The higher quality leads you direct your sales team to, the more of those leads will result in sales.Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.
There are two types of leads in the lead generation market: sales leads and marketing leads.Sales leads- are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc.
These leads are resold to multiple advertisers.
Sales leads are commonly found in the mortgage, SaaS, insurance and finance industries.Marketing leads - are brand-specific leads generated for a unique advertiser offer.
Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.An investor lead- is a type of a sales lead.