Apple has taken a series of what should be major steps to help dismantle some of the barriers faced by communities of color as part of its $100 million Racial Equity and Justice Initiative.Knowledge is power
Understanding that education — and access to it — is critical to empower access to opportunity and make communities more resilient, Apple has announced:
Investment in the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities.
The launch of an Apple Developer Academy to support coding and tech education for students in Detroit.
Venture capital funding for Black and Brown entrepreneurs.
Apple announced its Racial Equity and Justice Initiative in June 2019, part of its corporate response to global protests against the killings of Breonna Taylor, George Floyd, and countless others.To read this article in full, please click here
"Green washing" was an 80s term that described sanitization of problematic images. We can't let the same thing about to diversity efforts.
Dungeons & Dragons has spent the past few months pushing a new era of diversity and inclusions, but it’s still got a lot of work to do.
As the 2020 StackOverflow survey pointed out, technology companies – and many open source communities – have a diversity problem. While the majority of developers currently come from a white, male background, the momentum is shifting to create more inclusive, diverse communities. Research shows that diverse open source projects are more productive and make better decisions. This starts with creating teams that have a greater representation of gender, race, socioeconomic standings, ethnic backgrounds, and the like. Many open source communities are recognizing the need for new initiatives and a cohesive focus to tackle the lack of diversity in their projects.… This story continues at The Next Web
Trump barred trainings at agencies or companies receiving federal funding that mentioned "critical race theory" and "white privilege."
In the latest edition of our Confession series, in which we trade anonymity for candor, we hear from a Black copywriter at a creative agency about what has and hasn't changed at agencies since June.
The post ‘There’s a lot of posturing’: Confessions of a Black copywriter on agencies’ sluggish response to fix diversity, equity and inclusion appeared first on Digiday.
Throughout most of Hans Keller’s professional life, he was taught not to talk politics or engage in provocative topics at work. Yet in the midst of a global pandemic, when George Floyd’s brutal death opened a fresh wound for Americans regarding racial inequality and social justice, Keller, now CIO at Erickson Living, was among the many employees seeking solace in the company’s community space dedicated to tackling tough issues.Erickson Living, like so many organizations across the country, spent a good part of this year developing ways to make remote work efficient. Yet the company, which owns and operates retirement communities, also labored to maintain its corporate culture and sense of community as many employees made the shift to working from home. With diversity and inclusion core to its corporate values, it was only natural for the company to create an online forum where employees could have an open dialog about racial issues without judgment and fear of repercussions.To read this article in full, please click here
Pundits are praising Biden's appointees for their diverse backgrounds, but that is irrelevant if they use their power to harm communities of color.
Immersive tech such as virtual reality is not only teaching about racism, but allowing stories about diversity and culture to be told new in new ways
Giant Spoon's new Diverse Audience Marketing division aims to help brands improve culture and make more authentic connections with diverse audiences through their advertising.
The post ‘No one fix’: Giant Spoon’s new diverse audience marketing vp Kenny Mac on working with brands to improve diversity and inclusion appeared first on Digiday.
'What gets measured gets managed.' Fortune's new initiative Measure Up is working to hold companies accountable to their inclusion and equality promises.
The post How Fortune is holding top companies accountable to their promises on diversity and inclusion appeared first on Digiday.
On Thursday, the NAACP Legal Defense Fund, among other groups, filed suit against the administration over the executive order.
Trying to make your brand look good socially without taking steps towards real change will weaken your credibility.
US lawmakers can look away now. Actually, don't Amid grumbling from lawmakers, Microsoft has pushed out a fresh diversity report, sprinkling the odd "must try harder" among the corporate back slappery.…
Amid a growing need for inclusion, it's important for leaders to educate themselves on diversity and team building.
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The DOJ Filed an Antitrust Case Against Google. Here's What...
What happens now?
Each finalist will present their campaign to a judging panel drawn from The Marketing Society, ISBA, Thinkbox and The Advertising Association on 18 November, with the winner to be unveiled on 26 November.
Each shortlisted brand will be given the equivalent of £250k in free advertising, even if they fail to secure the top £1m prize, as Channel 4 seeks to push as many ideas on screen as possible.
Diversity in Advertising follows research by 4Sales highlighting a failure to accurately portray the backgrounds, lives and cultures of BAME communities in advertising.
Outlining the rationale behind the initiative, Matt Salmon, sales director, Channel 4 said: “Diversity and inclusion are at the centre of everything we do at Channel 4, not only because it’s baked into our remit and is the right thing to do, but also because we know it makes business sense.“
On this year‘s challenges, Salmon said: “Despite the challenges faced by the industry in 2020, this year’s competition entries showcase some compelling campaign ideas from an eclectic variety of brands.”
Which brands have picked up the prize in the past?
Channel 4 has played a leading role in pushing diversity beyond editorial content and into the commercial sphere by tackling a different aspect of diversity each year.
The broadcaster is committed to being a force for good in the creative industries by promoting black and minority ethnic representation.
Past winners include Maltesers, which brought disability to new audiences by bringing a series of real stories to life with a dash of humour to break down barriers.
Lloyds Bank came to prominence in 2018 with a celebrity-packed mental health commercial challenging misconceptions around living with a non-visible disability.
Other winners include the RAF, which won out with a portrayal of women in the media and a ‘progressive and empowering‘' Starbucks spot which brought transgender issues to the fore as part of a brief to challenge LGBT+ stereotypes.
A creative strategist explains why there’s no other option but to launch a class action lawsuit against a network of agencies for racial discrimination.
The post ‘Real change will happen when there’s an eight-figure problem for agencies’: Confessions of a creative strategist on taking action on diversity issue appeared first on Digiday.
Chris Kenna advises companies to create their products and campaigns with diverse consumers in mind from the start, not as an afterthought.
The post Diversity ‘is a commercial imperative now’: Brand Advance CEO Chris Kenna appeared first on Digiday.
Trump's executive order criticized diversity training that, for example, said "white people, regardless of how 'woke' they are, contribute to racism."