From the relentless humble-bragger to the person who overshares the most pedestrian moments of their daily life, we are all familiar with Facebook stereotypes.But how does our online persona reflect our personalities IRL?Research published today in the Personality and Social Psychology Bulletin reveals that how people relate to others in real-life relationships strongly predicts how they manage their online social network.The research, coauthored by Ormi Gillath at the University of Kansas, Gery Karantzas of Deakin University in Australia and Emre Selcuk of Middle East Technical University in Turkey, analyses personal attachment styles - personality traits that describe how people behave towards their closest friends and family.Attachment theory, first developed by American psychologist Mary Ainsworth in the sixties, describes the existence of three distinct relationship styles for how people create and nurture their social bonds: secure, insure anxious, and insecure avoidant.People who are insecure avoidant tend to avoid intimacy and distrust others, downplaying the importance of relationships in their life.
There are plenty of smart home gadgets around, but relatively few which could actually help save your life.That’s where a new product called LifeDoor comes into the picture.Recently launched on Kickstarter, LifeDoor is a device designed to be mounted onto the existing bedroom doors in your house.In the event that it hears your smoke alarm go off, it automatically shuts the door, illuminates the room with an LED light, sounds a secondary alarm, and sends you a notification through the connected app.This means that you’ll know if it’s been activated even if you’re not home at the time.“A closed door is vital in the event of a fire; this is especially true for those with limited mobility, [such as] kids [or the] elderly,” Joel Sellinger, a professional firefighter and co-founder of LifeDoor, told Digital Trends.
The last few months have seen a big increase in malware attacks using PDF email attachments, according to security firm SonicWall."Increasingly, email, Office documents and now PDFs are the vehicle of choice for malware and fraud in the cyber landscape," said the outfit's Bill Conner.There's nothing new in this, of course, but many recent attacks have relied on getting users to click links in emails leading to infected webpages instead of requiring them to open an attachment, as was traditional.In many cases, targeted PDFs use zero-day exploits for browsers in order to increase the probability of a successful attack as on-the-ball businesses now patch their systems more quickly to protect against known exploits.Other attacks have been known to nick login details by tricking the user into opening malicious PDFs that use remote document loading mechanisms to capture and leak your credentials.The infosec firm said its sandbox products had found 47,000 new attack variants using PDF attachments last year.
Fans can root for the performers from their countriesThe 64th edition of the Eurovision Song Contest will kick off in Tel Aviv, Israel, May 14, and Facebook said it has already seen over 9 million interactions with related content since March 15.Israeli singer Netta Barzillai won last year’s contest in Lisbon, Portugal, with her song Toy, making Israel the host country for this year’s event.Facebook partnered with the European Broadcasting Union on the official Eurovision page for the social network’s Facebook Watch video destination.The page will host 16 new videos, each six to eight minutes long, which will include highlights of the opening ceremony, recaps of the semifinals, behind-the-scenes footage and artist interviews.The social network also teamed up with the EBU and Atomic Digital Design on an augmented reality filter to enable fans of the Eurovision Song Contest to root for the performers who are representing their countries.
On May 1, attendees gathered at The Times Center in New York for thought leadership programming and the inaugural Adweek Experiential Awards.Check out the best pictures from the day, as well as Adweek’s upcoming events, if you want in on the action.Elena Klau, chief strategy and analytics officer, Momentum.Sean T. Smith/Joshua Bobrove for AdweekDerek Fridman, CDO, Huge; Set Free Richardson, creative director, The Compound.Sean T. Smith/Joshua Bobrove for Adweek
On May 1, attendees gathered at The Times Center in New York for thought leadership programming and the inaugural Adweek Experiential Awards.Check out the best pictures from the day, as well as Adweek’s upcoming events, if you want in on the action.Elena Klau, chief strategy and analytics officer, Momentum.Sean T. Smith/Joshua Bobrove for AdweekDerek Fridman, CDO, Huge; Set Free Richardson, creative director, The Compound.Sean T. Smith/Joshua Bobrove for Adweek
At Adweek’s latest Executive Lab in New York on May 21, we explored New Yorkers and the importance of understanding them from a brand perspective.Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action.(L. to r.) Chris Ariens, director of visuals, Adweek; Danielle DeLauro, evp, Video Advertising Bureau; Tom Donohue, COO, NYI; Ivan Kayser, chief strategy officer, Redscout.Sean T. Smith for AdweekSean T. Smith for AdweekSean T. Smith for Adweek
Gmail has brilliant storage capacity and when it comes to attaching a file, it helps to fix this task in no time.However some of us or not able to complete this kind of the task due to something setting’s issues, as a result, Gmail unable to send and receive emails to the clients simply.File attachment is needed to upload and match certain criteria before they attached or added to the email.In order to complete this task, you are really required to get in touch with the internet settings where you can easily find out the speed and connection of internet service and try to fix the problem instantly.Obtain simple methods to fix when Gmail not sending emails with attachments:If you are getting frustrated with your Gmail account which is not working fine, you must have to check out the settings of Gmail account and then try to send a mail without attachment that your Gmail account not working fine.
Brand Stars of Toronto on May 30 celebrated the talented marketers and brand leaders who exemplify the city’s growth, evolution and commitment to progress.Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action.2018 Toronto Brand Star and host Ahmed Ismail, co-founder, Hxouse, begins the ceremony.Cluep honorees Sobi Walia, co-founder, ad ops director; Karan Walia, CEO and co-founder; Anton Mamonov, CTO and co-founder.Anita McOuat, national leader, TMT and consumer markets, PwC, addresses audience.Honoree Uwe Stueckmann, svp, marketing, Loblaw Companies Limited, celebrates with his team.
Members who post photos can now tag people in themLinkedIn added two new conversation-sparking features Wednesday: photo tagging and the ability to add videos to messages.Senior director of product management Pete Davies said in a blog post that members who post photos can now tag people in them, writing, “The world seems smaller and your community a little tighter when you let people know who is who.”Videos can now be included in messages, with Davies writing, “Millions of members have posted videos and shared them with their connections or in groups: sharing ideas, experiences or simply a view into their working life.”LinkedIn also tweaked its mobile application, moving the post button to the bottom-center of the screen and the message button to the top-right corner.Finally, the professional network made it easier for people to find groups they belong to and hashtags they follow.
Two years of planning went into today’s introduction of a refreshed brand for LinkedIn, highlighted by changes to its logo, typography, colors and shapes.However, members of the professional network won’t notice the new look quite yet, as LinkedIn is using its new branding site to debut the changes, which were also implemented on the welcome page for people who aren’t members or are signed out.The old and the newThe rebranding effort, internally code-named Project Otis, began two years ago, and vp of brand marketing and corporate communications Melissa Selcher believes it is working.37 on its global list.“They want us to be telling the stories and doing the things we’re doing in the world.
Adweek’s events at this year’s International Festival of Creativity in Cannes were made possible by our partners Screen Vision Media, Engine, American Express, Marriott Bonvoy, Roundel, The Trade Desk and Nielsen.Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action.(L. to r.) Joon Park, creative director, Droga5; Criseli Saenz, diversity and inclusion coordinator, Omnicom; Droga5’s Astrid Andujar, art director, and Ola Abayomi, account director; Ashley McGowan, client solutions manager, Facebook.Sean T. Smith for AdweekCMOs convene to mine the future of marketing.Sean T. Smith for Adweek
Dark mode has finally come to Tumblr’s iOS and Android applications.Tumblr users can choose between these three color palette options:True Blue: The default Tumblr color scheme.Dark Mode: Enabling users to lower the brightness on their devices.Low-Contrast Classic: A low-contrast color scheme with Tumblr’s traditional blue.The color palette can be accessed by clicking the silhouette icon to access general settings, and then choosing color palette.
Other Twitter users will still be able to see replies to those tweetsTwitter will begin a test in Canada next week of giving people the option to hide replies to their tweets.Other Twitter users will still be able to see replies to those tweets, but they will have to tap a grey icon first.Senior product manager Michelle Yasmeen Haq and product designer Brittany Forks said in a blog post, “We want to be clear and transparent when someone has made the decision to hide a reply, and we will be looking at how this feature gives more control to authors while not compromising the transparency and openness that is central to what makes Twitter so powerful.”The social network decided to test this potential new feature in a single country in order to collect feedback and better understand how it is used before taking the step of rolling it out globally.Haq and Forks wrote, “Every day, people start important conversations on Twitter, from MeToo and BlackLivesMatter, to discussions around NBAFinals or their favorite television shows.
Snapchat added to its arsenal of self-service advertiser tools with Wednesday’s rollout of Instant Create, giving brands a quick way to create vertical video ads for its platform.Brands can go to Snapchat Ads Manager and select their objective, choosing between web visits, application installs and app visits.After designing their creative and importing and/or uploading it, they can then finalize their targeting and publish the ad.Snapchat said that while Instant Create was developed for brands of all sizes, direct-to-consumer advertisers stand to benefit in particular from the ability to quickly create and deploy video ads.Snap Inc. CEO Evan Spiegel said during the company’s second-quarter-2019 earnings call last week, “Just this month, we started testing our new Instant Create onboarding flow, which generates ads for businesses in three simple steps from their existing assets, be it their app or their ecommerce storefront.”Chief business officer Jeremi Gorman added during the call, “As we add more advertisers, we see the health of our marketplace growing with increasing diversity, relevance and engagement, which subsequently improves advertiser efficiency and user experience.
Facebook introduced the Playable Preview Tool, which advertisers and developers can use to test and validate assets that are used in its Playable Ads.The social network introduced Playable Ads last August as a way to enable people to preview mobile applications before downloading them.The Playable Preview Tool helps its users ensure that their files meet all of the specifications for Playable Ads, and it will display any errors, or display a preview of the assets if it is acceptable.The tool will also validate whether the click to action was successfully implemented.Software engineer, solutions Sumeet Vandakudri shared instructions for the Playable Preview Tool in a blog post:Inside, navigate to Tools.
It's a common stereotype that dogs bond strongly with their owners and are highly dependent on them, while cats are aloof and independent—and therefore exhibit weaker attachment to their humans.According to a new study by scientists at Oregon State University, most kittens and cats show a marked attachment to their owners or caregivers, especially when stressed, on par with prior studies involving dogs and human infants.And that bonding ability is likely one reason cats have flourished in human homes."We have this stereotype that cats don't depend on their owners.But it makes sense [that they would], because they are still living in a state of dependency in human homes."There have been a number of attachment studies on human infants, primates, and dogs, usually involving tracking how the subjects respond after being left alone in an unfamiliar room for several minutes, followed by a reunion with their caregivers.
Cats might be warm and fuzzy, but they don't give everyone the warm fuzzies.A new study from Oregon State University in Corvallis is shaking up some of these kitty stereotypes.The research team used a "secure base test," a way of testing attachment by putting the cat and owner in a new room for two minutes, leaving them apart for two minutes and then reintroducing them for two minutes.The study took into account the cat's behavior during the reunion to evaluate the animal's attachment style.Researchers used the same attachment criteria that have been used to evaluate dogs and primates in previous studies."Our study indicates that when cats live in a state of dependency with a human, that attachment behavior is flexible and the majority of cats use humans as a source of comfort," said Kristyn Vitale, a researcher in OSU's Human-Animal Interaction Lab.
There’s a rich history of research looking into the bonds between dogs and people – and for that matter, between human parents and their non-furry children.But according to Kristyn Vitale, a researcher at the Human-Animal Interaction Lab at Oregon State University and lead author of the new study, the same can’t be said for cats, despite the fact they’ve been travelling alongside humanity for thousands of years.“However, cats display a range of social behaviour, and recent research indicates we may be underestimating the importance of social interaction in the lives of cats.”One way to better understand these interactions, the team theorized, was to study the level of “attachment” cats have to their owners, a concept you might recall from psychology class.Put simply, it’s the idea that social creatures form two basic types of bonds to the other creatures they interact with, often depending on their past experiences.Vitale and her team decided to conduct a simple attachment test, previously used with dogs, on cats instead.
Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn.Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV—with insights on scaling, optimization, best practices and brand-measuring ROI for growth.Sean T. Smith for AdweekAn audience member joins the conversation.Sean T. Smith for AdweekSean T. Smith for Adweek