Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera.Recent months have seen digital billboards of all shapes and sizes effectively plugged into programmatic pipes, making that inventory as easy to buy—and geo-target—as a typical banner ad you’d find on the web.The one flaw in the field, of course, is that unlike the cookies and trackers of the web, the outdoor world is difficult to measure uplift.Now, it looks like companies are trying to steer that ship.This week, OOH ad platform AdQuick and taxi ad-tech outfit Firefly separately announced initiatives to transform the way each company measures audience uplift and attribution in the OOH space.“I never really understood how in the world these out-of-home guys got their impressions, or understood if something’s worked or not,” said Firefly’s chief analytics officer Taylan Yildiz, who was brought onto the company this week after a 10-year tenure at Google.
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Sending satellites into space, gathering data from Earth, and applying machine learning to turn the resulting data into actionable intelligence isn’t as outlandish as it sounds.In fact, it’s a business that’s booming, driven by increased demand for agricultural, consumer, and industrial analytics; Northern Sky Research pegs the satellite-based Earth Observation (EO) market at $6.9 billion annually by 2027 and $54 billion cumulatively over the next decade.Startups like Cape Analytics and Descartes Labs, which combine computer vision with geospatial imagery to help customers evaluate properties, have benefited enormously from the newfound investor interest.So too has Hypergiant, which this year launched a division with the stated mission of creating “a vertically integrated geospatial intelligence and infrastructure capability” that its customers can use to glean insights.Onstage at VentureBeat’s Transform 2019 conference, cofounder and chief strategy officer at Hypergiant John Fremont spoke about the barriers to adoption facing the industry and current and future growth trends.“The pace of change that we all face is so dramatic and the complexity of what we’re facing right now is exponentially [high],” said Fremont, who cofounded the company with CEO Ben Lamm and Will Womble.
Etsy announced on Tuesday a new initiative to encourage its sellers to offer free shipping on orders over $35.Sellers would be rewarded with enhanced visibility in customer search.CEO Josh Silverman said that free shipping is now "table stakes" and that customers are more likely to click the "buy" button on an item with free shipping.Visit Business Insider's homepage for more stories.Etsy is trying to make free shipping the norm.On Tuesday, the online marketplace for vintage and artisan goods announced a new initiative designed to help make it easier for sellers to offer free shipping for customers.
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Telecom Italia (TIM) is all set to transform its home country soon with the power of 5G: the telecommunications company will be rolling out initiatives in major cities and industrial districts, along with digital literacy initiatives set to launch all over the country after the summer.TIM has already initiated the 5G movement in the cities of Rome and Turin and recently added Naples to the list wherein the telecom company has activated 5G and made the first commercial services available for families and companies.The company will further extend the 5G wave to another six major cities, including Milan, Bologna, Verona, Florence, Matera, and Bari.It will also include 30 tourist destinations, 50 industrial districts, and 30 specific projects for big businesses, with speeds of up to 2 gigabits a second.TIM has also launched the first commercial offers for the public and business customers, in partnership with Samsung, Xiaomi and Oppo to enable an immediate use of the new-generation network.Consumers, as well as business customers, can visit the company website at www.tim.it to buy a handset of their choice with selective subscription plans.
Millennials are often thought of as an influential generation and the go-to audience for marketers, but there’s one trend I’m sure that we all wish we didn’t have to partake in: The student loan debt crisis.The total amount of student debt in the U.S. is well over $1 trillion, spread out among 44 million Americans.Every industry is impacted and affected by this (some more than others), but recently Burger King saw this crisis as an opportunity to get in front of its customers and audience.At the end of last month, the fast food staple sent out the following tweet:— Stranger King (@BurgerKing) May 22, 2019While it wasn’t made clear at the time of the tweet, this move preceded Burger King’s Whopper Loans initiative to help customers pay off their student loans.
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Tmall ups shopping experience with new flagship stores – AlizilaWhat happened: Alibaba’s business-to-customer market place Tmall will introduce a new format for flagship stores on the platform.Dubbed Flagship Store 2.0, the updated format places likely purchases, recommendations on the best discounts, and custom content offerings in a more prominent way.The company plans to launch the reformatted look ahead of the Singles’ Day shopping festival on November 11 but offered no further specifics.Why it’s important: The upgraded flagship store interface is expected to improve user experience in order to drive growth in support of Tmall President Jiang Fan’s ambitious goals.Jiang has stated plans to double Tmall’s transaction volume over the next three years.
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Back in January, online safety expert Laura Higgins joined Roblox to head a “digital civility” initiative to make the virtual world and gaming platform a welcoming place for all users.Higgins did a fireside chat at Gamelab with Kate Edwards, founder of Geogrify and former head of the International Game Developers Association.That’s going to be launching in the next couple of weeks.Lots of content we’ll put out via my blog.We’re doing a real focus on well-being as well, both for our player community and also the broader community of parents and educators as well.Spend time with your kids, particularly the younger ones.
Today, a new disruptive technology is breaking that mold – blockchain.Nowhere is this plainer than Haiti, the poorest country in the Western hemisphere and home to a blossoming range of projects using blockchain technologies to solve problems in ordinary people’s lives.In agriculture, an empowering initiative called AgriLedger founded by Haitian entrepreneur Genevieve Leveille and rolling out in Haiti this year is set to transform the food supply chain landscape.A custom-built platform powered by blockchain allows international buyers to scan a QR code and immediately access data on produce origin, transport, and costs in each step in the supply chain.This process makes it possible to certify product quality, thereby tackling a longstanding challenge preventing many buyers from entering the Haitian market.Haiti has not produced cotton for years, yet if all goes to plan, it will soon be supplying millions of pounds of organic cotton for shoes, shirts, and other items sold in US stores.
Less than 4 percent of the maximum solar potential of the region could meet the BRI's electricity demand for 2030.The Chinese government launched the BRI in 2013, aiming to promote regional development and connectivity."Road" refers to the 21st Century Maritime Silk Road that connects China to South East Asia, South Asia, and North Africa.Constructing hard infrastructure, such as railways, buildings, and power plants, is a main focus of the initiative.As the region develops under the initiative, the need for power is projected to increase.The team selected 66 BRI countries that are connected geographically and built an integrative spatial model to calculate their solar power potential with high-resolution data.
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Ofcom has been pressuring UK MNOs to stop ripping off their customers at the end of their contracts and O2 has been the first to act.One of the secrets of success if you work in a regulated industry is turning new regulations to your advantage.When they can get away with it all operators rip off their customers whenever they can, whether it’s exorbitant roaming fees, punitive charges for going over your allowance or failing to let you know when you’ve paid off your handset.The smart MNOs are the ones that make a virtue out of doing what they’re compelled to by the regulator and that seems to be what O2 has done with the launch of its Overpayment Estimator.It’s actually a fairly rudimentary tool that just asks you about your current contract, tells you what you could save if you switch to O2 when it ends and then invites you to set a calendar reminder to switch to O2 when that happens.The fact that this is even a thing is an indictment of how UK MNOs treat their own customers.
The Federal Trade Commission and law enforcement partners unveiled on Tuesday a new initiative to combat robocalls."Operation Call it Quits" is a partnership at the local, state and federal level that includes 94 actions targeting illegal robocall operations, including shutting down robocall companies and issuing fines in the millions."Nearly all robocalls are illegal unless you've given consent in writing," Andrew Smith, director of the FTC's Bureau of Consumer Protection, said during a press briefing.The initiative comes at a time when illegal robocalls have permeated not just household and business landlines but also hospital phone lines.These calls run the gamut from services that promise to reduce your credit card's interest rate to operations that say they'll help you earn money from home.Indiana Attorney General Curtis Hill mentioned during the briefing that last year alone $10.5 billion was lost to phone scams in the United States.
Charlottesville, VA (June 20, 2019) Fibrosis is often associated with many of the fatal diseases that pervade our globe, riddling organs with stiff tissue that diminishes their flexibility and leads to their failure.The University of Virginia School of Engineering, in conjunction with the UVA School of Medicine, launched a dedicated Fibrosis Initiative to address this increasingly prevalent threat, drawing from university-wide expertise in extracellular, computational, and quantitative biology."Through this initiative, we can leverage the collective expertise of UVA researchers that are conducting fibrosis related studies to establish those groundbreaking approaches."Sessions, led by moderators from across the country, will focus on a variety of topics relating to fibroblasts, including their origins and lineages; pathology; imaging; and role in shaping signaling networks.As the Fibrosis Initiative continues to promote national and international collaborations around fibroblasts, it will also focus on supporting related research at UVA, launching an initial cohort of multi-investigator "seed grants" in the interest of securing a National Institutes of Health "Center of Excellence" designation.Post-doctoral fellows will have the opportunity to shape the next wave of research on fibroblasts, and fibrosis more generally, with these funding supports.
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In fact, the battle over which vendor’s RPA tool has the most gadgets and widgets has become somewhat of a proverbial “street fight.” But those focused at this tactical a level can lose sight of the bigger picture: To truly get ahead with digital transformation initiatives and solve a wider set of business problems with automation, organisations are increasingly looking to a platform automation capability that allows them to optimise end-to-end operations.For example, the primary reason organisations are finding it slow and difficult to scale the benefits of RPA isn’t because the technology itself is inherently limited, but more so in how it’s being applied.Although this does translate into some use of task-based automation, many times complementary technologies also become necessary to accommodate the ingest of data from multiple input channels, process unstructured data, manage complex exceptions, and facilitate interaction between people and automation.They expressed support for an integrated approach: “RPA provides a terrific band-aid to fix current solutions; it helps to extend the life of legacy.If there’s room to improve prior to automation, this presents an opportunity to make upfront investments in this respect.In other words, optimise first and then automate for the best results.
Social media giant Facebook has announced the launch of Libra, a ‘stablecoin’ apparently designed to revolutionise the digital payments market.Such ambition would be highly questionable if it weren’t for the fact that Facebook has managed to get loads of other blue-chip companies involved, including Visa, Mastercard, PayPal and Coinbase.This gives the project a sense of scale and legitimacy that it wouldn’t have if this was just another gimmick to help Facebook exploit its users once more.“Libra’s mission is to create a simple global financial infrastructure that empowers billions of people around the world,” blogged Facebook CEO Mark Zuckerberg.It’s powered by blockchain technology and the plan is to launch it in 2020.This is especially important for people who don’t have access to traditional banks or financial services.
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The initiative will help the company optimize delivery times as retailers push forward into smart warehousing, an area of technological development poised for growth in the world’s second-largest economy.Backed by big data, the system optimizes inventory according to consumer preference in a certain region, prioritizes order packing, and assigns tasks to deliverymen.A company spokesman told TechNode that Meituan is planning to connect the unmanned warehouse with autonomous delivery vehicles which will send the parcels directly to the users for a fully automated system, but the technologies had not yet reached maturity.Its foray into intelligent warehousing further intensifies competition with e-commerce giants Alibaba and JD.com to control the logistics sector.Both of Alibaba and JD have already launched their smart warehouse solutions which feature autonomous guided vehicles (AGV) and various internet of things (IoT) technologies.The company plans to roll out the service to sellers on Meituan Instashopping, an on-demand grocery delivery service that promises 30-minute delivery.
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You’d be hard-pressed to find a tech company that said it wished it had waited longer to implement on diversity and inclusion efforts.The examples of tech companies “doing it right” in this industry are few and far between, but that doesn’t mean it’s not worth trying.And for those that want to try, there’s a clear playbook to follow.Where tech companies seem to go wrong is around implementing one-off initiatives such as unconscious bias training, employee resource groups or hiring a head of diversity and inclusion.Alone, these initiatives are not effective.But implementing those together, along with other initiatives, can create lasting change inside tech companies.
Image: Royal Navy / Sean CleeThe UK’s Royal Navy is partnering with Palmer Luckey’s defense technology firm Anduril Industries as part of a larger initiative to modernize the force, according to Naval Technology.Announced earlier this year, the Royal Navy is investing £75 million (about $95 million) in an effort to introduce a pair of autonomous mine-hunting vessels, and to set up a military-industrial accelerator called NavyX.According to Defence Secretary Gavin Williamson, the initiative is designed to “allow the Royal Navy to rapidly harness dynamic, cutting-edge equipment at speed,” and to “ensure they can outpace adversaries both on the water and the sea floor.” The Ministry of Defence says that by fielding autonomous vehicles, they can put fewer sailors in danger.The initiative also includes the Royal Marines, and the partnership with Anduril Industries is designed to help with that modernization effort.According to Royal Navy chief technology officer Colonel Dan Cheeseman, the company is part of the accelerator program, and has partnered “with 3 Commando Brigade and they are now part of a busy exercise and deployment schedule.
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Instagram is marking Pride Month with several initiatives, including art installations in New York, rainbow colors on related hashtags and a guide to online safety for LGBTQ+ teens.The Facebook-owned photo- and video-sharing network teamed up with @lgbt_history—an account created by Washington, D.C.-based attorney Leighton Brown and former attorney and current writer and lecturer Matthew Riemer, authors of We Are Everywhere: Protest, Power and Pride in the History of Queer Liberation—on UntoldPride.UntoldPride is a series of 10 large-scale installations that will appear in New York throughout June, spotlighting historic LGBTQ+ pioneers, places and movements that paved the way for today’s queer community—such as GAA, S.T.A.R, Christopher Street Pier and Lesbian Herstory Archives—joined by portraits of LGBTQ+ locals shot by emerging photographer Nicolas Bloise.Riemer and Brown said in a blog post by Instagram’s Chris Parson and Jonathan Lau, “As with all of our work, we hope this experience gives queer people a glimpse into the fullness of their incredible past and inspires them to fight for a liberated future, and we hope others learn that so much of this city—like so much of the world—was built by brave queer folks to whom we are all indebted.”On the product side, Instagram is updating the gender selection part of its profile to be more inclusive of trans and gender non-conforming individuals.Instagram also teamed up with GLAAD to identify the most-used and most-popular hashtags in the LGBTQ+ community—including lgbtq, bornperfect, equalitymatters, accelerateacceptance and pride2019—and those hashtags will be displayed in a rainbow gradient when used in feed and in a rainbow ring when used in Stories.
I’ve long thought that much of the world can be explained by feedback loops.Small companies have extremely tight feedback loops; a single person makes a decision, sees the results, and pivots accordingly, without the need for meetings or cross-division consensus.Similarly, if a private company’s initiative isn’t going well, its revenue immediately begins to plummet, a very strong signal that it needs to change its course quickly.In the absence of specific and meaningful external feedback, various proxies exist … but it’s difficult to definitively determine actual signal from noise.Amplifying content which leads to more engagement leads to more revenue.Content which is amplified is often bad content.
BT has opted for Juniper Networks to deliver its Network Cloud infrastructure initiative, paving the way for BT’s Network Cloud roll-out.The platform itself is designed to offer BT a number of different upgrades to its current position, including improvements to converged fixed and mobile services rollout to consumers and businesses, faster time-to-market for network services and improved voice and video deliverability and scalability.The initiative will hope to roll BT’s networks including 5G, Wi-Fi and fixed-line into one virtualised service, a common framework which can be shared across all BT offices nationally and globally.Moving into the single framework will also help BT deliver cost efficiency saving, a key component of recent strategies to make the telco into a leaner machine.Aside from the EE component of the business, BT has been one of the more sluggish players in the telco space, with the spreadsheets bearing the brunt.If BT is to make the most of up-coming connectivity evolutions, IOT and 5G for example, the business needs to be in a fitter position.
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