With the growth of the mobile app industry showing no signs of slowing down, it has become increasingly difficult to stand out amongst your competitors.

One of these smarter strategies is influencer marketing.Influencer marketing has become a very popular technique over the past few years, bringing a lot of success to many different companies.

Unlike traditional forms of marketing, influencer marketing is considered as much more trustworthy to a potential customer.

This is down to the fact that the followers of a social influencer consider them a highly reputable source, and will be open to trying out something they recommend.What is InfluencerMarketing?Influencer marketing involves the use of individual ‘influencers’ to promote your app to their following on their blog, website, social media channels or all three!

When executed correctly this should come across as completely natural.

This has involved sending “bucket loads” of Missguided clothes to the Island, with the outfits the contestants wear featuring on the Love Island app, alongside an option to purchase.

It’s been a few days since the ASO Conference in Berlin so it’s about time for an official content recap.

This year the conference was held online and we were joined by over 1500 participants from across 60 different countries, despite the current difficulties and Covid-19 crisis.

This article will provide the key takeaways from each session along with links to the presentations.Although the ASO, Brand and Paid UA teams have the same strategic goals, it is important to take into account the short term goals that differ.

This session presented the winning strategy on how to combine cross-team knowledge in creating the product page that everyone will love.Main content covered:Discoverability-first-approachCross-team knowledgeROI-first approach Main takeaway: The session outlined the best possible way to use Net Promoter Scores (NPS) and what its general advantages are.

The NPS measures user experience on a scale of 0 to 10 and its advantages include minimizing churn rate, increasing visibility by prompting promoters to refer to your app and generally improving the app by identifying problems associated with the product.

Alex and Alice also stated the importance of gathering data on NPS over time to have a better understanding of detractors and leverage promoters.

Over the last decade, social media has emerged as a crucial driving force for lead generation, installs, and business.Social media apps generate billions of app installs annually, enabling marketers and app developers to grow their user base and engage with existing customers.

And apps provided by Facebook, Instagram, Snapchat, Twitter, and other social platforms offer versatility in the ways they help brands achieve goals across the funnel stages – from awareness to acquisition to engagement and beyond.Given the importance of social media in any brand’s marketing mix, it goes without saying that any user experience spanning the social media-to-app journey must be exceptional and that all pre- and post-install activities must be measurable.But, alas, things aren’t always so simple; mobile marketers, product managers, and app developers aiming to move prospects and customers from their social media properties to app experiences — especially those seeking to route (or deep link) into the app itself – run into obstacles.When Links Break, so Does AttributionWhy is this happening?

So in some cases, when users try to leave, they face a less-than-ideal user experience, typically in the form of broken journeys and friction points.This is what frequently happens when social media posts include deep links, especially when (Apple’s deep linking standard deployed on iOS 9+) are involved.

When users tap on these links, they often break; this leads to points of friction in a customer’s journey, in the form of error messages, dialog boxes, and users finding themselves in unexpected destinations.

In turn, this friction sets off a chain reaction of frustration, abandonment, lost opportunities, and lower conversion rates.This situation is obviously unacceptable for users.

This is where AppsFlyer’s new Landing Pages feature comes into play.With Landing Pages, app marketers have a simple way to ensure excellent user experiences by providing a smooth path for customers from social media apps into a brand’s app.The Landing Pages feature seamlessly transports users that tap on a deep link from social media posts and / or stories in Facebook, Instagram, Pinterest, Twitter, and WeChat directly to a landing page.This mobile web landing page can display a “preview” — for example, product discounts, holiday sales, etc.

If you’ve launched an app before, you probably know how hard it can be to put many hours into development and promotion without making any money out of it.…or not enough to justify the amount of work you put in.When comes your next great app idea, you might hesitate in putting all the sweat and tears again.

If you believe in your app’s potential but still want to lower the risks, getting it funded can be a great way to reduce the risks.One of the platforms mentioned in this post will also give you the ability to get feedback and gauge early interest in your app.WHY USE CROWD FUNDING FOR APP FUNDING?When I talk about getting funding for your app, it doesn’t mean that you have to be looking for all the money you think you need to develop and promote it.

You might want to your app development, or a specific feature.Your app might also be already available on a mobile app store, and you might just be looking for money to localize it or promote it (or money that gives you the time to do so).

Pitch your project the best way possible on one of these platforms and if you get zero funding, that means you probably have to rethink it.If people are enthusiastic and back your app, you’re probably on to something!

You’ll also be able to get their opinion as you go forward, which hopefully will allow you to go in the right direction.…and when you launch, they’ll be ambassadors of your application and will talk about it!A GREAT NETWORK CAN LEAD TO A GREAT CAMPAIGNThey talk about it on pretty much all the crowdfunding platforms: if you have a great network of people or a community of users you can reach out to, your campaign has more chances to be successful.That is why building your is so important.

It can help you launch current or future projects.Of course, it will help to have a few solid apps in your resume.

Keyword tags can help users find your app.

Read this article to learn how!What are keyword tags?Keyword tags help users find the types of apps they want in the Google Play Store.

In addition, each app’s tags provide Google with a better understanding of each particular app.With that understanding, Google is better able to lead users to the types of apps they are searching for.

That’s why it’s vitally important to choose the right keywords.Google’s guidelines state that tags need to be “relevant to your app.” This is because irrelevant keywords will increase your app’s visibility to users who aren’t interested in it.

Obviously, this won’t be helpful in the long run.In addition to relevancy, your app’s keywords also need to have enough traffic.

If no one ever searches the keywords you’re targeting, your app will remain unseen.However, the keywords with the most traffic are generally very competitive.

In today’s post we talk about the discrepancies we can find in the data from Analytics Platforms (Google Play Console, Apple iTunes Connect or Google Analytics) and Mobile Attribution Platforms (trackers).

The constant analysis can bring multiple advantages, such as:We can have a better understanding of user behavior.For any particular report, we can quickly identify the best platform to pull the data from.We start reacting efficiently facing the anomalies in the obtained results.We can detect technical, product or usability problems in our app.We can set benchmarks in the data discrepancy.We can detect which of our app screens need to be enhanced.We are able to make better decisions about the product and anticipate changes in the roadmap.Installs in Google Play Console & iTunes Connect vs. AppsFlyer, Adjust and othersWhat is considered an install by the Attribution Platforms like, Adjust, Kochava or Tune?

The logic answer would be that the install is counted when the user downloads an app from the App Store or Google Play.

This SDK allows Attribution Platforms detect the first opening of the app by the user and track the events that we are interested in, such as “registration” or “purchase”.The only two systems that know the realof an app are Google Play Console and iTunes Connect.

For this reason, when we extract the acquisition data from these two platforms and compare them with the data from our Attribution Platform, we find discrepancies between them.It is important to understand the reasons for these discrepancies:The user may have installed the application, but has never opened it.The user may have installed, but has first opened it in the next few days.The user may have installed, but then uninstalled it and has installed it again.It is possible that the user has installed the app, opened it, but it crashed before the SDK was initialized.It is also possible that the SDK is not triggered right after the first launch, but at a later stage, for example, after performing some in-app action, such as downloading additional content.Another aspect that can cause discrepancies between the stores platforms and the Attribution Platforms is the difference between accounts and devices.

In the opposite case, if the window is set for 1 or 2 days, this install will not be attributed.On the other hand, we need to highlight that the attribution windows of click and impression can have different configurations.

Visuals play a key role in the journey for a user while on the app stores and downloading apps.

They are 10 times more likely to scroll through the screenshot preview gallery than they are expanding the description, so it is crucial that the screenshots “sell” the app and become embedded in the user’s life.

What do you want the user to do while using your app?”.Screenshots need to show clearly what your app looks like and communicate how the user would use the app.

But this also needs to be shown in an engaging and eye-catching way that clearly highlights the main features and functions of the app.Keep It SimplePeople will spend 7 seconds on the app landing page before downloading, so give the core message to the user within the first screenshot.

The more imagery you use, the less the user will focus on the screenshots.Keep It BoldScreenshots need to stand out on the app store.

Look at your competitors, see what colours they are using, and see how you can use colour and imagery to stay ahead of the rest.