CANNES, France—Authenticity in advertising is paramount to brands right now—consumers are savvier than ever.How brands that deliver that authenticity, however, differs.Diego Scotti, evp and CMO of Verizon, told Adweek in a conversation on Verizon Media Beach at the Cannes Lions International Festival of Creativity that consumer desire for authenticity has led Verizon to exclusively use “real people” and “real stories” in its advertisements—not actors and scripts.“We have really pivoted to have a very strong focus on authenticity that to me is at the heart of really good brand marketing these days, ” said Scotti.“It has helped us to really transform the brand from the perspective of how people connect with it.”These “real people”-focused advertisements have already made several appearances in Verizon’s marketing lineup.
Following in the footsteps of AT and Verizon*, Sprint is now offering an LTE tracker.The matchbook-sized device, simply called Tracker, provides real-time location tracking on Safe + Found app.The Tracker competes with Tile, but instead of Bluetooth, Sprint’s device uses 4G LTE, GPS and Wi-Fi location services, so it can be used to track things, people or pets that might travel a significant distance away, compared to a range of 100 ft to 300 ft for Tile (depending on the version).The Tracker is manufactured by Coolpad and users need to pay $2.50 per month for 24 months to cover the cost of the device, plus an additional $5 per month to connect it.AT and Verizon both launched LTE trackers over the past year and Apple is also rumored to be working on a tracking device that connects to iPhones, based on an asset package for pairing devices by proximity spotted in the first beta of iOS 13 by 9to5Mac.*Disclosure: TechCrunch is part of Verizon Media, a subsidiary of Verizon Communications.
Yahoo support email is hosted by Verizon Media is currently one among the most popular email service used around the world with the largest range of email users.contact Yahoo support phone number offers support for Yahoo issues of any complexity.Yahoo contact number is +1-855-536-5666.Yahoo offers Internet subscriptions and services.
The FCC voted at its open meeting this week to adopt an anti-robocall measure, but it may or may not lead to any abatement of this maddening practice — and it might not be free, either.That said, it’s a start towards addressing a problem that’s far from simple and enormously irritating to consumers.The last two years have seen the robocall problem grow and grow, and although there are steps you can take right now to improve things, they may not totally eliminate the issue or perhaps won’t be available on your plan or carrier.The first item was proposed formally last month by Chairman Ajit Pai, and although it amounts to little more than nudging carriers, it could be helpful.The FCC has said before that this is not the case and that carriers should go ahead and opt everyone into these blocking services (one can always opt out), but carriers have balked.The rulemaking approved today basically just makes it crystal clear that carriers are permitted, and indeed encouraged, to opt consumers into call-blocking schemes.
The Verizon mission to conquer the content world has been anything but a smooth ride to date, and now it is reportedly searching for a buyer for Tumblr.According to the Wall Street Journal, Verizon executives are on the search to offload the platform.The Verizon Media Group has been under considerable pressure in recent months, as the promise of value through content and diversification has eluded the telco.Looking at the most recent earnings call, Verizon Media Group revenue was $1.8 billion, down 7.2% year-on-year for the quarter.Declines in desktop advertising were primarily blamed, with the dip continuing to more than offset growth in mobile and native advertising.The last couple of months have seen Verizon attempt to make money from the mockery, with a particular focus on job cuts.
Tumblr ain't what it used to be.After being acquired for somewhere in the region of £840 million by US telecommunications company Verizon Media Group in 2006, its proud new owners recognised a problem: Tumblr couldn't find profitability.After years of trying and failing to turn its luck around, Verizon is seeking to finally divest the business, though potential buyers along with any price points for the platform were not made clear by the company.That has now changed though, as Pornhub recently told Buzzfeed that it's 'extremely interested' in purchasing Tumblr from Verizon.It might sound crazy at first, until you remember that Tumblr user traffic plummeted by roughly 30 per cent after the adult content ban was put in place.Talking to Buzzfeed news, Pornhub vice president Corey Price said:
Tumblr ain't what it used to be.After being acquired for somewhere in the region of £840 million by US telecommunications company Verizon Media Group in 2006, its proud new owners recognised a problem: Tumblr couldn't find profitability.After years of trying and failing to turn its luck around, Verizon is seeking to finally divest the business, though potential buyers along with any price points for the platform were not made clear by the company.That has now changed though, as Pornhub recently told Buzzfeed that it's 'extremely interested' in purchasing Tumblr from Verizon.It might sound crazy at first, until you remember that Tumblr user traffic plummeted by roughly 30 per cent after the adult content ban was put in place.Talking to Buzzfeed news, Pornhub vice president Corey Price said:
Verizon wants to sell Tumblr, according to a new leak, and it has reportedly already talked with multiple companies about passing it on.Tumblr currently exists under Verizon Media Group, which was previously known as Oath, the business formed with the services and websites Verizon acquired from AOL and Yahoo.This alleged sales process is described as ‘ongoing’ by the Wall Street Journal, which claims that Verizon Communication has been searching for a buyer upon which to unload Tumblr.This sale, assuming a buyer is in fact being sought, may not ultimately take place if Verizon fails to find a buyer willing to meet its terms.Though Verizon hasn’t confirmed any of this, Pornhub’s Corey Price recently disclosed to BuzzFeed News that the company is ‘extremely interested’ in purchasing the platform.This acquisition, if one took place, would pave the way for reversing Verizon’s decision to ban adult content from Tumblr.
Six years after being acquired for an astonishing $1.1 billion (£844 million), blogging platform Tumblr and its 550 million monthly users are reportedly on the auction block with no indication of who might be in market to buy it.Yahoo—which was folded into Oath, and now the US telecommunications company Verizon Media Group—purchased the scrappy start-up for a billion and change back in 2006, though it was never clear how the popular service could find profitability.Despite its important place in internet culture, and fandom in particular, Tumblr has still struggled to climb its way out of the red.The Wall Street Journal reports that Verizon is seeking to divest the business, but gives no indication of potential buyers, or what fraction of the original sale price the company is hoping to recuperate.According to one employee of the blogging platform, the first many employees learned of the sale came from the Journal’s report and leadership has yet to address Tumblr’s staff.Tumblr recently roiled its own highly-engaged userbase by rolling out policies that forbid the posting of pornography—policies that were often enforced erratically at best.
Six years after being acquired for an astonishing $1.1 billion (£844 million), blogging platform Tumblr and its 550 million monthly users are reportedly on the auction block with no indication of who might be in market to buy it.Yahoo—which was folded into Oath, and now the US telecommunications company Verizon Media Group—purchased the scrappy start-up for a billion and change back in 2006, though it was never clear how the popular service could find profitability.Despite its important place in internet culture, and fandom in particular, Tumblr has still struggled to climb its way out of the red.The Wall Street Journal reports that Verizon is seeking to divest the business, but gives no indication of potential buyers, or what fraction of the original sale price the company is hoping to recuperate.According to one employee of the blogging platform, the first many employees learned of the sale came from the Journal’s report and leadership has yet to address Tumblr’s staff.Tumblr recently roiled its own highly-engaged userbase by rolling out policies that forbid the posting of pornography—policies that were often enforced erratically at best.
Tumblr has been squandered ever since it was bought for $1.1 billion in 2013 by Yahoo, now part of Verizon Media Group.Then last year, Verizon evicted Tumblr’s huge and loyal base of porn bloggers, leaving no viable platform for independent adult content creators and curators.BuzzFeed quickly reported that Pornhub VP Corey Price told it, “We’re extremely interested in acquiring the platform and are very much looking forward to one day restoring it to its former glory with NSFW content.”But given Pornhub parent company MindGeek’s record of exploitation of adult performers, that could be a disastrous proceeding for the world of kink.Many smaller studios or performers don’t have the legal or financial resources to file constant copyright infringement takedown notices, and MindGeek’s sites have been accused of allowing re-uploads of videos days after taking them down.“Because there is so much free porn readily available, fewer consumers are willing to purchase any” adult performer Charlotte Sartre tells TechCrunch.
Last year’s decision to ban porn from its platform has had a marked adverse effect on Tumblr’s traffic.No surprise, really, especially given how wide the net was cast for “adult content” when it announced back in December.Now the blogging platform’s media parent is looking to sell, according to a new story from The Wall Street Journal.The paper cites “people familiar with the matter.” We reached out to Verizon Media Group (which, for the record, also owns TechCrunch) and unsurprisingly got your bog standard statement about not commenting on rumors.A sale wouldn’t be much of a surprise, given Tumblr’s history at the company.Yahoo bought the platform for north of $1 billion in 2013, with Verizon inheriting it as part of its 2017 acquisition of Yahoo.
Verizon Media pushed a programming lineup heavy on 5G-enabled content formats at its first NewFront event since a companywide restructuring scaled back the carrier’s media business aspirations in favor of a more singular focus on building out its next-generation network.“I hope there is no doubt about our commitment to Verizon Media Group,” Verizon CEO Hans Vestberg said.“If you’re not excited about anything else, you should be super excited about 5G.”The presentation comes after the carrier spent the past several months reorganizing its operations to prioritize the expensive transition to 5G networks and the markets its faster speeds are expected to unlock, while scuttling its previous vision of a vertically integrated media empire built on its Yahoo and AOL acquisitions.That reshuffling involved the installation of the company’s former 5G architect, Vestberg, as CEO, layoffs across the board and a rebrand of the Oath division that comprised AOL and Yahoo as Verizon Media.The pitch kicked off with an explanation of how data collected from more than a billion users of Verizon Media properties like Yahoo Mail will improve the ad experience.
Brian Murphy previously held the same position at Tumblr (which, like TechCrunch, is owned by Verizon Media) and has also served as vice president of engineering at The New York Times and senior director of technology at Condé Nast.“Brian is an incredible leader and team-builder who has overseen engineering teams for some remarkable companies,” said SeatGeek co-founder and CEO Jack Groetzinger in a statement.“He is a perfect fit for this role at SeatGeek and embodies the values we hold – he loves building great products, is humble yet aggressive in how he approaches opportunities, and is focused on creating experiences live event fans will love.”Murphy told me that his career started out in consulting, but he’s been attracted to technology roles in media companies because he was “drawn to all the smart creative folks who want to use their technology in that medium.”As for SeatGeek, Murphy described it as a “very consumer-oriented, very mobile-focused” company that’s now moving into the enterprise business by working with teams and venues to sell tickets.He also said he’ll be working on international expansion and on helping SeatGeek build a broader live event experience.
It's that time of year in New York, when digital media companies put on "Newfronts," splashy presentations for video advertisers.Usually, it's a chance for services like Hulu and YouTube to impress marketers with their buzzy new shows and trot out their highest-wattage talent.Verizon, which bought digital media properties through its acquisition of AOL in 2015 and Yahoo in 2017, has been a staple of the Newfronts in past years via those media-focused units.But under its new banner of Verizon Media, the company put a 5G-heavy spin on its announcements Tuesday, emphasizing how the next-generation mobile network could be transformative for video advertising.Tuesday, Verizon unveiled Hypezilla, a motion-capture animated purple gorilla creature that can pitch products for people to virtually "try" in augmented reality.Hypezilla will be the emcee of this interactive video series that'll be available on the Yahoo Play app.
Over the course of the last year and a half, the OpenStack Foundation made the switch from purely focusing on the core OpenStack project to opening itself up to other infrastructure-related projects as well.The first two of these projects, Kata Containers and the Zuul project gating system, have now exited their pilot phase and have become the first top-level Open Infrastructure Projects at the OpenStack Foundation.The Foundation made the announcement at its Open Infrastructure Summit (previously known as the OpenStack Summit) in Denver today after the organization’s board voted to graduate them ahead of this week’s conference.“It’s an awesome milestone for the projects themselves,” OpenStack Foundation executive direction Jonathan Bryce told me.“It’s a validation of the fact that in the last 18 months, they have created sustainable and productive communities.”It’s also a milestone for the OpenStack Foundation itself, though, which is still in the process of reinventing itself in many ways.
The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday.And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year.This year’s NewFronts is the first since the Interactive Advertising Bureau put on its NewFronts West last year in Los Angeles.“It’s on everybody’s mind,” said Anna Bager, executive vice president, industry initiatives, IAB.“I think that might influence the underlying and undercurrent of the presentations.”This year in New York will feature returning presenters from NewFronts West, including Walmart’s Vudu and the Ellen Digital Network.
Verizon just released its first quarter earnings report, with earnings per share that came in significantly ahead of analyst expectations, while revenue was right in line with predictions.The company reported EPS of $1.22 per share (or $1.20 when adjusted to exclude a 2 cent benefit due to a pension re-measurement triggered by its recent voluntary redundancy program) and revenue of $32.1 billion, which was up 1.1 percent year-over-year.Analysts had predicted EPS of $1.17 and revenue of $32.15 billion.Verizon also saw 61,000 net additions to its postpaid retail wireless business, including 174,000 net additions on the postpaid smartphone side.The Verizon Media division (which owns TechCrunch) reported revenue of $1.8 billion, down 7.2 percent year-over-year.The company blames this decline on falling desktop ad revenue.
For $6 a month, supporters will get perks like HuffPost merch, exclusive newsletters, and a lighter ad load.It's launched a membership program that it's pitching as a way to support HuffPost's journalism at one of three levels in exchange for benefits including discounts on HuffPost merch, member-only newsletters, and a lighter ad load on mobile for $6 a month.The idea is also to strengthen HuffPost's relationship with loyal readers and serve readers based on their interests."If you want to support our mission — beyond reading, watching and sharing our journalism — you can join HuffPost Plus, our new membership program, which will help us keep reporting the stories that matter most to you," Lydia Polgreen, the site's editor in chief, wrote in a note to readers.Read more: Verizon Media Group just hosted a big meeting with top advertisers to prove it's still relevant.Digital news outlets need to find new ways to fund their journalism outside of advertising, which is mostly going to Google and Facebook, and as more publications erect paywalls and introduce membership programs, people are getting more acclimated to the idea that news doesn't come free.
Welcome to the Advertising and Media Insider newsletter, where we catch you up on all the big stories our team's been working on this past week.Last week Tanya Dua attended Snap's first Creators Summit, a big step by the app to try to win over creators from the likes of YouTube and Instagram.Its announcement of a slew of AR-related updates and features at the Summit was a decided step in that direction.Don't count out Facebook, Google, Apple, Microsoft, and Magic Leap, though, which have all made AR investments of their own.The deadline for nominations for the most innovative chief marketing officers is coming up April 29, and we want to hear from you.Cable companies like Comcast and Charter could be positioned to take the lead in managing in-home broadband internet of things, according to Cowen analysts.
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