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Future of Offline Retail
Satin Neo Dimensions 2019-09-13
img

Future of Offline Retail

Being everywhere is a dream come true for every marketer or retailer. A marketer representing a brand wants to meet his target customers wherever they are, at whatever point in time. But customers are highly mobile and their moments of truth vary across touchpoints like inside a physical store, on the web, a mobile screen, TV and other displays along with print catalogs, etc. So, brands and marketers have a pressing need to offer a unified experience across all these media to the customer.

COMMUNICATIONS ON THE FLY

Before market share, comes mind share. Irrespective of whether the conversion happens online or offline, the offline offers a huge opportunity for marketers to influence buying decisions. In this direction, there have been giant strides powered by continuous technological revolutions. One specific area of interest is the digital out of home (DOOH). When we combine the power and flexibility of digital with the conventional OOH, we are able to run real-time video analytics to obtain insights and calibrate in-store campaigns on the fly in order to drive better performance.

“CUSTOMER EXPERIENCE” IS THE KING

To capture mindshare, one also need to be alert and attentive to the voice the mind speaks. Today’s technology offers us innovative means to listen to the voice of the customer (VOC). Easily approachable and navigable personal screens offer customers an opportunity to interact with brands which enable intelligent brands to run background analytics to derive vital insights. With an orientation to understand more of the consumers’ mind, marketers can revolutionize simple in-store price checkers into smart, interactive price kiosks capturing product feedback or the point of sales (POS) experience of the in-store customer. In the same way, shelf displays can run advertisements and can transform themselves from passive displays to live sales generators. Similarly LED displays around windows, columns and media facades can positively contribute to the brand quotient enhancing the brand’s pull, improving the brand’s stickiness and retention and encouraging more footfalls into the store by offering a more joyful and inviting experience.

LOYALTY PAYS

We originally set out with the premise of being everywhere. This has a time and place dimension to it. It also has a gratification perspective. Gratification is getting the product that the customer is looking for but goes beyond. The beyond factor is something that the customer is not expecting at all. So, a brand needs to have the capability to identify prospective members of the TG (target group) or its loyal base who are checking in (through Google Places or Facebook Check-in) to nearby places and push invites. The brand can also offer an absolutely personalized and delightful experience to these invited set of customers. This may mean – pulling an out of stock item from a nearby store; match the customer’s prior purchases from the CRM database and suggest leveraging the AI (artificial intelligence) capability; allow the customer to pull points from his wife’s loyalty account with the brand; or tap his prime membership with an online retailer for trouble-free EMI or seamless delivery to his pre-recorded favorite address. Then we have to go beyond in gratification, remember? Depending on the profile of the customer we may offer a final thank you appreciation to the customer – something he is not expecting at all. This is for the brand to leave a lasting experience and ensuring long term loyalty with the customer.

About Satin Neo Dimensions

Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – [email protected]

 

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Responsible Manufacturing
Satin Neo Dimensions 2019-09-13
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Responsible Manufacturing

Our resources are not infinite. And because they are not, there will be a time when the resources will be depleted. Most people will not argue with this. We can argue on the ‘when’ part of this hypothesis. Depletion of the finite resources we were gifted with is one part of the equation. The other part is the willful damage that our actions are causing to the environment that we knew of. The earth is changing in front of our eyes, most of the times causing irreversible damage. Industrial processes, of which manufacturing forms a significant part, contribute to almost 50% of all greenhouse gas (GHG) emissions at a global level. So responsible manufacturing has emerged to better regulate the footprints of the various manufacturing processes. We at Satin Neo Dimensions are doing our bit to responsibly protect the adverse that are part of this process. Our 150,000 Sq Ft facility is equipped with the latest equipment and adheres to globally accepted standards for quality management. Some of the key areas that differentiate our facility are:

3rd Party Audits

Even though the perception of quality has changed over time with the changing societal priorities and parameters, the basic premise of the congruence of the reality with the expectation remains unchanged. To ensure this we do two things. First, we keep a close watch and calibrate our processes to check the final internal quality. And Second, most importantly, we subject ourselves to frequent external audits that can certify our processes, their dependability to create repeated quality products and conformance to global quality benchmarks.


Quality Processes

Quality, consistency to quality standards and the resulting customer satisfaction are important parameters of a responsible manufacturing process. This set of requirements is best captured by ISO 9001 – 2015. This certification gives the requirements of a quality management system which is needed to consistently provide products and services that meet customer and applicable statutory and regulatory requirements. It also aims to enhance customer satisfaction through the effective application of the system and improvement processes. For us it ensures our conformance to the customer and applicable statutory and regulatory requirements.

Global Trade Certifications

The International Accreditation Forum (IAF) conducts an independent evaluation of assessment bodies at a global level who, in turn, signs arrangements with product manufacturers (among others) so that these products get accepted internationally across the borders. This way, technical barriers are removed for international trade. The primary purpose of IAF is to establish Multilateral Recognition Arrangements (MLA) between its accreditation body members. Membership of the MLA is based on peer evaluation of each applicant for membership of the MLA and continued surveillance of each member to ensure and confirm that all the members of the MLA operate their accreditation programs, and are implementing the Guidelines, consistently and in an equivalent way. We are not only IAF certified but also compliant with their guidelines for members. We are also certified by the Dubai Accreditation Centre (DAC).

Health & Safety Compliant Production (EHS)

In addition to the regulatory requirement, there are specific measures undertaken by us to ensure the health and safety of our workers are protected at all times during their presence on the premises. In addition to basic sanitation and using protective equipment, extra attention is paid to using protection gear like disposable gloves, caps amongst other things to reduce exposure to the workers. Our staff is regularly trained in preventing accidents, handling emergency situations and ensuring a safe working environment for themselves and society at large. Even our waste is managed in a systematic way to help reduce the carbon footprint.

 

Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – [email protected]

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The Art of Crafting Fixtures
Satin Neo Dimensions 2019-09-26
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Art of Crafting Fixtures


The primary goal of a retail store is singular in nature. And that is to offer an amazing experience to the visitor or prospective customer that they are able to tide over the threshold of a store and get motivated enough to part with their cash. Expert interior decorators and merchandisers have some science for the art of this exercise. They originate from eye-catching visual merchandising, carefully designed navigation for effortless flow and movement of customers so that they can enjoy and never be in a hurry, bold designs, offer some breathing space to the shoppers and maximize store space economics.

Same space, better efficiency: SND’s Game

Show and sell is an important founding hypothesis of contact retail. This is also being adopted by all forms of virtual retail now. But in contact or physical retail, this aspect is absolutely imperative. To follow this hypothesis, retailers adopt unique ways to showcase their products in the best possible manner.

 

The major concern for retailers is the retail store space. This showcasing of products requires an ample amount of space inside the store, which leaves the retailer with a choice. The choice of either to expand the floor area of the store (which is often too expensive) or to sacrifice over the holding stock (which leads to lower profits). In case the retailer opts for neither of the choices, then it comes at a cost of the poor ambiance of the store as it appears more congested.

The shopper needs to know that the product is there. Then he or she needs to see the product, get a feel of it, experience it if required and then eventually make a purchasing decision. Influencing this buying process is more of an art than science and there are universal rules that can be replicated across stores. Hands-on expertise in arranging the displays and designing and developing the fixtures and furniture, showcasing the products attain special or even the all-important significance. It is the difference between a good experience and a wow experience for the shopper.

From the seeing is believing the hypothesis that we laid out at the beginning of this section, attractive and eye-catching visual merchandising is something brands strive to attain in their stores. Experts in the Retail Fitouts and fixture designing, we at Satin Neo Dimensions have the practice of putting the product at the heart of all our designs. We build customized designs to bring your story and vision to life almost always making your store and merchandise stand out and grab attention. With our long and effective experience we know when and where to deploy techniques like — creating horizontal or vertical displays, leveraging the space between waist and eye level for fast selling, concentrating on the visible areas of the store, roll out emphatic show windows to invite customers into the store, utilize end of aisle displays, use color blocking to capture attention, keep symmetry and balance to ensure harmony, make products stand out by building repetition in merchandising, or use impactful mirroring or triangulation to capture additional attention amongst many other aspects.

To achieve this, the craftsmen and designers at SND, have perfected the art of fabricating bespoke display fixtures suitable for any storage space and ensuring maximum product exposure and the best customer experience all with customized options for every space.

SND, over the years, has become a master of reading customer’s minds and expectations. We leverage modern-day techniques to design all kinds of in-store displays and fixtures, Retail Fitouts, Wayfinding Signages, turnkey interiors, and others to maximize any retail space and customer attention.

For more information write to us at [email protected]

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Power of Retail Stores
Satin Neo Dimensions 2019-09-16
img

Power of Retail Stores

The customer is at the core of any retail relationship. There are the four P’s and the subsequent P’s that have been added by researchers, there are hypotheses like retail is detail, there is the drive to go the extra mile for the customer, there is the stress of location perfection, and then there is more. But let us sidestep all these complexities for a moment and wear our ‘zero base thinking’ hat. And then examine the very basic necessities for a retail exercise to be successful. Because when we have a grasp on the success, we have a grasp on power.

 

The limitations Retail, basically, is a buying and selling exercise. So, very simplistically speaking, there have to be products to be sold and buyers that are ready to buy them. The millennial consumer is more self-aware, more exposed and open about stating their needs or demanding. The present-day consumers are willing to spend to satisfy their self-esteem or the image, yet they are choosey and want to experience beforehand the product or service and any brand or company which can appeal and offer the positive experience, is bound to excel. Mostly the retail stores are now evolving as consumer experience destinations. Various parameters contribute towards creating this consumer experience, which includes the design of the store, its branding techniques, display, ease in interaction, creating a barrier-free environment and the ease of access to the desired products inside the store. In short, the principle is to make it convenient for the consumers and to satisfy their ego needs by providing the desired environment inside the store. In the present time, largely the retail industry is limited to non-engaging store experiences and difficult visitor management. The marketing, visual merchandising, product display, etc. including other communication channels of advertisements inside the store are shown to all irrespective of their inclination towards the product or the brand. The user experience is non-engaging as retail stores offer only a primitive way of shopping, how their experience was and many more metrics that can be useful to the organization are missed out.

 

Though there is a developing trend of engaging professionals from established retail design & experiential design studios or agencies to take the consumer experience to a higher level. The challenge in India for the brands gets multiplied with the absence of experienced convertors of those ideas to reality. There are only a few experienced convertors with the wherewithal to support the varied need of the designers or the brand marketers to support, detail out or add value. Mostly the retailers or retail brand projects team has to engage with multiple agencies or vendors, which is somewhat possible for flagship stores or for large retail outlets; however, when it comes to midsize or small size retail outlets and extending the same experience across these outlets, the retailers and the project team struggles a lot. Expecting these small vendors or multiple agencies to understand the nuances of the consumer experience is asking for too much, especially when there are multiple locations and multiple retail formats.

 

The potential of the physical retail industry Currently, global online sales are approximately 15% of the total retail sales. This means that for every rupee in online sales, there are six rupees being spent offline or in a physical retail store. Though online sales are growing fast and a lot of venture money is being pumped into this sector, especially in emerging economies like India and China, physical store retail seems to be holding somewhat steady over the recent years. Online retail, by itself, has privacy-related concerns and several concerns regarding identity theft and various other cybercrimes. In addition, there is the experiential aspect of physical retail and the fun and entertainment quotients of offline shopping – a much-needed dimension in today’s hectic world.

 

Future steps for expansion and SND’s role Physical retail stores are now increasingly adopting display and communication techniques to give their customers an enhanced user experience to attract and retain them. They have made displays and points of sale more interactive and dialogue-oriented. The entire effort in physical retail is to make the entire experience more entertaining and fruitful in nature. Through some of these steps, physical retail can easily regain lost ground and keep being the preferred choice for customers in the coming future.

 

Satin Neo Dimensions is a leading manufacturer & pioneer in rolling out intelligent Retail Fixtures & Fitouts, Wayfinding & Branding for the choicest of brands and government-owned organizations in India. Satin Neo Dimensions has contributed through value engineering, lean manufacturing, timely deliveries, and installations to create enticing consumer experience zones for many of the leading brands in India. It has state of the art manufacturing facility spread across 100000sqft of space, housing latest machines for Metal Sections, Extrusions, Sheet metal, Woodwork and for Branding. For more information write to us at [email protected]

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Why it is time for Indian retailers to think digital
Satin Neo Dimensions 2019-09-19
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Indian retailers to think digital

The critical success factors of retail can be a thesis topic by itself. There is the customer at the core of retail, there are the four P’s and the subsequent P’s that have been added by researchers, there are hypotheses like retail is detail, there is the drive to go the extra mile for the customer, there is the stress of location perfection, and then there is more. But let us sidestep all these complexities for a moment and wear our ‘zero-based thinking’ hat. And then examine the very basic necessities for an offline retail exercise to be successful.

Combining the Physical with Digital

Traditional brick and mortar retail still drive more than 90% of India’s total retail business. There are different estimates about how much impact it has on online retail. But it is definitely some finite number. So, there is a pressing need today to impress in-store customers, convert them as shoppers then and there or at least impress them enough to hook them to the brand.

One way to do this is to utilize the display surfaces across the store and convert them into attractive and interactive screens to engage visiting customers and enhance sales. Besides quickly grabbing customer eyeballs, digital in-store signage can boost the average basket size, influence consumer behavior, do precision marketing, save costs and drive appropriate analytics.

Miscellaneous conveniences can be offered to shoppers by giving them an easy checkout experience by deploying a host of sensors, cameras, smart shelves within an AI-based system where the store takes the payment from a customer’s app.

Physical retail needs to strike a delicate balance between inventory availability, speed of movement of the inventory, visibility of the inventory, cost of carrying the inventory and storage of the inventory, along with the responsiveness of the supply chain. Inventory analytics can be leveraged to speed up the cash cycle and management of shelves can be introduced to drive modularity and enhance space utilization.

A store can also personalize offers for selected customers by recognizing them and serving them according to their preferences. Stores can roll out interactive customer displays to push relevant promotions. They can use interactive screens to attract customers and influence their behavior. Similarly, smart price checkers can help stores upsell their products and drive customer loyalty. Smart shelf displays can enable stores to advertise and push their products and LED window displays can enhance the emotional brand value.

How does SND help in achieving these factors?

So retail is where the customer is. Where there is customer, we have to market products there, acquire customers there and start a relationship with them. This is the prime goal of retail. And SND understands that very well. We as a company are focusing on the various avenues of Omni retail, driving digital intelligence in physical stores, enhancing the user experience within the stores through product signage and interactive screens, augmenting various personalization efforts, and driving customer acquisition through AI-based conversion techniques.

Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the Retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – contact@satinneodimensions

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À la carte fabrication
Satin Neo Dimensions 2019-10-04
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A retail brand thrives to deliver the best experience to the shoppers so that it is much easier for the shopper to take a purchase decision inside the store. All the touchpoints inside the store define the experience of a shopper. These touchpoints include everything the shopper touches or senses like the fixtures, the furniture, the layout, the lighting and ambiance and the colors used inside the store.

 

Since in this competitive environment, each store is vigorously working and acting upon these principals, we offer unique customizing solutions to make the store stand ahead of the competition.

Customized Fixtures — The Game Changer

A brand is a unique entity. It conveys a set of emotions. The ethos of these emotions is represented by the branded products marketed by the companies. Whatever the customer sees, touches feel or even hears constitutes a moment of truth for the customer. Each of these touch-points conveys and leaves a certain experience in the memory of the customer. These set of memories about a certain brand goes on to define the brand image. A good brand image or recollection is something that all brand managers wish to create.


All brands are trying to create a unique position and hence experience for their brands. Hence, it is vital that they, in turn, create a unique experience and interaction with their consumers and visitors. A generalized approach to the in store displays and merchandising necessarily fails to achieve this unique consumer experience an aspiring brand seeks to pursue. This approach falls short of creating a cherished experience for the visitors and is unable to find its place in a visitor’s mind share. And without mind share, there can be no market share. Hence, brands are now shifting on to customized solutions for the interacting points inside their stores.


Expert manufacturers like us understand the varied customer psyche in all geographies very well. Over the years and through our work experience, we have been effective in translating the ethos or unique sentiment of a brand into the entire visual merchandising or promotion of the products associated with the brand. Our 150,000 sqft manufacturing unit is capable of catering to all sorts of customization needs put forward by a brand owner. Our customized fixtures are given the highest quality finishing, conveying the same brand emotions as the brand owners want to convey.


A retail store is finalized with a lot of constraints like budget, location, space, size, shape, and others. It needs a lot of knowledge, expertise and intellectual capital to tide over these constraints and demands to make the products and displays stand out and grab the attention of visitors. Over the years, we have mastered the art of reading customer’s minds and expectations and translating it into a reality. We leverage the modern time techniques to design all kinds of in-store displays and fixtures, Retail Fitout, way finders, turnkey interiors, and others well within the constraints of the space. The brand neither has to worry about violating the constraints nor about sacrificing the quality of the fixtures or the design of the store. Thus, creating a win-win situation for the brand.


Satin Neo Dimensions is a leading manufacturer & pioneer in rolling out intelligent Retail Fixtures & fit-outs, Wayfinding & Branding for the choicest of brands and government-owned organizations in India. Satin Neo Dimensions has contributed through value engineering, lean manufacturing, timely deliveries, and installations to create enticing consumer experience zones for many of the leading brands in India. For more information write to us at [email protected]

 

 

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Is Your Signage Keeping Up with Modern Marketing Trends?
dlxadv 2024-03-13
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The Emergence of Acrylic Sign Boards: Modern materials are replacing traditional signs, and acrylic sign boards are at the forefront of this trend. These professionals are aware of the complex demands of contemporary marketing trends. Conclusion: The Evolution of Signage in Contemporary MarketingYour signage needs to adapt to the ever-changing marketing landscape in order to stay effective. Make sure your signage plan satisfies the current requirements of modern marketing by reviewing it. In the highly competitive world of contemporary marketing, it's an important question for any company hoping to make an impression.
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Signage in Dubai: Tracing the Path of Progress and Innovation
dlxadv 2024-03-28
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Here are some interesting facts about signage:Oldest Signage: Stone carvings and hieroglyphics were used to communicate messages and instructions in ancient Rome and Egypt. Modern Neon Signs:  Originally displayed at the 1910 Paris Motor Show, neon signs for business gained popularity in the early 1900s. Expansion of Digital Signage: The desire for dynamic and interactive displays along with technological improvements have led to an exponential expansion in the digital signage market in recent years. Wayfinding Signage: In order to help individuals navigate through complicated settings like airports, hospitals, and retail malls, wayfinding signage is essential. Innovations in Signage: As technology develops, so does signage.
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How Signages Can Enhance Your Brand's Visibility and Reach
dlxadv 2024-03-06
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Importance of Brand VisibilityIn today's highly competitive market, brand visibility plays a crucial role in the success of any business. This increased visibility can lead to greater brand recognition and word-of-mouth publicity, boosting your brand's reach organically. Maximizing Brand Visibility with SignagesSignages offer countless opportunities to maximize your brand visibility and create a lasting impact on potential customers. We strive to provide top-notch quality products that not only enhance your brand visibility but also withstand the harsh weather conditions of Dubai. Stand out, create a lasting impression, and maximize your brand's visibility and reach with the help of signage.
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Could Your Business Benefit from a Signage Upgrade?
dlxadv 2024-03-12
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Increasing Brand Visibility: Your signage serves as a visual representation of your brand and is more than just a symbol. Reputable signage companies in Dubai can help you upgrade your signs so that people will remember and see your brand. Modern directional signage makes it easier for clients to find their way about your area, which promotes a smooth and enjoyable experience. Making an Impression in Dubai's Competitive Environment: Dubai is known for its elegance and innovation. To sum up, the answer is unquestionably yes when it comes to "Could your business benefit from a signage upgrade?
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Amazing Benefits of Wayfinding Signs
Style Street Sign Studio 2022-06-30
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Aside from a great product or service, a company’s goal is to always create a positive customer experience. This is where directory signs can help. A lot of wayfinding directory signs also follow ADA guidelines. High-Quality Directory Signs New YorkA successful sign system can only be delivered by experienced sign makers. For your directory sign needs, give us a call today and we’ll give you a free quote.
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Are Your Signs Missing the WOW Factor?
dlxadv 2024-03-11
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So, ask yourself: Are your signs missing the WOW factor? The Impact of Eye-Catching Signage:Signage is essential for conveying the identity of your company. For optimum effect, place signs boards strategically in high-traffic areas of your business space. The WOW Factor Difference:What differentiates a WOW factor indication, then? Ultimately, it's time for a signage revolution if your signs lack the WOW factor.
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Digital Wayfinding
NEARMOTION 2022-10-31
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Looking for a top-rated Digital Wayfinding company? Then you are at the right place. NEARMOTION is the company that provides you with the best digital mapping. We have creative 2D and 3D digital indoor floor maps that make it easier to find their location. We also have an expert team to provide you with the best routes, directions and sites of interest to provide a positive customer experience.
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Why is There a Need for Cast-In-Place Tactile Wayfinding Plate?
Tactile Solution 2022-04-13
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These replaceable cast-in-place tactile wayfinding bar plates can be felt underfoot or using a white cane. Where to Install Cast-in-Place Replaceable Tactile Wayfinding Plate? These tactile wayfinding bars should lead from the space’s entrance to major destinations, like the front desk, transit stops, stairways, information kiosks, etc. The tiles might share similarities, but tactile wayfinding bars are different from truncated dome tiles (both purpose and appearance). In addition, while using cast-in-place tiles, owners or contractors must destroy the surrounding surface to replace a damaged tactile plate.
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Unveiling Your Brand Tale: The Art of Signage in Dubai.
dlxadv 2024-03-09
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Discover the art of brand storytelling in Dubai with unique signage solutions. From acrylic signage to LED displays, take a thrilling trip via visual storylines that leave a lasting impression. A reputable Dubai signage business can help you reveal the story behind your brand. A reputable Dubai signage business can express your brand's story with cutting-edge solutions such as acrylic signage and LED displays. With the proper Dubai signage firm, your brand's story becomes a visual symphony, ranging from acrylic signage to vehicle branding, LED displays, and sign boards.
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Wayfinding and Signage Design Agency
wizdumb 2023-01-20
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wayfinding and signage designAt wizdumb we provide wayfinding signs design services. With an experienced team of designers we provide exceptional corporate branding services. We offer web design, brand idenity, logo, digital assets design, product packaging and content strategy services. We are Wizdum, a creative design and space branding agency based in Pune. We can help design your space to reflect your brand identity.
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Future of Offline Retail
Satin Neo Dimensions 2019-09-13
img

Future of Offline Retail

Being everywhere is a dream come true for every marketer or retailer. A marketer representing a brand wants to meet his target customers wherever they are, at whatever point in time. But customers are highly mobile and their moments of truth vary across touchpoints like inside a physical store, on the web, a mobile screen, TV and other displays along with print catalogs, etc. So, brands and marketers have a pressing need to offer a unified experience across all these media to the customer.

COMMUNICATIONS ON THE FLY

Before market share, comes mind share. Irrespective of whether the conversion happens online or offline, the offline offers a huge opportunity for marketers to influence buying decisions. In this direction, there have been giant strides powered by continuous technological revolutions. One specific area of interest is the digital out of home (DOOH). When we combine the power and flexibility of digital with the conventional OOH, we are able to run real-time video analytics to obtain insights and calibrate in-store campaigns on the fly in order to drive better performance.

“CUSTOMER EXPERIENCE” IS THE KING

To capture mindshare, one also need to be alert and attentive to the voice the mind speaks. Today’s technology offers us innovative means to listen to the voice of the customer (VOC). Easily approachable and navigable personal screens offer customers an opportunity to interact with brands which enable intelligent brands to run background analytics to derive vital insights. With an orientation to understand more of the consumers’ mind, marketers can revolutionize simple in-store price checkers into smart, interactive price kiosks capturing product feedback or the point of sales (POS) experience of the in-store customer. In the same way, shelf displays can run advertisements and can transform themselves from passive displays to live sales generators. Similarly LED displays around windows, columns and media facades can positively contribute to the brand quotient enhancing the brand’s pull, improving the brand’s stickiness and retention and encouraging more footfalls into the store by offering a more joyful and inviting experience.

LOYALTY PAYS

We originally set out with the premise of being everywhere. This has a time and place dimension to it. It also has a gratification perspective. Gratification is getting the product that the customer is looking for but goes beyond. The beyond factor is something that the customer is not expecting at all. So, a brand needs to have the capability to identify prospective members of the TG (target group) or its loyal base who are checking in (through Google Places or Facebook Check-in) to nearby places and push invites. The brand can also offer an absolutely personalized and delightful experience to these invited set of customers. This may mean – pulling an out of stock item from a nearby store; match the customer’s prior purchases from the CRM database and suggest leveraging the AI (artificial intelligence) capability; allow the customer to pull points from his wife’s loyalty account with the brand; or tap his prime membership with an online retailer for trouble-free EMI or seamless delivery to his pre-recorded favorite address. Then we have to go beyond in gratification, remember? Depending on the profile of the customer we may offer a final thank you appreciation to the customer – something he is not expecting at all. This is for the brand to leave a lasting experience and ensuring long term loyalty with the customer.

About Satin Neo Dimensions

Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – [email protected]

 

The Art of Crafting Fixtures
Satin Neo Dimensions 2019-09-26
img

Art of Crafting Fixtures


The primary goal of a retail store is singular in nature. And that is to offer an amazing experience to the visitor or prospective customer that they are able to tide over the threshold of a store and get motivated enough to part with their cash. Expert interior decorators and merchandisers have some science for the art of this exercise. They originate from eye-catching visual merchandising, carefully designed navigation for effortless flow and movement of customers so that they can enjoy and never be in a hurry, bold designs, offer some breathing space to the shoppers and maximize store space economics.

Same space, better efficiency: SND’s Game

Show and sell is an important founding hypothesis of contact retail. This is also being adopted by all forms of virtual retail now. But in contact or physical retail, this aspect is absolutely imperative. To follow this hypothesis, retailers adopt unique ways to showcase their products in the best possible manner.

 

The major concern for retailers is the retail store space. This showcasing of products requires an ample amount of space inside the store, which leaves the retailer with a choice. The choice of either to expand the floor area of the store (which is often too expensive) or to sacrifice over the holding stock (which leads to lower profits). In case the retailer opts for neither of the choices, then it comes at a cost of the poor ambiance of the store as it appears more congested.

The shopper needs to know that the product is there. Then he or she needs to see the product, get a feel of it, experience it if required and then eventually make a purchasing decision. Influencing this buying process is more of an art than science and there are universal rules that can be replicated across stores. Hands-on expertise in arranging the displays and designing and developing the fixtures and furniture, showcasing the products attain special or even the all-important significance. It is the difference between a good experience and a wow experience for the shopper.

From the seeing is believing the hypothesis that we laid out at the beginning of this section, attractive and eye-catching visual merchandising is something brands strive to attain in their stores. Experts in the Retail Fitouts and fixture designing, we at Satin Neo Dimensions have the practice of putting the product at the heart of all our designs. We build customized designs to bring your story and vision to life almost always making your store and merchandise stand out and grab attention. With our long and effective experience we know when and where to deploy techniques like — creating horizontal or vertical displays, leveraging the space between waist and eye level for fast selling, concentrating on the visible areas of the store, roll out emphatic show windows to invite customers into the store, utilize end of aisle displays, use color blocking to capture attention, keep symmetry and balance to ensure harmony, make products stand out by building repetition in merchandising, or use impactful mirroring or triangulation to capture additional attention amongst many other aspects.

To achieve this, the craftsmen and designers at SND, have perfected the art of fabricating bespoke display fixtures suitable for any storage space and ensuring maximum product exposure and the best customer experience all with customized options for every space.

SND, over the years, has become a master of reading customer’s minds and expectations. We leverage modern-day techniques to design all kinds of in-store displays and fixtures, Retail Fitouts, Wayfinding Signages, turnkey interiors, and others to maximize any retail space and customer attention.

For more information write to us at [email protected]

Why it is time for Indian retailers to think digital
Satin Neo Dimensions 2019-09-19
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Indian retailers to think digital

The critical success factors of retail can be a thesis topic by itself. There is the customer at the core of retail, there are the four P’s and the subsequent P’s that have been added by researchers, there are hypotheses like retail is detail, there is the drive to go the extra mile for the customer, there is the stress of location perfection, and then there is more. But let us sidestep all these complexities for a moment and wear our ‘zero-based thinking’ hat. And then examine the very basic necessities for an offline retail exercise to be successful.

Combining the Physical with Digital

Traditional brick and mortar retail still drive more than 90% of India’s total retail business. There are different estimates about how much impact it has on online retail. But it is definitely some finite number. So, there is a pressing need today to impress in-store customers, convert them as shoppers then and there or at least impress them enough to hook them to the brand.

One way to do this is to utilize the display surfaces across the store and convert them into attractive and interactive screens to engage visiting customers and enhance sales. Besides quickly grabbing customer eyeballs, digital in-store signage can boost the average basket size, influence consumer behavior, do precision marketing, save costs and drive appropriate analytics.

Miscellaneous conveniences can be offered to shoppers by giving them an easy checkout experience by deploying a host of sensors, cameras, smart shelves within an AI-based system where the store takes the payment from a customer’s app.

Physical retail needs to strike a delicate balance between inventory availability, speed of movement of the inventory, visibility of the inventory, cost of carrying the inventory and storage of the inventory, along with the responsiveness of the supply chain. Inventory analytics can be leveraged to speed up the cash cycle and management of shelves can be introduced to drive modularity and enhance space utilization.

A store can also personalize offers for selected customers by recognizing them and serving them according to their preferences. Stores can roll out interactive customer displays to push relevant promotions. They can use interactive screens to attract customers and influence their behavior. Similarly, smart price checkers can help stores upsell their products and drive customer loyalty. Smart shelf displays can enable stores to advertise and push their products and LED window displays can enhance the emotional brand value.

How does SND help in achieving these factors?

So retail is where the customer is. Where there is customer, we have to market products there, acquire customers there and start a relationship with them. This is the prime goal of retail. And SND understands that very well. We as a company are focusing on the various avenues of Omni retail, driving digital intelligence in physical stores, enhancing the user experience within the stores through product signage and interactive screens, augmenting various personalization efforts, and driving customer acquisition through AI-based conversion techniques.

Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the Retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – contact@satinneodimensions

Is Your Signage Keeping Up with Modern Marketing Trends?
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The Emergence of Acrylic Sign Boards: Modern materials are replacing traditional signs, and acrylic sign boards are at the forefront of this trend. These professionals are aware of the complex demands of contemporary marketing trends. Conclusion: The Evolution of Signage in Contemporary MarketingYour signage needs to adapt to the ever-changing marketing landscape in order to stay effective. Make sure your signage plan satisfies the current requirements of modern marketing by reviewing it. In the highly competitive world of contemporary marketing, it's an important question for any company hoping to make an impression.
How Signages Can Enhance Your Brand's Visibility and Reach
dlxadv 2024-03-06
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Importance of Brand VisibilityIn today's highly competitive market, brand visibility plays a crucial role in the success of any business. This increased visibility can lead to greater brand recognition and word-of-mouth publicity, boosting your brand's reach organically. Maximizing Brand Visibility with SignagesSignages offer countless opportunities to maximize your brand visibility and create a lasting impact on potential customers. We strive to provide top-notch quality products that not only enhance your brand visibility but also withstand the harsh weather conditions of Dubai. Stand out, create a lasting impression, and maximize your brand's visibility and reach with the help of signage.
Amazing Benefits of Wayfinding Signs
Style Street Sign Studio 2022-06-30
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Aside from a great product or service, a company’s goal is to always create a positive customer experience. This is where directory signs can help. A lot of wayfinding directory signs also follow ADA guidelines. High-Quality Directory Signs New YorkA successful sign system can only be delivered by experienced sign makers. For your directory sign needs, give us a call today and we’ll give you a free quote.
Digital Wayfinding
NEARMOTION 2022-10-31
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Looking for a top-rated Digital Wayfinding company? Then you are at the right place. NEARMOTION is the company that provides you with the best digital mapping. We have creative 2D and 3D digital indoor floor maps that make it easier to find their location. We also have an expert team to provide you with the best routes, directions and sites of interest to provide a positive customer experience.
Unveiling Your Brand Tale: The Art of Signage in Dubai.
dlxadv 2024-03-09
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Discover the art of brand storytelling in Dubai with unique signage solutions. From acrylic signage to LED displays, take a thrilling trip via visual storylines that leave a lasting impression. A reputable Dubai signage business can help you reveal the story behind your brand. A reputable Dubai signage business can express your brand's story with cutting-edge solutions such as acrylic signage and LED displays. With the proper Dubai signage firm, your brand's story becomes a visual symphony, ranging from acrylic signage to vehicle branding, LED displays, and sign boards.
Responsible Manufacturing
Satin Neo Dimensions 2019-09-13
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Responsible Manufacturing

Our resources are not infinite. And because they are not, there will be a time when the resources will be depleted. Most people will not argue with this. We can argue on the ‘when’ part of this hypothesis. Depletion of the finite resources we were gifted with is one part of the equation. The other part is the willful damage that our actions are causing to the environment that we knew of. The earth is changing in front of our eyes, most of the times causing irreversible damage. Industrial processes, of which manufacturing forms a significant part, contribute to almost 50% of all greenhouse gas (GHG) emissions at a global level. So responsible manufacturing has emerged to better regulate the footprints of the various manufacturing processes. We at Satin Neo Dimensions are doing our bit to responsibly protect the adverse that are part of this process. Our 150,000 Sq Ft facility is equipped with the latest equipment and adheres to globally accepted standards for quality management. Some of the key areas that differentiate our facility are:

3rd Party Audits

Even though the perception of quality has changed over time with the changing societal priorities and parameters, the basic premise of the congruence of the reality with the expectation remains unchanged. To ensure this we do two things. First, we keep a close watch and calibrate our processes to check the final internal quality. And Second, most importantly, we subject ourselves to frequent external audits that can certify our processes, their dependability to create repeated quality products and conformance to global quality benchmarks.


Quality Processes

Quality, consistency to quality standards and the resulting customer satisfaction are important parameters of a responsible manufacturing process. This set of requirements is best captured by ISO 9001 – 2015. This certification gives the requirements of a quality management system which is needed to consistently provide products and services that meet customer and applicable statutory and regulatory requirements. It also aims to enhance customer satisfaction through the effective application of the system and improvement processes. For us it ensures our conformance to the customer and applicable statutory and regulatory requirements.

Global Trade Certifications

The International Accreditation Forum (IAF) conducts an independent evaluation of assessment bodies at a global level who, in turn, signs arrangements with product manufacturers (among others) so that these products get accepted internationally across the borders. This way, technical barriers are removed for international trade. The primary purpose of IAF is to establish Multilateral Recognition Arrangements (MLA) between its accreditation body members. Membership of the MLA is based on peer evaluation of each applicant for membership of the MLA and continued surveillance of each member to ensure and confirm that all the members of the MLA operate their accreditation programs, and are implementing the Guidelines, consistently and in an equivalent way. We are not only IAF certified but also compliant with their guidelines for members. We are also certified by the Dubai Accreditation Centre (DAC).

Health & Safety Compliant Production (EHS)

In addition to the regulatory requirement, there are specific measures undertaken by us to ensure the health and safety of our workers are protected at all times during their presence on the premises. In addition to basic sanitation and using protective equipment, extra attention is paid to using protection gear like disposable gloves, caps amongst other things to reduce exposure to the workers. Our staff is regularly trained in preventing accidents, handling emergency situations and ensuring a safe working environment for themselves and society at large. Even our waste is managed in a systematic way to help reduce the carbon footprint.

 

Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – [email protected]

Power of Retail Stores
Satin Neo Dimensions 2019-09-16
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Power of Retail Stores

The customer is at the core of any retail relationship. There are the four P’s and the subsequent P’s that have been added by researchers, there are hypotheses like retail is detail, there is the drive to go the extra mile for the customer, there is the stress of location perfection, and then there is more. But let us sidestep all these complexities for a moment and wear our ‘zero base thinking’ hat. And then examine the very basic necessities for a retail exercise to be successful. Because when we have a grasp on the success, we have a grasp on power.

 

The limitations Retail, basically, is a buying and selling exercise. So, very simplistically speaking, there have to be products to be sold and buyers that are ready to buy them. The millennial consumer is more self-aware, more exposed and open about stating their needs or demanding. The present-day consumers are willing to spend to satisfy their self-esteem or the image, yet they are choosey and want to experience beforehand the product or service and any brand or company which can appeal and offer the positive experience, is bound to excel. Mostly the retail stores are now evolving as consumer experience destinations. Various parameters contribute towards creating this consumer experience, which includes the design of the store, its branding techniques, display, ease in interaction, creating a barrier-free environment and the ease of access to the desired products inside the store. In short, the principle is to make it convenient for the consumers and to satisfy their ego needs by providing the desired environment inside the store. In the present time, largely the retail industry is limited to non-engaging store experiences and difficult visitor management. The marketing, visual merchandising, product display, etc. including other communication channels of advertisements inside the store are shown to all irrespective of their inclination towards the product or the brand. The user experience is non-engaging as retail stores offer only a primitive way of shopping, how their experience was and many more metrics that can be useful to the organization are missed out.

 

Though there is a developing trend of engaging professionals from established retail design & experiential design studios or agencies to take the consumer experience to a higher level. The challenge in India for the brands gets multiplied with the absence of experienced convertors of those ideas to reality. There are only a few experienced convertors with the wherewithal to support the varied need of the designers or the brand marketers to support, detail out or add value. Mostly the retailers or retail brand projects team has to engage with multiple agencies or vendors, which is somewhat possible for flagship stores or for large retail outlets; however, when it comes to midsize or small size retail outlets and extending the same experience across these outlets, the retailers and the project team struggles a lot. Expecting these small vendors or multiple agencies to understand the nuances of the consumer experience is asking for too much, especially when there are multiple locations and multiple retail formats.

 

The potential of the physical retail industry Currently, global online sales are approximately 15% of the total retail sales. This means that for every rupee in online sales, there are six rupees being spent offline or in a physical retail store. Though online sales are growing fast and a lot of venture money is being pumped into this sector, especially in emerging economies like India and China, physical store retail seems to be holding somewhat steady over the recent years. Online retail, by itself, has privacy-related concerns and several concerns regarding identity theft and various other cybercrimes. In addition, there is the experiential aspect of physical retail and the fun and entertainment quotients of offline shopping – a much-needed dimension in today’s hectic world.

 

Future steps for expansion and SND’s role Physical retail stores are now increasingly adopting display and communication techniques to give their customers an enhanced user experience to attract and retain them. They have made displays and points of sale more interactive and dialogue-oriented. The entire effort in physical retail is to make the entire experience more entertaining and fruitful in nature. Through some of these steps, physical retail can easily regain lost ground and keep being the preferred choice for customers in the coming future.

 

Satin Neo Dimensions is a leading manufacturer & pioneer in rolling out intelligent Retail Fixtures & Fitouts, Wayfinding & Branding for the choicest of brands and government-owned organizations in India. Satin Neo Dimensions has contributed through value engineering, lean manufacturing, timely deliveries, and installations to create enticing consumer experience zones for many of the leading brands in India. It has state of the art manufacturing facility spread across 100000sqft of space, housing latest machines for Metal Sections, Extrusions, Sheet metal, Woodwork and for Branding. For more information write to us at [email protected]

À la carte fabrication
Satin Neo Dimensions 2019-10-04
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A retail brand thrives to deliver the best experience to the shoppers so that it is much easier for the shopper to take a purchase decision inside the store. All the touchpoints inside the store define the experience of a shopper. These touchpoints include everything the shopper touches or senses like the fixtures, the furniture, the layout, the lighting and ambiance and the colors used inside the store.

 

Since in this competitive environment, each store is vigorously working and acting upon these principals, we offer unique customizing solutions to make the store stand ahead of the competition.

Customized Fixtures — The Game Changer

A brand is a unique entity. It conveys a set of emotions. The ethos of these emotions is represented by the branded products marketed by the companies. Whatever the customer sees, touches feel or even hears constitutes a moment of truth for the customer. Each of these touch-points conveys and leaves a certain experience in the memory of the customer. These set of memories about a certain brand goes on to define the brand image. A good brand image or recollection is something that all brand managers wish to create.


All brands are trying to create a unique position and hence experience for their brands. Hence, it is vital that they, in turn, create a unique experience and interaction with their consumers and visitors. A generalized approach to the in store displays and merchandising necessarily fails to achieve this unique consumer experience an aspiring brand seeks to pursue. This approach falls short of creating a cherished experience for the visitors and is unable to find its place in a visitor’s mind share. And without mind share, there can be no market share. Hence, brands are now shifting on to customized solutions for the interacting points inside their stores.


Expert manufacturers like us understand the varied customer psyche in all geographies very well. Over the years and through our work experience, we have been effective in translating the ethos or unique sentiment of a brand into the entire visual merchandising or promotion of the products associated with the brand. Our 150,000 sqft manufacturing unit is capable of catering to all sorts of customization needs put forward by a brand owner. Our customized fixtures are given the highest quality finishing, conveying the same brand emotions as the brand owners want to convey.


A retail store is finalized with a lot of constraints like budget, location, space, size, shape, and others. It needs a lot of knowledge, expertise and intellectual capital to tide over these constraints and demands to make the products and displays stand out and grab the attention of visitors. Over the years, we have mastered the art of reading customer’s minds and expectations and translating it into a reality. We leverage the modern time techniques to design all kinds of in-store displays and fixtures, Retail Fitout, way finders, turnkey interiors, and others well within the constraints of the space. The brand neither has to worry about violating the constraints nor about sacrificing the quality of the fixtures or the design of the store. Thus, creating a win-win situation for the brand.


Satin Neo Dimensions is a leading manufacturer & pioneer in rolling out intelligent Retail Fixtures & fit-outs, Wayfinding & Branding for the choicest of brands and government-owned organizations in India. Satin Neo Dimensions has contributed through value engineering, lean manufacturing, timely deliveries, and installations to create enticing consumer experience zones for many of the leading brands in India. For more information write to us at [email protected]

 

 

Signage in Dubai: Tracing the Path of Progress and Innovation
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Here are some interesting facts about signage:Oldest Signage: Stone carvings and hieroglyphics were used to communicate messages and instructions in ancient Rome and Egypt. Modern Neon Signs:  Originally displayed at the 1910 Paris Motor Show, neon signs for business gained popularity in the early 1900s. Expansion of Digital Signage: The desire for dynamic and interactive displays along with technological improvements have led to an exponential expansion in the digital signage market in recent years. Wayfinding Signage: In order to help individuals navigate through complicated settings like airports, hospitals, and retail malls, wayfinding signage is essential. Innovations in Signage: As technology develops, so does signage.
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Increasing Brand Visibility: Your signage serves as a visual representation of your brand and is more than just a symbol. Reputable signage companies in Dubai can help you upgrade your signs so that people will remember and see your brand. Modern directional signage makes it easier for clients to find their way about your area, which promotes a smooth and enjoyable experience. Making an Impression in Dubai's Competitive Environment: Dubai is known for its elegance and innovation. To sum up, the answer is unquestionably yes when it comes to "Could your business benefit from a signage upgrade?
Are Your Signs Missing the WOW Factor?
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So, ask yourself: Are your signs missing the WOW factor? The Impact of Eye-Catching Signage:Signage is essential for conveying the identity of your company. For optimum effect, place signs boards strategically in high-traffic areas of your business space. The WOW Factor Difference:What differentiates a WOW factor indication, then? Ultimately, it's time for a signage revolution if your signs lack the WOW factor.
Why is There a Need for Cast-In-Place Tactile Wayfinding Plate?
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These replaceable cast-in-place tactile wayfinding bar plates can be felt underfoot or using a white cane. Where to Install Cast-in-Place Replaceable Tactile Wayfinding Plate? These tactile wayfinding bars should lead from the space’s entrance to major destinations, like the front desk, transit stops, stairways, information kiosks, etc. The tiles might share similarities, but tactile wayfinding bars are different from truncated dome tiles (both purpose and appearance). In addition, while using cast-in-place tiles, owners or contractors must destroy the surrounding surface to replace a damaged tactile plate.
Wayfinding and Signage Design Agency
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wayfinding and signage designAt wizdumb we provide wayfinding signs design services. With an experienced team of designers we provide exceptional corporate branding services. We offer web design, brand idenity, logo, digital assets design, product packaging and content strategy services. We are Wizdum, a creative design and space branding agency based in Pune. We can help design your space to reflect your brand identity.
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