Martech Cube launches a brand new podcast series which is looking at contributing to the proliferation of key marketing strategies shared by top Martech mavens.Martech Cube, the leading Martech publisher and services firm, has announced the launch of their new audieo series, “The Martech Cube Podcast.” This series of podcast is aimed at covering a range of marketing technology topics by mavens of the Martech industry.Hosted by Chandrima Samanta, Marketing Head, Martech Cube, audiences will find a complete series of 5 Episodes where industry leaders will be seen dissecting several topic themes such as Data Unification, Unique Datasets, Emergence of Customer Data Platforms, Volatility of Content, Shelf life of Various Content Pieces, Customer Experience, Customer Data Handling Processes, Dynamicity of Content Marketing, and many more.“This Interview Series will be a fresh mix of unique perspectives around the Martech Arena with the most poignant leaders.We at Martech Cube are extremely excited for this launch as this not only provides our readers a more interactive and engaging medium but also harnesses their queries through inside tips and tricks of the leaders” comments Bharat Gawra, Accounts Director, Martech Cube.From re-defining the Martech industry to discussing the prerequisites to the preparation for the slump as well as the rise in the different arenas of marketing technology, marketers will be able to navigate through this podcast series and gain some extremely useful and practical insights that they can implement in their everyday marketing strategies and strengthen the same.The Martech Cube Podcast will also introduce listeners to B2B Content Marketing, SEO Content Marketing, Datasets for Machine Learning, and Native Marketing.Listeners can also look forward to seeing a couple of “Vodcasts” along with short trailers and audio snippets to the upcoming episodes.For More Information Check the Martech Cube Podcast
Welcome to the Martech Cube Podcast.With the Martech space evolving at a phenomenal level, it gets extremely rattling to keep track of each and every update on board the magic stack as well as marketing knowledge Treasury.In such excruciating times that rise from the Martech maven comes in handy.Martech Cube’s Podcast Series is just that knight in the shining armor that focuses on a range of topics from the Martech arena.We bring in the industry mavens to venture out your queries on the same space, get inside tricks, trends and practical know how from the top minds in the marketing technology space.In our CDP Specialized Week on the Martech Cube podcast, we are going to dissect the shortcomings of massive amounts of data and the data handling process in general.Along with that, we are also going to venture the identity resolution of different data representation sets and venture on several poignant questions like how can they end up representing a common database for utilization?For More Information Check the Martech Cube Podcast
You can obtain the Throw away your Success Compact Cube Kennel when a person's method for cope with a cube for yourself.Quite a few those unfortunates who are experienced with historical past with Cube including the come to feel of your cube for their possession therefore, the Throw away your Success Compact Cube Kennel probably are not your best option to deal with.It is a best option to get regulate, struggling with, allegations with cheating when In business a Cube, plus small children who sadly are uncontrolled together with the cube.Making use of the Throw away your Success Compact Cube Kennel may change profession have fun with the adventure.Them allows you to convey more regulate through every recreation worth considering cube but will coach you Ways to Have fun with Cube improved.Young people playing with some of cube is rather infuriating for the reason that for a wide range of jiggle a cube will be and incapacitated and the great will be pondering just what exactly a jiggle to be real and also it's important to put it off as often as needed to jiggle a cube just as before it seriously counts.At this moment every time they employ a Throw away your Success Compact Cube Kennel a jiggle might be correct every last time frame plus it can be 100 % taken care of.All of plants conduct is definitely decide to put a cube while in the the surface of the kennel, jiggle how much as well as kennel is going to beveled the cube plus spurt these folks outside other ending.Should the cube show up it can be a good jiggle every last time frame Gemstone Dice.
Tell us about your role at OneBlinc?Officially, to outsiders, I’m the CEO and founder.Inside OneBlinc, I’d like to see myself as a coach who always tries to get the best out of each team member, and who never sugarcoats things.Can you tell us your journey into this market?I ‘grew up’ in global institutions like Citibank, Banco Santander, and MasterCard, mostly in emerging markets, where I learned from some of the most brilliant financial minds in the world, during some of the biggest global crises.The vision of OneBlinc was made possible due to this combination of our experience in distressed markets and the abundance of motivated, qualified talent.3.There is a personal touch to every client interaction, and we empower our team to make that conversation their own.What are the major developments you are planning, in recent times?We have an exciting roadmap ahead, but I’m particularly excited by our upcoming OneBlinc Free Checking accounts for our existing customers.
Content Syndication is a stringent art branch of Content Marketing.Rediscover business and strategic marketing facets of the same with this thorough guide from Martech CubeFor most businesses, their website has become the center of your content marketing as you keep updating it with new content.You promote that content on your social media and make sure that the content is well optimized for search engines, still, you don’t see views and subscribers what you were expecting.If it is a consolidation, you should understand that getting traffic is actually a common problem for most marketers.There are many ways to break the stagnancy and get those numbers up, but content syndication stands out from all of them.So, Let’s first learn what exactly content syndication is?Content syndication is when web-based content is re-published by the third party website.Any type of digital content such as blogs, articles, videos, infographics, etc.Consider it as a type of barter system where the third-party websites get free relevant content and content creators get free exposure and publicity and also a backlink, which in turn boosts the organic traffic of the content creators site.How did content syndication come in relevance?One of the important reasons why content syndication is considered effective in content marketing because it ends stagnancy in traffic  I would like to explain this with a real-time example of Anna Crowel, Assistant Editor of Search Engine Journal.
... but humans still needed to fix the 'Hygiene Compartment' NASA has conjured imaginings of an orbital Roomba after boasting of a "sweep" of the ISS interior by an Astrobee robot as hardworking 'nauts keep the outpost up and running.…
We have now think of seven of the common online games accessible to participate in using on-line which has a simple launch on the sport along with regulations that may help you get to know your online games proposed by net casinos.Dark-colored Jack port : men and women generally feel like it doesn't discover how to participate in dark-colored jack port nonetheless they normally accomplish.The action can be a bit like Pontoon boat as well as 21 years old which you might get played out in your house.The gamer can be to begin with placed a pair of playing cards which enable it to and then get more playing cards for you to dietary supplement his or her side.Craps- the most effective acknowledged cube online games accessible in internet casino ended up being formerly generally known as crabs.Florida Hold-em can be the most famous texas holdem variety played out on-line however various other additional classic variations similar to แทงบอลออนไลน์ Omaha are generally common in selected on-line casinos.Get ready however a lot of working avid gamers victimize brand-new consumers for you to reap the benefits of his or her deficiency of expertise.Roulette : zero internet casino sport can be additional iconic when compared with roulette your impression of an soccer ball with a spinner dvd notable throughout crimson along with natural.Avid gamers could sometimes gamble that this soccer ball will certainly territory in distinct figures with a shade.Baccarat : however much less renowned while many of the various other on-line internet casino online games Baccarat possesses a similar enjoyment while several of their additional renowned bros.
Car is an essential part of our day to day lifestyle.A car needs proper repair after a particular time, so the parts of it can be working in a good manner.We always have to use good quality car parts because a bad one only harms us.We are here to help us to find, buying or sell good quality car parts in Melbourne.You can call us at (+1 202 555 0156) anytime for any information regarding car parts.You can buy car parts online from our website and also sell car parts online for client satisfaction.
India is developing day by day and competing with the rest of the world in every sector.Dholera SIR (Special investment region), an initiative taken by Modi’s government is the best example in the real estate and urban planning sector.It is India’s first-ever Greenfield smart city which is under development in Gujarat.Giant multinational companies and investors like Aecom, Torrent, Cube construction, and Halcrow are putting their investments in the development of this city.The government is all set to introduce Dholera Sir residential plots to make Dholera project the most modern city which will definitely get attraction from all over the world.Real full post originally published at Liveblogspot 
Creating a truly engaged and high-performing workforce has been one of the biggest challenges faced by organizations across the world.Traditionally approaches to solve this problem is by focusing on performance products which use process and automation.How does it coach the employees about their behavioral actions?Think of Mia as a personal digital coach to each sales rep and helps drive productivity, sales.It is a cognitive engine that seamlessly learns (about what drives each sales rep), predicts (what will each rep achieve) and coaches (reps to improve performance)!All this is achieved by seamlessly integrating with existing CRM systems.The first step is understanding what motivates each sales rep and their behavioural preferences (this uses sophisticated algorithms that take inputs from a variety of areas).It then predicts where each rep will end-up in terms of sales (using proprietary algorithms and predictive analytics).Finally, it coaches employees using cognitive nudges using principles of behavioural economics and neuroscience.5.Think of it like a performance wingman for managers that helps deliver a more engaged team and higher business outcomes.6.That’s what makes Mia unique.7.
How would you define your company’s role in revolutionizing different sorts of Human resource support formats?We consider that Human Resources is the starting point of the digital transformation process that a lot of companies are experiencing now.In Savia we believe that public services get better if public employees are better managed.So, we are helping to make Spanish public sector more efficient.6.How far do you justify this statement?The role of CTO’s have been changing since the beginning if the IT industry.Change has to be their goal, so if they have a hard time with change we have a problem.What are some of the stark differences you mainly found while catering HR Services to the Public domain, Individual companies and multinationals?As I said, Public Sector, with exceptions, is two or three years behind.Now that our customers work In a cloud environment we are able to gather huge amounts of data.
Tell us about your role at Digital Air Strike?I am the co-founder and CEO of Digital Air Strike.I am responsible for making corporate decisions, managing the overall operations, resources, and company culture of DAS.2.Can you tell us about your journey into this market?I started the Scottsdale-based company 10 years ago at my kitchen table after I was laid off during the Great Recession.I knew businesses needed an inexpensive way to reach consumers and we were one of the first to develop tools and technology to help businesses leverage the reach of social media.How do you think technology is upgrading the marketing sector?Technology is improving the quickness and effectiveness of all marketing efforts.We can be much more targeted and personalized when delivering messages to our consumers through social media, email, and text messages.Through AI and automation, businesses can engage with consumers, ask and answer qualifying questions, and alert staff when human interaction is needed.
Kaytek Przybylski of Morneau Shepell talks about the growing awareness and importance of the mental health of employees and how digitalization is empowering HR teams1.How do you think technology is changing the HR Sector?Technology is definitely changing the human resources (HR) sector, but we are still in early days.They are working with different platforms for different needs from different vendors, all with different reporting systems that make it hard for them to track and demonstrate success.From employee and family assistance programs (EFAP) to absence management and HRIS to performance management, at Morneau Shepell, we our vision is to provide a unified wellbeing suite that makes HR professionals’ life easier and improves employees’ wellbeing.4.Even though the vision of having digitalization empower the HR profession is compelling, the reality is that a lot of time gets spent compiling and analysing disparate data across disparate tools.HR professionals often struggle with limited proof of efficacy when bringing a new platform or service to their suite of solutions, especially when considering the multiple fragmented pieces of information and insights available.It’s a complex space – most employers would agree that they would like to have a workforce that is more productive, more engaged, more present (less distracted by issues outside work), more resilient and less likely to be absent.With new working models brought on by COVID-19 – such as working remotely – the lines between work life and home life have become blurred.In many instances, the pandemic has forced employees working remotely to deal with situations in which their home environment does not offer an adequate space or atmosphere to work, which is significantly impacting their mental health.
Labor Day has always been a spin and win for marketing professionals throughout the years.Any event additionally calls for a mix of strategy using Martech into Marketing.Without wasting any more time, we at Martech Cube are going to lay a full-proof Labor Day Marketing Plan for you to hatch:Tip 1 – Customer Engagement through Celebrational ThemesWhen it comes to marketing, the customer is at the heart of all processes.All strategies are aligned and designed surrounding the customer persona and journey.This weekend you can leverage the Celebratory day and develop interactive content based on a celebrational theme (Labour Day Theme) and churn out effective ways to engage your customers.Now, make sure your focus is on delivering a top-notch user experience through your marketing campaigns that will attract customer engagement.It is a general human tendency to shopDuring offersDuring Holidays (as a celebratory treat to themselves)As a temptation of the momentAll you have to do is find the right person and the right niche of your audience which will directly convert and you can do that through the art of your words in your creative along with automated targeting campaigns on social media.You land a festivity for yourself in a scratch of a second.Designing special festival offers for your products or services will be a good way to go about things.
Moreover, to be able to enjoy such online casino activities you need to get well decoded software.Various on the web organizations generally, lease or buy such good quality software.This sort of software used for online casino games are not total by itself as they've to take advantage of arbitrary number generators hence; ensuring that the numbers, cards or cube should UFA356  arbitrarily to an individual enjoying an on the web casino game.Nowadays, you will find a large number of on line casino games available and the very next time when you want to enjoy yourself in just about any gambling task then online casino games are at your service.They are: web-based casinos, download-based casinos, and live casinos.It allows the gamer to communicate with the real world casino environment.A new player also can connect to stay traders there.In terms of the internet casino activities are involved you can find a large number of games accessible including: Baccarat, Blackjack, Roulette, on the web Poker, online Slot Models and Craps etc.
Other computer manufacturers could learn a thing or two.
How would you define your company’s role in revolutionizing different sorts of Human resource support formats?We consider that Human Resources is the starting point of the digital transformation process that a lot of companies are experiencing now.In Savia we believe that public services get better if public employees are better managed.So, we are helping to make Spanish public sector more efficient.6.How far do you justify this statement?The role of CTO’s have been changing since the beginning if the IT industry.Change has to be their goal, so if they have a hard time with change we have a problem.What are some of the stark differences you mainly found while catering HR Services to the Public domain, Individual companies and multinationals?As I said, Public Sector, with exceptions, is two or three years behind.Now that our customers work In a cloud environment we are able to gather huge amounts of data.
Creating a truly engaged and high-performing workforce has been one of the biggest challenges faced by organizations across the world.Traditionally approaches to solve this problem is by focusing on performance products which use process and automation.How does it coach the employees about their behavioral actions?Think of Mia as a personal digital coach to each sales rep and helps drive productivity, sales.It is a cognitive engine that seamlessly learns (about what drives each sales rep), predicts (what will each rep achieve) and coaches (reps to improve performance)!All this is achieved by seamlessly integrating with existing CRM systems.The first step is understanding what motivates each sales rep and their behavioural preferences (this uses sophisticated algorithms that take inputs from a variety of areas).It then predicts where each rep will end-up in terms of sales (using proprietary algorithms and predictive analytics).Finally, it coaches employees using cognitive nudges using principles of behavioural economics and neuroscience.5.Think of it like a performance wingman for managers that helps deliver a more engaged team and higher business outcomes.6.That’s what makes Mia unique.7.
Talent Evangelist at Whatfix, Victor talks about how DAPs are disrupting the training, learning, and support needed for WFH, paving the way for employee productivity.1.Capabilities that allow you to extract data, based on regular manager-employee interactions, and convert it into actionable insights for data-driven decision making, periodic tasks such as performance appraisals have been transformed into more continuous and holistic processes.Employee Learning: I’ve said this before that I believe the employee learning space to be experiencing one of the biggest upgrades in technology.This has been termed as “Adaptive Learning” by global HR leaders.Critics are known to offer the best direction on how to improve, if you know what to absorb.What is the Digital innovation in sales technology according to you that will mark 2020?In my opinion, Digital Adoption Solutions (DAS) will be the biggest development that will mark 2020, especially considering the current scenario.There are many reasons why this is my prediction.This gap is filled through a DAS using flow-based guidance within the CRM itself to help users quickly understand the tool and make help accessible.During the fight against COVID, while businesses struggle to maintain business continuity, my prediction is that adoption can ensure that the intended ROI from tech investment can be achieved post which, organizations can further explore spending in other sales tools.9.
What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready? B2B marketers are facing daunting and unprecedented challenges — not unlike a Rubik’s Cube — during the global health crisis. Each impediment, however, also offers valuable lessons that can help us as we transition to 2021 and the future opportunities that await. Let’s begin unraveling the mysteries of the post-pandemic marketing world, with six dynamic tactics B2B marketers can use today to prepare for the future business landscape. 1 — Influencer Intensification: Subject Matter Experts Post-pandemic marketing will likely feature a noticeable intensification when it comes to the use of B2B influencers. As one of the most pandemic-proof marketing practices during the global health crisis, B2B influencer marketing is poised to continue growing in 2021 and beyond, due in part to the value industry experts bring to everyone involved. “Traditional marketing channels are drying up and even trade shows are imperiled in 2021,” Mark Schaefer, chief operating officer at B Squared Media observed. “The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations,” Mark added. Mark's prediction is among dozens of insightful influencer marketing statistics in our recent 2020 State of B2B Influencer Marketing Research Report, and the following data points speak to the strength of industry influencers and point to increased use as we move into 2021: 90% of B2B marketers expect their influencer marketing budget to increase or stay the same 78% of B2B marketers believe prospects rely on advice from influencers 74% of B2B marketers say that influencer marketing improves customer and prospect experiences with a brand, and 90% plan to increase their budget in the near future 63% agree that marketing would have better results if it included an influencer marketing program “Digging into the results, one can quickly see a trend in B2B marketers who are optimistic about influencer marketing yet not confident about their ability to execute,” Shama Hyder, chief executive at Zen Media recently observed in her Forbes interview with our co-founder and chief executive Lee Odden, “New Report Says B2B Influencer Marketing Still Has Massive Room For Growth.” “With the pandemic causing a loss of in-person B2B tactics — field marketing, in-person trade shows, and experiential marketing efforts, for example — much of where buyers focus for information are digital channels,” Lee noted. “This is exactly where influencers provide valuable and trusted perspectives. Trust, reach and engagement are always challenges for B2B brands, and collaborating with trusted industry experts that have the attention and respect of buyer audiences has proven to be an effective solution,” Lee added — a sentiment also expressed by Sarita Rao, senior vice president of marketing at AT&T Business*. [bctt tweet="“Working with credible B2B influencers helps to build brand authority through real, human conversations and interactions.” — @saritasayso of @ATTBusiness" username="toprank"] According to research conducted by Forrester the pandemic has seen new opportunities for influencer marketing, as 63 percent of U.S. consumers have spent more time using social media platforms, 58 percent have noticed more content from influencers, and 51 percent have had a positive attitude about influencer content and found it valuable. Additionally, between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to report data from Shareablee. Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to GlobalWebIndex survey data. Aside from its resilience during the pandemic, influencer marketing has for some time been poised to see more mainstream B2B usage, a move that is likely to steadily increase in our post-pandemic marketing world. To learn more about B2B influencer marketing or beginning a pilot program, here are six additional recent resources we’ve compiled: B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose? 5 Case Studies on How to Optimize B2B Influencer Engagement on LinkedIn 10 Wise Quotes To Inspire Your Influencer Marketing How to Nurture B2B Influencer Relationships During the Pandemic 6 New Rules for B2B Marketing in the COVID-19 Era 20 B2B Influencer Marketing Pros to Follow from Top Brands 2 — Persistent Programs: Always-On Marketing Studies have shown the increased effectiveness of always-on marketing programs that replace one-and-done single-use campaigns with ongoing efforts that match the always-on nature of today’s consumer. The case for a post-pandemic shift to always-on marketing programs is bolstered by compelling recent data from our report, such as: 76% of B2B marketers find that the strategy of working with influencers through always-on engagement or when combined with campaigns delivers results 75% saw increased views of brand content using always-on influencer marketing 60% saw an increased share of voice, 55% saw more media brand mentions, and 50% saw increased brand advocacy through always-on influencer marketing 89% of B2B marketers using always-on influencer programs expect their budgets to increase or remain the same, versus 73% for marketers running traditional campaign-based programs This all points to persistent B2B marketing programs becoming more widespread among successful B2B marketers in the post-pandemic era, and it’s easy to see why, as the partnerships formed through always-on programs build ongoing brand credibility and trust that can be difficult or impossible to achieve using one-and-done campaigns. [bctt tweet="“With brand trust at a low, it’s important for B2B companies to invest in relationships with credible experts that buyers do trust.” — Lee Odden @LeeOdden" username="toprank"] If you’re looking to learn more about why always-on programs achieve better results and how you can implement them, check out the following recent articles we’ve written about a topic that will only become more important in 2021 and beyond: For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport Always-On Influencer Marketing: Building Thought Leadership for B2B Brands Always On Influence: Short Term vs. Long Term for Success During a Crisis Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action Always On Influence: Definition and Why B2B Brands Need it to Succeed [bctt tweet="“Being 'always-on' has allowed our team to build meaningful relationships with influencers.” — Garnor Morantes of @LinkedIn" username="toprank"] 3 — Shifting Search: New Challenges & Opportunities Like blowing dunes, the sands of the search technology landscape change often, and in the post-pandemic environment marketers will see a shift as Apple seeks to make inroads with its own search experience and whittle away at Google’s long-standing dominance. Paid and organic search marketing efforts are a vital part of most B2B firms’ strategy, and pandemic or not these efforts would have continued for the majority of businesses. The global health crisis has given us a newfound appreciation of the importance of findability and how valuable a sound search plan is for businesses today, and this will continue into the foreseeable future. Search strategies no longer involve only a website and traditional search engines, as more people than ever also search for answers and information from within social media platforms’ own often-lackluster search mechanisms, which some see as presenting new challenges, as well through the increasing use of voice search. 66 percent of B2B chief marketing officers said that their 2021 budgets would see an increase in spending on search engine optimization (SEO), with the same percentage also planning to boost spending on paid search, according to Gartner’s annual CMO spending survey. [bctt tweet="I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"] Recently I took an in-depth look at why search is more important than ever, in “SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers,” and we’ve also explored other aspects of SEO in B2B marketing in these articles: 5 Unheralded SEO Tools for Content Marketers Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic Why SEO & Influence are Critical to Pandemic Era Content Marketing How to Measure Changing Marketing Goals During a Crisis The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing 4 — Virtual Variations: Social VR Landscapes This year the world has spent more time using both traditional social media platforms and social virtual reality worlds, and when our lives return to some semblance of normal, all flavors of VR will seek to capitalize on an audience that — although no longer captive at home — has come to know and expect that brands use the technology. 51 percent of U.S. adults have increased their use of social media during the global health crisis according to eMarketer, and nearly a third have spent an additional one to two hours of time on social platforms during the pandemic, leaving more time for audiences to explore the new virtual worlds being created by social firms, such as Facebook’s Horizon VR experience. “The convergence of both the physical and virtual worlds will create new opportunities in the future in the way friends, families, and even colleagues connect,” Cathy Hackl, author and futurist recently noted in Forbes. By 2022 some forecasts predict over 95 million augmented reality (AR) users in the U.S. alone, including over 60 percent using VR with more than 30 percent using VR headsets, a trend that savvy B2B marketers are keeping a close eye on for post-pandemic marketing spending. Other survey data has shown that 39 percent of B2B professionals expect to install new AR and VR technology in the next 12 months. With in-game, AR, and VR marketing opportunities seeing greater interest in 2021 and beyond, B2B marketers can learn more about the importance of experiential storytelling in the following pieces we’ve written about these and related subjects: How to Hit a Marketing Home Run with Experiential Content B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing What B2B Marketers Need to Know About Experiential Content The B2B Marketer’s Journey To Experiential Content at #B2BMX Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic Hungry for More: What B2B Marketers Need to Know About Episodic Content 5 — Evolving Marketing Events: In-Person & Virtual How will marketing events change in a post-COVID19 world? There’s no question that in-person marketing events are win-win experiences for the many parties involved, from speakers and attendees to exhibitors, sponsors, and others, yet during the pandemic creative new takes on virtual conferences have presented viable alternatives that are likely to be with us for good, continuing to augment in-person events once the health crisis ends. The pandemic has seen Facebook begin offering paid event options for businesses, with direct in-stream purchases available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options. Virtual events help traditional in-person conferences expand their reach and gain new online audiences — people who may eventually also attend an organization’s physical events. Similarly, in-person events such as marketing conferences may — in post-pandemic times — serve as good examples for some of the purely virtual events that have come into existence this year out of necessity, pushing them to begin their own new physical events. 92 percent of marketers have said that they believe putting on successful virtual events will be important until the pandemic ends, and some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft. 73 percent of B2B event organizers have had to cancel a physical event because of the pandemic, and 81 percent have provided virtual alternatives, according to survey data from The Center for Exhibition Industry Research (CEIR). The time is bound to arrive when in-person events return, however, and smart B2B marketers will be prepared to incorporate both virtual and physical conference experiences for learning, networking, and selling. Having an influencer marketing strategy makes sense for taking full advantage of both virtual and in-person events. “Partnering with influencers is more important now than it ever has been,” our president and co-founder Susan Misukanis explained. “Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan added. [bctt tweet="Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis" username="toprank"] To level-up your event game for both virtual and physical conferences, here are six articles we’ve published to help: How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events 17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live How B2B Marketers Can Get the Most Out of Webinars in 2020 Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events 6 — Delivery Diversity: New Communication Channels The pandemic has both driven us apart and brought us together in new ways, and given us creative methods to both tell and hear compelling digital stories. New communication channels have arisen, such as the virtual worlds of Facebook’s Horizon and others we’ve already explored, along with the huge rise in online video communication through Zoom, Slack, Google Meet, Microsoft Teams and others. The mass turn to video conferencing has also helped drive a large increase in both mobile app usage and advertising spending, highlighting the importance of making mobile a part of any well-rounded B2B marketing strategy. Engagement among mobile ads has climbed by some 15 percent during the global health crisis according to survey data, and despite an overall drop in ad spending for the year, mobile ad spend has fared the best, as its 15 percent decrease was less than the 25 percent seen for desktop ad buying, according to additional data. Business app opens saw a 26 percent year-over-year increase from March through June, report data shows, as seen here. [bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"] A rare pandemic silver lining is how we’ve all found new ways to communicate and  — more importantly — the stories we’re telling. Storytelling will be key in the post-pandemic marketing landscape, and to help you weave authentic messages that audiences will remember here are six recent articles we have available on this important topic: 10 Fresh Social Media Marketing Tools To Boost Brand Storytelling 5 Refreshing Examples of Imaginative B2B Marketing To Inspire You in 2021 Break Free B2B Series: Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape 5 Tips For Finding Your Authentic Marketing Identity Don’t Forget Your B2B Marketing Gravity via GIPHY The post-pandemic world will see intensified use of B2B influencer marketing, the growth of always-on programs, shifts in the world of search, more social VR, the evolution of events, and new communication channels, and we hope that by exploring these areas here your future marketing efforts will achieve newfound success — even if you’re no closer to solving that Rubik’s Cube. Succeeding in any of these areas takes considerable time, effort and experience, which is why many firms choose a top marketing agency like TopRank Marketing. Contact us and find out why firms including Adobe, LinkedIn, AT&T, 3M, Dell, Oracle, monday.com and many others have chosen us for award-winning marketing. * AT&T Business is a TopRank Marketing client. The post 6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube appeared first on B2B Marketing Blog - TopRank®.
5
More

Top