The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines.Here are four strategies you can use to bring in organic search traffic and increase your ranking on Google.Content marketing was once considered a dying art, but now it s the driving force for every company in every industry.You should aim for keywords that offer enough visibility without being too competitive.Images are vital for breaking up the monotony of a string of paragraphs.You also need to use a featured image ito make your content stand out in a list.
From Marketing Land:VR is coming to the Google Play store this fall with DaydreamMay 18, 2016 by Ginny MarvinGoogle s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.Amazon reaches $100B in annual salesMay 18, 2016 by Amy GesenhuesCEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announcedMay 18, 2016 by Danny SullivanGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.How to understand the value of content and measure digital emotionMay 18, 2016 by Erika TrautmanColumnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsContent MarketingConversion OptimizationCopywriting, Design & UsabilityDomaining.Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, www.thedomains.com.VIP breaks new TLD launch records, domainnamewire.comE-CommerceCould Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.comEBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.comGap CEO says the company would be delusional not to consider selling on Amazon, qz.comIs omni-channel retail a delusion?, econsultancy.comTop Ecommerce Merchandising Tactics, smallbiztrends.comEmail MarketingIndependence Day Email Campaigns: Don t throw away your shot!, blog.movableink.comThe Time-Saving Secret to Grow Your Email List, blogs.constantcontact.comGeneral Internet MarketingBrand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.comHow to Grow Marketing Innovation In-House, adage.comHow to Personalize Ads & Stop Annoying Users, blog.marketo.comInternet Users Want a More Personalized Ad Experience Report , www.adweek.comSteal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.comWhy You Must Get Scrappy with Your Marketing, www.ducttapemarketing.comInternet Marketing IndustryAberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.comCrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.comHookLogic Expands Network in Effort to Extend Brand Clout, adage.comOpenprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.comYuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.comMarTechMarketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.comMarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.comWhy chief digital officers are all the rage, www.internetretailer.comMobile/Local Marketing5 Things You Need to Know About Mobile Ad Blocking, www.tune.comA better approach to app monetization, venturebeat.comBig Updates for Yahoo Mail Apps, yahoomail.tumblr.comThis one factor keeps people coming back to their favorite apps, www.businessinsider.comWhy marketers should be A/B testing mobile apps, www.retaildive.comReputation ManagementTo rebrand, or not to rebrand?That is the question, econsultancy.comSocial Media Here and Now – Facebook s First 3D-360 Film, media.fb.com11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com2012 LinkedIn Security Breach Strikes Again, www.adweek.com4 Secrets to Building Social Momentum, contentmarketinginstitute.com5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.comFacebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.comGoogle and Facebook still dominate tracking on the web, www.theverge.comHow Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.comHow Sports Fans are Using Facebook Reactions, www.newswhip.comHow To Create Perfect Posts, unbounce.comHow to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.comHow To Use Facebook Chat Bots to Market Your Business, smallbiztrends.comHow To Use Snapchat Effectively For Marketing, www.searchenginepeople.comPublishers and brands, get ready for the Snapchat algorithm, digiday.comSnapchat s newest power users: Entrepreneurs with advice for startups, digiday.comSnapchat s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.comSocial Contests in 2016 – Why You Can t Ignore Them, www.jeffbullas.comWhat if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.comWhy Employees Don t Share Company News on Social Media, www.marketingprofs.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
Organic fragments extracted from host rock of the fossils show well-preserved cellular structure.Photo: AFPA fresh look at fossils of the oldest known complex life form, found near Beijing more than two decades ago, could rewrite the history of evolution, according to a new study led by Chinese scientists.They looked like seaweed and probably carried out photosynthesis, researchers said.Back then, volcanic eruptions, a toxic atmosphere and the near-absence of oxygen prevented life from evolving into large and sophisticated forms.If you look at blade-shaped organisms like this today, things that are leaf-like or seaweed-like ... almost everything that has that shape is photosynthetic, so this suggests that photosynthesis came to the eukaryotes fairly early in their history as well.But not all scientists agreed.
Does year-over-year traffic show that traffic always dips this time of year Does Google Trends indicate that interest in your overall industry has declined?You can find out for sure by checking your organic traffic history with a year-over-year comparison and looking for up or down trends across the years.It s unlikely that your business has had to ride the wave that these hoverboard manufacturers saw, but the concept still applies.While seeing a dip in Google Trends presents you with a problem to overcome, you can still take comfort in knowing that all of your competitors are feeling the same squeeze.As we started to dig through things together, we noticed that there was zero traffic from Safari browsers.Looking at referrals, channels and other segments can help you narrow down your search.
The new technology has been developed by Cambridge-based Owlstone Medical and uses a tiny microchip sensor which can measure the volatile organic compounds in the the patient s exhaled breath.Current techniques often involved using large, room-sized pieces of equipment and can take a long period of time to produce an accurate result.Gladden Willis via Getty ImagesCo-founder and CEO of Owlstone Medical Billy Boyle believes that now they can effectively shrink the technology they ll be overcome many of the barriers that prevent effective treatment of the disease.Only 10 per cent of those diagnosed live for more than five years, and it s believed that late diagnosis plays a key role in that statistic.Before the biopsy each patient will then do a breath test, the biopsy will then be carried out and the results compared.While Boyle sees his breathalyzer making it into GP surgeries, he has even greater ambitions for the technology.
So how do you go about it?How David Attard increased his search traffic by filling gaps in existing content2.Follow David on Twitter here.The ResultsTo demonstrate I ll be using a recent success story we had for the keywords Joomla SEO .Can you use any great imagery or diagrams to supplement your content?Step 6: Setup A 301 RedirectIf you change the URL, don t forget to 301 redirect the old address to the new one.
There s no return on investment if your content doesn t reach viewers and readers.Today, it s become harder to accomplish this goal, what with the oversaturation of content on clone websites that are similar to one another.Another challenge is the ever increasing difficulty of getting organic traffic, as most social networks now expect brands to pay-to-play .Content distribution refers to any means used by brands to disseminate content to large and targeted audiences.Content distribution platforms are many and are increasing by the day, but they can be best categorized into three broad categories - Paid media, owned media and earned media.
We call it the law of the double-peak, and it s a transition every social network goes through:The two peaks of opportunity on any social networkThe organic peakWhen a social network is emerging and growing towards mainstream popularity, the key opportunity for brands tends to be organic reach Facebook circa 2009, Instagram in 2015, Snapchat in 2016 .At this stage, individuals and brands who want to build an audience are usually focused on figuring out the platform what do users want to see?and creating engaging, unique content that carries their brand message.The transition from organic to paid is an emotional one for marketers, and it takes some adjustment.That s not to say it was easy to build an audience organically between 2009 to 2012, but it was certainly doable, and a large number of brands had a ton of success with brilliant, creative content and tiny advertising budgets .Products at this stage:Snapchat climbing towards the organic peak Instagram beginning to transition to an algorithmic feed and building its Facebook-integrated ad platform Twitter still figuring out what it is Key takeaway: If you start to see encouraging results from a social network as it moves towards the mainstream, go all in and try to drive as much ROI as possible as it progresses towards the organic peakMatureWhen a network becomes mature organic reach is next to zero, and for brands and businesses, this means to reach anyone aside from your biggest fans you ll need to pay.
Takao Someya, a scientist at the University of Tokyo, has created a bionic skin, or an e-skin, that could revolutionize the field of medicine.Capable of equipping humans with unprecedented levels of sensitivity when it comes to touch, Someya thinks that this new skin could help doctors feel a tiny tumor, otherwise undetectable without a scan or surgery.Ambitiously, Someya says that this could happen within the next few years.While Someya s original vision for the bionic skin involved robots rather than humans, his concept has evolved to include an even broader use case.But 15 years later, he s managed to do much more.A simultaneous innovation at the time in Princeton by Professor Sigurd Wagner inspired Someya s team to create stretchable skin by ink-jet printing their organic sensor grids onto plastic films, which were then laminated onto a pre-stretched rubber substrate.
Just a few years ago it was a big deal to 3D print a plastic toy.APWorks specializes in additive layer manufacturing ALM and special materials, producing optimized special parts for the automotive, aerospace, and robotics industries.It looks like an organic structure, perhaps something you d see under a microscope.The material and design resulted in a frame that weighs only 13 pounds but can handle the load and rigor of daily use.However, if you re intrigued enough to want to get on the list, the company is taking pre-orders for a limited production run of 50.But grab a large pen when you pull out your checkbook: Those 50 Light Riders are priced at $56,095 each €50,000 , plus tax.
Even before you set up your company blog, you need to think how you will be growing organic traffic while constantly improving the overall appearance of your blog.This is exactly when SEO steps in.There are three types of SEO that need to be recognized:Technical SEO: focuses on how search engines find your contentOn-Page SEO: focuses on how well content is optimized in order to be foundOff-Page SEO: focuses on inbound links from other websites to your contentEvery aspect is an important piece of the puzzle, so in this article, we're showing 22 easy technical, on-page & off-page SEO techniques that will bring real Google value into your content without putting the editorial quality at risk .
Yet so many people are overlooking it.Is it to create more infographics or dream up some PR stunts?In fact, I ve developed a hack to determine which of your keywords are most likely underperforming compared to the expected click-through rate:Download all of your query data from Google Search Console and plot CTR vs. Average Position for the queries you rank for organically.WordStream.com which is where my data comes from in this particular example is in the internet marketing vertical, but I would expect similar results for other internet marketing sites like Moz and Search Engine Land.According to Steve Rayson of BuzzSumo, the same emotions make people share or click on an article.The other headlines lack this hook though the question headline gets a pass because questions do inspire curiosity .
At least one company in Apple Inc. s supply chain is already reaping the benefit from plans to outfit next year s version of the iPhone with a brighter, higher-definition screen.The first evidence came last week when Applied Materials Inc. reported an almost fourfold leap in orders for equipment to make displays, an early sign producers are retooling their manufacturing to meet Apple s demand for a new kind of organic light-emitting diode, or OLED, screen.Investors are divided over whether the decline shows that smartphone sales have peaked, or whether current customers are waiting for the new iPhone model before they buy.A new screen may help Apple foster future growth.Emphasizing that the new displays will make their way into the iPhone in 2017, rather than in the new device expected to be introduced in September, Applied said it takes as long as three quarters to build, deliver and install their large machines.OLED screens are thinner because they don t require a back light.They also represent colors more vividly and are more energy efficient, which may help extend the iPhone s battery life.Samsung Electronics Co., LG Display Co. and Foxconn Technology Group-owned Sharp Corp., all of whom are Apple suppliers, have announced increased spending on the new display technology in the past two months.Apple is the biggest customer for all three companies, with Sharp getting about 20 percent of its revenue from the Cupertino, California-based company, LG Display receiving more than 30 percent and Samsung deriving 4.8 percent, according to data compiled by Bloomberg.After being acquired by Foxconn in March, Sharp said earlier this month it plans to pour 200 billion yen into the production of screens based on the technology.Unlike liquid crystal displays, which Apple currently uses, OLED doesn t need a back light to provide illumination.
The best Android phones have been using them for years, and according to a report, iPhones due out in 2017 will be packing OLED panels.HUGE LEAK: This is our first look at a real iPhone 7Bloomberg specifically quotes Applied Materials Inc, a manufacturer of machines used in the production of displays.New machinery being ordered now would be in place early next year, ready for a production run of components to be assembled for a fall 2017 iPhone 7s release.This report also dovetails perfectly with a previous Nikkei article, which claimed that Apple reached out to Samsung and LG about OLED displays in December 2015.The most compelling part about this rumor isn t the sales data: it s that moving to OLED displays is an obvious move for Apple.Organic light-emitting diode displays have pixels that light themselves, without needing a backlight.
One of the suppliers that manufactures Apple's iPhone screens is reportedly making a new type of iPhone screen that's expected to be released in 2017, according to Bloomberg.Applied Materials, the iPhone screen supplier, made a large equipment order to retool its production line, which indicates it'll be making the new display for Apple's iPhones.The new screens are said to be of the organic light-emitting diode OLED variety, which offers a brighter, sharper image than the LCD screens currently used on iPhones.The timing of the suppliers' retooling suggests that it'll start making OLED displays for the 2017 iPhone, as opposed to the iPhone coming this fall.Indeed, rumors and analyst predictions claim that Apple is saving the biggest iPhone changes for 2017, which would be the iPhone's 10th anniversary.Those rumors include an all-display front surface that doesn't have borders or bezels, as well as a full glass build similar to the iPhone 4 generation.Samsung has been using OLED displays on its smartphones for years now, and it's true that they're better than the LCD displays used on iPhones.For one, OLED displays can display better blacks, which helps colors and the brightness pop out to look more dynamic and striking.OLED displays can also be brighter and sharper than LCD displays.Either way, we'll have to wait over a year until Apple's fall 2017 event to find out.EXCLUSIVE FREE REPORT:25 Big Tech Predictions by BI Intelligence.Follow us on Facebook and Twitter.More from Tech Insider:Next year's iPhone will have a much nicer screen AAPL Seth Rogen promises 'Preacher' will stay true to its highly controversial comic roots4 ways the Hyperloop will change how we travelHow 'Preacher' came up with that surprising Scientology gag5 details you might have missed in the latest 'Game of Thrones' episodeNOW WATCH: Sorry Apple fans — the iPhone 7 is going to be boringLoading video...
What it can do, what it can't do, and what we're going to expect it to do now that Apple has finally presented a stylus of their own.Samsung far and away beats the rest of the smartphone-with-pen smartphone universe with their all-in-one solution.The United States Patent and Trademark Office has posted a Patent Application for a "Stylus with Inertial Sensor" applied for by Apple.This Apple patent introduces so many different ways to use the stylus, it's hard to imagine the device failing to bring about a whole new category of apps for whatever devices it works with.Not yet, anyway.At that point, Samsung would create a secondary stylus - perhaps one called the X Pen - which does the lot.
Whether you're in B2C tech, e-commerce, or financial services, referral marketing is one of the most powerful ways to acquire new, highly-engaged customers.It's all about tapping into the most trusted, organic marketing channel around: word of mouth.Here's everything you need to know to build a successful referral marketing program and get your customers advocating for your brand.
Like, say, when the issue of limitations in a solar technology can be addressed with, of all things, light.Over the past several years, perovskite compounds have garnered increased interest around their potential as the basis of solar cells – though some inherent defects have limited their efficiency.Applying intense illumination to thin film created with organic-inorganic metal halide perovskites has the effect of cleaning up defects from the material according to the school, which, in turn, can increase the efficiency of light capture in the creation of solar cells.The repair could also make the material a more efficient light emitter, leading to the creation of new LEDs and lasers.There are still some issues to overcome with the fix, the largest concern being how to maintain its effects over an extend period to make it worth manufacturers while.This research comes as companies are looking to bring versions of the material to market within the year.
Ask 1,000 SEOs, and you ll get a wide variety of answers.Yet so many people are overlooking it.Are people bouncing off your pages like rubber balls?All of these may help in the short term, but your site still has a cancer you need to eradicate.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.Staff authors are listed here.
Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn t it be nice to just talk to Google to get what you want?In one example, he asked by speaking, How many users did we get from organic search in April?and received the answer:In another, as you can see below, he spoke, What were my best selling products for April?Most of that has been aimed at consumer-oriented products.But in this case, Google is using machine learning to understand what s been said and to figure out how to parse the answers for advertisers, Pahlavan said.Later this year, but only if you use the premium version of Google Analytics, Google Analytics 360 Suite.