What are profile creation sites?You already know what profile creation is, whether it is company profile creation or social media profile creation.However, a more basic question is what a profiling site is.Profile creation sites are websites that allow you to submit a detailed description of your blog or site and leave a link to your site.Creating a profile on these sites strengthens your site’s domain authority while increasing traffic.When you create many profiles in the list of SEO profiling sites, you greatly increase your chances of achieving higher rankings in the SERPs.Main advantages of creating a profileIt doesn’t matter if you are a hobbyist or an experienced SEO expert.Anyone can use the list of profiling sites for free to drive traffic to their site.Some indisputable advantages of do-follow profile creation sites areIncreased trafficTarget audienceBest SERP rankingwith a strong profile.High domain authorityFaster indexing Download Dofollow Backlink List
https://gawdo.com/collections/bulk-guest-posting-services/products/100-guest-postings-on-high-authority-websites?rfsn=5234937.252806fWhat you get We will create powerful permanent do-follow backlinks to your website on Google news approved websites using White Hat SEO Backlinks Method. Benefits: Web traffic, SEO backlinks, Enhanced brand reach, Access to the trust and viewership of a much wider audience than your current base. Description Our Blog Post/Guest posting services provide you the high quality, natural links which will surely help you to site ranking on Google and get more traffic. You will a get Guest Posting on DA 50+ site. The higher the DA the more google juice you get. What Do you get from this GIG: High Authority Do follow links Natural links (DR) Domain Authority 50+ Permanent Links High Quality Ref Domain High DA guest post Permanent do-follow backlink No Spammy links Off Page SEO links Google news approved sites  Unique Content 100% unique article based on your story  Fast Ranking Instant indexed Fast Delivery   Niches: Technology Business Finance
Most people use digital media, like computers and tablets, to buy products.Thus, it is natural that marketing has shifted from the physical world to the online platform.For instance, digital metrics collection helps to understand how a campaign or product is performing.Digital marketing also uses KPIs ( Key Performance Indicator) to measure the metrics of a campaign.The following are the benefits of using digital marketing for your business.1) They help in increasing the visibility of your product.2) You can develop the brand for your product by giving it a storyline, and marketing can help you with that.3) Digital marketing can help you gain new customers and advertise a new product line for existing customers.There are different optimizations like onsite-content optimization, webpage optimization, and website backlink optimization.
A web 2.0  is a type of platform on-line and submission is a follow up of creating content with links to your web site on these platforms.In this discussion we learn how to create web 2.0 backlinks.That is completed for search engine optimization functions (making web sites seem greater inside search engine rankings) and is usually a lengthy process to do yourself manually.There are various type of web 2.0 feature like social networking websites and social media websites.There are also so many web 2.0 blogs, wikis, folksonomies , video sharing websites (e.g., YouTube), hosted companies, Web applications (“apps”), collaborative consumption platforms, and mashup purposes.Getting links from Web 2.0 blogs is a means that’s solely restricted by the point that you’ll be able to make investments.Each backlink which you earn that is your money for website.This earn backlink will small increase of visibility, So you can create as many Web 2.0 blog websites as per your need, as there are a whole lot of web 2.0 websites accessible.What Makes a Web 2.0 a Nice backlink?Web 2.0s are efficient since you are piggy-backing off their authority and belief.Yes, it’s a sub-domain and your web page authority will begin out with a goose egg ZERO.
If disaster support will become necessary, that is usually accessible 24 hours.It usually offers usage of your home as well as the garage.When choosing a service to Garage Door Replacement or fix your home, you have to do a little study in order to find the right one.A household held organization is usually an excellent choice.In the end, their status and organization depends upon the service they provide to customers.You would want to make certain they are covered, registered and bonded.Moreover, you would want to pick a company that offers, puts and solutions garage doors.This can ensure that after picking a home that you don't have to bother about hiring someone else to install or service it will the need arise.
Market Samurai might not be that helpful if you're more enthusiastic about finding more detailed information about the backlinks like domains and pages where in actuality the backlinks are placed.Nevertheless, if you are only trying to find how many backlinks a web site has, Industry Samurai serves the purpose just fine.Open Website Traveler is becoming the best backlink hunter from the time Aol Website Traveler shut down.Combined with the pages and domains on that the backlinks can be found, Start Site Explorer also provides precisely the point text found in the backlinks and information about the page authority and the domain authority of the site and the domain on that your backlink was found.That is information specially helpful if you are investigating your competitor's Australian Backlinks for seo.The free variation of this backlink checker restricts the total amount and quality of information about backlinks as you are able to see.Nevertheless, do note that even the free edition of Start Website Explorer continues to be the best free backlink hunter available that assists me check always backlinks to my site.Bing Webmaster Key is another site from where you can check backlinks to your site.The key disadvantage of this instrument is that you can only use it to check backlinks to your own site.
NoctisTuanChannel: unha canle empresarial para compartir coñecementos, manuais de operacións de saúde e beleza, ximnasio gratuíto para todosNoctisTuanChannelcom Actualmente ofrecemos servizo de backlinkpor 50.000 VND cun backlink en NoctisTuanChannelcomTamén ofrecemos anuncios publicitarios na páxina web NoctisTuanChannelcom co prezo de 500.000 VND.Tamén ofrecemos servizos de escritura publicitaria na páxina web NoctisTuanChannelcom con prezos que van dende 700.000 VND ata 1.000.000 VND Ademais, tamén introducimos novos produtos para que os clientes poidan solicitar a un prezo salarios.O tema principal do sitio web que estamos a buscar é o seguinte:Tema primeiro: compartir experiencias en mercadotecnia de afiliación, compartir experiencias de beleza, compartir experiencias de compra de cursos.Comparte o son da frauta de bambú vietnamita., Compra e vende no chan de comercio electrónico, Vídeo na canle de Youtube NoctisTuanChannel, Descarga a aplicación móbil, Noticias.Tema dous: Como rexuvenecer a pel, Medicamento para tratar o malestar estomacal., Medicamento para o acne, Medicamento para as pecas., Pílulas para adelgazar, Medicina contra a artrose, Aumento de peso, Maquillaxe, Medicina tratamento do cabelo, medicina respiratoria.Pastillas biolóxicas masculinas, pastillas fisiolóxicas femininas.Tema tres: Coidado vaxinal, Circuncisión, Coidado da pel, Coidado dos ollos, Manual de saúde, Manual de beleza, Manual de nutrición, Manual de enfermidades, Trastorno do sono, Trastorno gastrointestinal Trastorno vestibular, sala de ximnasia.Cuarto tema: enfermidade dermatolóxica, enfermidade hepática, enfermidade parasitaria central, enfermidade do colesterol, enfermidade da diabetes, enfermidade de ginecoloxía, enfermidade cardíaca, hemorroides, enfermidade da gorxa, enfermidade do seo, datos de contacto aquí mesmo abaixo:Teléfono:0935691293.Gmail: [email protected]áxina web: https://www.noctistuanchannel.com/Enderezo: 718/3/19 Tran Hung Dao Ward 2 Distrito 5 Cidade Ho Chi Minh.
When you write something original on your blog it's only a" Guest post", but when you write a guest post on somebody else's site the writer is essentially a contractor.Guest posts are valuable marketing tools for many reasons such as gaining your brand name recognised, gaining search engine positioning, or filling up branded search query results.Some guest posts can also help the other author with feedback, ideas or problems in their business.Guest posts tend to be preferred over regular follow hyperlinks for two reasons.Firstly, its much easier to get a backlink from a partner site than from a completely unrelated blog and secondly the search engines look at the links in the context of the whole article and give more credence to well placed links.So although guest posts may not always perform as well as follow hyperlinks, they can sometimes have a better effect.Although some authors may be wary about guest posts, they are often a great way to introduce new material, or provide a link to a partner site that would not normally have been advertised otherwise.One major disadvantage is that Google and other search engines will generally not allow you to have more than one guest post per blog post.So how do you publish an advertorial?
Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results.Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of trust that your site is reliable and credible.Over the years, marketers and SEOs have tried and tested numerous different approaches to increase their site’s backlinks and expand their overall backlink profile.PRODUCE LINK-WORTHY CONTENTSEO trends will keep shifting, but great content never gets outdated.However, what ‘great content’ means really depends upon who you are asking – it will vary from person to person.PR DRIVEN OUTREACHRight after reading this, you might be wondering what does SEO and PR even have in common?However, establishing relationships is one of the leading techniques to get the job done when it comes to link building, which also happens to be the key to successful PR.Begin with interacting with the people in your industry or niche and those working at the most sought-after online publications.Expanding your own brand will also help increase awareness for your organization.As you start building connections and become well-recognized among your peers and industry, you will realize that it is a lot easier for you now to pitch them for media placement opportunities.Again you must be wondering how media placements can result in the generation of backlinks?It’s pretty simple – when a publisher decides to feature your brand on a webinar, podcast, or live show, they will also promote this feature on their website and across social media platforms.Once you have successfully obtained the placement, ask your POC (point of contact) to add a link back to your website, as it will be helpful for the audience.
You can find a number of websites on line nowadays that are purposely created and maintained until they obtain a higher Page Rank for the only purpose of offering backlinks from.A phrase of caution; you can find several these websites that are selling poor backlinks, that will do more damage for the Page Position than great, but, there are a ton that gives excellent value.You simply need to hold your wits about you.Be very careful if you choose to go down this route.In the end, that you don't need to reduce whatever you perform so hard for by trying to cheat the system.If you're able to afford it, it may be recommended to outsource your backlink finding, this will free up your time and energy to devote to generating traffic to your site.Another excellent way of getting high quality backlinks is always to method a static website manager and ask to purchase a backlink on his website.If you wish to produce a full time income online your number 1 marketing priority needs to finding Quality Related Backlinks to your ココナラ被リンク!In a current review of individuals that affiliate and or market advertising online the 2 greatest stumbling prevents to earning money are making quality unique material and finding backlinks so their web sites rank well in the organic listings.
Best High Authority Backlinks List 2021. free backlink submission sites list.niche high quality backlinks free sites.
Buy BacklinksIn the event that you want to realize how to buy quality backlinks packages for SEO then you have gone to the right place.In this article we will explain what these two things mean and why you should simply use quality backlink services for SEO instead of using whatever other service that doesn't offer the same value.They grant you to get more relevant traffic to your website and improve your search engine rankings.The quality of backlinks that you buy will depend on the reason why you are buying them.In the event that you are building backlinks to promote your website, by then you may have the option to find some high quality websites that have chosen to sell their backlink services to individuals.In the event that you have chosen this option, by then you should ask the website owner absolutely where they got their backlinks and whether the link is working.
This is useful, particularly in keeping your website's SEO goals realistic and in line with the search engine trends.All things considered, here are some of the fundamental benefits of having a free SEO metrics checker as part of your website optimization: To start with, you have a free backlink counter or bulk SEO metrics checker that you can use for free.It serves as a useful reminder to keep you on target with your online marketing activities.While such website metrics checker may have little popularity, there are still many individuals who look up free and paid sites to acquire website metrics.On the off chance that your website is receiving traffic, it will be more difficult for people to find it among the millions of different websites.It will allow you to view the links you have created for your site, the number of such links found and the exact time they were discovered.
Creating great backlinks is an important part of building your website’s domain authority, but too often backlinks look artificial.https://www.techmasai.com/what-makes-a-backlink-look-natural/
How To Get High Rankings On Google?In the early days of Google Search Engine, it was enough for your website to have a high authority, to use the right keywords and to have a good general structure of your website in order to rank higher in Google.However, due to both new requirements, new algorithm and analytics of Google, the above things are not sufficient.In this context, it has become essential to take the following basic steps to reach the top positions in Google:• Making current sector analysis,• Analysis of competitors,• Budget analysis and budget planning,• Analysis of sectorial and target keywords, • Ensuring the use of SSL, • Code analysis and SEO compatibility of the website,• Creating original and continuous content,• Creating useful content,• Creating and sharing social media content regularly,• Analysis and cleaning of harmful and unnecessary backlinks,• Making useful backlink studies,• Creating blog content,• Conducting supportive and stimulating advertising activities,• UX and UI targeted website designs.As a result; SEO is one of the most important digital marketing efforts for a website to survive for a longer period of time.It is a much more important factor that these studies are done by correct and competent hands.And in order to get everything done perfectly, it is highly recommended to consider a professional SEO agency.SEO Minister - Professional yet efficient approachAt SEO Minister, we provide SEO services for the websites we have prepared.SEO, that is, search engine optimization, is the set of studies that enable your web page to rank high in Google search results.
Posted by Joyce.ObilityIn the B2B space, it's important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses.  So I wanted to talk about SEO competitive analysis because it is a really crucial part of your SEO strategy and of your SEO success. As you know, SEO doesn't work in a vacuum. So if you want to be able to improve your SEO traffic, your click-through rate, your keyword position, and eventually your conversions, you have to be able to take the space of some existing competitors.  Today I'm going to walk you through the five phases of the competitive analysis. We'll start with how to select your competitors. Then we'll discuss the keyword distribution and what is important to understand the keyword distribution. Then we'll discuss keywords and content gaps and opportunities. Then we'll move on to technical health of your website and your competitors' websites. And we'll finish with backlink analysis.  Selecting competitors So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone.  Unfortunately, with that line of thinking, you are really missing out on a lot of interesting insights because those websites are so huge that they might rank for hundreds of thousands of keywords. Sometimes we see millions of links and have a Domain Authority of 98. So when you compare yourself to them, then it will be really difficult to actually find good nuggets of information about your website. You will always be at the bottom, and it's also really discouraging.  So I really would recommend that you are realistic about who your real competitors are. And nothing prevents you from refreshing your competitors in six months or a year from now if you feel like you've outgrown the competitors you selected in the first place.  One thing I want to highlight as well is that you should have different sets of competitors for each funnel stage. For example, let's say your target keyword list includes definitional keywords like "what is cloud computing." So your competitors for "what is cloud computing" might be ZDNet or TechTarget, for example.  But let's say you want to target "cloud computing solution," then your competitors could be IBM. But the intent of the user who is looking for "what is cloud computing" versus "cloud computing solution" or "cloud computing software" is very different, so you cannot target the same competitors for each level of the stage funnel. You will miss out on a lot of good insights, too.  I also do want to point out that your competitors will be very different in different areas of digital marketing or even offline marketing. Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords. Really the best way for you to identify good competitors is just to Google your target keywords. It's really as simple as that. And then see who comes up and see what their strategies are.  Keyword distribution So let's take a look now at keyword distribution. One thing that I want to point out is that sometimes we audit competitors that seem like they're ranking for thousands of keywords, and it's a little intimidating. But really ranking for thousands of keywords isn't the end-all be-all. You should really pay attention to their keyword distribution. Out of those thousands of keywords, how many are branded, how many are not branded?  Of course, you won't be able to rank for your competitors' branded name. So you really have to focus on the non-branded keywords. Also, those keywords, do they have a lot of volume? Are they really difficult to rank for? Are they ranking for hundreds of keywords with zero searches or 10 searches per month, for example? Are those the keywords that you really want to target? And if you do manage to take their place on the first page, is it really going to help your overall SEO strategy?  Another good thing to look at is diversification. Are your competitors only ranking for one keyword category, or are they targeting different categories? A competitor that, let's say, ranks for only branded keywords or keywords that have very little search volume or that is targeting only one specific category wouldn't be very dangerous keywords. And as we talked about earlier, you should not have the same competitors for every set of target keywords that you are working with. So make sure that you repeat this step for each set of competitors.  Keyword gaps and opportunities Next comes the content and keyword gaps and opportunities. So in this stage, you should really think about the keyword gaps — the content gaps between you and your competitors. It's not just how often do they post or what do they target. It's also which topics do they publish on the most, or which topics do they focus on the most on their product or their solution pages. What kind of content type do they prefer? Are they publishing only blog posts? Are they publishing mostly videos, glossary pages, e-books, white papers, webinars? You really have to pay attention to that, because if all of your competitors are using blog posts and then you come in with your webinar that people need to sign up for and give you their information, then you are not going to be able to beat them at their own game. You have to kind of align to what is available in the competitive space.  Frequency is important, too. If your competitors publish twice a week on their blog or have a live demo every week, or release a new e-book every month that they will email to their customer base, you also have to align on that frequency. I would say out of the competitive analysis, this is one of the most important stages because you really have to be aware of the type of opportunities that you are going for.  And it really comes back to what we were talking about earlier with the competitor selection. You have to be realistic. It is very important to know what you're going against. Otherwise, you can keep publishing blog post after blog post after blog post, but if you have not identified the proper competitors or have not identified the proper type of content that you need to create, all of those blog posts will not amount to improved performance on your site.  Technical health The fourth stage of the competitive analysis is technical health. So I think we can all relate to how annoying it is when you get to a website and it's full of 404 errors and the links are broken and it's too slow. It's just a really bad user experience. And Google is very smart, and they know that we don't like a bad user experience, and that if the user experience is bad, then they are going to put other websites above you.  So I did mention page speed, so don't be scared. I know it's always a huge ask to fix your page speed. But I would recommend that you use the Google PageSpeed Insights and take a look at those easier things to fix. One thing that comes up all the time is images being too big or too heavy, taking too long to load. So if that's the case, take a look at your main images and see if you can reduce the size of them. Usually, the images that are the heaviest are the ones that will be on your homepage slider or in the background on your product or solution pages. So just by fixing a few pages on your website, you could improve your page speed by several seconds, and we know it means a lot when you're a user. Definitely do those two steps with your competitors, too.  For example (you can do it with Moz or you can do an on-site crawl for any website), let's say that all your competitors are missing H1s or are missing meta descriptions or have a lot of 404 errors, then you know those are the top priorities that you need to fix. Again, think about your competitive advantage. If all your competitors' websites are really slow, then fix your page speed first. If it's a horrible user experience because you keep hitting 404 errors, fix your 404 errors first.  Backlink opportunities The last part of the competitive audit should be the backlinks opportunities. So you can use the Moz link discovery tool to find out about everyone's lost and discovered new links. This makes link building a little more approachable than just saying, "Oh, I will target The New York Times," because by looking at people's competitors and lost and discovered websites, you can identify websites that probably know you, or know your competitor, or at least know your industry, and so may be more willing to link to you. Especially if they used to link to your competitor or are currently linking to your competitors.  Definitely do this for your own website as well, to identify the links that you have recently lost and that you can try to reacquire. I would recommend that you repeat this step on a monthly basis because you have better chances of reacquiring links that you recently lost rather than if you contact someone saying, "Oh, two years ago you used to link to me. Can you please link to me again?" You're out of that person's thoughts. So try to stay on top of it. And you might have a lot of links at the beginning, but if you do it regularly, then it's much more manageable.  Also, when we're talking about backlinks, I would advise you to look at your competitors' Spam Score and link diversity. For example, I did a competitive analysis recently and I saw that one of the competitor's Spam Score was 23%, which I had never seen before. It was so high. It was ridiculously high. So it made me happy in a way, because it seemed unachievable at first to get to the number of external links that they had, but then it turns out that the majority of their links were spammy. And with a Spam Score of 23%, I don't think they'll be able to carry on much longer.  Link diversity is also really important because you don't want all links coming from blog posts or all links coming from one type of publication. So when you think about new links that you can acquire, definitely make sure that you have different types of websites linking back to you, that they're using varied anchor text, that sort of thing, so that you don't look spammy and you don't end up with a Spam Score of 23%.  Time management  So I wanted to also talk a little bit about this pie chart over there. It was how much time you're supposed to spend on each of these steps. So the biggest one, as I mentioned earlier, was the gaps and opportunities audit. That is really where you should spend the majority of your time. Something that is also really important is the competitor selection as I talked about earlier. If you don't have the proper competitors to audit, then you won't get the helpful type of insight that you are looking for. Technical health would be the third most time-consuming, important step of this competitive analysis. As we talked about, good user experience is very important. And the last two that should take you a little less time are keyword distribution and backlinks. So if you're really, really pressed for time, you can forgo the backlinks for now and do it later and focus on that part of the on-site SEO. Conclusion So to recap, the five stages of the competitive analysis that you should include in your own competitive analysis are selecting the right competitors, auditing the keyword distribution, looking for content and keyword gaps and analysis, performing a technical check on your website and your competitors' websites, and auditing your backlinks and the competitors' backlinks. If I can leave you with one more thing is really to be realistic. That goes back to the competitor selection and even when we're talking about distribution. Be realistic in your target keywords. Don't go for keywords that are extremely difficult if you are a website with a lower Domain Authority or you're just starting with SEO. And don't go after those B2B giants if you're a mid-market B2B company. Know that you can refresh this at any time if you feel like you've outgrown your competitors. So thank you again for spending time to talk about competitive analysis with me. Now go and audit those competitors. Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
List of free backlink websites resources which you can use to create free do-follow links for your website in 2021.
Posted by AnnSmartyHow effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. We need something in between — a secondary metric that will bridge the gap between “a stranger” and a “a buyer”. This is where the notion of a “lead” came from, i.e. a contact which we consider our prospective/possible/future customer. A journey from a “a stranger” to a “lead” is shorter and much more predictable than a journey from “a stranger” to a “a buyer”, and once we turn a visitor into a lead, we can reach out to them in a much more meaningful and personalized way (via email, Facebook re-marketing, on-site personalizations, etc.). What does this have to do with link building? In link building we need links, just like in marketing we want sales. But focusing on the final goal is just as limiting in link building as it is in marketing. Very few link builders these days do anything beyond sending an email, then using automated follow-ups. There’s no “lead generation” in link building. It’s either “link or no link” reporting. And that’s where that process is broken. In link building, all those bloggers, publishers, editors, etc. may also need several touchpoints (from something beyond an email). Furthermore, they may not be proper decision makers within the publication you are targeting. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. How to add lead generation processes to your link building strategy 1. Define your linking leads prior to creating content In B2B marketing, this is called outcomes-focused data strategy, which basically means you need to know exactly what you want to achieve (the outcome) before you start developing your strategy of achieving said outcome. This concept is — sadly — seldom applied to link building. What usually happens: The content team creates what they think is a great content asset.The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach. Both teams are working in isolation. But what happens if you turn that process around? The outreach team shows the content team what’s attracting links on a specific topic (with examples). This insight should come from prospect research, current or upcoming trends, from previous outreach campaign data, etc.The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. At this point, both the teams may involve those linking leads in the actual content creation (by reaching out and asking for expert opinions on the topic).The outreach team delivers that content to the contacts they identified prior to the content creation. Depending on the outlined link building opportunities, the linkable assets should take a specific format or angle, for example: Curated lists of resources: Make sure your article fits one of the existing categories in the list, better fills a gap, or fixes an existing broken link.Links from influencers or experts: Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Influencers are more likely to link when they’re featured on that page.Links from peers and friends: Follow those people everywhere and start interacting with them on a daily basis. Think of this as “lead nurturing” — increasing your chances of creating long-lasting partnerships.Editorial links from popular blogs: Track down authors and editors of those sites and start interacting with them on social media. Consider inviting them to contribute a quote to your article as well. By letting your link building research guide the content creation process, you will end up with a highly successful campaign that is still delivering links (without the need to do the active outreach anymore). 2. Organize your linking leads As we said previously, in link building the end goal is a link. But different leads will need a different number of touchpoints to finally link. Plus, more links are better than one. This is where a lead nurturing process comes into play. Just like B2B marketers using different methods to “warm up” leads and take them close to a sale, in link building you will get many more links if you keep reaching out to your leads to remind them of your asset. If you’re using an outreach tool (both Pitchbox and Link Hunter are good options, depending on your budget and complexity of your project), it will handle some of the lead nurturing for you. At the very least, any outreach solution will: Save all the emails you sentUpdate the email status and dates (replied, bounced back, followed up, etc.) Many link building teams will find that sufficient. I recommend going further and using a solid customer relationship management approach, which would also include: Creating a detailed profile for each lead (which would also include their sites and columns, social media profiles, etc.)Reaching out on social media (through ads and/or manual outreach) If you want to go even further, you can adopt a well-organized customer relationship management strategy towards your linking leads. To get you started, here’s a solid comparison of major CRM types, as well as lead generation and nurturing platforms allowing you to properly organize and monitor your link building prospects. You can set your link acquisition workflow and automate some parts of it (like follow-ups) while being in full control of everything that is going on. 3. Find alternative contacts and decision makers within each publication In B2B, this process is called “account-based marketing”, i.e. when you know exactly which company would make your ideal customer and you start researching how to best onboard it. In link building, this strategy applies to huge multi-author publications that would make ideal and ongoing backlink providers for your content. Think of the New York Times, Mashable, or a huge research magazine in your niche. Emailing one of their authors with a request to link to your study or your infographic may not be enough (in fact, it will hardly ever be enough). To investigate publications I’m really interested in getting links from, I use the following tools: LinkedIn I don’t use Linkedin for outreach, but I just love its company profiles, which show me which friends (or friends of friends) I have associated with those entities. I have been introduced to quite a few great publications this way: Twitter bio search While Linkedin may be useful to identify existing contacts, Twitter is great for building new ones. For bigger publications, all you need is to find people including that publication in their bios. A tool called Twiangulate is a great and free option for doing that: Just specify the company name (or its Twitter handle) as a keyword and the tool will find all the Twitter profiles that include it: Now create a separate Twitter list to keep in touch with all of them. Website’s “About Us” page This may seem obvious, but it’s often a missed step. Many publications list their whole editorial team with all the emails included on their “About” page. Try developing an outreach strategy for each of those emails. For example, a CEO may not be the best contact to request a link from, but they may reply and give you clearer directions for who to speak with, so ask for a contact! 4. Diversify your touchpoints In my experience, an email is still the most effective link building outreach method. Truthfully, I’ve seen better success with a follow-up email versus the initial email. But other ways to reach out certainly increase your chances of hearing back. These include: A simple Twitter follow or retweet (no requests here)A DM (especially when journalists claim their DMs are open for pitches and ideas)A comment on their personal siteA LinkedIn messageAdding a contact to a Twitter list (Twitter will notify them)Tagging them on social media (especially when they’re referenced or quoted in your content) The bottom line here: Simply being there may remind them of your request and prompt them to open your email. 5. Diversify your assets With diverse touchpoints comes the need to diversify your assets. Your outreach will be more effective if you give your linking leads something of value to include in their article. If your initial email and the first follow-up weren’t successful, try creating a visual summary (an infographic) in your second follow-up to give them something fresh. The process may turn quite easy and effective if you provide your outreach and content teams with tools enabling them to handle the creation of those assets. These tools include: Venngage (to create slideshows and infographics)Google Docs (to create ebooks and whitepapers)Surveys (to collect ideas and stats)Invideo (to create videos) 6. Keep an eye on your team performance Your team is everything. If you fail to train them properly or distribute tasks among your team members effectively, the whole process will fail to move along. At the very least: Include your outreach team in your social media marketing so they can extend their outreach methods beyond emailing. Tools like Agorapulse will help in that process. You can set up lists, monitor certain keywords, save and delegate certain updates to turn them into tasks, etc.Track your outreach activity. Tools like Email Analytics will help you with that. It will generate daily and weekly reports showing you how actively your team was emailing and how many responses they got. It will also save all emails to backup conversations. 7. Optimize your landing page Your linkable asset should make an instantly positive impression on the people you email. There may by different ways to achieve that, but certain things help for just about any SEO campaign: Your page needs to be ad-free I’ve seen lots of people not willing to provide “a free link” to a page that is monetized with ads. There’s no point in arguing with your linking leads on that. It’s easier to remove the ads from the page you’re actively link building for at the moment. Besides, more often than not, it’s very easy to do. Create CTAs targeting your linking leads This one is a little bit advanced, but it will help a lot. Adjust your CTAs on the linkable asset page to fit your linking leads rather than your regular ads. For example, instead of “Sign up for a free trial”, you may include a press coverage link or invite visitors to download additional data or resources. Using Facebook pixel to record everyone who initially landed on the site through your linkable asset is another great way to re-market your asset to your linking leads. 8. Keep an eye on those links Very few people will reply to you saying they have indeed linked to your content. But knowing if they have is important because conversion is a crucial part in the lead nurturing process. It doesn’t stop your relationships with your lead, but it impacts your interactions going forward. Those leads who end up linking to you are your best friends. Cancel your follow-ups, thank them, and keep interacting with them on social media. Again, if you are using an outreach platform, chances are the link tracking will be included. Otherwise, check out Site Checker that has a handy link monitoring feature included. Conclusion Safe links mean those we cannot control. This turns a link building process almost into a form of art, or a well-manufactured serendipity (one of my favorite business concepts). You need to do a lot before reaching your end goal, all while keeping your end goal in mind. These days, when any site owner — professional or amateur — is bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation. Adopt more complicated and more diverse outreach methods to acquire great links to your website. Good luck!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. 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