To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Home security company ADT has taken all of its media planning and buying in-house.The move enabled it to move faster, gain more control of its data, make faster decisions, and cut costs by 20%, said CMO Jochen Koedijk.When Jochen Koedijk took over marketing for home security company ADT last summer, he found a company with a reputation for trust and reliability but an image that didn't match the contemporary technology it provides.The CMO decided that to update the company's image, he had to change it from the inside by instilling a performance marketing culture, drawing from his experience at companies including Chewy.com and Amazon.ADT has saved 20% of fees by taking its media-buying in-house
Welcome to the Advertising and Media Insider newsletter, our weekly news roundup.A leading global ad holding network is launching a cannabis consultancy, hoping to bring in $10 million in its first year.Cannabis advertising has been limited by regulatory and platform restrictions, though.US marijuana retailers spent $4.1 million on advertising in 2018, a tiny fraction of the $151 billion ad pie, according to Kantar.Still, Havas' move could help legitimize the industry and prompt other agencies to follow suit.Airbnb's former CMO left his high-profile job to help tech brands like Pinterest and Uber find their purpose — and his consultancy is on track to make $8 million in revenue in its first year.
Headlines blare about fire sales of companies like Mic and Gawker, layoffs at companies like HuffPost and Vice, and consolidation rumors.Viacom plunked down $340 million for Pluto TV, signaling a big market for ad-supported streaming TV.Recommended by: Daniel Gulati, managing director, Comcast VenturesWhat it does: Subscription-based online sports media company founded in 2016.Why it's hot: "The model is a win-win for writers and fans: Best in class subscriber retention, and a virtuous growth cycle of greater demand scale leading to more quality content, attracting more subscribers," Gulati said."The bundle is growing to include podcasts, video and new sports, expanding the subscriber universe and delivering more value with each login."
While they’re known for strongly encrypting messages in transit, apps like WhatsApp and Telegram may not always be able to keep files safe after they’re on your phone.Today, researchers from Symantec explain how hackers could use a malicious app to subtly alter media files sent through the services.On Android, apps can choose to save media, like images and audio files, through either internal storage that’s only accessible through the app, or external storage which is more widely available to other apps.WhatsApp, by default, stores media through external storage, and Telegram does so when the app’s “Save to Gallery” feature is enabled.According to the researchers, the design means malware with external storage access could be used to access WhatsApp and Telegram media files, maybe even before the user sees them.If a user downloads a malicious app, for example, and then receives a photo on WhatsApp, a hacker could manipulate the image without the receiver ever noticing.
IDN Media, an Indonesian media company that targets millennials and Generation Z, has acquired GGWP.ID, a multiplatform esports company.The terms of the acquisition are not disclosed.“We believe that the esports phenomenon has just begun,” said Winston Utomo, co-founder and CEO of IDN Media.GGWP.ID will operate as an independent entity under IDN Media, he adds.Ricky Setiawan, the esports firm’s head executive, will be staying on to lead the 60-person team.To become a one-stop company, GGWP.ID will have four business units: a media platform for esports enthusiasts, a tournament platform that lets users create and organize competitions, a professional esports team, and a digital agency.
Cybersecurity firm Symantec found an exploit that could allow WhatsApp and Telegram media files — from personal photos to corporate documents — to be exposed and manipulated by malicious actors.The security flaw, dubbed “Media File Jacking,” stems from the lapse in time between when media files received through the apps are written to the disk, and when they are loaded in the apps’ chat user interface.IM app users can mitigate the risk Media File Jacking by disabling the feature that saves media files to external storage.Symantec talked about how to do that in its paper by researchers Yair Amit and Alon Gat, who are part of by Symantec’s Modern OS Security team.If the security flaw is exploited, a malicious attacker could misuse and manipulate sensitive information such as personal photos and videos, corporate documents, invoices, and voice memos.Attackers could take advantage of the relations of trust between a sender and a receiver when using these IM apps for personal gain or to wreak havoc.
MDC Partners is bringing together media, data and technology capabilities under a new network combining MDC Media partners and global data, technology, CRM and addressable content agency GALE.MDC Media Partners includes media and content agencies Allegory, Attention, EnPlay, Trade X Partners, Unique Influence and Assembly, as well as media trading consultancy Varick.“Today marks the first in a series of actions bringing together the best talent across MDC Partners into collaborative networks for the benefit of our clients, by establishing a new group built around data, technology, media and content,” MDC Partners chairman and CEO Mark Penn, who took over as chief executive in March following Stagwell Partners’ $100 million investment in MDC Partners, said in a statement.“In just five years, Assembly rose from an idea to one of the most lauded media agencies in the country, in large part thanks to its ambitious approach to data and analytics.Today, we are taking the next step to enhance and complement that offering, creating a truly progressive solution for marketers as creative and content take on more digital applications and media trends toward addressability.”The global network will include offices in New York, Detroit, Los Angeles, Austin, Toronto, Singapore and Bengaluru and combine services across media strategy, planning and buying with data, analytics and trading expertise, CRM specialists, data scientists, technologists and content creators to form a multi-disciplinary team of over 600 employees.
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article.The results continue to demonstrate the consistency and diversity of Omnicom’s operations, the ability to deliver consumer-centric strategic business solutions to clients and best-in-industry creative talent.The U.S. was up 2% in the quarter, driven by strong performance in advertising and media, healthcare and precision marketing group, offset by the decline in events business, further consolidated data and analytics and technology services and investments at Annalect.The impact of net acquisitions was positive 9.4%, and the resulting organic net revenue increase (which excludes results from Acxiom) was 6.4%.This was composed of an organic net increase of 5.7% in the U.S. and 7.7% internationally, attributable to a combination of net client wins and net higher spending from existing clients.Results were driven by strong top- and bottom-line performance in media, as well as growth from global creative networks, public relations and digital offerings.
Toddlers enjoy taking selfies, too, and whether intentionally or unintentionally, have even managed to put their images into circulation.Some of the early concerns about the internet’s impact on children and adolescents were legitimate.However, many early concerns about the internet were rooted in fear alone and were informed by longstanding assumptions about youth and their ability to make rational decisions.Others cautioned that the internet caused mental problems, ranging from social isolation and depression to a decreased ability to distinguish between real life and simulated situations.But when parents drop their sons or daughters off at a real mall, they generally set ground rules: Don’t talk to strangers, don’t go into Victoria’s Secret, and here’s the amount of money you’ll be able to spend.And what sorts of relationships were children establishing there?
IDN Media, an Indonesian multiplatform media company targeting millennials and Generation Z, has launched a recipe app called Yummy App.The app is an extension of Yummy, the company’s latest media property that publishes food content and recipes for its 3.3 million followers on Facebook and Instagram.The company claims that the app has been downloaded almost 150,000 times since its beta launch last month.“We envision that Yummy App can help all millennials and Gen Z in Indonesia to cook well, eat well, and live well,” said Winston Utomo, CEO and co-founder of IDN Media.Through the app’s Cook feature, users can pick recipes based on available ingredients, budget, cooking time, or portions.The app also has built-in social features that let users upload their own recipes and earn Yummy Points, which can be exchanged into cash.
Google is adding a play/pause button to Chrome that will greatly simplify media control for users.The new feature has appeared in the Chrome Canary distribution, revealing a button located near the URL bar that, when clicked, retrieves media that is currently available to play and pause in a tab.The button supports both video and audio content and works across multiple tabs when applicable.The new feature is called Global Media Controls (GMC), according to ZDNet, which notes that the new feature is located in Chrome’s toolbar as a simple ‘play’ button icon.When clicked, this tool drops down a menu featuring the multimedia content available for playing or pausing in the opened tabs, removing the need to toggle directly to that tab.The feature’s drop-down menu includes the URL of the content, as well as its name, publisher, and a thumbnail previewing the content.
Twitter’s A.I algorithm has a lot of bug issues which suspends accounts on a regular basis.Twitter suspends everybody’s account whether they are hacked, sport and Hollywood celebrities or Media Company.Twitter lacks a real scalable platform.The hacker asked for money or s/he would suspend my account.Prior to the threat he sent me this video clip.I replied I have a strong password, the intruder replied s/he did not need my password in order to hack my verified twitter account.It is not like adding one line of code to fix the problem.
Two-year-old Brat is finally generating ad revenue.The YouTube-focused media company has hired a sales force and run campaigns for Universal Pictures and Mars Wrigley so far.Cofounder Rob Fishman said the ads work because they feature actors who star in Brat's own shows.Teen-aimed media company Brat launched in 2017 to capitalize on young audiences' migration to YouTube by making high-quality, original shows.In May, Brat started building its first sales operation, hiring Twitter vet Terra Sollman; Jen Wolosoff, a BuzzFeed alum; Lauren Gorman, from Snap; Lauren Diener from Twitter; and Ryan Lee, from Salesforce.Brat created ads for Universal Pictures' "Happy Death Day 2U," a PG-13 horror movie; and Mars Wrigley Confectionery's Extra Refreshers gum.
Search Engine Optimization (SEO) is a very effective tool for more companies to increase their company's ranking on the Internet platform through more network traffic.But not every company has SEO experts to handle the necessary processes.Therefore, it is recommended to find an established and qualified SEO company with a wealth of experience and a good track record in the SEO process to ensure home page ranking.AdvantageSEO's services have many benefits; because the professional SEO industry recognizes and understands the company's business goals, there is no need to worry about the company's marketing plans and goals are inconsistent.Cyprus Digital Marketing AgencyThe SEO team will easily integrate into the customer organization and become its online marketing department to apply cost-effective SEO services.There are many SEO service packs available to executive SEO companies for small or large enterprise settings.AimsThe role of the SEO industry is to ensure a better bottom line than last year through their SEO expertise and services.Their help is designed to provide higher rankings for client companies through popular search engines such as Yahoo, Google and Bing.
Approximately 80% of display ad spend is now powered by ad tech, according to eMarketer, with the phrase “programmatic” rising from a niche term used by digital marketers in the late 2000s to a mainstay of contemporary marketing parlance.The initial sell is a no-brainer: using software and data to power ad targeting, thus increasing consumers’ propensity to purchase products and services post ad exposure—and in the process upending the classic Wanamaker adage of not knowing how or if ad spend is working.However, a historic problem has been its roots in black-box, opaque operations and revenue models that require more than a little explaining, with the sector’s history colored by finger-pointing, including legal disputes, both old and new.Such complications have led to the popularization of the term “ad tech tax,” and with big-spending marketing teams increasingly coming under the scrutiny of their organizations’ procurement departments, they must shine a light on all black boxes.Consequently, the term “supply-path optimization” has become common in recent years—another case of grandiose phraseology in ad tech—with the phrase basically meaning businesses auditing their supply chain to see precisely who is delivering value.All of this theoretically puts arbitrage players and fraudulent traffic vendors on notice.
This week, Kaitlyn Tiffany and I are coming in hot with a take: celebrity death Twitter is bad.On today’s episode of Why’d You Push That Button?, we ask if there’s a proper way to mourn a celebrity’s death, particularly on Twitter.Is it really an authentic message when someone tweets, “oh no,” along with the news of a celebrity’s death?Does it even matter if the message is authentic?We chat with a bunch of guests for this one: Ashley Feinberg, a reporter at Slate; Hanif Abdurraqib, a poet and author; Sidney Gish, a musician; and, finally, Timothy Recuber, an assistant professor of sociology at Smith College who specializes in mass media, digital culture, and emotions.Without giving away too much, Recuber tells us that, actually, celebrity Twitter might be minimized in the future, as influencer and micro-celebrities become more prominent.
In an increasingly time-poor world, it’s incredibly rare to have the opportunity to reflect on the work we produce.But as a member of the Cannes Lions Media jury, that’s exactly what I was able to do for four days.Working from an initial haul of over 2,300 original entries, the jury interrogated and analyzed a list of 300 to award bronze, silver and gold Lions as well as the much-coveted Grand Prix winners.The sheer volume and diversity of work provided the unique opportunity to identify some of the biggest trends influencing the world of marketing communication, and the results were both fascinating and frustrating.Fascinating: The dominance of cause-related campaignsAs new generations of consumers appear to be taking a greater interest in the principles and beliefs brands align to, companies are keen to follow suit, eagerly leveraging purpose in their marketing communications.
An Australian Court has ruled that media organisations are liable for anything defamatory that’s published to the public Facebook pages of those media companies, even if it’s just posted by a random Facebook user.The Supreme Court of New South Wales ruled today that Facebook pages controlled by the Australian media companies Fairfax, Nationwide News, and Sky News all contained defamatory content and that they should be held liable despite the fact that none of the news organisations published the content to Facebook themselves.Dylan Voller, an Aboriginal-Australian whose abuse at a youth detention facility was documented by Australia’s public broadcaster in 2016, brought the lawsuit against a number of Australian news organisations for content on their Facebook pages that was posted by third parties.Facebook commenters reportedly made false allegations that Voller had attacked a Salvation Army officer, leaving him blind in one eye.Voller never asked for the comments on Facebook to be taken down, at least according to the media companies.Previously in Australia, publishers were only liable for comments in which the subject of the defamation had asked them to be removed but failed to do so.
Polyester Filter Media - MARKET ADVISORY SERVICESPolyester Filter Media Market Insights 2019, Global and Chinese Scenario is a professional and in-depth study on the current state of the global Polyester Filter Media industry with a focus on the Chinese market.The report provides key statistics on the market status of the Polyester Filter Media manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.Overall, the report provides an in-depth insight of 2014-2024 global and Chinese Polyester Filter Media market covering all important parameters.The key ponits of the report:1.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.In this part, the report presents the company profile, product specifications, capacity, production value, and 2014-2019 market shares for each company.
Israel Mirsky is the executive director of global technology and emerging platforms for OMD Worldwide.This shortsightedness represents a serious missed opportunity to engage all brands and agencies in a meaningful — and actionable — discussion about corporate social responsibility in the act of media planning.At Cannes this year, the ad industry's leading voices are discussing their responsibility to society and the issues swirling at the intersection of news and and advertising.Conversations around the safety of children on major platforms, fake news, misinformation, disinformation, brand safety and a crisis in consumer trust are rapidly gathering momentum, most notably in the launch of the Global Alliance for Responsible Media.The alliance of major clients, all five major advertising holding companies, and the major platforms calls for more collective responsibility in media practices, including "working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone, especially children, are better protected from harm."The US has lost more than 1,800 newspapers since 2004 and one in three Facebook users live in an area without a significant amount of local news coverage.