Scent plays a critical role in the human experience beginning on our first day in the world.Fragrances connect us with our food, our homes, with nature, and the world that we live in to enhance our lives in many ways.
The right scents can evoke pleasant feelings and promote overall improvement in psychological health.
Because scent is so closely associated with the emotional centers of the brain, research has shown that emotions may be influenced by what we smell.
Beyond nurturing emotional memories, fragrance may help brain function in positive ways.
It’s positively associated with nostalgia, memory, and self-image—which means the right scents can evoke pleasant feelings and promote overall improvement in well-being.
Fighting bad smells People often think fragrance is all about good smells, but fragrance technology plays a big role taking on malodors, the technical name for “stinky smells” (think garbage, public latrines, or body odor).