Holoride began its pursuit of redefining in-car entertainment with Audi earlier this year.A new partnership with Porsche blossomed just last month.This week, Ford is the latest to work with Holoride, but in a pretty big way.Ford and Holoride have teamed up to give the general public a taste of the technology startup's technology for the very first time.Thanks to some help from Universal Pictures, which created content for the public debut, anyone will be able to take a ride in a 2020 Ford Explorer outfitted with Holoride technology.Installed within is a new immersive experience based on The Bride of Frankenstein.
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