There are many areas of marketing technology that are considered “hot” right now.And yet MarketsandMarkets forecasts that the global event management software market alone is expected to grow from $5.10 billion in 2014 to $7.78 billion by 2019.Despite all the event creation, promotion, attendee check-in, and management solutions available — both at the low end and within the enterprise — many companies still run their respective seminars and conferences exactly as they used to decades ago.In B2B circles, the days of stapling business cards to manually completed “lead sheets” are still with us.Even now, with smartphones and tablets as prevalent as they are, double-entry of attendees is rife, and sales reps have no clue when an “important person” walks into the conference hall.Today, Attend wants to change that for good with the release of a new mobile app that augments its existing event management platform.
Rhea LiuChen Ou, CEO of Jumei.com, disagreed with the opinion that a winter for entrepreneurs is coming and expressed confidence in entrepreneurship at a forum held by venture capital fund Zhen Fund last Thursday, reported Sina Tech.Chen Ou, 31 years old, was once featured in Forbes magazine as a promising CEO.He founded Jumei.com, an e-commerce platform known for selling cosmetics and makeup.Jumei.com debuted on the Nasdaq last May at USD 22 per share.Xu Xiaoping, one of Jumei s angel investors said profits have increased 800 percent in 4 years.Following the downturn of the Chinese stock market in August, investors have become more wary of investing in once popular Internet businesses.Some critics have warned of a so-called winter for entrepreneurs approaching because many startups have since crumbled with the break in the capital chain.Chen Ou, however, holds a different opinion.High valuations are always accompanied by protective provisions.Protective provisions might not hinder a company when it is able to maintain financial stability, but will likely harm a company if it faces the prospect of a great decrease in valuation or possible acquisition.
the banking group Nordea has opened its own equity crowdfunding platform for businesses and investors, told the trade magazine.the risk of companies financing is difficult for banks to face tougher regulation.Equity crowdfunding platform provides therefore nordea for the opportunity to be involved in growth companies in the field.the Service is included in the book-entry system and, according to end up in the companies that pass the Nordea sieve."Companies should be running and they are certain of the approval process through.we Aim, at least initially, to encourage youth entrepreneurship.
On Nov. 23, APARTSMAN, an ELV end-of-life vehicle dismantling and processing company, received RMB 50 million USD 7.8 million in a round of pre-A series funding from Jiangsu Chenlong Group, boosting its valuation to USD 39 million.APARTSMAN, based in Beijing, has branches in places like Hong Kong, Guangzhou, America and Japan.APARTSMAN s main businesses include intelligent vehicle dismantling by experienced overseas technicians and selling dismantled parts to developing countries through its e-commerce platform.Zhu Jiangang, CEO of APARTSMAN, said the market for dismantled vehicle parts in China is expecting a surge in the near future, up to RMB 600 billion.Dismantled parts and second-hand parts are the future of China s auto parts in the after-sales market, according to Zhu.
5 Little-known Shopper Segments that Boost Email Marketing is a free, 30-minute webinar.The sponsor is Klaviyo, a innovative marketing platform to accelerate ecommerce email and Facebook campaigns.The live webinar will occur on Tuesday, Jan. 24, 2017 at 2 p.m. Eastern Time, 11 a.m. Pacific.Targeted Email Produces Highest ReturnsPersonalized, segmented emails produce the highest returns.Common segments include geography, gender, and pricing preferences.
Users have long complained about performance issues and it sucking up battery and last year Facebook s chief product officer, Chris Cox, took the unusual step of making his staff ditch their iPhones and move to Android until they sorted out the issues.But the problems have remained, and recently they led the Android blogger Russell Holly to dump the app, starting a chain reaction which revealed something rather interesting about the app s performance.Prompted by Holly s revelation that life on Android was better without Facebook s app, Reddit user pbrandes eth tested the app s impact on the performance of an LG G4.They found that when the Facebook and Facebook Messenger apps were uninstalled, other apps on the smartphone launched 15% faster.They found similar results when testing for app loading performance.Over the course of a day my Huawei Nexus 6P had 20% more battery.
We can t resist the good ones.That s what the phrase storytelling marketing is getting at—a story-focused approach to your marketing and brand building.So keep reading to see what Apple, Airbnb, John Deere, and….wait for it….Jell-O can teach us about storytelling marketing and building a brand.Apple was destined to make it onto this list.With this page, Apple is providing a platform for their customers to tell the brand s story, a technique that can produce the most authentic and engaging results.I will say that this site has some big UX issues, which is uncharacteristic of Apple, but I love the idea.
It has been a tradition since 1991 for China s state television broadcaster, CCTV, to co-hold an annual gala with government agencies on March 15, World Consumer Rights Day, for the sake of protecting consumers rights.The program this year featured mostly tech companies, including the biggest e-commerce site, Taobao, and the food delivery unicorn Ele.me, exposing their acts of infringement and fraud.Let s have a look at what Chinese consumers are complaining about and how companies responded to the charges.Photo from Baidu ImagesEle.meSafe and healthy foods are almost like a luxury product for Chinese people.Reports allege that this platform has provided food from unsanitary, and even unlicensed, restaurants due to the loose process Ele.me employs to authorize a restaurant to operate and the slack regulations they use.Ele.me responded through its official WeChat account saying, Dear consumers, we pay close attention to the problems reported and have formed a new task force to investigate the license validity of all restaurants, and will delist all illegal restaurants.On Thursday, Ele.me announced it had delisted 25,761 illegal restaurants.This still didn t save Ele.me from being singled out by CCTV for criticism.Last December, Alibaba invested USD 1.25 billion in Ele.me, pushing its valuation to USD 4.5 billion.Photo from www.jiqiren365.comDJIThe red-hot drone maker is also on the blacklist .Experts expressed concerns that once a security hole emerged on smart terminals or equipment, criminals could take advantage of the loophole to remotely control the equipment, threatening the physical and property security of consumers.
Over the years Facebook has changed and evolved as a platform in the ways it allows you to administer contests.There s been a few considerable changes in recent years:In this guide we ll take you through all of the available options at your disposal when running a Facebook contest, the rules you need to abide by and what some of the most commonly used approaches are.There s two different guidelines that apply to promotion which depend on how you administer it.Under the Encourage proper use section:Only incentivize a person to log into your app, enter a promotion on your app s Page, or check-in at a place.
For young people pursuing a career in Silicon Valley, enrollment can be a golden ticket to elite technology companies.Over the years, Stanford has educated some of the biggest names in tech, including Google's Larry Page and Sergey Brin and Yahoo's Marissa Mayer.Founded in 1891, Stanford University has built a reputation as a feeder school for Silicon Valley.Source: Silicon Valley Business JournalIn CoHo, a coffee house where I found many students sitting on couches with laptops in hand, portraits of alumni hang on the wall.Stanford has educated titans of tech including Yahoo's Marissa Mayer; Google's Larry Page and Sergey Brin; cofounder of PayPal, Peter Thiel; former Microsoft CEO, Steve Ballmer; and cofounders of Hewlett-Packard, Bill Hewlett and David Packard.
Android TV will get new features in the update to Android N later this year. A novelty is the picture-in-picture, that is to say that users will be able to play video while browsing for other content. The platform may also an API for recording live TV, as well as enhanced support for 4K video and HDR. New apps are on the way to the platform from the example Spotify, MTV, Starz, CNN, Comedy Central and ESPN. At the same time released plenty of new Android TV hardware from players such as Sony, Sharp, Philips, Polaroid, Toshiba, RCA, Beko, Grundig and Vestel. Xiaomi has not announced the price yet, but hopefully it is beneficial.
During I / O as told Google about the latest updates to the service Fire Base. It has invested in making Fire Base into a complete platform for developing Android, iOS and the web. Previously Firebase only offered a few services such as real-time database and user authentication but has now extended the service significantly. You can also review any crashes in applications in the same analytical tools, and you can quickly detect and fix bugs or other potential problems. Other news in Fire Base pipes eg console that has been updated with a new look and is now working together with Google's other services much better. It has officially moved to google.firebase.com and it has also changed the pricing plan for Fire Base, which includes a new free plan that covers many of the features introduced today.
Yep, Google I/O came and went without an official name for the latest and greatest version of Android, with the world's biggest search engine saying it was "too tough" to come up with a name by itself.It doesn't look like Google wants you to limit your ideas just to desserts, either.NameyMcNameFace, anyone?Android N borrows code from Chrome OS for "seamless" updates, that download and install in the background when you're not using it.There's a lot of behind-the-scenes tech tweaks going on too, mostly to help make Android a better platform for VR.There's still time for new features like the long rumoured support for 3D Touch-style pressure sensitive display tech before Android N arrives later in the year.
This article was originally written by Dom Nicastro forCMSWireNew York City B2B marketing provider Madison Logic has acquired a B2B lead-generation company that will allow it to expand its account-based marketing program ABM beyond the US and into Europe and Asia.Madison Logic officials told CMSWire it has acquired Internal Results, a Dublin-based provider that helps Madison Logic execute media and marketing campaigns on a global scale.B2B Sales SolutionsInternal Results bread-and-butter is performance-based B2B sales solutions for the technology marketplace through their proprietary prospecting methodologies, ensuring achievement of quarterly goals and ROI on lead generation investments, according to Madison Logic officials.Madison Logic will be able to show clients a much larger footprint and expand the list of companies they can target outside the US for more attractive proposals, O Regan said.Madison Logic s technology platform and proprietary B2B data will help us add to our product set and ultimately enhance our effectiveness in placing campaigns for our customers, Chris Whife, co-founder of Internal Results, said.The acquisition follows growth in 2015 for Madison Logic, which posted a more than 72 percent revenue increase in 2015.
During the recently concluded Google I / O 2016 event featured the American sökjätten, just as speculation before the event took place hinted, the new, and the Google-developed virtual reality platform Daydream. Daydream is a much more advanced version of its predecessor Cardboard and is both software and hardware-dependent and is closely linked with the upcoming version of Android, in short, called N. To ensure that it works as well as possible, Google has developed a standard that interested manufacturers must adapt their hardware for, such as special sensors and displays of a certain quality and standard. By doing Daydream dependent on specific hardware, instead of just consist of software, Google can ensure that delay, repsonstider and image flow will be as good as the technology permits, resulting in a better experience for the user. Although Daydream is still in its early years, Google has been able to find no less than eight manufacturers who are interested in producing Daydream compatible devices; Samsung, LG, HTC, Asus, Xiaomi, Huawei, ZTE and Alcatel. Missing from the list does unfortunately including Sony and Lenovo / Motorola, but we're guessing that many more manufacturers will join during the year.
Google has released a preview version of Android Wear 2.0 which, however, at this writing is only compatible with the LG Watch Urbane 2nd Edition and Huawei Watch. The interface has become darker and support alerts have been expanded. The platform has also received support for standalone apps that can run completely independent of the smartphone. They thus functions even when your phone is not connected. Spotify, for example, able to run on their own and play offline music. Android Wear 2.0 provides a new API for dials - all dials can display information from any installed application whatsoever.
Photograph: Robert Galbraith/ReutersA hacker claiming to have the log in details of millions of LinkedIn users is advertising the data for sale online.The extensive list of user IDs and passwords, which were allegedly sourced from a cyber attack on the networking site four years ago, is being advertised on the darknet – a sub-section of the internet not accessible through normal web browsers and often a platform for illegal activity.Around 6.5m details were posted online at that time – but LinkedIn s chief information security officer Cory Scott said he does not believe the extra data was gained as the result of a new security breach.In 2012, LinkedIn was the victim of an unauthorised access and disclosure of some members passwords.We are taking immediate steps to invalidate the passwords of the accounts impacted, and we will contact those members to reset their passwords.News of the breach is the latest in a long line of cyber-attacks on major websites and companies, with telecoms firm TalkTalk and parental forum Mumsnet among those who have been the victims of security breaches in the last year.
Oracle Chief Executive Officer Safra Catz put an Old Testament spin on her company's software copyright battle with Google as she told jurors about an encounter with her adversary's top lawyer at a bat mitzvah in 2012.Catz's testimony in San Francisco federal court was intended to buttress what Oracle claims was Google's brazen theft of Java code to build its Android operating system, and to begin to explain how that theft caused the database maker damages of $9.3 billion.Catz's message: Google undercut Oracle's licensing revenue by co-opting Java to develop Android into the operating system now used in 80 percent of the world's mobile devices.Google took a language designed to "write once, run anywhere" across different computing platforms and "forked," or split into two, Oracle's Java community of programmers, she said.AdvertisementGoogle lifted and employed the code so that it would only run on Android, leading smartphone manufacturers such as Samsung Electronics, ZTE., and Motorola to adopt that platform, which the search engine company offered for free, and to cease paying Java licensing fees to Oracle, Catz testified."They use Android instead of taking a copy of our software."
And despite the overflow of data available to marketers today, some still struggle with identifying who you are.In her blog post, Principal Marketing Manager for HubSpot's optimization team Pamela Vaughan defines personas as fictional, generalized representations of your ideal customers.Taryn Collins, content manager and Web editor for cloud platform Acquia, points out that personas are representations of real customers while segments are groups of actual customers that share similar traits.In a blog post, Gartner's VP of Content Publishing Heather Pemberton Levy writes that personas are built from a combination of the following data points:Demographic income, geography, level of education, age Psychographic values, opinions, interests, aspirations, attitudes, and lifestyles Ethnographic observations of customers in their daily routines Transactional historical customer relationship data, first- and third-party purchase data, post-sale services Behavioral: engagement across channels Buffer Content Crafter Kevan Lee also encourages marketers to check their site analytics for traffic trends; do some social listening to see what problems or concerns customers are talking about; conduct surveys to learn about customers' goals, values, and pain points; and collect feedback from other departments, like customer service.Once marketers obtain this information, Lee says they should stitch it together to bring the persona to life.There's no perfect number of personas one needs to create, but Levy says four to eight is typical.
You will get hands on help from our friendly engineers on how to optimize your Android app for Chromebooks.And developers might be able to take advantage of the Play Store s significantly more mature deployment features, including A/B testing, staged app rollouts, developer replies, and others.Last month, eagle-eyed Reddit user TheWiseYoda spied a setting in an early release of Chrome OS — version 51 in the Developer Channel — that referenced a way to enable Android Apps on Chromebook devices.The groundwork for the migration has long been laid.Later that year, Google began letting publishers seed Android apps to seed users, but in a limited fashion — installs were restricted to the Chrome Web Store.Last year, the Wall Street Journal reported that Google had been working for two years to merge Chrome OS and Android, and that it planned to launch the result — a new, unified operating system that runs on PCs — in 2017.
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