This report highlights the crucial developments along with other events happening in the market which are marking on the growth and opening doors for future growth in the coming years.Additionally, the report is built based on the macro- and micro-economic factors and historical data that can influence the growth.The global Liquid Biopsy market was valued at US$ 730.2 Mn in 2018 and is expected to reach US$ 2028.5 Mn in 2026, growing at a CAGR of 22.8% during the forecast period.Request for Sample with Complete TOC and Figures & Graphs @ https://www.alltheresearch.com/sample-request/210Key Players:The global Liquid Biopsy market has been comprehensively analyzed and the different companies that occupy a large percentage of the market share in the regions mentioned have been listed out in the report.A strategic profile of the companies is also carried out to identify the various subsidiaries that they own in the different regions and who are responsible for daily operations in these regions.The Key Players Covered in Liquid Biopsy Market Study are:Bio-Rad Laboratories Inc. (US)Menarini Silicon Biosystems (Italy)Trovagene Inc. (US),RainDance Technologies Inc. (US)QIAGEN N.V. (Netherlands)Genomic Health Inc. (US),Roche Diagnostics (US)Myriad Genetics Inc. (US)Thermo Fisher Scientific Inc. (US)Illumina Inc. (US)Guardant Health Inc. (US)Biocept Inc. (US)and MDx Health SA (US).among others.How Report will help you to make decisions for business:COVID-19 Impact Analysis & Post COVID-19 Revenue OpportunitiesLiquid Biopsy Industry Insights and Growth – Relevancy MappingMarket Forecast – Estimation & ApproachData mining & efficiencyInterconnectivity & Related marketsLiquid Biopsy Ecosystem MapMarket Competition Outlook & Key StatisticsStrategic Analysis for Cost OptimizationLiquid Biopsy Market Dynamics (DROC & PEST Analysis)Liquid Biopsy Market Key TrendsKOL Recommendations & Investment LandscapeCompany Competitive IntelligenceAnd many more Premium InsightsBefore purchasing the report, let’s discuss with the analyst @ https://www.alltheresearch.com/speak-to-analyst/210Liquid Biopsy Market SegmentationLiquid Biopsy market is split by Type and by Application.For the period 2015-2026, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value.This analysis can help you expand your business by targeting qualified niche markets.Market Segmentation by Type:By Product and Services, (Assays kit, Instruments, Services);By Circulating (Biomarkers,Circulating Tumor Cells, Circulating Tumor DNA, Cell-free DNA, Extracellular Vesicles, Others)Market Segmentation by Applications:Early Cancer ScreeningTherapy SelectionTreatment MonitoringRecurrence MonitoringCOVID-19 Impact on Liquid Biopsy Market:The outbreak of COVID-19 has brought along a global recession, which has impacted several industries.
Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. Buying local affects everything from mental and physical health, to emergency services access, diversity, democracy, and climate change. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Your work, and mine, depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. With the right strategy, we can make an impactful effort together. What is Small Business Saturday? American Express created Small Business Saturday in 2010 in response to the Great Recession. This annual event invites communities to shop at small, local businesses on the Saturday following Thanksgiving. Small Business Saturday’s date this year is November 28th. Americans spent $19.6 billion at independent businesses on Small Business Saturday in 2019. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. AmEx is also strongly encouraging shoppers to support Black-owned independent businesses this year. Practical tactics for Small Business Saturday preparation To ensure your local business is ready to welcome the maximum number of shoppers on the big day, check these off your list: Do a quick audit of your website to be sure all contact information and hours of operation are current and accurate for each location of your business.Do the same for your local business listings on the major location data platforms.Write at least one Small Business Saturday Google Post to explain your special offers for the day.Post a Google Q&A about your participation in Small Business Saturday.Publicize your Small Business Saturday offers on your social channels.Respond to any recent reviews that mention Small Business Saturday.Make use of any appealing partnership deals you qualify for by participating in AmEx’s official Small Business Saturday program.Make use of AmEx’s tutorials on topics like contactless payments, answering COVID FAQs, and implementing digital shopping. These are all standard good practices to ready your company for this major shopping day, but amid the severe challenges of 2020, it’s time to go beyond common techniques. Share-worthy Buy Local statistics If conscious local shopping is the goal, education is the key to helping customers make informed choices. There’s never been a better year for local vendors to re-envision themselves as heroic community educators. Beyond the typical preparations you make to get ready for Small Business Saturday, now is the time to start sharing with customers why conscious shopping with you matters. Consider: In 2012, small businesses made up 99.7% of US employer firms. SMBs with 500 or fewer employees are the backbone of the US economy. As of August 2020, 163,735 total U.S. businesses on Yelp were reported as closed, with 97,966 reported as permanently closed due to the pandemic. Meanwhile, the last Civic Economics Prime Numbers report found that Amazon had displaced 62,000 shops and 900,000 retail jobs in just one year. Small businesses are struggling to survive the tandem challenges of COVID and monopoly. As much as $7 billion in uncollected state and local taxes were lost in one year by local communities due to Amazon, depleting resources needed to cope with emergency and ongoing needs. Meanwhile, if every US family spent just $10 extra locally each month instead of at a big box or national chain, over $9.3 billion would be directly returned to local economies. Our hospitals, fire departments, schools, and other essentials of community life depend on having a strong tax base. Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Shopping locally directly impacts services and programs you care about like first responders, food and housing security, children’s resources, and animal welfare. Make a copy of Moz’s free Why Buy Local stats sheet to help you tell a compelling small business story to the communities in which you serve and market. For local business owners: Where to educate in the run-up to Small Business Saturday 2020 Share the stories (with supporting statistics) of your choice to boost awareness of the benefits of shopping at independently-owned, local businesses in the following places: Websites Determine which resources matter most to the communities you serve, and explain how shopping local funds those essentials. Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. For example, in my community, taxes are absolutely critical to keeping official fire departments operational, and volunteer fire departments depend on local giving. In the American West, where we’ve been in a constant state of disaster due to fire for months, SMBs can use their websites to draw the throughline between shopping local and funding essential emergency services. In other parts of the country, it could be flood relief, or food banks, or the survival of local newspapers. Build a strong internal link structure pointing to your shop local landing page, and sprinkle your product and service pages with stats proving the point that choosing your business instead of a big box or online monopoly makes life better where shoppers live. Social profiles Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. You don’t have to guilt-trip customers into spending at independents, but you can engage them with statistics that show how shopping with you benefits the community, as well as inviting customers to tell their own stories. Use social media to ask which services, resources, places, and causes matter most to your customers, and help locals connect the dots between where they spend and how their purchases fund whatever is valued most at a local level. Local business listings Concise statistics can be incorporated into the description fields of your local business listings, Google Posts, videos, photos, GMB messaging, and Google Q&A. Use these spaces to give local shoppers extra reasons to do business with you. And, of course, be sure the basic contact information and hours of operation on your major local business listings are up-to-date before Small Business Saturday, so that first-time shoppers who like your messaging can find you without any misdirection or disappointment. Reviews Incorporate brief statistics into review request campaigns, encouraging respondents to voice their educated opinions on why they choose to shop locally with you. For example, a review request might state that sales at your business contribute X amount of funding to first responders, and that you’d appreciate the reviewer writing about how supporting these services matters to them and to the community. A review corpus spangled with persuasive statements from fully-aware customers can help other shoppers choose you over corporate competitors. Additionally, local business owners are sometimes at a loss for how to vary their “thank you” owner responses to positive reviews. Diminish repetition by including data in your replies. For example, a hypothetical owner response could read: “So glad you enjoyed your soft tacos, Mary! Your great review is extra appreciated right now, as dining with us is also ensuring a 3% donation to our local food bank from every order. You’re making a difference by helping us make sure everyone in the community has food on the table this winter. Thank you so much for caring about our town. We hope to see you again soon!” The new Moz Local plans will alert you to every new review that comes in on our partner networks. Use these alerts to craft timely, informative thank-you notes in your owner responses. Real-world interfaces Storefronts, window displays, in-store signage, menus, brochures, mailers, packaging, receipts, business cards, and many other real-world assets can convey educational statistics that will help locals choose you to support the local economy. Google has interesting theories about the messy middle of the customer’s journey during COVID-19. Your online assets may be of most influence during the evaluation and exploration phases of the buyer’s path, but don’t overlook the messages you’re sending to customers whose attention you’ve already captured. Using tangible assets — like window displays seen by passersby — to showcase how local patronage directly sustains the community could bring you repeat business from convinced customers. For agencies: Be more than a local SEO — be a local business advocate Image credit Indie Bound/Raven Bookstore Local SEO agencies know, first-hand, the difficulties they and their clients have been through in 2020. Consider Danny Caine: teacher, poet, author, and owner of The Raven Book Store in Lawrence, Kansas. Like so many independent business owners, he gives back to his community. Whether he’s serving locally-famous pie to visiting authors, or donating to restore the neighborhood church where Langston Hughes worshipped, Mr. Caine walks the hometown walk with a good heart. He’s like so many of our SMB clients. But Danny Caine has taken community advocacy one step further than most local business owners. His letter to Jeff Bezos on the distinction between healthy competition and harmful disruption made some news. His self-published zine, How to Resist Amazon and Why, sold 10,000 copies and is now headed for formal publication as a full-length book. While so many local search marketing agencies have been offering discounts to clients to keep them going during the pandemic, or simply seeing their SMB contracts disappear, Mr. Caine is proactively offering education to inspire conscious local shopping. If a busy independent bookseller like Danny Caine can make the time to utilize local, social, and print media as advocacy channels, how much could skilled marketers at good agencies do to boost messaging in support of their SMB clients? Is there anything standing in our way? Just do it Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. In dollars and cents, the year following Nike’s commercial brought them $163 million in earned media, a $6 billion brand value increase, a 31% increase in sales, and all-time-high stock values. But it brought the country so much more than this — it role-modeled courageously doing the right thing in the face of adversity. The local SEO industry doesn’t have the same visibility as a footwear giant or a beloved superbowl quarterback. Collectively, ten of my favorite local SEOs have about 130,000 Twitter followers. What can we do, with only this much reach, to support local business owners like Danny Caine in what has become a critical, nationwide struggle of independents vs. monopoly? Marketers: you’ve spent your careers developing incredible publicity skills! I want to know what your best ideas are, and I have three suggestions of my own to share to get the conversation started: Idea 1: Take a stand on education Because local SEOs work in tech, we find ourselves in a work environment that sometimes reveres market disruption just for the sake of the “wow” factor. We look at our social media feeds and see our peers cheering for Amazon Prime Day because it’s cool, for every Google AI development because it’s cool, for big box brands because they’re cool. But for our own client base and our own communities, we know in our bones that it’s the opposite of cool to see local businesses closing down and workers displaced, or to see independent business owners struggling to scrape together the budget for a competitive local search marketing campaign. There are hundreds of good reasons not to cheerlead for the biggest competitors of independent businesses, but for local SEOs, we don’t have to look further than our client rosters to choose which side to champion. Unless you’re holding out in the hopes of a Fortune 500 company becoming your star client, you’re already working with one or two feet in the SMB camp. So why not speak up about it? That audience of 130,000 Twitter followers would quickly get used to seeing local SEO agencies taking bold, principled stands on the basis of ethics, civics, and local economics. What you say could begin influencing the larger worlds of SEO and digital marketing, so that the norm becomes covering market disruption with greater thoughtfulness about its impacts on local community life. In the run-up to Small Business Saturday, why not start by sharing some Buy Local stats on your social feeds? Then, looking ahead to 2021, see how far you can take your agency in the direction of client support. I’ll follow any marketer who takes the leap from local SEO to local business advocate. Idea 2: Make your agency website a source of educational citations Most digital marketing agencies already have some sort of portfolio, and they’re often one of the most underutilized areas of the company website. Reimagined, portfolios are only a couple of steps away from becoming useful directories of structured citations for clients that could help boost their organic visibility and associated local pack rankings. Putting the power of your agency’s own PA/DA behind the local brands you want to see beating out spam and corporate competitors is a great act of SMB allyship. Your agency could: Create an in-depth page for each client containing structured NAP, a link, and the best data you can amass about how choosing this SMB benefits its city of location vs. shopping with big boxes of online giants.Build good internal links to these pages.Seek out a few good inbound links to these pagesPromote these pages on your social feedsUse these pages as your examples at conferences, on webinars, and podcasts in 2021 Try to build at least one of these citation pages for a favorite SMB client before Small Business Saturday so that you’re templating the process. Create more in the new year and track how they’re ranking in the overall scheme of your clients’ unstructured citation/reputation assets. Idea 3: Educate pro bono and educate for a fee “I felt like I had to do more,” says Local SEO Search founder, John Vuong, and I hope you will take two minutes to watch his highly motivational video: Many local SEOs are giving knowledge and help away right now out of an honorable desire to help SMBs get through tough times. Mike Blumenthal and Mary Bowling recently discussed this on a LocalU Last Week in Local podcast: Mary: One of the tactics that’s been used here in our little valley is having free “get your business online” things where an agency will go in and help small businesses in their area actually get online and get verified and start harvesting some of the rewards of having Google My Business set up properly. It’s a really worthwhile thing to do. Mike: I think with just an hour a month, an agency can then both build out the listing and provide additional services including metrics that demonstrate significant key performance indicators as they build this business toward a full digital relationship. I recommend listening to the full conversation starting at about 10:10 in the video, and to the interview by Garrett Sussman that sparked it. In completely practical terms, our industry knows that a thriving local business scene means more clients with better funding for really good marketing. I’d suggest adding one extra ingredient into any pro bono or discounted work you’re doing for local businesses: freely share my stats sheet with independent business owners to help them better tell their own story of how shopping with them sustains community life. Meanwhile, if you’re a local SEO who has earned enough of a reputation to be a guest on podcasts, a speaker at webinars, or a paid presenter at conferences, build education about the vital role of independent businesses into your pitches. The more the digital marketing industry hears from us, and the more awareness we raise about the importance of conscious shopping, the better position we are putting our clients in to win. Simmering success this year for a better Small Business Saturday in 2021 Image credit: Mark If 2020 got in the way of you doing everything you wanted to do leading up to Small Business Saturday, consider that we’ve all got 12 months ahead of us before next year’s event. That’s 12 months to double down on educational messaging to support year-round, conscious, local shopping. I don’t want to say it will be easy — there will definitely be hurdles. In particular, marketing on the promise of dubious convenience is as old as commerce. I’ve laughed at canned soup ad copy telling consumers to buy their product to avoid standing over a hot stove for hours. Education is what makes us able to spot the fiction here: when you make soup from scratch, you turn on the burner and then go about the rest of your day until it’s ready to eat. Nobody, not even Jacques Pépin, actually stands glued to the stove while homemade soup simmers. The Amazons, the big boxes, the monopolies and near-monopolies, are counting on the public going along with the fiction of convenience indefinitely and never stopping to count the cost to our communities. Actively point out to your customer base that it’s not actually more convenient to shop giant “everything stores” anymore (if it ever was?), because with the curbside pickup and home delivery revolution 2020 brought small businesses, “near me” shopping has never been easier. Highlight that we can all take a 10-minute drive to pick up an item and get ourselves out of the house, or place a quick order via the web from a local purveyor and go about the rest of our day. At least, we can do this so long as we still have local independents to buy from, to support with our dollars, and with our serious marketing skills. The choice is ours, and the real convenience will be on the side of the people if we choose to build thriving tax bases, community health and safety, human well-being, and local character via locally-supported commerce. With 12 months between Small Business Saturday 2020 and 2021, you have the time and talents to contribute to positive social change. What are your best ideas? Please share in the comments! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. 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When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as Content Platforms Create Interactive Content with Influencers Learning from those who are already successful in a fast growing discipline is what the Inside Influence Show is all about. Of course, measuring success comes in many forms, from achieving and exceeding the specific goals of a marketing program to industry recognition. When someone is able to achieve both consistently, that's a special source of insight. Today we're bringing that special combination to you with Jen Holtvluwer, Chief Marketing Officer at Spirion. We've had the good fortune to work with Jen on multiple award-winning influencer marketing programs for B2B brands that not only earned industry accolades, but also high 7 digit sales pipeline goals. Whether it was the deep customer insight that informed a campaign for Cherwell Software that could be attributed to 22% of sales pipeline for the entire year or the innovative industry awards campaign for Alcatel Lucent that generated 7 figure sales pipeline, Jen has the track record we all aspire to as marketing leaders. In this Inside Influence interview, Jen and I talk about a spectrum of B2B influencer marketing topics including: What it takes to be at the top of your game when it comes to B2B marketing The secret to Jen's award-winning influencer marketing success Lessons learned from successful influencer marketing campaigns Whether it is reasonable to expect both brand awareness and lead generation goals from influencer marketing - Qualities to look for in an influencer Top challenges when it comes to working with influencers Opportunities for B2B companies to impact brand and sales by supporting executive influence What to say to other B2B marketing executives who do not believe there are influencers of their customers that they can work with How influencer marketing and B2B marketing will be different in 2021 and beyond Career advice for other aspiring CMOs Here are a few highlights with the full video interview embedded below. A lot of influencer marketing is about demand gen, awareness, and top of funnel. As someone with experienced being responsible for sales in your career, do you feel like influencers can play a role in sales initiatives? A hundred percent. I was just on our quarterly board meeting yesterday and it came up. How much we're getting mentions by customers, which are certainly influencers. Also, how much we're getting mentioned by journalists, editors, and media which are all influencers as well. And one of our board members said, "How are you turning that into opportunities or SQLs?" And I said they don't always bring opportunities directly, but we take those mentions and we apply them in our demand generation and our prospecting efforts and they certainly influence and can accelerate the opportunity stage. When people see your brand is being mentioned by an influencer, it gives them that double-take that validates you more in the market. @JenHoltvluwer So that's, that's where our sales uses influencer mentions because when people see your brand is being mentioned by an influencer, it gives them that double-take that validates you more in the market. So it certainly influences and can accelerate lead to opportunity efforts for sure. Of course winning awards is not the only objective for an influencer program, but the reason you’ve won awards is in part because of great performance - like one campaign being attributed to over 20% of sales pipeline for the year and another instigating multiple large deals. What lessons have you learned from these kinds of influencer campaigns? I think one thing that I have done differently is make sure that the expectations of what you're wanting to gain from the influencers that you align with is very clearly outlined. Right? We've had some influencers that said, yes, you know, we'll sign up, we'll participate. And then when it came time to roll out the actual program, we didn't see as much participation as we would've liked. So, I think the communication upfront with the influencers about what you're expecting to gain from them is very important. They appreciate that too, because then they know fully what they're signing up for and what they can and can't do. I think that's a big lesson learned: make sure expectations are clearly outlined with influencers so that there aren't any surprises when you roll out the program and achieve what you need to accomplish. 84% of marketers say brand awareness is a top measurable benefit from engaging influencers followed by 69% that say lead generation is a top benefit. Is it reasonable to expect both? Absolutely. I started my career out very heavy on the demand generation side. It will always be my go-to passion. But I really have the firm belief that if you do branding, right, the demand will follow. And that makes taking your stories to market that much more memorable. So with influencer marketing, it's certainly helping with share of voice because you're getting more exposure through the influencers that you're partnering with. When it's done right, your sales team can actually take those actions that you're creating, those influencer soundbites, those nuggets, and build credibility and value into the business case sooner. If you do branding, right, the demand will follow and that makes taking your stories to market much more memorable. @JenHoltvluwer I think we're all finding now that it's a big struggle trying to market during a pandemic and a recession. I bring that up because you've really got to create value sooner in the funnel so that people understand. If an influencer is endorsing this or sharing this and talking about this, I better take a look at this sooner, right? Because it's probably something that I need to be taking action on too. So there is a nice balance where I do think that the branding that you get out of influencer marketing can most definitely be used to accelerate the demand side, which leads to those opportunities that we're all wanting to get at the end of the day. What would you say to an executive that says, "There are no influencers in my industry"? I think that there are influencers in every industry. There's buyer influencers, there's market influencers. It's up to us as marketers and sellers to find out who those influencers are. For us in data, privacy, data security it is definitely the chief information security officers. What we've done is create our own podcast where we invite customers to come on. And it's not where we're talking about our brand. We're talking about impactful things that are happening in the industry. For example, the Blackbaud data breach is very top of mind for the CSO community right now. Inviting influencers in to participate with you is very important to do, especially in times like today. There are influencers in every industry...most executives understand that you've got to align yourselves with people that are going to be that champion for your cause. @JenHoltvluwer I think most executives that I work with, maybe it's because I'm so convincing and have a pretty good portfolio of examples to share, understand that you've got to align yourselves with people that are going to be that champion for your cause. If you can ever tie it back to data, which is one thing I think my team has done very well, you know this works. This has moved your share of voice X percentage point. This has brought in X number of pipeline resulting in X revenue. There are studies out there that show that impact too. So I think it doesn't take much to convince an executive when you have published data to back up your idea and your approach to influencer marketing. You’ve had an impressive career at companies like BMC Software, Cherwell, Alcatel Lucent Enterprise and now CMO at Spirion. What career advice do you have for other aspiring CMOs? When I look back at my career, I've had some highs and I've obviously had lows like we all do, but what's been the thing I've always had is I've always sought a champion within the organization that's at that director level or above that I've aligned myself with. And that is not something that you can just do. You've got to earn that trust. So you've got to put in the time to show that you're someone that they do want to put some time into, to mentor and coach. I think it's really important that people seek out who a person who is going to be a champion for them if they want to advance and grow their career. It's really important that people seek out who a person who is going to be a champion for them if they want to advance and grow their career. @JenHoltvluwer I've had David Weiss, Matt Dircks, Carolyn Tague, Sandra Booth. I've had so many that I still keep in touch with today that have been that champion for my cause. So I think it's really important to not to do it alone and make sure you put in the time and that your time is noticed. And make sure that you're marketing yourself to the right champion in the business. Then they'll stay with you and refer you as other opportunities come up. That's, that's really been my success. And that's what I like to pass along to people when I get asked that question. To see the full Inside Influence interview with Jen Holtvluwer, watch the video below: If you would like to connect with Jen further about B2B influencer marketing, you can find her on Twitter and LinkedIn. Next up on Inside Influence, we'll be talking to Amisha Gandhi, VP Influencer Marketing and Communications at SAP about creating mutual value with influencers. Be sure to check out our previous Inside Influence interviews: Rani Mani, Adobe - The Value of B2B Influencer Marketing Garnor Morantes, LinkedIn - The Power of Always-On Influence Ursula Ringham, SAP - Behind the Scenes with Influencer Marketing Operations Janine Wegner, Dell Technologies - Thought Leadership and B2B Influence The post Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing appeared first on B2B Marketing Blog - TopRank®.
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AllTheResearch’s published a research report on the Machine Learning market, which represents a study for the period from 2020 to 2026.This report highlights the crucial developments along with other events happening in the market which are marking on the growth and opening doors for future growth in the coming years.Additionally, the report is built based on the macro- and micro-economic factors and historical data that can influence the growth.The global Machine Learning market was valued at US$ 1.7 Bn in 2018 and is expected to reach US$ 33.4 Bn in 2026, growing at a CAGR of 44.3% during the forecast period.Request for Sample with Complete TOC and Figures & Graphs @ https://www.alltheresearch.com/sample-request/285Key Players:The global Machine Learning market has been comprehensively analyzed and the different companies that occupy a large percentage of the market share in the regions mentioned have been listed out in the report.A strategic profile of the companies is also carried out to identify the various subsidiaries that they own in the different regions and who are responsible for daily operations in these regions.The Key Players Covered in Machine Learning Market Study are:Amazon Web Services (US)Google Inc. (US)Microsoft (US)Hewlett Packard Enterprises (US)IBM Corporation (US)Intel Corporation (US)AT (US)Yottamine Analytics (US)BigML Inc. (US)and Ersatz Labs (US)How Report will help you to make decisions for business:COVID-19 Impact Analysis & Post COVID-19 Revenue OpportunitiesMachine Learning Industry Insights and Growth – Relevancy MappingMarket Forecast – Estimation & ApproachData mining & efficiencyInterconnectivity & Related marketsMachine Learning Ecosystem MapMarket Competition Outlook & Key StatisticsStrategic Analysis for Cost OptimizationMachine Learning Market Dynamics (DROC & PEST Analysis)Machine Learning Market Key TrendsKOL Recommendations & Investment LandscapeCompany Competitive IntelligenceAnd many more Premium InsightsBefore purchasing the report, let’s discuss with the analyst @ https://www.alltheresearch.com/speak-to-analyst/285Machine Learning Market SegmentationMachine Learning market is split by Type and by Application.For the period 2015-2026, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value.This analysis can help you expand your business by targeting qualified niche markets.Market Segmentation by Type:By Service (Professional Services, Managed Services)By Deployment Mode (Cloud, On-Premise)By Organization Size (Large Enterprises, SMEs)Market Segmentation by Applications:Healthcare and Life SciencesBanking, Financial Services, And Insurance (BFSI)RetailTelecommunicationGovernment and DefenseManufacturingEnergyUtilitiesCOVID-19 Impact on Machine Learning Market:The outbreak of COVID-19 has brought along a global recession, which has impacted several industries.
Isn’t it?What do you think- all the salon businesses are panicking due to zero-to-low business?Or preparing themselves for the market crisis that unfolds after the corona season gets over?If you are having a similar type of thoughts in your mind, then beware, it’s a sign- you are not ready for the uncertain future.Just rewind your tapes to the last economic recession- what the salons did all through the time?They keep on marketing with available resources to stay in front of the customers.The consistent marketing strategy has helped the salons to gain major traction of customers when the salons reopened.Now, the cat is out of the bag.Just leverage the same.Corona crisis means people are staying at home to maintain social distancing and using digital devices to the fullest to kill their time.
The global Taxifolin market is anticipated to grow at a notable pave over the forecast period of 2020 to 2030.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
The global Terminal Tractor market is anticipated to grow at a notable pave over the forecast period of 2020 to 2030.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
"Commerce is made better with more voices," Black said. Shopify released 12 new products to help small merchants survive the pandemic and recession.
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Unemployment is still high, and we remain in a recession while COVID-19 cases are ticking back up in parts of the country.Meanwhile, the stock market, led by a booming tech sector, has roared back from the first crash to the point that some investors worry valuations are irrationally high.While it's natural to be anxious, it's best to stay committed to your long-term plans.But it may not be a bad idea to add some ballast to your portfolio to prepare for all events -- and MarketAxess Holdings (NASDAQ:MKTX) is a great stock to do just that.This fintech combines low volatility with consistent earnings, and it may be just what you're looking for.Market leader in bond tradingMarketAxess Holdings has performed well in all markets because of the leading position it occupies in its niche.MarketAxess operates a platform for electronic trading of fixed-income securities, like corporate and emerging market bonds, for large institutional investors.The company's Open Trading platform provides a single source for investors and traders to access liquidity from more than 100 broker-dealers and 1,000 institutional investors.
The global Advance Wound Care Management Market is anticipated to grow at a notable pave over the forecast period of 2020 to 2030.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
The global endoclip market is anticipated to grow at a notable pave over the forecast period of 2020 to 2026.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
The global Pro-drug Implants market is anticipated to grow at a notable pave over the forecast period of 2020 to 2025.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
The global Dielectric Gases market is anticipated to grow at a notable pave over the forecast period of 2020 to 2030.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
As an added resource to Remote Workmate clients, we’re compiling a list of the Philippines’ top stories each week.That way, they’ll have an idea what’s happening on this side of the world.Here are the headlines this fourth week of October 2020.Philippines allows foreign travel to resumeSource: APThe Philippines lifted a ban on non-essential foreign trips by Filipinos.The country’s immigration bureau, however, revealed that the move didn’t immediately spark large numbers of departures for tourism and leisure.The government has gradually eased travel restrictions to boost the economy, which went into recession in Q2 2020 following months of lockdown and quarantine to fight the coronavirus pandemic.PBA referee tests positive for COVID-19, games to push throughSource: InquirerA referee of the Philippine Basketball Association or PBA has tested positive for COVID-19.In a statement, the PBA said the referee, who is asymptomatic, was tested on Monday (Oct 19) along with 27 others, “whose tests all came out negative” the next evening.The referee is currently under quarantine at the New Clark City Athletes’ Village in Pampanga while his 1st and 2nd layer contacts are under strict isolation.Travel firms in the Philippines can reopenCredit: TTR WeeklyThe Philippine Department of Trade and Industry issued Memorandum Circular (MC) 20-53, which states that travel agencies, tour operators, and reservation services are allowed to operate in areas under general community quarantine (GCQ).The MC also expands the operational capacity of travel agencies, tour operators, reservation services, and other related activities in areas under modified GCQ to 100%.Tropical Storm Saudel lashes Philippines, heads for VietnamSource: Al JazeeraTropical Storm Saudel has lashed the Philippines, causing flooding and thousands of residents to evacuate.The storm is now heading for Vietnam, where more than 100 people have already died in weeks of bad weather.DOH short of P10 billion for COVID-19 vaccinesSource: RapplerThe Philippine Department of Health’s (DOH) allocation for COVID-19 vaccines in the 2021 national budget is over PHP 10 billion short to cover 20% of the country’s population.In an online press briefing, Health Undersecretary Maria Rosario Vergeire revealed that the DOH’s estimate showed the government needs around P12.1 billion to inoculate priority populations which include health workers and indigent Filipinos.CategoriesClient, Misc, NewsPost navigationMore Tips on How to Avoid Stagnation in Your Remote Career
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Biden is pushing ahead with raising the minimum wage to $15 an hour even as the pandemic causes many small businesses to close their doors.
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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Your B2B Influencer Strategy: How to Get it Right Having … Continued The post B2B Reads: COVID Recession, Influencer Strategy, and MarTech Tools appeared first on Heinz Marketing.
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There is no doubt that Marcus Rashford is a hero. A 22-year-old playing professional football for his country, after growing up in child poverty is an incredible story.And, despite the ad hominem attacks by Tory MPs in Parliament – accusing Rashford of being a celebrity merely “virtue-signalling” – he has kept his head held high, expertly highlighting the humanity deficit in British politics by rising above their attempts to politicise poor children.Indeed, I myself grew up in child poverty on a council estate in Birmingham, and relied on free school meals at various points during my childhood to get by, so I know, first-hand, how vital they are. Related... Marcus Rashford Is Tweeting Out Every Place Offering Kids Free Meals No.10 Keeps Refusing To Praise Businesses For Offering Free Meals To Children That’s why the necessity of Rashford’s campaign horrifies me. That a footballer has to lead a campaign to feed hungry children because his government refuses to, that struggling businesses are stepping in to give what little they have to help our nation’s kids, is not and must not be seen as a victory for humanity – it’s a tragedy. We are currently facing the biggest global recession in history. Businesses up and down the country are struggling to weather the storm, and millions find themselves completely left out by the government’s economic support.And it is now these businesses that are having to step in to provide food for starving children with what little they have left. We’re also seeing underfunded local councils and authorities stepping forward such as Manchester and Birmingham – Rashford and I’s cities respectively – to try and help.These are areas that have publicly, and, at times, explosively, stated that they need more financial support than the government is offering to prevent a spike in poverty during the pandemic. Because, like Covid-19, child poverty in the UK is a national crisis.Related... Five Baffling Reasons Tories Have Given For Voting Against Free School Meals At present, 4.2 million children live in relative poverty in the UK – with 2.4 million in absolute poverty. It is becoming such an issue that the UN described it as “systemic and tragic” in 2019 – and that was before the economic crisis we’re in now.The government was failing our nation’s children even before the pandemic hit. But now they have compounded their moral bankruptcy by choosing to continue to ignore them.These children cannot vote, do not have a platform, and cannot speak for themselves. Indeed, it is this that led Rashford to say: “For as long as they don’t have a voice, they will have mine.”So, when I see Rashford tweeting constantly over the course of the last 24 hours with various places across the country that are offering to feed children, I can’t help but feel despair that this is happening in the sixth wealthiest nation in the world.So, while I support Rashford’s campaign, and all those sacrificing what little they have to help children, I also despair at its necessity.How is it that a 22-year-old footballer has more humanity than the House of Commons? And my despair is deepened by the rhetoric coming out of the government during this bleak and desperate time. Conservatives presented arguments against feeding children in the run up to the vote on free school meals, saying they can’t “nationalise children”, “create dependencies”, “wreck” the economy, or “take responsibility from parents”.Not only are these statements disingenuous, barefaced lies, they completely overlook the fact that 72% of children living in poverty are in working households. And have they forgotten that the state has a responsibility to ensure there is food for children, as outlined under the United Nations Convention on the Rights of the Child. But things don’t have to be this way – despite what the government says.Scotland this year announced its intention to enshrine the convention in Scots law, which would make it illegal for the government to stand idly by in the face of child food poverty.Nicola Sturgeon has announced that children will continue to be fed over the holidays, as well as the policy of parents being provided with £10 food vouchers per child. Let’s be clear: Rashford’s campaign is an emergency measure to prevent a catastrophe of the government’s making.Unlike the Conservative government, the Scottish Parliament show how the rights of children should not be an ideological game or political football; these are children’s lives, and futures.Statistics show that children in food poverty have worse outcomes; from malnutrition, to the ability to concentrate in the classroom, food insecurity has serious long-term social, economic, and health consequences. And, as Rashford says, child food poverty “is never the child’s fault”. So, while I support Rashford’s campaign, and all those sacrificing what little they have to help children, I also despair at its necessity.We must make sure the government do not see the kindness of the British public as an opportunity to continue their shameless and wanton negligence of their responsibilities to the nation’s children.Because, let’s be clear: Rashford’s campaign is an emergency measure to prevent a catastrophe of the government’s making. The enduring, structural change we need can only come from the top – from a government that puts the lives of children before their ideologically toxic and morally bankrupt approach to child food poverty.  Nadine Batchelor Hunt is a freelance journalist.Got a unique opinion on a news story that will help cut through the noise? We want to hear from you. Find out what we’re looking for here and pitch us on [email protected] in Opinion... Opinion: Angela Rayner Was Right To Give Scummy Behaviour The Name It Deserves Opinion: The Tier System Is Doomed To Fail – But There Is A Way Out Opinion: Boris Johnson Knew Test And Trace Wasn't World Beating – And Ignored it Opinion: Andy Burnham Was Right To Demand Better. And He Speaks For The Rest Of The Country Too
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People will die if the Home Office goes ahead with planned immigration rules allowing non-UK nationals to be deported for sleeping rough, outreach workers have warned. The government is set to introduce new powers at the end of the Brexit transition period that would mean rough sleepers’ UK status could be cancelled or refused if they turn down offers of support or engage in “persistent anti-social behaviour”. According to the Home Office – which insisted the rule would be used “sparingly” – this behaviour could include “aggressive begging” and street drinking. The proposed regulation has sparked a huge wave of anger from homelessness campaigners and charities, who say it will “dehumanise and criminalise” people for not having a home. Jon Glackin, who runs outreach project Streets Kitchen, called it a “vile, evil proposal”. “This will strike fear among all rough sleepers – people will be afraid to access services,” he told HuffPost UK. “People will die because of this.” This could happen in the UK, or after they’re sent back to their home country, he said.  “We know people who have been sent back to Poland – cold countries – and have died on the streets.” The Outside Project has also raised concerns about what the new policy could mean for LGBTQ+ people sleeping rough, who face being sent back to countries which are becoming “increasingly hostile” to people from their community. “The Home Office is becoming increasingly hostile to migrants, but for some people a return to their country is extremely unsafe,” said outreach worker Harry Gay.“This is a disgraceful, harsh and deeply unethical policy announcement,” added Matt Turtle, from the Museum of Homelessness. “Not only that, but four years ago a similar move by the government was ruled unlawful by the High Court so it is very upsetting that they are trying to resurrect this flawed idea.”He continued: “The targeting of marginalised and destitute people who already face huge problems because of the hostile environment needs to end, and we will work tirelessly to make that happen.” Meanwhile, Glackin said that the government’s insistence that only people who refuse support will be affected was also misleading. “With all homelessness services, generally you are given one single offer.” Often, that offer is not suitable – or could put the person sleeping rough at risk, he said.  This could be a woman offered housing in Manchester because she has connections in the area, despite the fact she has fled to London to escape her abusive partner. Or it could be someone with a drug issue offered a bed in a shelter that’s “full of drugs”.“If you refuse that offer, that’s you taken out of the system,” Glackin said. The new rule – which is set to come into force on January 1 – is made even more cruel by coming at a time when the UK is facing “a tsunami of homelessness”, Glackin said. “It’s going to be a dire winter.“We’re seeing more and more people losing their jobs, more and more people not being able to pay their rent, more and more homeless people.” It’s a thought that has been echoed by shadow home secretary Nick Thomas-Symonds. “These plans would be appalling at any moment, but what makes it even worse is putting this forward as we face the deepest recession in generations and in the middle of a global pandemic,” the Labour frontbencher said in a statement. “It’s completely unacceptable and tells you all you need to know about this morally bankrupt Tory government.”Homelessness charity Crisis said the government must end rough sleeping in the UK by offering housing and support, “rather than threatening deportation”. The Home Office’s new policy will push people facing homelessness “further into the fringe of society, rather than encouraging them to seek support”, chief executive Jon Sparkes said. “We know through our services that people who have no recourse to public funds because of their immigration status have little or no access to support in the first place, and are forced into rough sleeping if they are unable to work,” he explained.“This is a situation that will only worsen as the economic impact of the pandemic begins to bite.” A spokesperson for the government said ministers were “committed to transforming the lives of some of the most vulnerable in society and to ending rough sleeping for good”.“This year alone the government is spending over £700 million in total to tackle homelessness,” they said.  “The new rules provide a discretionary basis to cancel or refuse a person’s leave where they are found to be rough sleeping and refuse offers of support or are engaged in persistent anti-social behaviour. “The new provision will be used sparingly and only where individuals refuse to engage with the range of support available.” Related... Rough Sleepers Face Choosing Between 'Horrific' Violence On Streets Or Catching Coronavirus A Guide For Young Homeless LGBTQ+ People And Their Allies Use Empty Office Blocks To Solve Winter Homeless Shelter Crisis, Say Campaigners Opinion: Lockdown Shows We Can Defeat Homelessness – If We Care Enough
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Quibi’s demise may not spur a recession of the premium short-form video market, but rather a correction. The post Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows appeared first on Digiday.
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The global Compact Track Loader market is anticipated to grow at a notable pave over the forecast period of 2018 to 2028.It is believed that this information will help the market players take properly informed decisions, helping them tap into projected growth effectively.In the report, trends and drivers are also spelled out for market players in order to give the reader a comprehensive insight into growth dynamics.However, there are also a couple of restraining factors.The pandemic is currently ravaging the world in a major way, unabated.The impact of this virus has been termed as a crisis – human and humanitarian.It is haltering international trade, pausing operations in factories, and pushing the world towards a massive recession.
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