SaaS platforms — hosted carts — charge a monthly fee to use the software, which is in the cloud.The platforms often offer pre-built layouts and themes that are mobile responsive.Depending on your needs, and your comfort with ecommerce, you may not need a developer at all.Many SaaS platforms charge as little as $100 per month, or less.In the standard licensed ecommerce model, you buy the software license and find servers to host the site on.Security is managed by the provider.
To succeed in ecommerce, you have to recognize the fact that every visitor matters.Each time someone lands on your website, it s an opportunity for you to make a sale.The problem is, there are a lot of ways to move a prospective customer from just looking to buying now.Though it s important to have specific customer personas that guide you in building your marketing and sales efforts, it s also imperative that you remember that every customer is different.What motivates one person to buy before leaving your website might not necessarily motivate the next person.To be effective, you can t just cater to one type of customer—you have to meet the needs and expectations of many.
Want to hear something shocking?That s how many websites there are as I write this.There are 102,000 US-based ecommerce stores alone that are reaching a relative level of success, millions of blogs, and every single day over two million articles are published into the voids of the Internet.And they re all competing for your audience s attention.I m not telling you this to scare you.I m telling you this to demonstrate that since there are over a billion websites online right now, chances are there are at least a couple hundred or thousand in your niche alone.
Notonthehighstreet.com, a U.K.-based online shopping marketplace featuring unique and one-off products from individuals and small businesses, has closed a £21 million $27.5 million Series E round led Germany-based media company Hubert Burda Media.Existing investors including Index Ventures, Industry Ventures, and Eight Roads Ventures also participated in the round.Founded out of London in 2006, Notonthehighstreet.com is an Etsy-style platform that touts itself as an alternative shopping channel, hosting a hand-picked selection of goods accompanied by stories of the people who make them.Though there are clear similarities between Notonthehighstreet.com and Etsy, there is at least one notable difference — sellers must apply and be accepted to sell on the former s platform.Today s news takes the company s total funding past the $68 million mark, and it plans to use its fresh cash influx to improve its technology and marketing, and expand into new categories.Notonthehighstreet.com has built up a very successful ecommerce business beyond the classic retail model that fits very well with our portfolio, explained Martin Weiss, managing director at Burda Principal Investments.We see significant growth potential for this unique business, both in and outside the U.K., making it an obvious partner for us as we continue to grow our portfolio of consumer and technology brands internationally.The company is better known in the U.K. as the platform is only currently open to U.K.-based businesses, but its sellers actually shipped to 154 countries last year, with international only representing 5 percent of its sales.
The dream of being able to buy a product directly from a TV show dates back to the beginning of the new millennium.At industry conferences around the world, executives spoke longingly of a future in which viewers of the then-popular sitcom Friends could see star actress Jennifer Aniston wearing a fashionable sweater, and then, with the push of a button, purchase that very sweater for themselves.But despite the many technological breakthroughs over the past 15 years, this holy grail of ecommerce is not yet a reality for the vast majority of consumers.One of the main reasons shoppable video has yet to become a widespread phenomenon is user behavior.While there are certainly instances where people are so excited by a new product that they are ready to buy it right away, most video viewers want to continue watching their content without interruption.Already, we ve seen how platforms like Pinterest have helped consumers move from browsing to purchase consideration by giving them a place to store product pages and other content containing goods they might like to buy.
Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week.What that means is if users were heavy consumers of basketball content, for example — perhaps following an NBA Snapchat account or consuming lots of content on the ESPN Discover channel —
Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company.Here s what ten of them had to say for the August 2016 installment of 10 Great Ecommerce Ideas.Mobile shopping phones and tablets is the future of ecommerce, and websites that are not mobile responsive are going to be a bigger and bigger barrier to success for their owners.Don t Undervalue New Customers It s often a mistake, for most ecommerce merchants, to assume that a customer is only going to order once.A sample of past customer orders can show repeat rates, as can paths that lead to login rather than account creation.
In the first installment, SEO: How to Maximize the Long Tail, I explained the basics: the propensity for the individually high-value trophy keyword phrases to drive less natural search performance in aggregate than the phrases that drive only a few searches each.The second installment, SEO: Why Your Long Tail Isn t Long, covered strategic, architectural, and technology challenges that can cut the long tail short of its full potential.Long tail theory assigns the labels head and tail to groups of keywords, as shown in the graphic above.The head of the curve represents the keywords that drive the most traffic individually.The only way to determine whether the long tail is working for your ecommerce site is to compare your keyword research with your analytics: matching the keyword report from your analytics with the keyword research you ve already done.In this way you could see how many times a month on average a word or phrase has been searched for and also the number of visits your site has earned for that same keyword.
And let s be honest: there s nothing worse than letting things slip through the cracks without even realizing it s happening.Although product descriptions have different meanings depending on the item, many ecommerce stores underestimate the power of thoroughness.On personal websites, users prefer viewing content that shows the human aspect of the company i.e.Of course, providing multiple photos taken at various angles is crucial for your engagement as well -- but users depend on detailed product insights to make the most educated decisions.Otherwise, if you solely focus on visuals, you ll lose the customer.Since these marketplaces solely rely on online purchases, it s crucial that the final purchasing steps are simple, user-friendly and non-distracting.
What makes a good product page?Well, there are tons of elements that come together to make a successful product page.These include price, product image, product copy, layout, etc.One element in particular, product image size, seems to affect the value perception of the product.In this study from ConversionXL Institute part one of three of a full eCommerce product page study, the others to come soon , we look at product page design, and in particular, how you can increase the value perception of your particular product.
To celebrate measuring over 500M gaze points across digital media, our team has put together an awesome guide on things we have seen that differentiate the top performing websites, digital videos, ads and other media from average.A well-made digital ad creates 10x longer visual engagementSlighting moving your CTA button can increase the number of people who see it by 2x and cut the time in half.Optimizing the number of words in a paragraph of a website to how many people actually read drastically costs drop-outIf you sell things on eCommerce sites, creating imagery and text which earns 1 more second of engagement raises purchase 50-500%Making people smile in your video doubles sharing and for brands increases actual purchase by 144% on average
The ecommerce industry is highly competitive.With heavyweights like Amazon and Ebay spending millions of dollars on PPC, it can seem daunting for smaller businesses to compete.Knowing your enemy is a time-tested adage of war, dating to Sun Tzu, the 500 B.C.-era Chinese general, and his seminal book, The Art of War.To learn more about your competitors PPC efforts, consider using SpyFu, iSpionage, or SEMrush.All are tools to see your competitors ad copy and keywords.I ll focus on what the free versions can get you.
How quickly and seamlessly we can satisfy the end consumer s needs through digital commerce is critical to overall success.If we can do it better, with a more genuine and easy-to-understand experience than the other guys, then we win.If not, then we leave ourselves vulnerable in the hyper-competitive digital marketplace.If you need an example, just look to the meteoric rise of services like Uber and Lyft and the impact they ve had on the stagnating transportation industry.In the restaurant space, this means we have to continually innovate to meet our customers wherever they are and broaden the channels through which they can order our food.Restaurant and retail ecommerce channels traditionally consist of a desktop website, a mobile website, and a couple of native apps for the major smartphone platforms.From there, the formula is fairly commonplace: Launch with a good UX in these channels, layer in strong digital marketing, maintain a healthy pipeline of features and offerings, measure your conversions, then continually iterate on that formula to keep the needle moving in the right direction.Based purely on the numbers, this works.According to Forrester, ecommerce captured over $330 billion in the U.S. in 2015.
But HTML tables can be difficult to read on smartphones.In the context of payment flow, the ecommerce shopping cart page is a summary of everything a shopper has chosen.On a desktop or laptop computer screen, a shopping cart page s content often looks like a table.Each is in its own row.It is customary for an ecommerce shopping cart page to have a table-like layout with each item in a row.The goal is not to give you a recipe that you can follow step-by-step, but rather to introduce you to Bootstrap and how you might lay out a shopping cart page.
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