Verizon Media is beefing up its digital out-of-home (DOOH) advertising offering just as vaccines become more widespread and the masses return to the street as parts of the country slowly reopen. Top line Verizon Media already powers DOOH inventory in both its supply- and demand-side platforms. Now the company is using its identity graph and...
Another major telco in the US is making a big move away from being a full player in media services, and specifically content creation. Today AT&T said that it is combining its WarnerMedia division with Discovery Inc. The deal is being structured as a “Reverse Morris Trust” transaction that will give AT&T $43 billion in […]
In this week's edition of Insider Tech we look at the lessons of Yahoo and AOL, and prepare for Elon Musk's crypto comedy show.
Shoppable video opportunities from Conde Nast, YouTube and Verizon Media — as well as star-powered content and contextual and identity ad targeting solutions — were the hot topics of NewFronts Day 2.
The post Cheat Sheet: Shoppable video and cookieless targeting steal the show on the second day of NewFronts appeared first on Digiday.
AOL and Yahoo can perhaps be considered relics of the Internet’s past. One of the first communication platforms and search engines, respectively, the two have long been displaced from their markets and have never fully recovered. There has been no shortage of attempts to revive their brands or embark on new ventures but those might have finally come to an … Continue reading
Verizon Media posted its first quarter of year on year growth in four years in the fourth quarter of 2020. Its new owners, Apollo Global Management, could use the ad-tech infrastructure to deal the rest of its media assets a more favorable hand.
The post Cheat Sheet: What Yahoo offers Apollo Global Management appeared first on Digiday.
Apollo to buy Yahoo/AOL for $5B, didn't have much competition from other bidders.
Private equity firm Apollo Global Management will acquire all the brands.
With Verizon’s long-anticipated sale of its media business now finally in progress — by way of a deal, announced earlier today, with private equity firm Apollo paying $5 billion for Yahoo, AOL and the many various internet brands and services that are part of the operation (including us, TechCrunch) — the next very likely question […]
Following several days of negotiation and rumors, Verizon today announced that it has entered an agreement to sell its media assets to private equity firm Apollo Global Management for $5 billion. The deal includes $4.25 billion in cash and preferred interests of $750 million. It will also see Verizon retaining 10% of the business, but […]
Verizon has sold its AOL and Yahoo properties to Apollo Global Management in a deal said to be worth $5 billion, about half of the nearly $9 billion Verizon originally paid for the pair. Verizon will maintain a 10 percent stake in the company, now known as Yahoo and led by CEO Guru Gowrappan. The deal, which includes Verizon’s ad tech business, was heavily rumored over the last week and still subject to closing conditions. Once complete, it’ll bring an end to Verizon’s troubled experiment with media production and advertising.
Apollo is a private equity firm that owns the Venetian resort in Las Vegas and crafts retailer Michaels. Apollo co-founder Leon Black recently stepped down as Chairman, soon after it was revealed that he paid more...
Private-equity firms including Apollo are among possible bidders for Verizon media assets, sources say
After spending $9 billion combined, Verizon may sell units for $4 billion or so.
Being an expectant mom can be frightening, as can mothering an infant or toddler. The answers don’t come automatically, and while there’s no shortage of books and websites (and advice from grandparents) about how to parent at every stage, finding satisfying information often proves a lot harder than imagined. There are online social groups that […]
Verizon is hoping a spree of publisher and agency partnerships will help solidify its role as the top DSP that isn't owned by Google, Amazon or The Trade Desk.
The post ‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak appeared first on Digiday.
Yahoo Answers, one of the longest-running and most storied web Q&A platforms in the history of the internet, is shutting down on May 4th. That’s the day the Yahoo Answers website will start redirecting to the Yahoo homepage, and all of the platform’s archives will apparently cease to exist. The platform has been operating since 2005.
Yahoo, which is now part of Verizon Media Group following the company’s sale to the telecom for nearly $5 billion in 2017, announced the change at the top of the Yahoo Answers homepage. The message links to an FAQ, which details the timeline of the shutdown. Starting April 20th, the platform will no longer accept new submissions, the FAQ explains.
Users will also have until June 30th to request their data...
Plus, the state of agency professionals
Please visit Marketing Land for the full article.
Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. Top line According to a blog post, Verizon is the first DSP to be integrated with Catalina, which can access 236 million unique shopper cards and has relationships...
Ad agency executives say updates to Yahoo's website — which allow users to personalize and self-curate the page — could lead to better ad performance and increases in engagement.
The post Yahoo’s latest redesign could help the website reignite advertisers’ interest appeared first on Digiday.