The robots can detect your fear.And any other sentiment that you might share with a corporation while on social media.At the TrailheaDX developer conference in San Francisco Wednesday, Salesforce announced three new tools that will make it easier for developers to incorporate artificial intelligence into custom apps.It's great news for companies looking to increase the efficiency of their customer service and inventory management.It's terrible news for anyone whose job is to, well, provide customer service or take inventory.The new tools are the latest iteration of Salesforce's Einstein, the AI technology that runs on Salesforce and customizes analytics and insights to each customer.
Salesforce launched three AI tools for developers today at the TrailheaDX developer conference.These algorithms, which fall under the new Einstein Platform Services, enable third-party developers to add Einstein intelligence to applications built on top of the Salesforce platform.The new services include sentiment and intent analysis and some pretty sophisticated image recognition analysis tools, that, when properly trained, can count objects and even recognize attributes like color or size.The three services open up all kinds of possibilities for developers to tap into these advanced technologies to build sophisticated functionality into apps built on top of Salesforce.The Einstein Intent tool allows programmers to understand the intent of customer inquiries, which could make it easier to automatically route leads, escalate service cases or personalize a marketing campaign through a custom app.This could be particularly useful for prioritizing customer service inquiries.
Developers building on top of Salesforce’s platform have new AI services at their disposal.The company announced today that it is launching a trio of services focused on natural language understanding and object recognition as part of its Einstein portfolio.Apps will be able to integrate an Einstein Sentiment service that will take in a string of text and output a score that shows whether someone feels positive, negative or neutral.That’s supposed to be useful in situations like analyzing social media posts, or support tickets without requiring human intervention.The Einstein Intent service lets users upload a set of labeled text strings to train a machine learning system on what users want to do as a result.For example, a support application could be trained to recognize “Help, I forgot my login,” and direct users to information about how to reset their account.
Like Salesforce, but for sharing widgetsThe network capacity and services provider says that its Cloudflare Apps Platform will let developers write code for web apps that Cloudflare customers can then purchase and embed on their sites.Globally, Cloudflare said that it operates 115 data centers around the world and provides services for 6 million sites.The company hopes that it can use that customer base to support an early crop of developers, who will in turn create apps that will be used as selling points to bring even more customers to Cloudflare.The program will include the app platform APIs and market as well as payment services for developers and a finance site that will connect the developers with VCs to back their start-ups.To sweeten the pot, Cloudflare says it has brought in three of its own early investors to sponsor a $100m developer fund that will go toward companies that write code for the Cloudflare network.
After graduating from college in 1994, I spent a few years at McKinsey & Co. – a young kid in an ill-fitting suit naively but energetically attempting to convince experienced and jaded managers to do their jobs differently.While we know the answer now (cable), I recall spending a lot of time studying the technical specifications of cable and telephony “last mile” connectivity.The concept of the last mile – the final leg of the connection to each home – originated in telecom but is now a primary focus for supply chain management and e-commerce in particular.In telecom and other utilities, the cost of building the last mile is what results in natural monopolies, thereby requiring regulation.The prevalence of technical skills in job descriptions is particularly acute for entry-level positions, many of which now involve utilizing SaaS platforms to manage functions like supply chain, sales, marketing, customer service, finance, IT and HR.So candidates who don’t have keywords like Salesforce (sales), Pardot (marketing), Marketo (digital marketing), Google Adwords (digital marketing), ZenDesk Plus (customer service), NetSuite (finance), Financial Force (finance), and Workday (HR) on their resumes are unlikely to be considered.
Sean Stanleigh, Managing Editor, The Global Edge, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes.Let’s start with a definition.MarTech is blending data with content delivery.In a global survey of 3500 marketers, Salesforce found:51% are using some level of AIEmail remains the biggest conversion opportunity.
By Matt Heinz, President of Heinz Marketing“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.This week I’m thrilled to feature Sierra Summers, director of marketing at’s successful marketing career has spanned numerous marketing strategy and leadership positions at companies such as SuccessFactors, ANNUITAS and Gigya.Avid golfer and self-described “amateur dog mom”, Sierra is also a certified Marketo expert and active Salesforce administrator.
Customer Relationship Management, as the name suggests it's the tool through which a company maintains a good rapport with their clients or consumers.Via email automation companies can save time and money.Have you ever observed what great about Facebook lead ads, it's amazingly precise and interesting such as - they are easy to complete as well as highly customizable, targetable, efficient, simply access to the leads, last but not the least it's safe and secure.Along with these facilities, it also featured with Zero code required, Easy to use,  Seamless connectivity, Read & write, Custom queries, Auto populate, 700+ 3rd party integrations and Supports all Salesforce objects.Integration with CRM has become possible because Facebook itself has facilitated CRM integration with advertising API.Facebook Lead Ads are helpful for those marketers who want to automate actions on their leads.
CBR lists the best CRM software’s for businesses, both small or large that require a platform for customer interaction and data management.CRM software is what is used to cover a range of applications designed to help businesses manage business processes, and then consolidating the gathered information into a database to make it easy for businesses to access and manage relationships.Salesforce’s CRM is designed to enable businesses to track all sales activity and also take action from global locations, in order to give businesses the opportunity to get more customers analysing the data.As a fully cloud-based platform, Salesforce offers its CRM software in the cloud so that business users can access all functions without the need to install in-house hardware and computer servers.Salesforce offers a pay-as-you-go model of its CRM software in an aim to generate customer flexibility, while delivering an efficient service with all the features and functions needed.For on-the-go business workers, Zoho CRM offers a mobile edition with instant access to all customer information and sales activities on iPhone and Android devices.
So says the Fourth Annual “State of Marketing” report from Salesforce.In April, the company surveyed 3,500 marketing execs in 10 countries, not all of whom are customers.One of the big takeaways in this year’s report, Marketing Cloud Director of Product Marketing Meghann York told me, is the adoption of artificial intelligence by “high-performing” marketers.They and other marketers see AI tech as a way to boost efficiency, extract the most value from data and ramp up personalization.The report separates respondents into low-, medium- and high-performing marketers, based on how satisfied they are with their current outcomes.Twelve percent of respondents self-identify as the most satisfied high performers, and the report sees them as leaders.
The economic impact of artificial intelligence on CRM is expected to run into the trillions of dollars, according to new research by Salesforce and IDC.The predictions set out in the report highlight the huge role AI in CRM will have in driving new efficiencies in how companies sell, service, and market.By 2021, the research forecasts AI-powered CRM activities to create more than $1.1 trillion in new GDP impact worldwide.For the UK, AI is forecast to boost business revenues by 900% in the next four years – from $2 billion in 2017, to $18 billion in 2021.The findings from the report run against the grain of those fearing widespread job losses to automation, with some predicting that automation driven by AI could impact 49 percent of job activities and eliminate around 5 percent of jobs.However, Salesforce and IDC paint a different picture, one where AI augments and increases the productivity of employees, specifically in CRM-related fields.
the Messaging service Slack is ready to take in 500 million dollars (4.4 billion) to a post-money valuation of $ 5 billion, reports Recode.the Slack at the same time received inquiries about a possible acquisition from various technology companies, reports multiple sources.These include Amazon, Microsoft, Google and Salesforce, several of which previously have shown an interest in acquiring Slacks.the Valuation of the Slacks are said to be at least 9 billion dollars, according to what Bloomberg News wrote yesterday.Usually when a hot company in Silicon Valley looking for funding, usually larger companies in the area hit before the financing is completed, then the result is that the startup will receive more opportunities.In January, the introduced Slack is an enterprise version of its chattprogramvara that allows for tens of thousands of employees to cooperate between the teams at large companies.
In this article, I’ll address factors to consider, in 2017, when choosing an email service provider.In the past few years, many leading email service providers have been acquired or have shifted focus to expand basic offerings.As email service providers grow and add valuable brands to their client roosters, larger companies have acquired them to diversify and complement their offerings.Data plays a crucial role in email marketing, which attracts data-centric organizations to the industry.Email service providers typically focus on one of three market segments.Mid-market providers cater mainly to midsize companies.
Slack, the $3.8 billion work chat app that Silicon Valley catapulted into superstardom, is up for sale, according to a Bloomberg report, and Amazon is among the companies looking to buy.If that report pans out, Amazon could pay as much as $9 billion.Later, Recode's Kara Swisher reported that Microsoft, Google, and Salesforce might be looking to buy Slack, too.In the past, Slack CEO Stewart Butterfield has said that he's batted down many acquisition offers over the years, instead focusing on building the startup into an independent, sustainable company.But assuming these rumblings are true, a Slack buy would be a seriously smart move for Amazon, above and beyond all the other potential purchasers.As the retailer ramps up its strategy for an assault on the dominance of Microsoft Office and Google Gsuite, the technology and talent at Slack could give Amazon a killer edge.
AI adoption is predicted to witness landmark growth in the coming years, with increased computing power, big data and breakthroughs in machine learning, with AI predicted to alter 49% of job activities within the next two years.An IDC report released this week forecasts a $1.1tn boost in global business revenues between 2017 and 2021 particularly in AI-related CRM activities for B2B and enterprise businesses including personalization of marketing campaigns, sales cycles, lead generation and lowering the cost of support calls."AI is impacting all sectors of the economy and every business.For the CRM market—the fastest-growing category in enterprise software—the impact of AI will be profound, ushering in new levels of productivity for employees and empowering companies to drive even better experiences for their customers," said Keith Block, vice chairman, president and COO, Salesforce."For companies embracing AI, it's critical that they create new workforce development programs to ensure employees are prepared for this next wave of innovation."The study of 1,028 organizations worldwide by IDC calculates that AI associated with CRM activities will create 800,000 direct jobs while also adding two million indirect jobs.
Ads aren’t enough to support professional online content makers.So Patreon is equipping them with new ways to organize, measure, and entertain fans who use its platform to pay them a monthly subscription fee for special access.“Unfortunately in that process, global financing for the arts has gotten into jeopardy.It’s so important not just to the creators but to the people who like art, that we fix the financial foundation.”The new “Patreon Membership Engine” centers around the Patron Relationship Manger, the first CRM for pro content creators.This Salesforce-For-Artists lets them contact their fans with special offers or thank yous, like hawking higher priced merchandise to top spenders while upselling new $1 subscribers to their more expensive reward tiers.
ZenIQ, a company that applies AI to help companies with their account-based marketing practices, just raised $4.6 million in seed funding in a round led by Costanoa Ventures.Salesforce Ventures also participated in the round — which is interesting, considering that the company just started offering a similar service.The company’s product is designed to help marketers by taking in signals about potential customers and suggesting the best next action in order to land business from a particular account.“Marketers [are in] dashboard hell right now,” ZenIQ CEO Srihari Kumar said.“They have to interpret the data from so many different [services] and try to figure out what to do next.”Overall, the product aims to help businesses get the most out of account-based marketing, which involves targeting marketing efforts to particular people with the goal of landing a whole account.
Addepar, a company that touts itself as the “operating system for the financial world,” has raised a whopping $140 million in a series D round of funding led by Valor Equity Partners, 8VC, and QuantRes founder Harald McPike.Founded out of Mountain View, Calif. in 2009, Addepar is a data-driven investment management platform targeted at financial advisers, who use the software to track assets and “visualize” information for their clients.The company also offers APIs to integrate with third-party products, including Salesforce Financial Services Cloud.The company said that it works with hundreds of advisers, endowments, and major financial institutions, with more than $650 billion in assets funneled through its platform — up from $300 billion 18 months ago.Back in January, Morgan Stanley announced it was tapping Addepar to give some of its super-wealthy clients insight into their investments by grouping together assets held in various locations and accounts to make it easier to parse the data and gain insights.Addepar was cofounded by Joe Lonsdale, a partner at 8VC and an entrepreneur who also helped create big data mining company Palantir alongside Peter Thiel.
Looking for something that can integrate with mailchimp, facebook, salesforce etc.Client is not ecommerce though (some seem to do a lot of integration in that area)
Bluewolf has announced the launch of Salesforce Fullforce Solution for the telecommunications industry, Bluewolf AI Now for Telecommunications, which will be generally available later this month.The solution is powered by Global Strategic Partner Vlocity, a leading provider of industry cloud software, and uses a single digital platform with integrated intelligence from IBM Watson for delivering faster and more predictable deployments.Their partnership aims to drive industry-specific Salesforce innovation and solutions to companies of all sizes.Communications service providers (CSPs) will be able to transform customer engagement to value through unified billing, commerce, phone activation, sales and communications across all channels.Bluewolf AI Now provides augmented customer intelligence through incorporation of Watson Conversation and Personality Insights technologies that works across multiple online communication channels.Chatbots are employed to interact with customers and deliver personalised offers and promotions.