Search Engine Optimization (or SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
The more relevant your website becomes to a search query, the more your site would come up when a user of a search engine is looking for certain keywords.
But what exactly is the impact of a SEO strategy on your site?Generation of TrafficThe most important benefit of SEO is that you can generate traffic to your site.
These are not random surfers, these are people who are actively searching for a product or service and a place to buy it.
The higher up the list of a search your website is, the higher chance that someone searching for your product will choose your site to buy it.Since over 90% of traffic to a given search term is focused on the first page of search results, it goes without saying that the higher your site ranks for a given term the better.SEO Improves User ExperienceWhile trying to make your site easier for search engines to navigate, you will also be making your site easier for visitors to navigate as well.
A very crucial part of an SEO strategy is rearranging a site and it's links to make pages within the website easier to find.
Search Engine Optimization (or SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
The more relevant your website becomes to a search query, the more your site would come up when a user of a search engine is looking for certain keywords.
But what exactly is the impact of a SEO strategy on your site?Generation of TrafficThe most important benefit of SEO is that you can generate traffic to your site.
These are not random surfers, these are people who are actively searching for a product or service and a place to buy it.
The higher up the list of a search your website is, the higher chance that someone searching for your product will choose your site to buy it.Since over 90% of traffic to a given search term is focused on the first page of search results, it goes without saying that the higher your site ranks for a given term the better.SEO Improves User ExperienceWhile trying to make your site easier for search engines to navigate, you will also be making your site easier for visitors to navigate as well.
A very crucial part of an SEO strategy is rearranging a site and it's links to make pages within the website easier to find.