Six months ago we bought this new domain, installed Wordpress fresh, and wrote our first post.As most of you know, we set out on a mission to hit 40,000 unique monthly visitors in 6 months.Well, we started testing monetization and so far it's showing to be very promising.It shows that we've built trust with our audience and that we were able to attract the right people.Build an audience of marketers that trusted us2.Prove that we knew what we were doing when it comes to content marketingOur new goal is about turning Grow and Convert into a business, and you can read all about it in this post.
Guarantee your marketing automation success with persona-based contentMay 20, 2016 by Jeffrey L. CohenLooking to kick your marketing automation up a notch?Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsCustomer experience metrics: a brief guide on how to measure CX, www.usertesting.comWhy It s Time for Marketers to Rethink Metrics and Perfomance Indicators, www.adweek.comBusiness IssuesContent MarketingContent Creation Hacks: How to Quickly Produce Valuable Content, www.socialmediaexaminer.comInfuse Your Content with Small Stories for a Big Effect, www.convinceandconvert.comThe misappropriation of native advertising, www.mobilecommercedaily.comUsing Dimensions & Segments in Google Analytics to Propel Your Content Marketing, blog.kissmetrics.comWhat Key & Peele Can Teach Marketers About Contagious Content, www.convinceandconvert.comConversion OptimizationHow to Conduct Solid, Data-Driven Conversion Research, www.bruceclay.comCopywriting, Design & Usability5 WordPress Plugins Your Are Not Using But Should Be, www.ducttapemarketing.comCut the Crap and Write Better Now, www.copyblogger.comSix must-do s for a successful customer experience program, econsultancy.comWhat makes ASOS s online customer experience so enjoyable?, econsultancy.comWhite Space Design: Your Secret Weapon for Great Landing Pages, www.wordstream.comDomainingDomain Name Buyer Broker Can Help Buy Domains, www.domaininvesting.comICANN to publish board meeting transcripts, domainincite.comE-CommerceAlibaba to IACC: We have the tech, scale to combat counterfeits, www.retaildive.comEBay taps mobile to introduce first-ever virtual reality department store, www.mobilecommercedaily.comHow to Write Traffic-generating Meta Descriptions, for Ecommerce, www.practicalecommerce.comOmnichannel engagement boosts purchase frequency, www.mobilecommercedaily.comThe complicated relationship between luxury brands and resale sites, digiday.comThe Most Important Mobile E-Commerce Features, www.marketingprofs.comThe untapped brand-building potential in e-commerce, www.internetretailer.comEmail Marketing8 Email Segmentation Examples That Can Boost Conversions, conversionxl.comRetail Marketing Email Campaigns That Work!, smallbiztrends.comGeneral Internet MarketingCMO s discuss platforms, app vs web, and the new marketing media mix, www.tune.comFive Modes of Persuasion You Need in Your Marketing Campaigns, www.marketingprofs.comInternet Marketing IndustryMediaocean Acquires Industry Leading Media Planning Tool ColSpace, www.mediaocean.comMarTechHiring a MarTech Lead?Not So Fast, www.cmswire.comHow the Convergence of Marketing, Ad Tech Led to Richer Data Insights, www.adweek.comMobile/Local MarketingApp Search – Whiteboard Friday, moz.comEnd of status quo in mobile app acquisition marketing, www.mobilecommercedaily.comFive implications of Android Instant Apps for marketers, econsultancy.comGoogle shows off its latest Project Tango experiments, venturebeat.comHow to do real user performance measurement for Google AMP sites, www.soasta.comRetain Your App Users With Predictive Analytics, www.cmswire.comThe mobile commerce barrier: what retailers can learn from Apple s playbook, www.internetretailer.comSocial Media3 Ways To Revamp Your Social Strategy, simplymeasured.comCandid Shane Smith Sizes Up Vice, Media Industry, adage.comHow to Start a Conversation on Social, simplymeasured.comIs Facebook Dead to Brands?Not So Fast, www.adweek.comMeet the Chinese Trolls Pumping Out 488 Million Fake Social Media Posts, foreignpolicy.comMillennials on LinkedIn, www.adweek.comNow you can embed Reddit posts on other websites, techcrunch.comSocial Benchmark Study: Number of brand posts on Facebook surged in 2015, www.quintly.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.Some images used under license from
It's very useful if you're researching something or just find the articles you want to read later. Download here OneNote Clipper - save articles Much of what we use OneNote is to save articles from the web and then use as references and citations, and the ability to make notes with Surface Pen. With OneNote Clipper for Chrome or any third-party options for Firefox or Microsoft Edge without a plugin, you can copy items to OneNote with one click. Office Lens - Magical image tools Another area where OneNote is strong is image recognition. Download for Android Download for iOS Download for Windows Phone OneNote Publisher for WordPress - The blog If you are blogging with WordPress platform and uses OneNote for taking notes, you can combine the two with OneNote Publisher plugin for WordPress. For example you can add calendar events and new fonts.
Move over, text ads: How data feeds are driving new search experiencesMay 20, 2016 by Christi OlsonContributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search past, present and future .Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are lookingMay 20, 2016 by Tim PetersonLittlstar has developed a way to measure where people are looking in a VR experience or 360-degree video and can map those viewing patterns.What marketers need to know about Google assistant and Google HomeMay 20, 2016 by Joe YoungbloodVoice search is growing, and Google is investing heavily in products that utilize this technology.Google beta testing a real-time indexing APIMay 19, 2016 by Barry SchwartzCan Google find content even faster than it does now?From Around The Web:5 WordPress Plugins Your Are Not Using But Should Be, www.ducttapemarketing.comHiring a MarTech Lead?Not So Fast, www.cmswire.comHow the Convergence of Marketing, Ad Tech Led to Richer Data Insights, www.adweek.comApp Search – Whiteboard Friday, moz.comGoogle shows off its latest Project Tango experiments, venturebeat.comHow VR commerce could transform bricks-and-mortar retail, www.mobilecommercedaily.comAbout The Author
Today, the Austin, Texas-based company is releasing Page Performance, which it describes as the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed and make recommendations for improvements.The report includes cacheability, render start, visitor complete and render complete, as well as access to raw data and a breakdown of domains.Here s a sample recommendations screen:Before the launch of Page Performance, CTO Jason Cohen told me, WP Engine did not offer such a tool, as it recommended one of the popular external ones, like Yahoo s YSlow, Google s PageSpeed, or those tools, he noted, weren t specific to WordPress s approach to, say, loading multiple CSS files or structuring JavaScript.WP Engine says it serves 47,000 customers and agency partners in 133 countries and sees about 150 million unique visits daily.
I am writing this blog post with all distractions turned off…for the next 25 minutes.Email in offline mode, all other browser tabs except for WordPress unaccessible, phone in airplane mode, door closed.I ve found it s far more difficult than I expected to focus on one thing for 25 minutes straight, but that s the basis of the Pomodoro Technique.It s there because it s the most important thing for you to do right now, but it s also likely something you ve been procrastinating.Pomodoro is Italian for tomato and apparently the originator of this focusing technique had used a tomato-shaped kitchen timer to track 25 minutes.Give it a shot…
Google to expand Store Visits online-to-offline foot traffic measurementMay 24, 2016 by Greg SterlingWhen offline visits are factored in mobile search, ROI goes way up.Google announces significant changes to AdWords bidding and text adsMay 24, 2016 by Ginny MarvinNew responsive display ads shows Google s focus on fulfilling native mobile inventory.WP Engine launches first page-level performance tool intended for WordPress sitesMay 24, 2016 by Barry LevineA one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.Making Father s Day count: How-to tips for email marketersMay 24, 2016 by Jason WarnockWith Father s Day fast approaching, are you ready to deliver an effective email campaign?Study shows mobile users ad ambivalence, resistance to push notificationsMay 23, 2016 by Greg SterlingRoughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their favorite brands.Get the Results., blog.adstage.ioHow Fashion Retailers Can Bounce Back With Digital Marketing and Technology, www.searchenginejournal.comMost Ad Tech And Mar Tech Companies Should Stick To Data Processing, adexchanger.comMobile/Local Marketing12 examples of persuasive mobile UX from ecommerce app Wish, econsultancy.comAs Google Doubles Down on Mobile, How Can SMBs Keep Pace?, streetfightmag.comSocial MediaA Brief History Of Twitter s 140-Character Limit, www.fastcompany.comAchieve Stellar Results From Facebook And Instagram Remarketing, www.ppchero.comBoost B2B Sales with LinkedIn Social Selling, blog.marketo.comFacebook apologizes for deleting picture of plus-size model, digiday.comFacebook ditches Bing, 800M users now see its own AI text translations, techcrunch.comFacebook says an investigation of its trending topics finds no evidence of systematic political bias , qz.comHigh-Performing Facebook Ads: It s a Numbers Game, www.razorsocial.comHow Snapchat s millennial-friendly content complements mobile ticketing, www.mobilecommercedaily.comHow to Fine-Tune Your Father s Day Social Marketing Strategy, simplymeasured.comHow To Hijack Hashtags, www.koozai.comInstagram Partners: Helping Businesses Grow, Tools For Marketers And Social Media Managers, www.searchenginepeople.comShould Each Franchise Location Have a Separate Facebook Page?, www.searchinfluence.comSnapchat Reportedly in the Midst of Raising $200 Million, Raising Valuation to More Than $20 Billion, www.martechadvisor.comSnapchat Stickers Are Here, www.adweek.comThe Biggest Facebook Publishers of April 2016, www.newswhip.comThe Facebookization Of Instagram Continues – And Everything Else Is Next, adexchanger.comThirty-six percent of consumers are ready to shame you on social, digiday.comTrend report: What s popular on Pinterest this month, blog.pinterest.comWhat Twitter s New Changes Mean for Social Media Marketers, www.toprankblog.comWhy buy buttons on Pinterest and Instagram haven t taken off for retailers, digiday.comVideo6 brands that are getting Instagram video ads right, digiday.comABC News Embraces 360 Video Storytelling, media.fb.comFacebook enables Continuous Live Video to power puppycams and more, techcrunch.comFacebook to Highlight Moments in Archived Facebook Live Videos With Most Engagement, www.adweek.comThink Virtual Reality Doesn t Make Sense For Your Brand?
From Marketing Land:Google announces significant changes to AdWords bidding and text adsMay 24, 2016 by Ginny MarvinNew responsive display ads shows Google s focus on fulfilling native mobile inventory.MobileFuse launches a curated open platform for selected publishersMay 24, 2016 by Barry LevineMobile ad platform partners with programmatic platform AppNexus to create MFX.WP Engine launches first page-level performance tool intended for WordPress sitesMay 24, 2016 by Barry LevineA one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.Official: Twitter will stop counting media & usernames against 140-character limitMay 24, 2016 by Matt McGeeCompany also plans to make all replies more visible by removing the need to put a period before a username.Adobe unveils Spark tool suite for small/medium businessesMay 23, 2016 by Barry LevineThe desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer videos and marketing stories.From Around The Web:How to Connect Your WordPress Blog to Medium, www.socialmediaexaminer.comApple rehires prominent security pro as encryption fight boils, www.reuters.com13 Conversion Boosting WordPress Plugins You Should Be Using in 2016, blog.crazyegg.comBitly s Got A New Look, bitly.comBluecore Releases Predictive Audiences to Quickly Arm Marketers with ROI-Boosting Insights, www.businesswire.comEvergage Launches Evergage for Email, Enabling Companies to Insert Personalized Content and Recommendations into Email Campaigns, www.evergage.comHYFN Announces API Integration with Acxiom For New Facebook Custom Audiences, www.businesswire.comInsideView Adds Company Technology Profiles to its Industry-Leading Market Intelligence Platform, www.insideview.com5 Marketing Technology Trends on the Horizon, www.martechadvisor.comCommon Challenges of Marketing-IT Collaborations, www.marketingprofs.comHow Did Google s Right Side Ads Impact AdTech?
Chances are you ve heard quite a bit about Google Tag Manager GTM and may have even already tried using it…….with a turbulent experience.Think of a tag manager as a dashboard that s made for marketers so they can accomplish just about anything related to tracking their marketing results.Once you ve created your account, and your first container, GTM will give you a snippet of code that looks like this:Just copy and paste this code so it s right after the opening tag of your site — many WordPress themes like OptimizePress 2.0 make this really easy to do.If you use Google Tag Manager to control your Google Analytics which I d recommend , you ll want to be sure you remove your existing Google Analytics tracking code from your pages.eCommerce Google Analytic Reporting RequirementsTo get eCommerce to report into GA, you first need the following required fields:transactionId the order or invoice transactionTotal the total dollar amount sold sku the sku of the product being sold name the name of the product sold price how much the product was sold for quantity how many products you sold That s why we created our Custom HTML tag to look like this:dataLayer.push transactionId': OrderID , transactionTotal': Transaction Total , transactionProducts': sku': SKU , name': Product Name , price': Price , quantity': 1 , event : transactionComplete ;That way the data layer would contain all the required fields.To compensate for this, we adjusted the order forms settings in Infusionsoft so instead of sending to a Thank You page URL that looked liked send to something that looks like ww-monthly productname Workshop Wednesday 39.99 39.99Infusionsoft then sends to the Thank You page with the parameters we need to report to eCommerce.
The Basics With ChrisIf you don t know how to code at all, it s best that you start here.CodeWithChris introduces you to the basics of programming by defining and describing each tool necessary to develop iOS apps.It s easy to follow along with the simple language no scary coding jargon here, phew and colorful visuals of the actual tools in use.It's as Easy As WordPress: Use Pre-Made Applets to Save Time and Increase App Quality Once you've built your core product, it's time to think about how your mobile app is going to effectively engage your customers.The types of applets offered usually include sharing tools, new features tours, special offer notifications, feedback tools and prompts to convert free to premium customers.Related Article: Mobile Ready: 4 Things to Ask Yourself Before Mobile Strategy Planning4.Native and Web AppsThose of you who want to learn app development in a classroom style setting, but lack availability or access to such a resource, look no further.In this full-length tutorial, Simon Allardice carefully explains each step, and even illustrates them with examples and screen grabs to simulate a screen sharing experience with the viewer.If that isn t enough to convince you, then check out the comments section, which is bursting with glowing reviews and numerous praises for The best tutorial to learn Swift.
Above: ContentfulContentful, a German startup seeking to power the future of online content with its API-focused content management system CMS , has closed a $13 million investment.Founded out of Berlin in 2011, Contentful offers a CMS aimed at the modern multi-screened world and caters not only to desktops and mobile, but also to digital signage, watches, and smart cars, among other fledgling platforms.It will be used to open a San Francisco office, hire new staff, and enable the company to focus on evolving the platform to meet the changing needs of the developer community and enterprises alike, the company said in a statement.WordPress currently powers a quarter of websites, and emerging upstarts such as Medium are pushing to become publishing powerhouses.Contentful says it has seen monthly revenues grow at double-digit rates, and claims some notable big-name customers, including Nike, Jack-in-the-Box, Urban Outfitters, Red Bull, and Xoom.Since we invested, they developed the company from a disruptive new concept into a rapidly growing leader in Content Management.
The attacks employ either the same fake flash player for Android app or a fake Android system update app, using compromised Wordpress and Joomla sites to distribute malware impersonating a "porn player".SpyLocker also monitors the execution of Google and popular apps such as Instagram and eBay to display the Google phishing overlay, which now attempts to get more than just the email and password of the Google account."Castillo explains that exploits necessary to target banks in Russia have also been discovered and plans to target banks in Italy were found, although definite exploits are yet to be implemented within the variant.Intel Security noted that after gaining access to user data, the malware constantly sends encrypted data to a remote server, along with details about the hacked device.The malware is also capable of obtaining administrative controls over the device, which it tricks users into giving up after it has been downloaded.How to protect yourself from Android malwareAndroid banking Trojans such as SpyLocker are constantly evolving, adding new targets and distribution methods, and improving their phishing techniques to obtain even more data that will allow cybercriminals to perform fraudulent electronic transactions.
From Marketing Land:Survata offers first online surveys targeted at second- and third-party user segmentsMay 27, 2016 by Barry LevineThe questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.Pew Research: 62 percent of US adults get news from social mediaMay 27, 2016 by Tamar WeinbergMore than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.Columnist Rachel Lindteigen says that by looking at what didn t work, you can learn more about your customers and gain a better perspective for future content.Google wins its Java case against Oracle again , saves billions in fees — for nowMay 26, 2016 by Greg SterlingThe jury agreed that Google s use of Java APIs was Fair Use under copyright law.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsFeed Predictive Analytics a United Data Diet, www.cmswire.comBlogs & BloggingBusiness IssuesGoogle Photos: One year, 200 million users, and a whole lot of selfies, Official Google BlogThis is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.comContent Marketing7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.comAsk a Content Guy: What Content Metrics Really Matter?, contently.comDo People Read Long Articles on Their Smartphones?, www.marketingprofs.comFacebook Users Prefer to Share Funny, Inspiring Content, www.adweek.comHow to Tell Your Brandâï¿ ï¿ s Story From the Inside Out, www.searchenginejournal.comMarketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.comThe Power of Visual Storytelling, www.martechadvisor.comThe radical NoMQL movement in content marketing, chiefmartec.comConversion OptimizationHow to Research the Path to Customer Purchase, moz.comLanding Page Optimization Case Studies to Read Now, www.searchenginejournal.comCopywriting, Design & Usability5 Basics to Make a Website Accessible, www.practicalecommerce.comEasy Guide to Creating an Awesome About Us Page, www.wordstream.comE-CommerceGeneral Internet MarketingInternet Marketing IndustryActûrus Launches Brandvantage, a Breakthrough in Brand Equity, www.prweb.comVision Critical delivers Stories, making customer intelligence more valuable by placing it in context, www.visioncritical.comLiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.comTapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.comMarTechA Look At The Modern WordPress Server Stack, www.smashingmagazine.comLove Marketing Technology.8 Resources for Proximity-Based Marketing, www.aimclearblog.comHow Pets Create Winning Content for Brands on Instagram, www.newswhip.comHow to Drive B2B Pipeline with Social Ads, blog.adstage.ioInstagram Algorithm: How Marketers Should Alter Their Strategy, www.socialmediaexaminer.comInstant Articles: More Friend Than Foe For Publishers, adexchanger.comLess Engagement For Links On Facebook, www.newswhip.comTwitter tunes into Spotify to soundtrack its audio cards, techcrunch.comWhat Twitter Trolls Can Teach You About Your Brand, simplymeasured.comWhat s New on Facebook for Business this Month, www.facebook.comWhich Agency Should Manage a Brand s Social Media Programs?, adage.comVideo Some images used under license from
The other bonus that makes Soliloquy the top-rated slider plugin is its streamlined visibility and responsiveness across all devices i.e.Login Lockdown.Just like on iPhones, if someone tries to guess your keypad code to unlock your phone too many times, the iPhone will automatically lock.Compact Archives.This plugin gives WordPress users the ability to use an SMTP server to send emails, making email delivery more reliable.WPForms.
We can merely speculate how much mind-numbing gawking would occur if Johannes Gutenberg could witness the unbridled scope and sheer reach of even the most dismal of weblogs.Despite the fact that blogging has become a bit of a dirty word in professional media circles in the last decade, the majority of the internet still embraces the practice.As such, the number of platforms offering to help creators build and host a place to publish their content for little to no money has increased exponentially.With the deluge of content — both personal and professional — going live on the web every day, the best blogging services not only offer the tools for hosting your writing, photos, and video, but help you find an audience for them.It shouldn t come as a surprise, really, but the main distinguishing factor between a blog and a social network in the modern era is the amount of control you have over how it looks.For the most part, we re recommending the best options based on the balance between fine control and augmented social reach.
If you re not that well-versed with WordPress or are a complete beginner, you can spend the whole day just configuring one plugin and still find that it doesn t function the way it is supposed to.The plugin has been downloaded and is currently actively installed by one million plus users and is the most downloaded security plugin on WordPress.It backs up and secures everything on a site such as posts, comments, all uploads, Meta data, users, themes and even databases.The best part is that it can restore whatever you have lost in just two clicks.It is on every top 5, top 10, top 15 list of the best WordPress plugins for a very simple reason - it is the best SEO plugin out there.It helps you write better and more SEO friendly content and even shows you a snippet of what your post looks like in search results.
Today I d like to share some of the data we gathered and insights of other Slack bot builders.Prior any marketing activity, your main goal should be understanding your target audience in order to serve them better.It is a well covered topic in many articles and books, but I will highlight the key points from domain experts:Ross Simmonds, Entrepreneur at, says:Ernest Oppetit, Product Manager at shares similar insights:In addition to establishing contact with your target audience you may want to reach out to the influencers and talk with them about getting their feedback, help or just to get to know the community better.Once you prepare material and share it with others not only do you start promoting your brand but you build a community tied to your product.Alyx Baldwin, Co-founder and CTO at also advises to start publishing:While Alyx prefers Medium, we ended up hosting our blog on WordPress.According to Matty Mariansky, Co-founder, Product Designer at Meekan, we can see that the amount of traffic from Producthunt is almost the same comparing to Slack directory at the peak .Bahaa Galal, co-founder and CTO at shares this advice:The first impression on Producthunt is critically important — so polish the website having a clear message on what do you do then run product tests with the help of early adopters and make sure everything is perfect as it can be.In the meantime, here s what other successful Slack bot builders have to say:Matthieu Varagnat, Entrepreneur and developer of, writes about the key competitive advantage Slack bot builders get by engaging with the directory now, as opposed to when it grows bigger:Being listed in Slack s App Store can bring a substantive amount of new teams every day.If your bot is great enough according to Slack, you might even be featured in the New and Noteworthy or Brilliant Bots categories.Good luck on getting new customers for your Slack bot.
The vulnerability can be exploited to inject malicious code into commentsScreen shot of the Jetpack plug-in website.Credit: Lucian ConstantinOwners of WordPress-based websites should update the Jetpack plug-in as soon as possible because of a serious flaw that could expose their users to attacks.It was developed by Automattic, the company behind and the WordPress open-source project, and has over 1 million active installations.Researchers from Web security firm Sucuri have found a stored cross-site scripting XSS vulnerability that affects all Jetpack releases since 2012, starting with version 2.0.This can be used to steal their authentication cookies, including the administrator s session; to redirect visitors to exploits, or to inject search engine optimization SEO spam.Sites that don t have the Shortcode Embeds module activated are not affected, but this module provides popular functionality so many websites are likely to have it enabled.
Nasty comments have been given a whole new meaning on WordPress. Jetpack is a plugin from Automattic, the company behind WordPress, and gives the website a number of extra features. "The vulnerability can be easily exploited by WordPress comments and we recommend everyone update immediately," writes security researcher Marc-Alexandre Montpas. Anyone who wants badly to take advantage of the situation to steal their WordPress account. Sites that do not have Shortcode Embeds Jetpack enabled are not affected by the vulnerability, but because the module is switched on in pluginets defaults are probably many victims without knowing it. Either update to 4:03 or later, or add a point update.
From Marketing Land:Survata offers first online surveys targeted at second- and third-party user segmentsMay 27, 2016 by Barry LevineThe questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.The future of voice-related SEO for local businessMay 27, 2016 by Chris MarentisGoogle s recent developer event revealed details about how the search giant is thinking about the future.Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that s taking shape.What marketers need to know about the rate of technology obsolescenceMay 27, 2016 by Lewis GershWith marketing innovation happening at a meteoric pace, how do you keep up?Google wins its Java case against Oracle again , saves billions in fees — for nowMay 26, 2016 by Greg SterlingThe jury agreed that Google s use of Java APIs was Fair Use under copyright law.From Around The Web:Feed Predictive Analytics a United Data Diet, www.cmswire.com50 Essential WordPress Plugins Every Blogger Should Know, www.wpexplorer.comThis is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.com7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.comMarketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.com5 Basics to Make a Website Accessible, www.practicalecommerce.comAmazon puts Alexa in the browser with, techcrunch.comLiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.comTapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.comA Look At The Modern WordPress Server Stack, www.smashingmagazine.comLove Marketing Technology.