The company behind the dating app Bumble filed to go public - and we just learned a ton of previously unknown details.
Founder and CEO Whitney Wolfe Herd celebrated Bumble's women-first approach, as well as "1.7 billion first moves made by women."
Xiaomi won't suffer the suffocating supply chain bans of Huawei—at least, not yet.
Bumble's public IPO filing gives a look at the company's financials. The company is planning to trade under the symbol BMBL on the Nasdaq.
Lemonade saw its shares fall on Thursday after short-seller Citron Research called out management and put a $100 price target on the firm.
Taco Bell said that it's partnering with Beyond Meat to create an "innovative new plant-based protein that will be tested in the next year."
Vodafone will transfer its 50% stake in UK towers business Cornerstone to Vantage Towers, having brokered a deal with joint venture partner Telefonica to operate the unit as a commercial entity.
Every day, 100k+ smart people read our newsletter. You can sign up here. Hello readers, This week, we published a story about online grocery delivery in Southeast Asia (the first of a two-parter), which became the fastest-growing ecommerce category in 2020. The region’s online grocery space is in its early days, and many platforms are […]
The deal will value SoFi at almost $9 billion, nearly double its last funding round of $4.3 billion in 2019.
Among the startups are South Korean ecommerce firm Coupang, Indonesia's Tokopedia, and Chinese ride-hailing giant Didi Chuxing.
Oatly recorded $200 million in sales in 2019, and expected to double that figure to $400 million in 2020 and become profitable by 2021, a report said.
(Bentley University) A large scale study from Bentley University of the biotechnology companies that completed Initial Public Offerings from 1997-2016 estimates that 78% of these companies are associated with products that reach phase 3 trials and 52% are associated with new product approvals. The article, titled 'Late-stage product development and approvals by biotechnology companies after IPO, 1997-2016,' shows that these emerging, public biotechnology companies continue to have a role in initiating new product development, but are no longer distinctively focused on novel, biological products.
Airbnb has surged 116% since its public debut at $68 per share, giving it a valuation of more than $100 billion.
Women are founding companies, but they aren't reaching the same scale as men. Women need to found more Fortune 500 companies to reach gender equality.
Business Insider's top advertising and media stories for January 4.
Here's what's next for everything from M&A activity and the future of IPO roadshows to financial-advisor recruiting and the next hot fintech trends.
The company isn't yet sure whether it will pursue a traditional IPO or an alternative like a SPAC merger, The Wall Street Journal reported.
Social networks will experience a pandemic-driven boost in 2020—but not equally
Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer
Snapchat Shares New insights into Consumer Behavior and Trends
Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today
Twitter expands API features for developers tracking the public conversation
Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch
Google Ads Estimated List Size Now In Audience Manager
Handy list size estimates have been added to Google Ads’ Audience Manager for audience lists of 20K or more, along with other new features, the search giant recently announced. SEO Roundtable
How to Keep Your Team Motivated, Remotely
The Harvard Business Review takes a look at the changing roles of experimenting, adapting, and growing remote team productivity and motivation that have arisen during the pandemic. Harvard Business Review
Google Short Videos Carousel Displays TikTok & Instagram Videos
Google has expanded a test that previously only included YouTube videos within Google mobile search results, now also including videos from both Instagram and TikTok, Google recently revealed. SEO Roundtable
SAP-owned Qualtrics files for U.S. IPO
Online survey specialist software firm Qualtrics has filed for an initial public offering (IPO) in the U.S., for up to $100 million, the SAP-owned company recently announced. Reuters
Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
With a new funding round of $8.5 million, creative technology platform Runway — which hosts an app-store-like variety of creative tech — takes aim at a transition into a full-fledged serious creative tool firm. Adweek
Vimeo is becoming a standalone company after booming during the pandemic
IAC/InterActiveCorp plans to spin off its popular Vimeo video streaming service during the second quarter of 2021, after seeing particularly successful user growth during the global health crisis. The Verge
B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs
79 percent of mostly B2B marketers said that video was an important form of video for their organization, an increase from the 71 percent recorded in 2019, according to recently-released survey data of interest to online marketers. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at “marketing resolutions” by Marketoonist Tom Fishburne — Marketoonist
The Secret History of the First Microprocessor, the F-14, and Me — Wired
TOPRANK MARKETING & CLIENTS IN THE NEWS:
Lee Odden — Total Annarchy Newsletter 76: Brand Storytelling Template; My 2 Proven Ways to Increase Open, Click Rates — Total Annarchy
Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thank you for joining us for this special New Year's Day edition of our B2B marketing news, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO appeared first on B2B Marketing Blog - TopRank®.
Ant's IPO may have been shockingly suspended, but the firm's Alipay app remains one of the most popular apps in China, not unlike PayPal in the US.
"While all these groups, with not great records, are investing heavily on the upside, the often smart money insiders are doing the opposite," NDR said.