Join us for this live webinar on Thursday, September 10 at 10 a.m. Pacific, 1 p.m. Eastern.The face-to-face B2B sales process of the past — the many phone calls, the gratuitous lunches, the exhausting trade shows, followed by more phone calls — has been transformed by the digital landscape.The number of touchpoints and opportunities that now exist to intercept prospects and turn them into viable leads is unprecedented.That doesn’t mean lead generation has become easy.It takes a healthy mix of art and science to succeed in a hyper-competitive, crowded space.And it takes a well-honed knowledge of all the available channels and how they can compliment one another.
Full Circle Insights, a sales and marketing analytics company, is announcing today a $4.7 million series B round led by Aligned Partners and Salesforce Ventures.Along with the company’s previous round, this brings the total raised to $9.5 million — with the plan to significantly expand sales and marketing and to develop new products.I caught up with CEO Bonnie Crater to talk about the exploding nature of the sales tech landscape and where her company fits within the spectrum of hundreds of companies and $10 billion in funding for the total sales tech landscape.“We call it marketing performance management,” Crater said.“Marketers today struggle to figure out which campaigns are impacting revenue.Full Circle Insights does this process of calculating attribution through a variety of methods, which can be customized for each client.
Said another way, publishers need to focus more on monetizing users, rather than monetizing apps.Of course, to implement this blended approach, publishers must first identify individual users according to their spending habits.On average, developers that have enabled targeting in their ad serving have seen more than a 30 percent lift in CPMs and 50 percent lift in fill rates.In one case, a developer that enabled targeting saw a 300 percent lift in fill rate that resulted in more than 1 million extra impressions per day.Enabling advertisers to target audiences based on location and demographics is key to success in today s crowded app marketplace.Particularly in the ever-expanding programmatic landscape, capturing and passing through information related to a user s location, device and known demographics is vital to user monetization.Often, this data is right at developers fingertips; they simply need to remember to literally share the wealth.As COO of AerServ, Andrew Gerhart oversees daily operations, ensuring clients, employees, and partners get the solutions necessary to success in a social/mobile world.
The reasons can range from dissidents to espionage, according to James Clapper, without going into details. According to one source told Reuters it can move on to find out details about the upcoming foreign policy, or internal campaign strategies. Before the last two years, the presidential candidates on both sides suffered cyber attacks, including linked to Chinese hackers. Yet, said Matthew Prince, CEO of security firm CloudFlare, who provided including Trump with IT security solutions, it has so far been a "surprisingly civilized" cyber landscape. - We have not seen anything that would indicate the sophisticated level one would expect of a foreign power la whole weight behind it, he says. Will get briefing The two who are appointed to the respective party's presidential candidate in the summer will receive a briefing on IT security by the authorities.
Dealing with obstacles is an inevitable part of life, and it looks like robots may be surprisingly adept at applying creativity to the challenge.Researchers from Carnegie Mellon University developed software that not only helped a robot deal efficiently with clutter but also revealed considerable creativity in solving problems.In one case, the robot, officially named the Home Exploring Robot Butler, used the crook of its arm to cradle an object to be moved.That's great in relatively clutter-free locations like factory production lines, but not so much in homes -- or on distant planets.It can also be taught to pay attention to items that might be valuable or delicate.Currently, CMU's algorithm forges ahead full-bore with any plan it makes, but work is under way to help it make corrections along the way.
Humans are highly visual beings, so it s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down.According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number will rise to 79% by 2018.In fact, the same infographic reports that 52% of marketing professionals worldwide name video as the type of content with the best ROI.As another example, TopRank Marketing has also taken to using video to add a visual dynamic to our weekly online marketing news roundup.Rather than just giving our readers a collection of industry articles and their links, Account Manager Tiffani Allen and Content Marketing Lead Josh Nite provide humor and insight on the trending topics.Best Practice: Consider using live streaming video to give your audience either a sneak peak at an upcoming event or make a special announcement.
Caption: This summer, millions of eyes will be watching Rio de Janeiro, as the 2016 Summer Olympics descend on the Brazilian city.It s at the Jewish Museum of New York until September 18, and it represents recognition at last of the tremendous influence Marx had on modern landscape architecture.Decades later, you can see that influence in, for example, the abandoned rail viaduct in New York City that James Corner Field Operations turned into the vaunted High Line.It sounds ridiculous that in a place like Brazil, that s so blessed with incredible flora and nature, people were importing roses and European species for gardens, Nahson says.The Jewish Museum show, the first comprehensive survey of Burle Marx s work in a quarter century, includes photos of all those parks, as well as paintings, sculptures, textiles, jewelry, ceramics, and works of stained-glass.But the designs live on, as a backdrop for the wheels of speeding Olympian cyclists.
Photo: ReutersChinese internet giant Tencent Holdings saw net profit rise 33 per cent in the first quarter to 9.2 billion yuan HK$10.9 billion , but China s slowing economy may take its toll on the firm s online advertising revenue.In the past it took two meetings to nail down a certain amount of contract.The monthly number of people using WeChat rose 39 per cent year-on-year in the period to 762 million.In March the company introduced a 0.5 per cent transaction fee for users taking money out of the WeChat wallet, the app s popular online payment function that rivals Alibaba s Alipay.This relatively young business is still at an early, fast-growing.Chief strategy officer James Mitchell said the online video landscape is getting extremely competitive with new market entrants like LeTV.
Earlier this month, Hulu confirmed that it was developing a cable-like online TV package to expand its footprint to areas like sports, news, and events.And this new service could seriously shake up the sports TV landscape, according to analysts at Citi.In a note on Monday, Citi analysts laid out a contrarian point about the future of sports programming.Wall Street tends to think sports-centric cable networks with their long, fixed-price contracts face the greatest risk from cord-cutting, the analysts wrote.Citi thinks Hulu will keep price down by limiting expenses including fees from set-top boxes, DVR services, and franchises, while also cutting out the channels of Viacom, Scripps, and Discovery.Citi doesn t think sports fans will care about content from Viacom, etc., and thus will get shut out.The analysts argue that a focus on making sports an immersive experience would help Hulu charge a premium for its new service in the long-run.But, by making this strategic pivot now, NewLu what the analysts are dubbing the new offering puts sports on a radically divergent path from the rest of linear video.
The flourishing online shopping industry is fostering the need for business owners to facilitate easier and more varied payment methods to cater to their growing range of customers, as evidenced by the following statistics: Data from Statista suggests that in 2015, the number of online shoppers in the U.S. reached 205 million, with figures projected to reach 224 million in 2019.From $231 billion in 2012, Forrester Research predicts that U.S. online retail sales volume will steadily increase to $370 billion in 2017.In a study enumerating the payment methods most popular with E-commerce customers, debit card preference topped the list at 43 percent, credit card preference followed at 35 percent, while PayPal and other online wallets trailed behind at three percent.So if you re in the market for payment tools to try, here s a list of payment processing applications to consider: Related Article: Payments Suck: Breaking Down the Current Landscape of Payment Processing1.Dwolla Founded in Iowa in 2008, money transfer services company Dwolla launched in the U.S. in 2010, effectively positioning itself as an alternative to then payments processing giant PayPal.Opening an account with Dwolla is free, and it lets you avail of their money transfer services for one-time, recurring, and even mass payments.For faster, next-day money transfers and other features, users will have to pay a flat monthly fee that starts at $25 per month, instead of per-transaction fees.Established in 2008, from being mainly used for money-pooling, donation initiatives, WePay pivoted to focus on lending its intuitive, user-friendly payments processing platform to businesses.Venmo Venmo is a PayPal-owned payment processing service that allows you to request for, send to, and receive money from other Venmo users.
This means that these computerized advisors can offer both mass affluent and wealthy investors a variety of benefits, such as lower fees.Respondents to the survey also said that robo-advisors would by far have the greatest effect on the financial services industry both one year from now particularly in the Americas and five years from now.This is all further evidence that we ve entered the most profound era of change for financial services companies since the 1970s brought us index mutual funds, discount brokers and ATMs.No firm is immune from the coming disruption and every company must have a strategy to harness the powerful advantages of the new fintech revolution.The battle already underway will create surprising winners and stunned losers among some of the most powerful names in the financial world: The most contentious conflicts and partnerships will be between startups that are completely reengineering decades-old practices, traditional power players who are furiously trying to adapt with their own innovations, and total disruption of established technology & processes:Traditional Retail Banks vs. Online-Only Banks: Traditional retail banks provide a valuable service, but online-only banks can offer many of the same services with higher rates and lower fees Traditional Lenders vs. Peer-to-Peer Marketplaces: P2P lending marketplaces are growing much faster than traditional lenders—only time will tell if the banks strategy of creating their own small loan networks will be successful Traditional Asset Managers vs. Robo-Advisors: Robo-advisors like Betterment offer lower fees, lower minimums and solid returns to investors, but the much larger traditional asset managers are creating their own robo-products while providing the kind of handholding that high net worth clients are willing to pay handsomely for.As you can see, this very fluid environment is creating winners and losers before your eyes…and it s also creating the potential for new cost savings or growth opportunities for both you and your company.After months of researching and reporting this important trend, Evan Bakker, research analyst for BI Intelligence, Business Insider's premium research service, has put together an essential report on the fintech ecosystem that explains the new landscape, identifies the ripest areas for disruption, and highlights the some of the most exciting new companies.These new players have the potential to become the next Visa, Paypal or Charles Schwab because they have the potential to transform important areas of the financial services industry like:Retail banking Lending and Financing Payments and Transfers Wealth and Asset Management Markets and Exchanges Insurance Blockchain Transactions If you work in any of these sectors, it s important for you to understand how the fintech revolution will change your business and possibly even your career.And if you re employed in any part of the digital economy, you ll want to know how you can exploit these new technologies to make your employer more efficient, flexible and profitable.Among the big picture insights you'll get from The Fintech Ecosystem Report: Measuring the effects of technology on the entire financial services industry:Why financial technology is so disruptive to financial services—it will soon change the nature of almost every financial activity, from banking to payments to wealth management.The basic conflict will be between old firms and new—startups are re-imagining financial services processes from top to bottom, while incumbent financial services firms are trying to keep up with new products of their own.Both sides face serious obstacles—traditional banks and financial services firms are investing heavily in innovation, but leveraging their investments is difficult with so much invested in legacy systems and profit centers.Meanwhile, startups are struggling to navigate a rapidly-changing regulatory landscape and must scale up quickly with limited resources.The blockchain is a wild card that could completely overhaul financial services.This technology could lower the cost of many financial activities to near-zero and could wipe away many traditional banking activities completely.This exclusive report also:Explains the main growth drivers of the exploding fintech ecosystem.Frames the challenges and opportunities faced by incumbents and startups.Breaks down global and regional fintech investments, including which regions are the most significant and which are poised for the highest growth.Reveals which two financial services are garnering the most investment, and are therefore likely to be transformed first and fastest by fintechExplains why blockchain technology is critically important to banks and startups, and assesses which players stand to gain the most from it.Explores the financial sectors facing disruption and breaks them down in terms of investments, vulnerabilities and growth opportunities.And much more.The Fintech Ecosystem Report: Measuring the effects of technology on the entire financial services industry is how you get the full story on the fintech revolution.To get your copy of this invaluable guide to the fintech revolution, choose one of these options:Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.BUY THE REPORTThe choice is yours.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of the fast-moving world of financial technology.
Melville's story is a horror film is loosely based on the sinking of the whaling ship Essex in 1820, now makes a Ron Howard film adaptation of the hunt and the hard life in the 1800s whalers. The film is a visual treat, incredibly dramatic and technically well made - but it is not devoid of flaws altogether. Tough guy Owen Chase Chris Hemsworth is the underdog who comes from humble and working his way up to first mate, but just as he promised a promotion to captain will spolingen Pollard B. Walker and steal the job in front of him. It is the beginning of a predictable conflict between the two cockerel are when they go in search of the coveted valoljan. We sit and feel a bit cheated. We feel moved 170 years back in time, all accompanied by alluring photo with beautiful close-ups and sweeping natural landscape, with a lovely color palette that matches the season, the sea and run the ship and its crew, which increases the tension in the hunt for the giant elections.
We learned not robot that. The problem, and it is fascinating - depending on how you look at it - is that no one taught it how to do. A pile of bricks placed in front of the two-armed mobile robot Herb, an acronym for Home Exploring Robot Butler. The robot's wrist has a range of 270 degrees, which led to behaviors we did not count on, says Siddhartha Srinivasa, associate professor and the one who is leading the research. There Herb focuses on dips that occur in the home, K-Rex to use the software to find the executable paths through a landscape full of potholes, rocks and other obstacles. Now there is a robot made from pig intestines for The new software will automatically find the balance between the two strategies which the robot base their processes.
Mashable recently hosted a special Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing.Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the challenges brands and agencies face in digital marketing today, to different ways brands can adjust to the various changes social networks make to their platforms.Several digital marketing experts joined us to share their insights including: B. Bonin Bough, chief media & ecommerce officer at Mondelēz International; Caitlin Bergmann, director of content & creative at MediaCom; Elisabeth Bromberg, director of global social media at Kiehls; and Tham Khai Meng, co-chairman & worldwide CCO at Ogilvy & Mather New York.Check out highlights from our chat in the Storify, below:Image: Mashable Composite, WOCinTech Chat
DON T MISS: The 8 most important announcements from Google I/O 2016Initially revealed unintentionally on Wednesday afternoon, Google made the plans official during a session at Google I/O on Thursday.The merging of the two platforms has been rumored for years.And that s the key — hundreds of thousands of Android apps are already being built for offline use, which makes it a no-brainer to bring the Play store to Chrome OS.Eventually the OS will allow you to resize applications and move them wherever you want, but that functionality might not be ready by the time the update rolls out.Once Google Play makes its way to the public, the touchscreen restriction will be lifted.Thanks to the sharing economy, living in five different cities in five years has never been more doable.
It may be hard to imagine a time before they existed, but Apple's retail stores celebrated their 15th birthday on Thursday.When they first opened, the concept of an Apple Store seemed like a risky proposition — The New York Times called it "an aggressive move during an economic slowdown".At the time, Apple's computer business was doing ok, but the personal computer landscape was still dominated by Windows PCs.The iPod was a success, but in the pre-iPhone days Apple didn't have a lot of money to burn on ventures like retail.Fifteen years and 479 stores later, the bet Apple made paid off.Apple stores generate more revenue per square foot than any other retailer — even jewelry stores.Before they officially opened, Steve Jobs made a video walkthrough of the Tysons Corner, VA store to give folks an idea of what the stores would look like.Some things, including the genius bar and long wooden tables, have remained the same, while the overall layout of the stores has since evolved.The video is a blast from the past, and comes from a time when Apple was still the underdog, trying new things to differentiate themselves from all the other PC makers.
VR developers looking to get started on readying content for Google s new Daydream VR platform can get started today thanks to an Unreal Engine preview version 4.1.2 that adds support for the Google platform.In addition, Google Product Manager Nathan Martz told the audience of developers at I/O s morning VR session that Unity native integration would be coming in the summer and that there was a plug-in available today that would let people get started on building for Daydream.Epic Games Technical Director Nick Whiting told me that the Unreal Engine integration would also be back-compatible with Google Cardboard class apps so developers could reach out to users who have already embraced Google s fun little headset and start developing for both.This can be both constricting to developers in reaching maximum users, but it also gives developers the ability to design for a unified experience.The importance of mobile to the VR landscape seems to be lost on few at the I/O developers conference, Unity CEO John Riccitiello spoke to this onstage and detailed how support would be coming soon for their engine s 5.5 million developers.Mobile is going to drive this in the fullness of time, and we re there to support that, Riccitiello said.
Hitachi Insight Group launched a new big data platform that will set lots of information free and help Copenhagen become a smarter smart city.The launch of the City Data Exchange for the Danish city of Copenhagen is among the earliest initiatives of the Hitachi Insight Group.All of Copenhagen s data in one placeThe City Data Exchange stitches together a previously fragmented data landscape of information from private and public data providers into a one-stop-shop for data in the Copenhagen region.Smart Cities need smart insights, and that s only possible if everybody has all the facts at their disposal, said Lord Mayor of Copenhagen Frank Jensen.The City Data Exchange makes that possible; it s the solution that will help us all to create better public spaces and – for companies in Copenhagen – to offer better services and create jobs.Hitachi said the stringent security and privacy guidelines will enable many datasets to become accessible to the public for the first time.
This morning at Google I/O 2016 the company showed Chrome OS's newest ability - running Android apps via Google Play.In this, Google expands the reach of Android apps to a whole new cross-section of laptop users and Chrome OS-lovers, making way for new Android apps for personal, work, and/or educational use.Google has begun lying out the requirements - and benefits - of creating an Android app for Chrome or optimizing an already-made Android app for use on a Chromebook.• Keyboard, mouse, and touch input will seamlessly work together• Users will get Android notifications on their Chromebooks• Android apps benefit from the Wifi or Bluetooth connectivity setup by the user or the administrator• File sharing is seamless between Chrome and Android apps through the Files app• Performance of demanding apps such as games or design apps is excellentMulti-window mode will be supported.As such, developers have been shown the following examples:• Portrait: Similar to Nexus 5• Landscape: Similar to Nexus 9• Maximized: Similar to Nexus 9 aspect ratio but uses all available screen pixels• Maximized touch view: For convertible Chromebooks, allows you to use the full screen of the device but with no window decorationsAndroid apps on Chromebooks will initially ship with Marshmallow APIs, according to Google.According to Google's Reto Meier, this Android apps on Chromebooks feature will be made available to devlopers in early June as part of the M53 developer build.
The first quarter of 2016 saw Google s Chromebook outsell Macs for the first time.The data, shared by International Data Corporation IDC in a Chromebook session today at I/O, estimated 1.76 million Macs sold in Q1 2016, while Chromebook makers Dell, Lenovo and HP sold nearly 2 million units.In a world with dwindling PC interest, Chromebook s success comes largely from the K-12 community.With multiple models priced under $400, it s an attractive solution to the ever-changing education landscape and the machines are far from their stripped-down predecessors that were mainly glorified netbooks.Today s Chromebook s are capable machines that make a great alternative for enterprise and education segments, all while packing a lot of bang for the buck when you consider they re about a third the price of similar Mac offerings.