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As cryptocurrencies continue to get mainstream acceptance globally, the services around them are also building up fast.

In February 2021, buy now pay later (BNPL) giant Klarna made its first foray into cryptocurrencies by entering into a strategic partnership with Sweden-based crypto exchange Safello.Notably, Safello is leveraging the open banking services of Klarna, thereby allowing its 180,000 customers to buy cryptocurrencies from their bank accounts.

Currently, the global BNPL leader has access to more than 5,000 banks spread across 18 countries across Europe.

Moreover, using a single API, the BNPL platform of Klarna complies with pan-EU banking regulations.

Klarna and Safello partnership: Rise of open banking services in the EU  The European Union Commission announced its Second Payment Services Directive (PSD2) in 2018.

The new directive provided the much-needed fuel to the adoption and implementation of open banking services, which have been going through unexpected challenges and technical hurdles over the last few quarters.Notably, the BNPL platform of Klarna has made the most of the new directives and has built one of the most scalable open-banking systems across Europe.

In recent years, big names in the payment industry such as PayPal and Visa have moved into the BNPL payment option.

As the sector continues to jump from a niche payments subtype to an increasingly mainstream payment option, rivalry among these players is expected to intensify many folds.This rising interest among consumers turned into a significant growth opportunity for BNPL providers in 2020 that no one could have forecast.

Notably, the growing interest among consumers and the subsequent rise in the number of BNPL players operating in the deferred payment space have led to more mergers and acquisitions over the last few quarters.

Global leading and pureplay BNPL firms are increasingly looking to enhance their consumers and merchant partners, leading to various M activities.

Klarna acquired social shopping startup HeroIn July 2021, Klarna acquired Hero, a UK-based social shopping platform, for an undisclosed amount.

This acquisition will allow Klarna to provide its 90 million international customers with a social shopping experience.