5 Little-known Shopper Segments that Boost Email Marketing is a free, 30-minute webinar.The sponsor is Klaviyo, a innovative marketing platform to accelerate ecommerce email and Facebook campaigns.The live webinar will occur on Tuesday, Jan. 24, 2017 at 2 p.m. Eastern Time, 11 a.m. Pacific.Targeted Email Produces Highest ReturnsPersonalized, segmented emails produce the highest returns.Common segments include geography, gender, and pricing preferences.
Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers.Products that are new to the market and thus require more study by the consumer before deciding to purchase can also be categorized as complex, explained IBM s Robin Schwartz in a 2005 interview about IBM s enterprise guided selling solution.The guided selling solution should help shoppers make relatively complex buying decisions with ease regardless of whether the product itself is complex or simple.Another store said, Cooking surface sufficient for 45 burgers.If you ask a potential kayak buyer if she has a lot of room to store the kayak, and that shopper says no, you should presumably limit kayak recommendations to short kayaks or kayaks that can breakdown for storage.But you will need to weigh the time it takes to set up and integrate a solution against your resources and goals.
From Marketing Land:VR is coming to the Google Play store this fall with DaydreamMay 18, 2016 by Ginny MarvinGoogle s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.Amazon reaches $100B in annual salesMay 18, 2016 by Amy GesenhuesCEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announcedMay 18, 2016 by Danny SullivanGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.How to understand the value of content and measure digital emotionMay 18, 2016 by Erika TrautmanColumnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsContent MarketingConversion OptimizationCopywriting, Design & UsabilityDomaining.Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, www.thedomains.com.VIP breaks new TLD launch records, domainnamewire.comE-CommerceCould Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.comEBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.comGap CEO says the company would be delusional not to consider selling on Amazon, qz.comIs omni-channel retail a delusion?, econsultancy.comTop Ecommerce Merchandising Tactics, smallbiztrends.comEmail MarketingIndependence Day Email Campaigns: Don t throw away your shot!, blog.movableink.comThe Time-Saving Secret to Grow Your Email List, blogs.constantcontact.comGeneral Internet MarketingBrand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.comHow to Grow Marketing Innovation In-House, adage.comHow to Personalize Ads & Stop Annoying Users, blog.marketo.comInternet Users Want a More Personalized Ad Experience Report , www.adweek.comSteal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.comWhy You Must Get Scrappy with Your Marketing, www.ducttapemarketing.comInternet Marketing IndustryAberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.comCrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.comHookLogic Expands Network in Effort to Extend Brand Clout, adage.comOpenprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.comYuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.comMarTechMarketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.comMarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.comWhy chief digital officers are all the rage, www.internetretailer.comMobile/Local Marketing5 Things You Need to Know About Mobile Ad Blocking, www.tune.comA better approach to app monetization, venturebeat.comBig Updates for Yahoo Mail Apps, yahoomail.tumblr.comThis one factor keeps people coming back to their favorite apps, www.businessinsider.comWhy marketers should be A/B testing mobile apps, www.retaildive.comReputation ManagementTo rebrand, or not to rebrand?That is the question, econsultancy.comSocial Media Here and Now – Facebook s First 3D-360 Film, media.fb.com11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com2012 LinkedIn Security Breach Strikes Again, www.adweek.com4 Secrets to Building Social Momentum, contentmarketinginstitute.com5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.comFacebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.comGoogle and Facebook still dominate tracking on the web, www.theverge.comHow Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.comHow Sports Fans are Using Facebook Reactions, www.newswhip.comHow To Create Perfect Posts, unbounce.comHow to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.comHow To Use Facebook Chat Bots to Market Your Business, smallbiztrends.comHow To Use Snapchat Effectively For Marketing, www.searchenginepeople.comPublishers and brands, get ready for the Snapchat algorithm, digiday.comSnapchat s newest power users: Entrepreneurs with advice for startups, digiday.comSnapchat s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.comSocial Contests in 2016 – Why You Can t Ignore Them, www.jeffbullas.comWhat if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.comWhy Employees Don t Share Company News on Social Media, www.marketingprofs.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
I was focused on making money.I cut corners on our website s development and seriously limited our advertising spend.Related Article: Don't Let It Happen to You: Top 4 Mistakes That Kill eCommerce BusinessesSpend Money on the Components That Your Customers Interact WithIf you re going to create a website using a free, do-it-yourself website builder, you re going to run into problems.Related Article: Sales Ahead: 30 Tactics Proven to Increase E-commerce Conversion INFOGRAPHIC The Value of Search Engine OptimizationThe best sources of reliable, cost-effective traffic to a site are Google, Bing and Yahoo.The reason is simple.Forget the sale for a moment; the opportunity to make a sale will elude you if you can t grab the target market s attention.The beauty of a blog is that it s easy to post content that s trending and creative, without needing to code a new page for a website.
Since the founding of the Amazon marketplace, Amazon sellers have had to develop sophisticated skills to thrive in a marketplace packed with two million competitors whose analytical, sourcing and operational skills vary widely.Identified from our work with thousands of Amazon sellers, we share the four major DNA traits of the successful Amazon seller.The expert negotiator.Even for sellers lacking forecasting tools, their businesses can still perform extremely well when they have well-managed, unique supplier relationships.Related: Fulfillment by Amazon Poses a Great Option for Those Looking to Break Into EcommerceThe successful Amazon sellers focus on current products, while also maintaining a longer-term view for additional opportunities and anticipated marketplace developments.You need to have the Adobe Flash Player to view this content.
The shift from domestic to international business can be treacherous and difficult to navigate.Here are the 13 steps we are taking to make this growth opportunity successful.
Shift Technology, a software-as-a-service SaaS platform that leans on artificial intelligence AI to help companies combat insurance fraud, has raised $10 million in a round led by Accel, with participation from existing investors Iris Capital and Elaia Partners.Founded out of Paris in 2013, Shift Technology taps machine learning smarts to combat insurance fraud, using what it calls a decision support platform that automates the process of detecting fraud and helps humans prioritize which cases to follow-up on.As with most machine-learning systems, Shift Technology promises to improve over time by tapping user feedback and additional data.The company claims to have processed more than 50 million claims for insurers around the world since it was launched in 2014.Shift Technology is the latest machine-learning startup to raise significant capital — back in April, Twiggle raised $12.5 million to challenge Amazon s A9 ecommerce search engine, while X.ai nabbed $23 million to launch an AI personal assistant.But Shift Technology represents a growing trend, specifically in the funding of fraud-detection startups.And just last month, Forter closed a $32 million round to bring automated real-time fraud-prevention technology to online retailers.By focusing on the specific requirements of the insurance industry, we have been able to build a unique platform that helps the industry fight fraud more efficiently, said Jeremy Jawish, CEO and cofounder of Shift Technology.Today s news represents Shift Technology s first significant funding, following a $1.8 million seed round back in 2014.
Since the inception of smartphones and tablets, people s love towards them has increased drastically.Considering more than 50% web traffic is coming from handheld devices such as smartphones and tablets combined, it creates enough room to remind smartphone users about the latest happening in your eCommerce venture and entice them to take follow-up or reach the portal through emails.ROI during email marketing is 38-4300% for every $1 spent on its campaign.Following are some of the ways that every market needs to know before investing energy in doing email marketing;Importance of Email Marketing It helps you in concluding a list of potential leads, warm leads, and current leads after you send emails to contacts from your list.Use Email Series Strategically and Cleverly Strategic emails campaigns are done to push the visitor to convert into your sales lead.In this mail, you show the gratitude for subscribing your company s newsletter and try to make contact and realizing the user about his importance for you by welcoming him to accompany in the company s venture.
Photo: Gleb Garanich / Reuters Magento Ecommerce Software repaired Critical vulnerabilities, which must be repurchased to patch as soon as possible. Enterprise and Community-series products have been published in an updated version 2.0.6, which has been repaired a number of vulnerabilities. Hardcore allow unauthenticated users to perform their own program code in a server API calls using. Magento is ranked the most serious vulnerabilities 9.8 of the maximum is 10. Other harvested exploiting vulnerabilities an attacker is able, say, to change other users' information or obtain confidential information of other users, or the server itself. In January, Magento also repaired a serious vulnerability, which uses the entire e-commerce software should be able to capture in one code snippet.
Mashable recently hosted a special Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing.Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the challenges brands and agencies face in digital marketing today, to different ways brands can adjust to the various changes social networks make to their platforms.Several digital marketing experts joined us to share their insights including: B. Bonin Bough, chief media & ecommerce officer at Mondelēz International; Caitlin Bergmann, director of content & creative at MediaCom; Elisabeth Bromberg, director of global social media at Kiehls; and Tham Khai Meng, co-chairman & worldwide CCO at Ogilvy & Mather New York.Check out highlights from our chat in the Storify, below:Image: Mashable Composite, WOCinTech Chat
Your web browser called the client begins the exchange by submitting a request to the web server for code, images, and other information.A specific brand ranked well in search results and I immediately found pages of product links from their site that fit what I wanted.Some developers erroneously chain 302 and 301 redirects together, increasing a page s load time with every redirect.403 – ForbiddenA 403 response is the server saying, I understand your request but I won t give you the information.The 404 tells search engine crawlers that they ve found a dead end and should look to another location—important when a crawler has limited resources to spend on a website.If you see multiple 404 results from external links that can t be updated, consider a 410 response instead.
If you re marketing an ecommerce shop, you probably do too—or you should.No matter how much traffic your shop has, there are steps you can take to optimize your site.One important tactic you can test is urgency.Urgency is one of the oldest tricks in a marketer s playbook.You ve seen it in action before:Buy now and get free shippingOnly 2 left in stockOffer expires in an hourBuy before midnight or the price goes upBut how well does it work?Turns out, there s a science to urgency as well as an art to execution.
Meta descriptions and open graph meta descriptions are like advertisements for your web page that show up on search engine results.There is a meta tag for copyright information, a meta tag that tells search engines whether or not to index the web page, and a meta tag that holds a short, text description of the page.This last tag, the meta description tag, is sometimes used on search engine results pages and on social media sites, when a page is shared.Many companies work very hard to ensure search engine bots can easily index their pages and discern meaning in content, but they forget that ranking on a search engine results page is fruitless unless searchers click on the link, generating site traffic.For ecommerce, it can be a good idea to start a meta description or open graph description with a verb like shop or try.Shop skate shoes at Zumiez, carrying a huge selection of styles from top skateboard footwear brands, like Vans, adidas, Nike SB, and Supra.Wave Ekiden 10 by Mizuno at Zappos.com – FREE Shipping.
Guarantee your marketing automation success with persona-based contentMay 20, 2016 by Jeffrey L. CohenLooking to kick your marketing automation up a notch?Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsCustomer experience metrics: a brief guide on how to measure CX, www.usertesting.comWhy It s Time for Marketers to Rethink Metrics and Perfomance Indicators, www.adweek.comBusiness IssuesContent MarketingContent Creation Hacks: How to Quickly Produce Valuable Content, www.socialmediaexaminer.comInfuse Your Content with Small Stories for a Big Effect, www.convinceandconvert.comThe misappropriation of native advertising, www.mobilecommercedaily.comUsing Dimensions & Segments in Google Analytics to Propel Your Content Marketing, blog.kissmetrics.comWhat Key & Peele Can Teach Marketers About Contagious Content, www.convinceandconvert.comConversion OptimizationHow to Conduct Solid, Data-Driven Conversion Research, www.bruceclay.comCopywriting, Design & Usability5 WordPress Plugins Your Are Not Using But Should Be, www.ducttapemarketing.comCut the Crap and Write Better Now, www.copyblogger.comSix must-do s for a successful customer experience program, econsultancy.comWhat makes ASOS s online customer experience so enjoyable?, econsultancy.comWhite Space Design: Your Secret Weapon for Great Landing Pages, www.wordstream.comDomainingDomain Name Buyer Broker Can Help Buy Domains, www.domaininvesting.comICANN to publish board meeting transcripts, domainincite.comE-CommerceAlibaba to IACC: We have the tech, scale to combat counterfeits, www.retaildive.comEBay taps mobile to introduce first-ever virtual reality department store, www.mobilecommercedaily.comHow to Write Traffic-generating Meta Descriptions, for Ecommerce, www.practicalecommerce.comOmnichannel engagement boosts purchase frequency, www.mobilecommercedaily.comThe complicated relationship between luxury brands and resale sites, digiday.comThe Most Important Mobile E-Commerce Features, www.marketingprofs.comThe untapped brand-building potential in e-commerce, www.internetretailer.comEmail Marketing8 Email Segmentation Examples That Can Boost Conversions, conversionxl.comRetail Marketing Email Campaigns That Work!, smallbiztrends.comGeneral Internet MarketingCMO s discuss platforms, app vs web, and the new marketing media mix, www.tune.comFive Modes of Persuasion You Need in Your Marketing Campaigns, www.marketingprofs.comInternet Marketing IndustryMediaocean Acquires Industry Leading Media Planning Tool ColSpace, www.mediaocean.comMarTechHiring a MarTech Lead?Not So Fast, www.cmswire.comHow the Convergence of Marketing, Ad Tech Led to Richer Data Insights, www.adweek.comMobile/Local MarketingApp Search – Whiteboard Friday, moz.comEnd of status quo in mobile app acquisition marketing, www.mobilecommercedaily.comFive implications of Android Instant Apps for marketers, econsultancy.comGoogle shows off its latest Project Tango experiments, venturebeat.comHow to do real user performance measurement for Google AMP sites, www.soasta.comRetain Your App Users With Predictive Analytics, www.cmswire.comThe mobile commerce barrier: what retailers can learn from Apple s playbook, www.internetretailer.comSocial Media3 Ways To Revamp Your Social Strategy, simplymeasured.comCandid Shane Smith Sizes Up Vice, Media Industry, adage.comHow to Start a Conversation on Social, simplymeasured.comIs Facebook Dead to Brands?Not So Fast, www.adweek.comMeet the Chinese Trolls Pumping Out 488 Million Fake Social Media Posts, foreignpolicy.comMillennials on LinkedIn, www.adweek.comNow you can embed Reddit posts on other websites, techcrunch.comSocial Benchmark Study: Number of brand posts on Facebook surged in 2015, www.quintly.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.Some images used under license from Shutterstock.com.
To learn more and subscribe, please click here.eBay launched what it has dubbed the first-ever virtual reality department store in partnership with Australian department store Myer, reports eCommerce Bytes.eBay Australia is currently selling special VR headsets called "shopticals" to browse over 12,000 items from Myer department stores on their smartphones.As shoppers move through the store, the smart technology suggests other products that might be desirable or interesting, based on what the store knows about them.Browse: using eBay Sight Search, the shopper views a product in the store and by holding their gaze on it, the product is selected and automatically floats towards them, with the top 100 products available to view in 3D, and more than 12,500 in 2D.In fact, more than one in every three US consumers say they would be open to purchasing more online if virtual reality gives them a more realistic feel of the product remotely, according to a survey from Walker Sands.As VR technology gets better, it has the potential to change the e-commerce experience completely and drive down in-store foot traffic even further.BI Intelligence, Business Insider's premium research service, has compiled a detailed report on virtual reality hardware that provides proprietary forecasts for VR headset shipments and revenue and estimates average selling price over the next five years.We estimate shipments of VR headsets will grow at a swift 99% compound annual growth rate between 2015 and 2020.VR shipments will create a $2.8 billion hardware market by 2020, up from an estimated $37 million market this year.VR headsets are a fairly low-cost consumer electronics category, and this will help drive adoption.In addition, many consumers claim the VR experience will drive them to shop more online rather than in stores.In full, the report:Forecasts annual shipments of VR headsets between 2015 and 2020.Sizes the market for VR headset shipments by revenue and anticipates how the VR headset average selling price will trend.Breaks down VR headset shipments by category, including traditional VR headsets, smartphone-mounted VR headsets, and gaming-console headsets.Pinpoints the gaming console market as a key driver of demand for VR headsets.Discusses the opportunity for VR content creation in gaming, streaming video, and shopping.To get your copy of this invaluable guide, choose one of these options:Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of the emerging world of virtual reality hardware.
There's lots of advice online about what analytics reports you need to have in place for your ecommerce company.But there are 3 reports that are bulletproof.Set them up and you'll have the most actionable data and a clear path to optimization.This article goes over what those 3 reports are, shows you EXACTLY how to set them up and even reviews alternatives to Google Analytics!Hope you find this one useful.
Image: Ellagrin/getty imagesWith over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business.Here s a list of seven apps that your company should consider if Facebook is a part of your growth strategy.Image: yotpoWhile Facebook has been known to be a brands go-to marketing channel, oftentimes your actual customers can generate enough hype around a product to drive sales.With Yotpo s Dynamic Ads feature you can use tools to share customer reviews and photos organically, as well as incorporate them into paid ads — a tool so valuable, Facebook used it as a case study.This allows prospective leads and/or interested page visitors to easily sign up for more information.The Shopial app is a timely one for ecommerce, as it essentially acts as a bridge between the store's website and Facebook store, allowing you to easily add and advertise specific products to boost engagement and eventual conversion levels.
Adobe takes the first steps to bring its Marketing Cloud into virtual realityMay 23, 2016 by Barry LevineThe company adds support for analytics, several VR formats and various ad types.Rates go up this Saturday!4 effective local positioning strategies you re overlookingMay 23, 2016 by Lydia JordenLocal search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.ROI beyond likes and shares: 5 ways calls validate social ad spendingMay 23, 2016 by Andrew OsmakHow do you accurately determine your social ad spend ROI?Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:Affiliate MarketingA Marriage in Marketing: Content and Affiliate, blog.cj.comWhen Affiliate Marketing Goes Bad, 3qdigital.comBusiness IssuesWhy Google beat Yahoo in the war for the Internet, techcrunch.comContent Marketing3 Strategies to Get a Reaction From Your Audience, contentmarketinginstitute.comDoes Censorship Kill the Appeal of User-Generated Content?, contently.comHow to Write Engaging Content About Boring Subject Matter, www.problogger.netPoor Content Marketing Turns Nonprofit Donors Off, www.emarketer.comThe Secret to Doing Real-Time Content Marketing Well: Catch Opportunity When it Falls in Your Lap, mackcollier.comWebinars and Videos: Overlooked Tools that Can Actually Bolster Content Marketing Effort, www.martechadvisor.comWhy consumer generated content could be a boon for brands, www.retaildive.comConversion OptimizationHow Much of a Role Does Trust Play on Conversion Rates?, blog.kissmetrics.comHow to Overcome the Challenge of Analyzing A/B Test Results, www.martechadvisor.comCopywriting, Design & Usability3 reasons why you should continuously conduct user research, www.usertesting.comDX Leaders: Bring Human Emotion to Customer Experience Design , www.cmswire.comHow Are Marketers Benefiting from Improved Customer Experiences?, www.emarketer.comImprove Your Designs With The Principles Of Continuation And Common Fate, www.smashingmagazine.comMarketers 10 Most Common Copyright Questions… Answered!, www.marketingprofs.comStop overthinking UX and try the coffee shop test, venturebeat.comE-Commerce5 Ways to Draw Shoppers In, and Keep Them, www.practicalecommerce.comAmazon stopped giving refunds when an item s price drops after you purchase it, www.recode.netBots: marketing opportunity or RetailFail?, www.internetretailer.comHow online marketplaces have become the shopping mall of the future, www.internetretailer.comHow to compete with Amazon in price and still make a profit, www.internetretailer.comMy Favorite CRO Hacks for Ecommerce Sites, blog.crazyegg.comNow you can build your own Amazon Echo or Google Home – and the companies couldn t be happier, qz.comSmart Mobile Shopping Starts With User Experience, multichannelmerchant.comEmail Marketing3 Simple Ways to Grow Your Email List Online, blogs.constantcontact.com7 essential tips & tricks for winning the inbox, myemma.comGeneral Internet MarketingMarTech5 Marketing Technology Trends on the Horizon, www.martechadvisor.comMobile/Local Marketing3 mobile marketing takeaways from Google I/O, blog.operamediaworks.com5 Dos and Don ts of Mobile Marketing Automation, www.martechadvisor.comDo not get stuck in mobile limbo, www.mobilecommercedaily.comGoogle plans to bring password-free logins to Android apps by year-end, techcrunch.comIf you re treating mobile as a channel, you re getting it all wrong, venturebeat.comThis is the start of the post-app era, venturebeat.comWhat Quartz s App Says About The Future Of Mobile Publishing, adexchanger.comWhy Location Was a Dominant Theme at This Year s Google I/O, streetfightmag.comReputation ManagementConsumers Think Local Businesses Need Better Online Presence, smallbiztrends.comWhen to trademark your tech name, venturebeat.comSocial Media10 Tips and Strategies for a Better Facebook Marketing Campaign, www.problogger.net12 Ways Facebook Can Utilize Emotional Data From Reactions, www.searchenginejournal.com25 Ways to Blow Up Your Pinterest And One Big Mistake , ignitevisibility.com7 Awesome Facebook Ad Examples, www.wordstream.comHow Brands Can Benefit in the Snapchat Scene, contentmarketinginstitute.comHow Brands Can Build a Passionate Facebook Community, www.newswhip.comHow to Improve Your Facebook Ad Performance, www.socialmediaexaminer.comInstagram s code hints at option to pay to boost posts, techcrunch.comSnapchat Daily Video Views Have Skyrocketed, smallbiztrends.comSnapchat plans Discover page redesign for early June, venturebeat.comSocial Media Network Timelines: Why Do Social Networks Keep Monkeying With Them?, www.stonetemple.comSome Snapchat users aren t happy about X-Men s lenses takeover, digiday.comThese 5 Startups Used Snapchat To Boost Their Brand And So Can You , www.fastcompany.comTV Budgets Shifting to Social?Yes, It s Time to Worry, adage.comWith Twitter s NFL deal, social networks can take on traditional broadcasters at last, techcrunch.comVideo29 Big Video Marketing Statistics for Media Brands, www.reelseo.comFacebook buys VR audio company Two Big Ears, debuts Facebook 360 Spatial Workstation , VentureBeatFacebook Live lets you skip to the good part, techcrunch.comFacebook Video and Facebook Live: The Future for Marketers, www.adweek.comHow Google s Daydream mobile VR system will work, venturebeat.comVideo Ad Spending on Social Platforms Is Rising Fast, www.emarketer.comVirtual reality: Three more brands dipping their toes in, econsultancy.comWhy the Virtual-Reality Hype is About to Come Crashing Down, www.wsj.com Some images used under license from Shutterstock.com.
Cray has always been associated with speed and power and its latest computing beast called the Cray Urika-GX system has been designed specifically for big data workloads.It also includes its own graph database engine called the Cray Graph Engine, which the company claims is ten to 100 times faster than current graph solutions running complex analytics operations.While the customer still deals with applications built on top of the platform, Cray will handle all of the big-picture stuff and work with the customer s IT department on the rest.While it s all well and good to say you ll take care of the software maintenance, it gets tricky when the customer is building stuff on top of the software you installed and the vendor is responsible to make sure it all works.Cray s Ryan Waite, senior vice president of products, insists that Cray has a long history of working closely with its customers and can handle whatever grey areas may arise.In other words, they have to compete, so the multi-million dollar price tags of yesteryear are long gone.
For advertisers running text-based mobile ads, character limits will increase from two 35-character lines to one 80-character line; headlines will expand from one with a 25-character limit to two with 30-character limits.Speaking at a press briefing yesterday, Jerry Dischler, vice president of product management for AdWords, said that even with the rise of ecommerce, 90 percent of global sales happen in stores and that Google maps have the opportunity to be the bridge where mobile and local meet.The example below shows new, branded pins within the map and more robust business pages, which — in addition to providing information like location and hours — can show custom, in-store promotions and could also include a link to store inventory levels.This would be helpful in the case of someone seeking a specific tv model from a retailer like Best Buy.Google Maps : promoted pins top and business page bottom Dischler said that the efficacy of mobile ads for local businesses began to be understood two years ago with the introduction of a metric called store visits.Since then, Google advertisers have measured over 1 billion store visits, globally.In fact, Nissan claimed a 25 to 1 return on investment ROI for the mobile ad campaign.Last year, Google s search and advertising tools generated $165 billion for companies in the U.S, as mobile devices become increasingly indispensable to consumers.
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