok better compete with apps like YouTube and Facebook that share ad revenue with users. TikTok said that its payments to influencers will be dynamic and depend on a variety of factors, including the region in which a creator's videos are viewed, their videos' "authenticity and engagement," their adherence to TikTok's community guidelines and terms of services, and the total number of participants in the fund. "I don't know if I'm going to be able to fully support myself through the fund, or if it's going to be nice side pocket cash," said Isabella Avila, one of the fund's first 19 recipients. Subscribe to Business Insider's influencer newsletter: Insider Influencers. Social-media platforms have been duking it out to attract top creators in recent months. YouTube and Instagram updated their monetization programs to make their platforms more lucrative for influencers. Upstart Triller recently onboarded several of TikTok's most popular creators as investors as part of a broader effort to court creators onto its app. And this week, TikTok opened up applications in the US for its new Creator Fund, which is designed to compensate influencers who are "seeking opportunities to foster a livelihood through their innovative content." The company has pledged to pay out $1 billion to creators over the next three years as it looks to engender loyalty from its users. To date, most creators hoping to earn a living from TikTok haven't relied on the app's built-in monetization features, turning instead to a variety of alternative revenue streams like paid song integrations, brand deals, app marketing, and merchandise sales. The company's move to pay its creators directly could help TikTok better compete with apps like YouTube and Facebook that offer more mature monetization programs. But the actual amounts the company plans to pay each creator remain a mystery, according to five of the fund's first recipients. "I don't know if I'm going to be able to fully support myself through the fund, or if it's going to be nice side pocket cash," said Isabella Avila, a Creator Fund recipient with around 8 million TikTok followers.  TikTok said that its payments to influencers will be dynamic and depend on a variety of factors, including the region in which a creator's videos are viewed, their videos' "authenticity and engagement," their adherence to TikTok's community guidelines and terms of services, and the total number of participants in the Creator Fund. This means that as the number of participants grows, each creator's piece of the pie could shrink. The company said in a post on its website that it plans to onboard "hundreds of thousands of creators" into the program.  Revenue "will be dependent on essentially how much content you're putting out on the app," said Alex Stemplewski, a TikToker with nearly 10 million followers and one of the fund's first recipients. "If you're not producing original content, then you won't be getting paid. So the more content you're producing and the more hits the videos are getting, the more you'll be paid." To qualify for the fund, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 10,000 video views in the last 30 days. TikTok users have already begun posting explainer videos to their followers on how to enroll. Future fund participants will have to apply through the app, but five of the company's 19 fund recipients that Business Insider spoke to for this story said that they were contacted by TikTok directly to participate.  "They've certainly recognized that their creators bring all of the attention to their platform, and I think in general the creators are very appreciative of having the platform," said Matt Gresia, a TikTok creator and fund recipient who posts about business and entrepreneurship. "I'm sure I'm not going to be making as much money as David Dobrik," he added. TikTok experimented with paying creators directly earlier this year The Creator Fund isn't the first effort by TikTok to send cash to its top users this year. The company launched a $50 million Creative Learning Fund in April, offering publishers and creators ad credits and other forms of compensation to post educational and DIY content on the app (Insider Inc. was among the companies selected for this program). Several of the first recipients of TikTok's Creator Fund also participated in its earlier Creative Learning Fund. Avila said she was paid $6,000 to post five educational videos a week for six weeks after being selected for the learning fund earlier this year. Gresia said he was compensated with ad credits for participating in the program. And Darryl Jones, a wood-work creator, said he was offered $1,500 to make 40 educational videos over eight weeks as part of the fund. Jones, who works as a computer technician when he's not posting wood-turning videos, said that TikTok's payment served as a nice revenue cushion after he was forced to cancel classes and live wood-working demonstrations during the pandemic. "The TikTok learning fund really helped out because while I was losing all those other sources of revenue, this was a source of revenue to kind of help float my business," Jones said. For more stories on how TikTok users are earning money on the app, check out these other Business Insider posts: TikTok influencers reveal all the ways they're making money despite the app's limited monetization features: From selling direct-to-consumer products like merch to partnering with brands on sponsorships, there are a number of ways TikTokers are making money. TikTok influencers say they're making tens of thousands of dollars by promoting apps in videos: 'There's not really a limit on how much you can earn': Creators and marketers told Business Insider that they can earn tens of thousands of dollars from promoting an app in a single TikTok post. TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry: TikTok creators, talent managers, and music marketers shared how much influencers earn by promoting songs in videos on the app. How to start making money from TikTok as a 'nano' influencer with fewer than 10,000 followers — and how much you can earn: The CEO of an influencer marketing startup focused on "nano influencers" shares how much it pays TikTok creators for a sponsored post. Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
Hi, this is Amanda Perelli and welcome back to Insider Influencers – the same weekly newsletter on the influencer and creator economy, but with a new name! This rundown, formerly known as Influencer Dashboard, is still brought to you by Business Insider and if you haven't yet, make sure to sign up here to receive it in your inbox every Thursday! Now, onto the news. TikTok runs an exclusive ambassador program for 12 creators at a time, and I spoke with several past members of the program about how they got involved and how it's helped them grow and earn money. The six-month program was launched in 2019 and is run by Joyce Chun and Emma Gribbon, who are members of TikTok's creator team. The program ran for the second time in January and some of the members were Alan Chow (2.6 million followers), Sarah Lugor (2.4 million followers), Bonnie Rodríguez Krzywicki (2 million followers), and thisaintjay (4.4 million followers). To be accepted, the creators applied and went through multiple rounds of interviews with the company, and once in, they were granted access to perks like all-expenses-paid trips, connections with brands, and access to test out new product features. Chow said the program helped him get partnerships with brands like Adobe, Reese's Puffs, and DoorDash. "I had a lot of really cool branded business opportunities that came through TikTok during the ambassador program," Chow said, including meeting Alicia Keys. Read the full story, here.  An Instagram 'micro' influencer explains her rates for sponsorships College student Ashley Jones doesn't have millions of followers like some social-media influencers, but she's still able to earn money from posting content on Instagram and YouTube. Jones currently schedules her YouTube channel around her college classes. On the days she's not in class, she'll film videos and take pictures. I spoke with Jones, who has nearly 45,000 followers on her Instagram account and just over 25,000 subscribers on her YouTube channel, about how she developed her sponsorship rates for Instagram – like $100 per Instagram Story or $200 for an in-feed post – and for YouTube. She said she developed her rates by negotiating with brands and seeing what they would offer her. Read more about how much she charges, here.  Inside the development of Addison Rae's new beauty brand  When the beauty and makeup brand incubator Madeby Collective was scouting for a face to lead a new Gen-Z beauty brand, its data said there was one influencer it definitely had to consider: TikTok star Addison Rae Easterling. My colleague Sydney Bradley spoke with Easterling, her team at talent agency WME, and Madeby about how it all came together behind the scenes.  "The pitch was really loose," said Alex Devlin, a digital agent at WME who spearheads Easterling's brand partnerships. "It was definitely kind of a skeleton. They wanted to be able to build a brand that reached Gen Z, which is exactly what we wanted to do." Madeby's data research had found that clean ingredients, "no-makeup makeup," and authenticity were the most important values in a beauty product for Gen Z. And one of WME's big goals for Easterling — even back in January when it first signed her — was helping her launch her own Gen-Z-focused beauty line. Read more about inside the process of creating Item Beauty, here.  The life of Natalie Mariduena, YouTube star David Dobrik's assistant and childhood best friend When Natalie Mariduena's not appearing in David Dobrik's vlogs or TikToks, she is working beside him to help scale his growing business. I spoke with Mariduena about what it's like to work for Dobrik and how his business works. Her involvement started a few years ago when Dobrik, who is one of YouTube's most popular creators with 18 million subscribers, asked her to come out to LA and help him out. "Although I was hesitant at first, I'm so happy I did make the decision to move out here and work with him," Mariduena said of working with Dobrik. "It evolved from it being this internship for credits to this real role that I have in executing whatever business he's in." Read more about inside her life and working for a YouTube star, here.  More creator industry coverage from Business Insider: YouTube Inside UTA's venture arm that helps build consumer businesses for influencers like Emma Chamberlain (by Amanda Perelli) How much money YouTube pays for 100,000 views (by Amanda Perelli) TikTok  Behind the scenes of TikTok's in-house music division (by Dan Whateley) Triller has recruited influencers from Sway LA to live in its 2 new content houses (by Dan Whateley) Instagram  'Insurance' has surged the most of any content topic among Instagram influencers during the pandemic (by Sydney Bradley) 'Micro' and 'nano' influencers make up the majority of sponsored Instagram posts (by Sydney Bradley) This week from Insider's digital culture team:  YouTuber NikkieTutorials opened up about being robbed at gunpoint (by Margot Harris) Jeffree Star is releasing new makeup after apologizing to James Charles (by Kat Tenbarge) TikTok and Twitter activists are making USPS memes (by Palmer Haasch) Shane Dawson quietly launched new merchandise (by Kat Tenbarge) Here's what else we're reading:  CGI influencers and the future of beauty (by Brennan Kilbane, from Allure)  Creators cut ties with a top influencer management company (by Taylor Lorenz, from The New York Times) Ezra Cooperstein joins management firm Night Media as president (by Natalie Jarvey, from The Hollywood Reporter)  Fanjoy and Mad Engine partner to bring influencer merch to retail stores (by Geoff Weiss, from Tubefilter) Thanks for reading! Send me your tips, comments, or questions: [email protected] Subscribe to the newsletter here.Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
Further proof that US President Donald Trump really does not like TikTok.
Minnesota State Senator Matt Little has built a massive audience on TikTok with over 140,000 followers, even as more politicians grow wary of it. Trump and other high-profile names on both sides of the aisle say the app's ownership by Chinese tech giant ByteDance raise national security and data privacy concerns. But Little told Politico Magazine that TikTok has been "singled out because it's been the younger generation's tool for politics." He suggested that many politicians actually avoid TikTok because it values authenticity and said those who can't be themselves on the platform "are going to get roasted." Visit Business Insider's homepage for more stories. TikTok has blown up during the pandemic, both in popularity and as a hot-button political issue. Last quarter, the viral video app crossed 2 billion downloads worldwide, according to SensorTower. It also invoked the wrath of President Donald Trump, who has thrown everything from social media and verbal attacks to unprecedented executive orders at the app in an effort to ban it from the US. Other politicians on both sides of the aisle have raised the alarm as well, from Democratic former Vice President Joe Biden to Republican Sen. Josh Hawley. They claim the app's ownership by Chinese-based tech giant ByteDance gives Beijing a powerful tool for everything from spying on US government officials to manipulating American public opinion. But for a handful of politicians, TikTok is providing something else: a direct, authentic connection to young voters. One of the biggest beneficiaries of that tool has been previously little-known Minnesota State Senator Matt Little, who has amassed more than 143,000 followers since opening his account in February, according to a profile of Little published Friday in Politico Magazine. Little, a member of the state's Democratic-Farmer-Labor Party, has racked up more than 2.6 million total views on his videos, which include a mix of self-deprecating digs at his status as a public figure, jokes, and a dash of his policy positions, almost always involving the lip-syncing or background tracks that have become staples of the app. @littlesenator Choose your politician. RIP to my comments. ##fyp ##politics ♬ original sound - bmarsz Little told Politico Magazine that he believes "TikTok's getting singled out because it's been the younger generation's tool for politics," noting that there are other popular apps owned by Chinese companies that don't get the same level of scrutiny. TikTok's user base skews younger than other social media platforms, with 42% of US users falling between ages 18-24. And despite banning political ads beginning last fall, TikTok has become a hotbed of political activism for both Generation Z and millenials. NPR reported that videos with #blacklivesmatter hit 6 billion views in early June following the killing of George Floyd. Another popular presence on the app is Democratic Sen. Ed Markey of Massachusetts, who has around 9,000 followers and has spawned a number of stan accounts. A spokesperson for Markey told Politico Magazine that TikTok has more work to do on data privacy, but appeared to brush off national security concerns. @ed_markey green new deal with it ♬ Green New Deal With It - ed_markey   Little also expressed skepticism that security risks are the main reason why politicians are taking aim at TikTok, implying many are unable to deliver the authenticity and informality that users love about the app. "I know the reputation of politicians... It's hard to be yourself all the time on these apps, but this one really allows me to do that," Little told Politico Magazine, adding that "If you get on there and do it wrong, you're just going to get roasted." The timing of Trump's beef with TikTok has also raised speculation that it could be driven by more personal or xenophobic motivations. In June, teen TikTok users claimed they helped tank attendance at Trump's rally in Oklahoma by reserving thousands of tickets and not showing up. A day later, Trump campaign officials anonymously admitted to The New York Times that online trolls played a role. Shortly after that, Trump and top officials from his administration began floating the idea of banning TikTok from the US entirely. At the time Trump suggested the ban would be punishment for the way China had responded to the spread of COVID-19, which he has repeatedly referred to using racist names. But in an apparent acknowledgement of TikTok's massive pipeline to younger audiences, Trump just got his account verified on Triller, a rival app based in the US that has seen a spike in downloads amid uncertainty about TikTok's future.Join the conversation about this story » NOW WATCH: Why you don't see brilliantly blue fireworks
Photo by Alex Wong/Getty Images President Donald Trump has joined Triller, a rival to the video sharing app TikTok that he wants ban in the US. First noted by New York Times reporter Taylor Lorenz, Trump’s Triller account (@donaldjtrump) has about 3,500 followers, and his introductory video has more than 590,000 views. The intro video features clips of the president and audio clips of him saying “I’m a professional at technology,” and “nobody can do it like me.” The other two videos on the account as of Saturday afternoon were a clip of the president making a short speech in which he says “Joe Biden has no clue,” and another clip mocking the presumptive Democratic presidential nominee. Over the past few weeks, as the Trump administration has continued its push against... Continue reading…