SMS has increasingly shown itself to be an assertive communication strategy for companies, which is why more and more companies are also investing in this form of communication and the SMS market continues to expand. That's because, according to data, the SMS open rate is greater than 98%, which means that people see what companies send, which makes this form of communication assertive. Learn more about some advantages of SMS for companies: High reach People may not look at all WhatsApp messages, or they may not be reached through a social media campaign but with SMS, the estimate is that most messages are read in the first 3 minutes and answered in 90 seconds. After all, it is not necessary to create complex graphic pieces with images, video and audio production, printed material, or anything like that. The content is a well-done text message. Assertiveness With SMS, it is possible to make personalized campaigns of all types to communicate with customers, from a promotion to a charge.