Kristin Lemkau, Chief Marketing Officer, JPMorgan ChaseLemkau has been at the forefront of the movement to clarify the murky digital advertising landscape, pushing the industry to deal with ad fraud and brand safety.Todd Kaplan, VP of Marketing, Pepsi ColaWith its self-deprecating Super Bowl spot this year featuring Lil Jon, Steve Carell, and Cardi B asking "Is Pepsi OK?," the soda maker put its tone-deaf Kendall Jenner ad from 2017 behind it.Bank of America has whittled down the number of sites where its ads run t0 3,000, and appointed Terri Schriver to focus on brand safety full-time last year.Chris Capossela, EVP and Chief Marketing Officer, Microsoft
8
The Org tracks executive changes at companies big and small.Every week we bring you an overview of the most recent important executive changes.This past week, Uber's CEO Dara Khosrowshahi announced that Chief Operating Officer Barney Harford and Chief Marketing Officer Rebecca Messina are leaving the company.Read about this and other notable executive changes:Uber's chief operating officer and chief marketing officer are leavingUber's Chief Operating Officer Barney Harford and Chief Marketing Officer Rebecca Messina are stepping down, according to an internal email sent by CEO Dara Khosrowshahi.
40 years from now, AI could very well run our day-to-day lives.For now, though, it’s the potential of AI that drove us to devote a day in our Elevate: AI series to the topic.After the event, which coincides with Adweek’s 40th anniversary, we asked several attendees, including Michelle Boockoff-Bajdek, CMO of IBM Watson, and Ricky Ray Butler, CEO of BEN, what our brand has meant to them.
As Luckin Coffee gets its start on the NASDAQ, there’s a conspicuous absence in its corporate filings and press conferences.Yang Fei, Luckin’s CMO and one of the key architects of Luckin’s hyper-growth, is missing in action.Yang is an unlikely star: in five years, he’s gone from prison to C-suite.Between 2013 and 2015, Yang was arrested, remanded, and sentenced to 18 months’ imprisonment (Chinese link) for violations of China’s advertising law.After his release, he served as the CMO of UCAR, a ride-hailing firm.There, Yang claims to have invented a set of growth hacking techniques which took UCAR from incubation to a $5.5 billion IPO on China’s NASDAQ equivalent in less than 18 months.
5
Uber CEO Dara Khosrowshahi has announced that chief operating officer Barney Harford and chief marketing officer Rebecca Messina are both departing the company.In a Friday email to employees, Khosrowshahi said, “over the years, I’ve learned that at every critical milestone, it’s important to step back and think about how best to organize for the future.Given that we’re a month past the IPO, now is one of those times.”The executives are stepping down almost a month after Uber went public in the biggest tech IPO in years.Harford was named COO in December 2017, with Uber receiving criticism for the choice after it was initially believed Uber’s board was seeking a female executive to fill that role.Harford has reportedly been the subject of numerous complaints from employees over insensitive racial comments he made during a meeting.
10
Bitcoin BTC stolen from Bitfinex in 2016 is on the move.Earlier today, a combined 172.54 BTC ($1.37 million) was mysteriously sent from the hacker‘s wallets to an unknown address.Bitfinex’ marketing director Anneka Dew however told Hard Fork that today’s movements had nothing to do with the company at all.The set of five transfers began at approximately 07:00AM UTC, June 7, and was shared by Twitter-based transaction monitor @whale_alert.The circumstances surrounding the set of eery transactions isn’t yet clear.Curiously, Twitter users highlighted a section from the white paper for Bitfinex’ new LEO token that appears to foreshadow these kinds of movements.
3
To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.The Wall Street Journal said it hit a record 2.6 million paid subscribers—and has ambitions to keep growing.That includes joining Apple News Plus, the phone maker's $10-a-month subscription service.Despite naysayers saying Plus would cannibalize the Journal, Watford said Plus "hasn't had much of an impact" on core Journal subscriptions.That's not necessarily good news for the rest of the industry.The Journal, along with the Times, has been increasingly relying on subscription growth as advertising growth tapers off.
3
Big events with thousands of people in attendance put a huge stress on mobile networks, meaning you’re often unable to message your friends to meet up, upload videos to social media, or livestream your favorite band playing their final encore.That’s largely due to the concentration of people using spectrum in one location over a standard 4G (or perhaps even 2G or 3G) signal, which means the connectivity can crash out and become unusable for the majority of a crowd.But with 5G just around the corner – it’s set to launch in the US and UK in the coming months – we may see a solution to the problem soon, with the next-gen mobile network offering faster speeds as well as further spectrum, allowing more people to be online at the same time.A lot of the big driving forces behind 5G believe so, but most of the focus has so far been on alternative (and headline-grabbing) uses of 5G, like virtual reality and super smart IoT (Internet of Things) devices.That makes sense considering Vodafone plans to cover 19 cities by the end of 2019 with its 5G signal, while EE is limited to 16, so most of us won’t be able to get 5G in their hometown right away.The Amdocs report also found that 63% of network operators plan to offer augmented reality or virtual reality experiences at sporting events using 5G tech – that doesn't exactly solve the problem of crowded mobile networks that limit your social media use.
2
The consumer version of Blackberry Messenger is shutting down today.Friday is the last day for users to download photos, videos and files so they're not lost.Contacts, Stickers and Feeds can't be exported.BBM is offering refunds for Stickers but not for BBMojis.Reward balances had to be collected by May 20.BBM tweeted a goodbye Friday morning to remind users of the shutdown and to suggest that they check out BBM Enterprise as a replacement on iOS and Android.
2
As Southeast Asia’s tech industry continues to grow, there is often chatter about a lack of high-quality talent across the region.Matteo Sutto, who has spent the past seven years working in Southeast Asian tech companies, has often been a part of those conversations, but his take on the topic is a different one.“What I instead realized over the years is that Southeast Asia has an incredible amount of talent,” says Sutto, who is originally from Italy.“What is missing is the right tools and platforms to get that talent in sync with the needs of a fast-evolving job market.”Support quality journalism and content.This content is exclusive to subscribers.
5
Password manager maker Dashlane has raised $110 million in its latest round of funding, the company said Thursday.The company said Sequoia Capital led the Series D round, with partner Jim Goetz joining the board.Dashlane also said former Lyft executive Joy Howard was appointed as its new chief marketing officer and will start in August.Dashlane said it will invest its latest funds back into its core product and will focus on addressing the needs of its consumer and business customers.Chief executive Emmanuel Schalit said the company is “only scratching the surface” of its security opportunities.“Billions of people and millions of businesses around the world feel the pain of digital identity – from breaches to stolen identities and the nuisance of remembering passwords,” said Schalit.
This is the Ferrari SF90 Stradale, a 986-horsepower, all-wheel-drive, plug-in hybrid rocketship that will sprint from 0 to 62 miles per hour in just 2.5 seconds.Or, for those who prefer a stealthy departure, the Stradale can travel up to 25 kilometers (about 16 miles) on electricity alone, thanks to its 7.9-kilowatt-hour, lithium-ion battery pack.Sitting at the center is the well-known, 4.0-liter, turbocharged V8 found in the 488 GTB.However, that lump has received some significant modifications, including a slight boost in displacement (3,990 cc vs. 3,902) and a new fuel system.Total theoretical power of the entire system is limited slightly by the output of the battery pack, providing a maximum 217 horsepower from the three motors.Those who love gazing at Ferrari's famous crimson valve covers may be a bit disappointed to see that the engine sits so low that you can barely even see them.
3
Personal Capital chief marketing officer Porter Gale is joining Reddit's board of directors, the company announced Tuesday.Gale will be the first female to sit on the board in Reddit's history.Gale tweeted about her new position following the formal announcement."Reddit's network of passionate communities offers people social substance that is entirely unique from anywhere else on the internet.So much of what people find online today is self-promotion or driven by influence when what people want and need is authenticity and this substantive social experience," Gale said."This is why I was drawn to Reddit and why I'm eager to be part of the company's journey."
And every so often, for reasons scientists still don’t fully understand, an eruption would send a stash of these stones rocketing to the surface inside a bubbly magma known as kimberlite.But that’s not stopping everyone from making them.Yet by the early 2000s, gem-quality stones were still small, and often tinted yellow with impurities.The International Grown Diamond Association (IGDA), a trade group formed in 2016 by a dozen lab diamond growers and sellers, now has about 50 members, according to IGDA secretary general Dick Garard.“If you compare it with the Queen’s diamond, hers is four times heavier, it’s clearer” physicist Matthias Schreck, who leads the group that grew that beast of a jewel, told me.(If you’re curious what that sort of pressure feels like, the GIA describes it as similar to the force exerted if you tried to balance a commercial jet on your fingertip.)
4
On Friday’s episode of Digital Trends Live, host Greg Nibler and DT senior writer Parker Hall discuss the biggest tech stories of the day, including SpaceX’s successful Starlink satellite launch, Facebook’s plans for a cryptocurrency to rival Bitcoin, the Senate passing a bill to curb robocalls, a Game of Thrones finale wrap-up, Tech Briefs, and more.Todd Richmond, the director of the Tech & Narrative Lab, joins the show to talk about what a connected Internet of Things could mean to the technologies that help us curb pollution.Later in the show we welcome Peter Yared, chief executive officer and founder of InCountry, a company that ensures business security by keeping personal and compliance data in its country of origin.Nibler then sits down with Brent Hieggelke, chief marketing officer of Crowdstreet, a real estate crowdfunding platform for accredited investors.Finally, Nibler is joined by Ken Yeung, technology editor at Flipboard, to round out the show with their weekly Tech Briefs segment, where they discuss the biggest tech stories of the past week.
3
The ride-hailing company said Friday that it's hired two new executives to help head the department, while also saying goodbye to its recently hired chief marketing officer, Joy Howard.And Heather Freeland is coming over from Facebook to be Lyft's vice president of marketing operations."Jabari and Heather are world-class leaders with proven track records of growing iconic brands," John Zimmer, Lyft's co-founder and president, said in an email.The move comes as Lyft has experienced a rocky couple of months on the stock market.When the ride-hailing company issued its initial public offering at the end of March, its first day of trading was strong with its share prices up nearly 9% to $78.29.But things quickly took a turn and it's pretty much been a continual downhill slide ever since.
3
Southwest Airlines CMO Ryan Green told CNBC that his airline won't make passengers who don't want to fly on the Boeing 737 Max pay additional airfare to switch flights.Southwest does not charge passengers a fee to change their tickets, but it does usually charge customers the difference in airfare.All Boeing 737 Max airliners have been grounded since March 13 with the jet pulled from Southwest's flight schedule until August 5.Visit Business Insider's homepage for more stories.According to Southwest Airlines chief marketing officer Ryan Green, passengers who find themselves booked on a 737 Max flight will be allowed to switch flights free of charge."We'll be understanding of that and allow them to fly on a different flight without paying any difference in fare."
Can tech companies really change the world for the better, or has Silicon Valley’s do-gooder posturing gotten out of hand?At one panel discussion, Alain Sylvain, founder of the strategy and design consultancy Sylvain Labs, and Frank Cooper, chief marketing officer of investment firm BlackRock, offered their perspectives on the scale of the problem, and what do about it.“They’ve exploited it from a marketing point of view, to try to tap into people’s soft spots.” His contention: Purpose should be core to a company’s entire existence, not merely a PR wrapper.While Google’s “do no evil” motto comes immediately to mind, the problem extends outside tech.Sylvain pointed to Gillette’s recent “Best a man can be” ad campaign as an example of do-goodism gone awry.“They didn’t really adopt that philosophy as an organization.”
Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman.He will be spotlighting three Advisory Board members per month on relevant industry news and trends.I spoke with our Adweek Advisory Board members on the future of upfronts and their thoughts around the annual event.It should be about more than just adding to their media inventory.These partnerships can take many forms, but at every step we should think about the data opportunities, driving new in-store possibilities, building out APIs and co-developing integrations.Bonin Bough: What is the most important issue that do you think the industry is going to face in this year’s upfront?
Cheez-It has launched a digital scavenger hunt for fans to find a year’s worth of its new Cheez-It Snap’d products.Perhaps a bit cheekily, the brand’s marketers say the stash was a necessary move after the product line was snapped up by shoppers.“Our fans love a great snack, and Cheez-It Snap’d offers them a completely new experience,” says Jeff Delonis, senior director of marketing for Cheez-It.“After seeing the snack fly off shelves, we wanted to ensure Cheez-It Snap’d were kept safe for our biggest cheese-loving fans.”Hidden somewhere in the United States are 365 bags of four flavors (Jalapeño Jack, Cheddar Sour Cream & Onion, Double Cheese, and White Cheddar & Bacon), of the thin, crisp snacks, or one bag a day.This could be the perfect scavenger hunt for doomsday preppers and Keto dieters (kind of) alike.
More

Top