Recent research indicates that by 2023 the current $ 55 billion retail industry will grow to $ 63.8 billion.
Over the past few years, the UAE has emerged as one of the fastest-growing e-commerce markets in the world.Ahmed Al Khaza, CEO of Dubai Festivals & Retail Establishment (DFRE), said that the retail industry is undergoing a major transformation, highlighting some of the key factors that will shape the future of retail.Technology development and their role in the offline retail marketThe Fourth Industrial Revolution (also known as 4IR or Industry 4.0) is having an impact on the future of the UAE, the way of life, and almost every business sector.
It is a combination of Artificial Intelligence (AI), robotics, the Internet of Things (IoT), and other technologies that blur the boundaries between the physical, digital and biological worlds.Shopping mall operators and retailers want to come up with the latest technological advancements for their stores to gain customer attraction and cater to customer needs and improve the customer shopping experience.Let’s take a look at some exciting examples of UAE digital malls and retail shops that have used technology to deliver a new shopping experience.Personalize the shopping experience with AIPersonalized offers instead of endless product listings: Especially in online retail, the challenge of receiving customer expectations regarding unique customer experiences is growing.
Personalization beyond just product recommendationsOnline retail personalization solutions based on AI are not just limited to product recommendations; They are very versatile.
Whether it’s menu navigation, newsletter, or editorial content, AI-powered systems can be used to optimize customers’ personal shopping experience on many levels, for example:a) Personalized address using different welcome texts or product descriptions.b) An online shop navigation sequence tailored to demographics.
characteristics or visitor history.c) Analysis of customer reviews for better gear products and product suggestions for the target group.Digital screen to increase brand awareness.To successfully get marketing messages in an active and fast-paced corporate environment, you need to be direct and timely.