From Marketing Land:Instagram s algorithmic feed will officially roll out over the next monthJun 3, 2016 by Tim PetersonInstagram claims people miss 70% of the posts in their reverse-chronological feeds, so it will officially roll out an algorithmic feed over the next month.Twitter is testing carousel ads again, but a different typeJun 3, 2016 by Tim PetersonAdvertisers can include up to 20 tweets, including ones sourced from normal people, in Twitter s newish slideshow-like carousel ad format.A CMO s View: How SunTrust is maximizing its Super Bowl 50 campaignJun 3, 2016 by Amy GesenhuesSusan Somersille Johnson shares why her brand decided to be a Super Bowl 50 advertiser and the steps it s taking to extend its OnUp Movement.IBM announces Watson-powered ads that thinkJun 2, 2016 by Barry LevineThe new cognitive ads, launching this fall initially through IBM s The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsFour Key Metric Groups For B2B Marketers, thefuturebuzz.comBlogs & BloggingBlogging in the Viral Age: 5 Ways to Tip the Scales in Your Favor, www.blogherald.comPopular Mommy Blogger Calls It Quits, Criticizes Blogging World, www.blogherald.comBusiness IssuesContent Marketing3 Ways to Use User-Generated Content, blog.marketo.com5 Content Marketing Goals for Massive ROI, www.searchenginejournal.com54 Content Writing Examples, Tools, Tips, and Resources, contentmarketinginstitute.comHow To Create Content That Matches Your Sales Funnel, www.searchenginepeople.comRainmaker Rewind: A Process for Content Marketing Success, www.copyblogger.comConversion Optimization5 Unlikely Obstacles Hindering SaaS Conversions, blog.kissmetrics.comCopywriting, Design & UsabilityA Simple Button Could Fix One Of Mobile s Most Annoying UX Flaws, www.fastcodesign.comHow to: Edit and proofread, www.portent.comDomainingJust Released: Searchable Tool To Find Available .XYZ Domains Taken in .Com, .Net & .Org, www.thedomains.comE-Commerce4 retail execs explain where they re investing in 2016, digiday.comAmazon Alexa now has over 1,000 Skills, up from 135 in January, techcrunch.comAmazon Doesn t Need to Own Ecommerce Delivery, multichannelmerchant.comAmazon Echo: The new voice in brand engagement, www.mobilecommercedaily.comAnalyst: Amazon could be largest American company by 2020, www.retaildive.comShoppers Are Downloading More Mobile Retail Apps, www.emarketer.comEmail MarketingHow to Create Emails That Perfectly Match Your Business Brand, blogs.constantcontact.comMemorial Day Campaigns Rundown, movableink.comThe Do s and Don ts of Email Campaigns for Nonprofits, www.verticalresponse.comGeneral Internet Marketing3 Ways We Failed at Digital Advertising, www.beyondthepaid.comHow Live Chat is Becoming Essential in the Marketing Mix, www.martechadvisor.comMarketing Lessons from The World s Most Interesting Brands, www.convinceandconvert.comInternet Marketing IndustrySynthesio Introduces Instant Insights: Powerful New Social Insights Reporting and Alerts System, www.prnewswire.comWest Coast Digital Agency Grows NYC Presence by Acquisition, www.cmswire.comMarTechWhy CMOs Should Learn to Speak Geek, www.martechadvisor.comMobile/Local MarketingAre Mobile Users Returning to Apps After Trying Them Out?, www.emarketer.comCan Customer Messaging Apps Improve Conversions?, www.cmswire.comCheck Out The 72 New Emojis Coming Soon To Your Phone Keyboard, www.fastcompany.comHow Many Mobile Apps Do Consumers Use Each Month?, www.marketingprofs.comPush Notifications Are Important But Watch the Overload, www.adweek.comWant your app to be 1 on the App Store?Just give away a free sandwich, techcrunch.comOther ItemsIntroducing the Yahoo Sports App for Apple TV 4, yahoo.tumblr.comSocial Media4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report, simplymeasured.com5 Biggest Engagement Boosting Tips for Brands on Twitter in 2016, www.newswhip.com5 Tips for Creating Shareable LinkedIn Posts, contently.comCommerce at Twitter is not dead, techcrunch.comFacebook algorithm shift hits media groups, next.ft.comFacebook built a chat bot called Crisis Bot to monitor global crises, qz.comFacebook Interest Targeting: How Your Profile is Targeted The Good and Bad , www.jonloomer.comFacebook kills off Notify news app, techcrunch.comHow AOL Used Snapchat as a Recruitment Tool for Millennial Women, www.adweek.comHow Snapchat Geofilters Spark Personalized Customer Storytelling, www.convinceandconvert.comPin Curation: The Cornerstone of a Strong Pinterest Strategy, blog.tailwindapp.comPinterest s Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards, www.adweek.comPublisher Reach on Facebook Is Down 42%, www.adweek.comSnapchat redesign will combine Live Stories and Discover, digiday.comTwitter s anti-Semitism problem is exactly why Twitter has a growth problem, qz.comWhat Social Media Intelligence Can Do for Your Brand, www.martechadvisor.comVideoThis Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign, www.adweek.comVideo Will Account for 70% of All Mobile Traffic by 2021, www.reelseo.comYoung Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals, adexchanger.com
Expanding your skill set is crucial in today s business world, and lifetime access to over 1,450 hours of training will keep you on the cutting edge.Through 68 courses on Project Management, 22 on Quality Management, and 17 on Agile and Scrum methods, this comprehensive bundle will establish confidence and know-how in project management and quality management techniques.Master Agile s 12 principles and prep for high-demand certifications in PRINCE2, CBAP, and PMP, while exploring the Scrum method to build a strong foundation in leading cross-functional teams.Explore Lean and Six Sigma management techniques to improve quality and efficiency, and soon the project lifecycle will become second nature.For a limited time, we re taking 98 percent off the total price for this offer on TNW Deals, for a final cost of $39.Read next: Facebook Messenger's redesign adds Home, Favorites, and Birthday reminder tabs
Private programmatic marketplaces and PMP deals have been common buzzwords in the publisher and advertiser communities for a while but they re making a comeback now.Obviously, the concept of private marketplaces isn t new, we know that much – it s been around since 2011 and has gained popularity, until the rise of programmatic ad buying that is.More premium brands are switching to programmatic ad buying and publishers lagging behind the trend are missing out better direct channel diversification and higher revenues.
From the Avid Media websiteOn the constantly evolving ad tech front: London-based Avid Media has announced what it calls the first demand-side platform DSP entirely devoted to native ad content, while supply-side platform Pubmatic in Redwood City, California, has expanded on its private marketplace portfolio.It can be used to address any other demand or supply platform, Chief Business Development Officer Lucy Hemming told me, and its user interface can be customized for the requirements of agencies, trading desks or advertisers.But, since it doesn t distribute content like white papers, and it does distribute sponsored content that is so marked but stylistically resembles the surrounding editorial content, the difference from native ads is hard to discern.Spartan can also automatically mine and reformat content from sponsor sources, such as webpages or YouTube, which is then manually checked by Avid staff before going out.Here s a screen from the Spartan guide:Meanwhile, over in the world of supply-side platforms for publishers, Pubmatic announced this week it is launching Private Marketplace Guaranteed PMP-G .The difference is that this one is for guaranteed buys in which the advertiser s spend and the publisher s impressions have already been set, and the details are being programmatically worked out.
While many hold a Project Manager title, only a fraction of PMs are legitimately certified, and thus qualified, for high-level management operations.The difference is clear in career trajectory and income possibility, and the Project Management Certification Training 2016 Bundle will set you on track to ace the most popular certification exams in the industry.For a limited time, it s an impressive 95 percent off from TNW Deals.Aspiring Project Managers can get on the fast track to attaining a multitude of key certifications in skill set that s increasingly crucial in today s business world.Work your way toward mastery of the materials behind major certifications such as the PMP, PRINCE2, PMI and beyond, as you study Agile methodology and learn effective techniques for leading and working with teams.The step-by-step tutorials help you easily understand the concepts of project management and develop your critical thinking and analytical skills.
For the past year or so, popular media home server software Plex has been working on a new version of the Plex Media Player PMP client software for Windows.Now that client software is free for anyone to use, eliminating the need for a premium Plex Pass subscription.The idea is to have the media player software installed on the PC hooked up to your TV, while another PC or NAS device runs the central Plex server software in another room.Further reading: How to use PlexIn addition to now being available for non-paying Plex users, Plex Media Player just added an improved desktop mode so that you re not stuck using the fullscreen TV interface for those times you d rather use it as a regular desktop application.The media player returns to its regular TV interface as soon as you go fullscreen.
As India becomes the fastest growing smartphone market in the world, the Indian handset industry is poised to overtake America as the second largest market in next few years.India has activated policy changes that liberalized foreign direct investment FDI rules in mobile sector and has spelled out the definition of the term "manufacturing" to provide clarity to companies.As per the definition by the Department of Industrial Policy and Promotion DIPP , "Any change in the physical object resulting in transformation of the object into a distinct article with a different name or bringing a new object into existence with a different chemical composition or integral structure" would qualify as manufacturing.According to Paresh Parekh, a partner at Ernst & Young, "Defining manufacturing for FDI purposes is a milestone development - CKD complete knock down and assembling activities stated to benefit the telecom sector.In last year s Union Budget, as part of the phased manufacturing program PMP the government had included a provision to manufacture a few accessories, with the subsequent aim of making India a full-scale components manufacturing hub in the next three to four years' time.According to Pankaj Mohindroo, president of Indian Cellular Association, "A fine balance has to be created in the phased manufacturing program to enable the final product assembly industry to fully blossom, so that it can attract the components industry vigorously."
Project management is a diverse field, with different companies espousing different philosophies.Thus, it’s vital that any project manager worth his or her salt (or wishes to be desirable in a buyer’s market) is certified in a variety of leading methodologies.That’s just what the Ultimate Project Management Certification Bundle (only $69 from TNW Deals) will do for you.With in-depth training for nine elite project management certification exams, you’ll be prepared to ace each and become qualified for just about any job on the market.The training covers the following exams: PMI Risk Management Professional, Information Technology Infrastructure Library (ITIL), Certified Associate in Project Management (CAPM), Certified Scrum Master (CSM), Project Management Professional (PMP), Six Sigma Green Belt, Six Sigma Black Belt, PRINCE2 Foundation Certification, and PRINCE2 Practitioner Certification.As you delve into the pros and cons of stakeholder engagement, service strategy, data analysis and more, you’ll get a greater understand of project process and develop a range of skills that you can apply in a wide range of work environments.
The Chord Mojo is, in my opinion, the best pocketable DAC and headphone amp you can buy.If you want to feed Hi-Res Audio from your mobile to your high-end headphones, you need a Mojo.The Poly piggybacks the Mojo, adding a microSD slot for unlimited tune capacity, as well as Wi-Fi and Bluetooth for streaming and control.The Chord Mojo itself isn't cheap at £399, but the Poly is an additional – wait for it – £499.So we're talking big money for a PMP that doesn't even have its own screen.I got a chance to try a near-final sample at the Bristol Sound & Vision show.
Project Management Professional (PMP) certifications are the most pervasive, with 730,000 active PMPs in 210 countries and territories worldwide.These and many other insights about the highest-paying certifications this year are from Global Knowledge’s latest research on the salary levels and market conditions for IT certifications.Their recent survey is summarized in the article, 15 Top Paying Certifications for 2017.This year Global Knowledge distributed the survey globally, providing the 15 top paying IT certifications for the United States recently.Key insights on the 15 top paying IT certifications in 2017 include the following:Strong demand continues for IT professionals with Risk and Information Systems Control (CRISC) certifications.
Instead of purchasing inventory using standard industry metrics on News Corp sites and hoping the content will attract the right visitors, media buyers can now buy inventory that matches a person’s mood after viewing a brand's ad to the environment surrounding it.Recognising this, News Corp has poured an undisclosed sum of money into Unruly this year to accelerate its programmatic offering, with a particular focus on creating PMPs that refine what marketers can trade on.Now, advertisers can trade on a consumer’s likely emotional state and tailor their ads accordingly using Unruly’s slate of creative PMPs, to ensure their ad will resonate emotionally.Emotional, vertical, vertical in terms of category, and pre-optimised PMPs when you are looking for a particular KPI.“Enabling both buyers and sellers to overlay a new targeting feature such 'emotional state' within a controlled PMP environment will only encourage more brand budgets to flow through the programmatic pipes.”Maintaining price parity across all deal types
Fact — project management professionals with top-level certifications can make up to 16 percent more than their non-certified colleagues.So jump on board this growth industry today with the Project Management Institute certification training bundle, for just $39 from TNW Deals.You’ll get two courses that’ll have you on your way to being a certified Project Manager, including:Project Management Professional (PMP) – a $1,935 valueThe backbone knowledge of the discipline – learn to build plans, control project costs, spot and head off project risk, assemble personnel, assess the expectations of project stakeholders and ultimately, keep the project on track toward a satisfying conclusion.Once you’re finished, you’ll earn a course completion certificate as proof of your project management understanding.
p Project Management is one of the fastest growing – and most in-demand – skill sets in today’s business world.Project management professionals come packing the specialized knowledge to keep critical projects on time and on budget while also keeping stakeholders happy.The training needed for this can often write its own ticket salary-wise… and it all starts with securing critical certification like those found in the PMI Agile Certified Practitioner with PMP Certification Training Bundle.You can lock in this well-rounded assortment of training for only $59 (over 90 percent off) from TNW Deals.This super package features over 100 courses covering more than 100 hours of content, all focused on helping you tackle three Project Management certifications that matter: Project Management Professional (PMP) , PMI Agile Certified Practitioner (PMI-ACP) , and Certified Associate in Project Management (CAPM ).With this training, you’ll understand the basic building block ideas behind PMP, PMI and CAPM as well as how to implement your skills, including planning, staffing and executing high-profile projects.
p Every job requires projects to be managed, so it's essential to master project managing skills regardless of your role or your industry.Boost your skills and show them off when you enroll in Project Management Professional (PMP) Certification Training, currently reduced to $49.99.You'll learn to envision, lead, and carry out projects from brainstorms to final products while navigating budgets and various personalities.The coursework will prep you to sit for two certification exams--the PMP and Certified Associate in Project Management (CAPM) certifications.Once you've completed the courses you'll have met the 35-hour requirement for the PMP exam and certification as well as earned yourself a certificate of completion.That's another bullet to add to your CV!
p /p p For most kids, summertime means a few forgotten math equations or the loss of select grammar rules. in poverty, it can mean years of compounding disadvantages that result in fewer jobs and lower wages as adults./p p Karim Abouelnaga may have found a workable solution to this phenomenon, known best as "summer slide.
p Conde Nast France and native ad platform AdYouLike have partnered to create a programmatic marketplace (PMP) dedicated to native advertising.The creation of the new PMP will mean advertisers and trading desks will have direct access to premium native inventory on Conde Nast sites, and will be able to plan and optimise their native campaigns in real-time using AdYouLike’s supply side platform (SSP).The partnership forms part of Conde Nast’s vision to bolster its advertising yield using adtech, and follows the appointment of Financial Times’ Elli Papadaki in February as Vogue’s first head of programmatic.It's not the first native PMP AdYouLike has created for its clients.Last year the platform partnered with AOL to launch its first PMP dedicated to native video, allowing advertisers access to a large premium native video inventory through AOL’s platform, ‘One Video by AOL’.Tony Nguyen, head of programmatic at Condé Nast, said: “Conde Nast is leader in programmatic and also amongst the pioneers of native advertising.
p Project Management Professional (PMP) Certification Training Package.If you’re planning to get yourself certified, this bargain from Tech Deals might be just what you’re looking for.Now, you don’t actually get the certification on completion of the training, obviously.You’re still going to have to put yourself through the assessments.You will be as ready as you’ll ever be to attack the assessments head on.These are two of the most widely-recognised project management qualifications going, which might explain why over 6,000 students have snapped up the offer already.
It is usually said that the presence in social media is important for modern business – but a new survey shows that these channels are not at all particularly important when it comes to sales.According to the PMP, marketing consultant which is conducting the survey Säljindikatorn state two of the three listed companies to zero to five per cent of last year's sale have been created with the support of social media (social media specifically, has contributed to a deal).Read also: Chattbotten both stjärnsäljare and the wailing wall when the customer moves to social mediaThis can be put in relation to that, on average, 13 per cent of the promotion budget of the Swedish companies is on social media.– this turns the up and down on the current perception of social media's importance for the company.It is clear that those who are active in areas such as e-commerce are exceptions, but for the majority of our Swedish listed companies lack social media is largely important when it comes to driving sales, " says Mikael Julher, managing director at PMP marketing consultant.
Last month we pointed you in the direction of a deal on a super-popular project management training package, which people signed up for in the thousands.The only downside was that it only covered the PMP and CAPM certifications.If that caught your eye but you’re on another certification track, this time round we’ve got you covered.In the colossal Ultimate Project Management Certification Bundle you get all the training materials you need for 9 different PM assessments.Right now there’s an equally colossal 98% off the bundle – one of the biggest discounts the AAPicks team has seen in a long time.You would usually have to pay $4,299 for the entire package, but at the moment you can pick it up for just $69.
Online video library AnyClip has inked a partnership with PubMatic in a pact that will see the latter given “preferred partner” status across Europe, the Middle East and Africa (EMEA), to help bolster their respective expansion plans in the region.The agreement will see PubMatic take on responsibility for programmatic monetisation of AnyClip’s in-stream and out-stream video inventory on publisher sites such as International Business Times, among others.This includes preferred access rights to AnyClip’s private marketplace (PMP) transactions – an increasingly important means of monetisation, especially as buyers seek greater assurance over concerns around the use of adtech and brand safety.Launched in 2013, AnyClip is beginning to employ artificial intelligence (AI), and machine learning as well as image recognition technology to analyse and categorise video clip content from premium content owners, film studios, and sports teams.It also analyses the content of a webpage to determine the specialism of the publisher – be it news, sports, entertainment, etc – so it can deliver a contextually appropriate video clip and accompanying ad.Asaf Dan, chief operating officer of AnyClip, described the partnership with a “premium and proven” partner as crucial to its EMEA expansion plans, which started in earnest last year.