Email marketing provider MailChip is out with a new Product Recommendations offering, which it says is the only such native feature available on a platform oriented toward small-to-medium-sized businesses SMB .They are also increasingly common in email platforms, such as the SMB-oriented Campaign Monitor.Here s a screen from the Product Recommendations builder:With Product Recommendations, marketers can automatically include product ideas in an email a few weeks after the last purchase, or they might send suggested products to an inactive customer.So that businesses can utilize an existing product catalog, MailChimp is integrated with ecommerce platforms Shopify, Magento, WooCommerce, or BigCommerce.To utilize the feature, businesses need to have had at least 50 different customers in the past year, over 10 available products, and more than 500 orders in the past year.Newer stores that haven t met these milestones can instead offer top sellers.
One of the main reasons this diversity in application has been possible is because of the enormous number of premium WordPress themes now available in the market.These themes offer a wide range of functionality and flexibility which goes to show exactly why more than a quarter of all websites are made using WordPress.SociallyViral is popular for being the theme used by to reach $400,000 a month in revenue.What better way to create a portfolio than this WordPress theme that not only helps you present your work -- it adds a touch of creativity to your website as well.If you are looking for a restaurant theme -- you can safely stop right now.Even harder is getting a free theme like that with SEO friendly code, 600 icons, WooCommerce support, full-width slider, and animated callouts.
The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015.The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014.For Neil Berman, founder, and CEO of Delivra, it is apparent today s e-commerce economy leaves the door wide open for numerous software providers to successfully service varying retailers needs within the space.It s critical for these retailers to capitalize on the success email brings to e-commerce, but they are in need of a platform that provides the essentials for ease of use and immediate application.Centered around integrations with Magento, Shopify, and WooCommerce, the platform is ideal for small and mid-sized online retailers—with or without supporting brick and mortar locations—and allows for advanced post-purchase email marketing campaigns.Personalized shopping cart abandonment emails are also one of the most prominent features since research shows that 60 percent of abandoned cart emails generate revenue, with most of that occurring in the first 24 hours of the email being sent.
Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones.To help out, Automattic s ecommerce platform WooCommerce has announced it is now integrated with offline payments platform Square.In a blog post announcing the extension, Automattic Content Manager Nichole Kohler noted that this has been the most requested integration for WooCommerce and added: If you have both an online store and retail presence, you might sometimes feel as if they re operating in different worlds.This goes double for managing your offline inventory, which usually requires a manual update to keep accurate for online sales.Now you can kiss those tedious manual updates goodbye.
Here s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.Report: 93 percent of US baseball stadiums have deployed beaconsAug 1, 2016 by Greg SterlingSports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue.WATCH Marketing Land Live 22: Verizon buys Yahoo, earnings week & moreAug 1, 2016 by Matt McGee
WooCommerce is today adding another tool to its kit.The company is announcing that the AdRoll ad/email retargeting platform is now integrated with WooCommerce.Last month, WooCommerce similarly added to its growing list of add-ons by announcing it was integrated with offline payments solution Square.WooCommerce is a free, open-source plugin from Automattic for that company s popular WordPress publishing platform, with additional features available as premium add-ons.Created in 2011, it was acquired in the spring of last year by Automattic and claims to be employed by over 37 percent of all online stores.In a post about the integration, AdRoll Product Marketing Manager Kelly Eng wrote:
Search competitor analysis: backlinks, keywords and pagesAug 31, 2016 by Andrew DennisColumnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.Aug 31, 2016 by Barry LevineAutomattic s popular e-commerce plugin for WordPress now offers a new ad/email retargeting option.A CMO s View: Conservation International s influencer marketing gives nature a familiar voice
Here s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.Kontakt s product releases point to a new phase of beacon evolutionAug 30, 2016 by Barry LevineIts new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons.Aug 31, 2016 by Barry LevineAutomattic s popular e-commerce plugin for WordPress offers a new ad/email retargeting option.
There are a lot of various options for caching in the WordPress space, some free, free with paid addons & straight paid plugins.I’ve experimented with most of them over the years but currently I’m in love with WP Rocket.Why?WP Rocket is extremely straight forward to get running with noticeable benefits from just hitting “activate” on your plugins screen.Many of the other plugins I’ve used have taken multiple steps to get up and running the way I’ve wanted them to.Don’t be mistaken by it’s simple setup — if you want to take it further you can dig into the simple options page for even more speed inducing tweaks.Some Great Features of WP Rocket:One click activation of it’s most important features like page caching.Built in automatic support for WooCommerce, Easy Digital Download, Jigoshop, iThemes Exchange & WP-Shop.(you don’t want cart pages cached for example — this is handled for you)A great minification tool to minimize your CSS, HTML and JavaScript * (a note on this below) files so they load faster.Lazy loading images options which displays images on a page only when they are visible to the user.Cache Preloading: Normally a page is first cached when someone loads it for the first time.If you use their preloader option the plugin will attempt to cache every page of your site instantly for maximum benefit.Auto-updates option: They just introduced a feature that allows their plugin to auto update when there is a new feature (optional).
There is a constant stream of new WordPress themes to build seemingly any type of business website or ecommerce store.Some of the themes are designed for specific niches, such as digital marketers, spas, and boutiques.Other themes are multipurpose, with layouts for different types of businesses.There are a number of different options available for the home page, including a slider, featured products, a blog, and a coming soon template.There are also many smaller features, such as an off-canvas shopping cart and off-canvas quick view area.XStore has over 30 ready-to-go templates for a wide variety of businesses, including jewelry, hosting, glasses, furniture, and bakery.
There are a number of free WooCommerce themes that can do the trick well.There are gazillions of free WordPress themes out there that claim to support WooCommerce, but unfortunately not all themes are created equal.For a developer not as familiar with WooCommerce, it can be tough to filter out themes from your search that weren t developed following WooCommerce standards.To help your clients find the best free WooCommerce themes, I ran some tests and comparisons based on various factors, including page generation time, memory usage, database query time, database queries, and WooCommerce developer guidelines.Best free WooCommerce themes: The methodologySince finding the best free WooCommerce themes can be seen as objective, I went to the theme directory and used the Feature Filter to include only eCommerce themes.
Product: WordPress Theme for WooCommerce URL:
Competition among e-commerce platforms has been fierce historically, with a few names controlling the lion s share of the market.However, new data gathered by SimilarTech signals a seismic shift in the pecking order of ecommerce platforms in 2017.Examining data across tens of millions of sites, SimilarTech s research shows which e-commerce platforms are gaining steady traction and which are stagnating.The graph below shows the market share of the largest ecommerce platforms across the top million sites online today:And here are the fastest-growing platforms in the e-commerce space for 2016 based on adoption rate:The key takeaways:Although players such as ePages and Zen Cart may not yet be household names compared to Magneto or Shopify, 2017 may be the year these platforms hit the mainstream, said SimilarTech marketing director Daniel Buchuk.Meanwhile, WordPress-based WooCommerce experienced massive adoption last year, as did fourth-place Shopify.While these particular platforms may already be quite well known in the world of e-commerce, the number of new sites adding to them could spell bad news for Magneto.While Magento is the undisputed leader when it comes to ecommerce software among the biggest websites, there are players that are growing at a much faster rate, which means this ranking could look very different by the end of 2017, said Buchuk.Yotpo, a platform for using customer reviews and photos as marketing assets, offers dedicated plugins for many of the surging platforms, and the company s data analysts saw installation trends that echo the SimilarTech report s findings.For example, Yotpo s plugin installation rate year-over-year 2015 vs. 2016 grew by 178 percent on WooCommerce and 112 percent on Shopify.Referring to emerging ecommerce platfroms, Yotpo CEO Tomer Tagrin emphasizes the need for modern e-commerce platforms to keep up with the ever-changing nature of selling products online.
It's packed with tools to help you create a professional-looking site and monitor its performance, and you can make it even better by installing WordPress plugins to add new features.You can also use the plugin to tell Google not to index a page, or set of pages.And that s it – a real case of set it and forget it.Page caching is activated straight away and you should get an immediate speed boost to your site as a result.Find out how many people are visiting your site, where they re from, and how long they stayThis powerful, free WordPress plugin enables you to track your site s visitors using Google Analytics tracking code, and view key statistics within your WordPress installation.
Over the past few years, we've been fortunate enough to help some of the biggest names in SaaS (Intercom, MailChimp, WooCommerce, Adroll, ActiveCampaign, etc.)grow their business through Net Promoter.With our guidance, these companies have unearthed brand new high-growth revenue opportunities, while others have been able to drastically improve their bottom line through increased referrals and increased customer retention.We've taken our many years of NPS expertise, along with the lessons we've learned from guiding thousands of companies and compiled it into a 34-page book of our best practices, strategies and tactics for driving growth through NPS.You can download it for free now.
PayPal today launched a new service called Business in Box, aimed at bringing more U.S. small business owners to its payments platform.The service, which was developed in partnership with WooCommerce and Xero, offers merchants a suite of tools for running their online businesses, including an online storefront, accounting tools, the ability to apply for working capital from PayPal, and of course, support for taking payments either online or offline, via PayPal.Business in a Box is largely aimed at first-time business owners who already know what they want to sell and have a roadmap in mind, as well as at established offline businesses that want to make the move online.Often, these business owners would otherwise turn to an e-commerce platform, like Shopify, Magento, BigCommerce, or WooCommerce, to establish their online presence and take advantage of other add-ons that can help them with other aspects of their business, like running promotions, marketing, order management, shipping, social media, and more.PayPal is already working with these sorts of e-commerce platforms today, as adding a PayPal button to online shops is something many business owners want to do.But by establishing an official partnership with one of the players in the space, WooCommerce, PayPal gets more skin in the game.
p Wendy and Walter, a recently married couple from Wyoming, are enjoying home roasted coffee on a Saturday morning.A welder from Wisconsin saw one of her paintings on Instagram and sent her a direct message wanting to know if the painting she posted is for sale.Walter is a business-minded individual while Wendy is more artistic.He says to Wendy, “We should take the money we make off the welder and invest in an ecommerce store for your beautiful artwork.”Wendy agrees with Walter as they both do the quick math and realize that if they sell 100 painting per year, they could bring in $380,000!How in the world do you go about building an ecommerce site?
p As a recent marketing grad, I've recently been given the opportunity partner with a business owner to create the website of their newly branded jumping castle hire business.They are those jumping castles with the Barbie/'Other Kids Brand" banners.I've been tasked with creating the website and apparently will be getting a specific percentage of the digital marketing sale conversions.The site is now finished.It has Woocommerce implemented so it is usable as a catalog site and there are forms associated with each castle so users can request specific castles and indicate the dates they want to enquire about.There is no social media presence.
With over 3 million active installs, WooCommerce is the most popular platform for ecommerce businesses.This plugin provides a settings page where you can add your customizations and save them without needing to write code or modify any templates, which is helpful for quick change testing.Utilize fast cloud-CDN-based results, product promotions, and personalized real-time search query suggestions.Free for stores with up to 100 products.Premium plans start at $14.99 per month.WooCommerce Bulk Discount makes it possible to apply fine-grained bulk discounts to items in the shopping cart, depending on the quantity and on the specific product.
Online food delivery script is developed to give up an additive advantage to online food ordering system.Necessitate of food delivery scriptMost of the times before restaurant as well hotel's used to have per-bookings through phone call but the cons is behind the system is some of the orders will miss out in human fault and forget the deliver the orders.And mostly sometimes call could not be reached.Advanced beneficial featuresTo avoid the above stated existing mistakes just call for food delivery script to make your restaurant ordering system process flawlessly and have look on advances features.Order and delivery managementThe main think is the food order management to deliver the foods on time.The main support this online food ordering script is management function.The woocommerce technique is used to keep the record of orders and in respective to that email will be send to at every step.The notification is updated with offline itself with great plug-in and sms will be sending to the customer after the order status gets update.Follows waterfall techniquesDevelop advanced content filters that allow search based on timing of food delivery from the very beginning.