Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s result.More and more marketers are becoming capable of making the most out of the purchase decision period as the available platforms are increasingly offering remarketing and conversion tracking options.This blog will discuss the five simple steps that will help you measure the purchase decision period effectively and build better campaigns.Assign a Landing Page to Each Product or Service You Want to SellCreating and dedicating an individual landing page for every product or service you want to sell or generate leads for can be done quickly, but it requires a great deal of time.

Also, build a unique conversion tag and insert it on the confirmation page that displays when a visitor converts to a lead or becomes a customer of that particular product/service.

Precise tracking on simple landing pages lets you obtain crystal-clear insights on the purchase decision period.Link Your Campaigns Correctly (Account Structure)Ensure that your account structure is built accurately.

Run separate campaigns for each product or service and pin down your branded and competition keywords in different campaigns.

Moreover, you can also run individual campaigns based on geography to measure the purchase decision period for consumers situated in various locations.To ensure maximum accuracy of your measurement, utilize highly targeted keywords, and use as many negative keywords as possible to avoid biased results.

Using multiple channels is vital – so, create your campaigns across Search, Social, and Display platforms to ensure you know which media has the most influence on customer decisions.Establish Your Prediction ModelMonitor each and every action, along with the timeline of each occurrence.