Experience can only take you so far — the dynamic nature of the world we live in has made specialized training a must.If you re a marketer who wants to stay competitive, you ve got to keep your digital marketing skills on the cutting edge.What you get with Simplilearn s Full Stack Masters ProgramThe Full-Stack Digital Marketer Masters Program includes:access to the foundational Digital Marketing Certified Associate course and project work;nine advanced courses including PPC, web analytics, SEO, content and email;monthly mentoring sessions by experts;on-the-go learning with Android and iOS apps; andMasters Program certificate from Simplilearn.Simplilearn s Digital Marketing Certified Associate course – previewMarket Motive s Digital Marketing Expert PassFounded in 2007, Market Motive is a pioneer in online digital marketing training.But the course s open availability, lack of mentored guidance and access to expert instructors make completing the specialization challenging for self-learners.Choose the best provider for your needsWhether you just need a quick beginner s primer or are ready for a deep dive into advanced digital marketing topics, you are sure to find something to match your learning style and your needs.
But what happens after you ve earned yourself a top spot in Google search results pages?Contrary to popular belief, ranking for particular keywords is only half the battle.Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.However, even if you can t get it that low, consider that every second you shave off of your page load time reduces page abandonment.If you re still having issues with your loading speed, then you can also try out a tool called Google PageSpeed Insights, which will help identify the specific issues slowing down your website load time and suggest ways to fix them.Don t overdo it by adding a plethora of links to your existing article content.
I was focused on making money.I cut corners on our website s development and seriously limited our advertising spend.Related Article: Don't Let It Happen to You: Top 4 Mistakes That Kill eCommerce BusinessesSpend Money on the Components That Your Customers Interact WithIf you re going to create a website using a free, do-it-yourself website builder, you re going to run into problems.Related Article: Sales Ahead: 30 Tactics Proven to Increase E-commerce Conversion INFOGRAPHIC The Value of Search Engine OptimizationThe best sources of reliable, cost-effective traffic to a site are Google, Bing and Yahoo.The reason is simple.Forget the sale for a moment; the opportunity to make a sale will elude you if you can t grab the target market s attention.The beauty of a blog is that it s easy to post content that s trending and creative, without needing to code a new page for a website.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.However, Google is still cutting many of them off at two lines and around 150 characters, meaning it s probably too early to start rewording your meta descriptions just yet.Image by Dr. Ron Matson, available via CC0 public domain image The first is that longer titles and descriptions would allow more room for long-tail keywords, three or four-word phrases that tend to indicate that searchers are closer to taking action or making a purchase, making them extremely valuable for marketers.The darker blue text that Google is trialling in some places is an improvement on this, but the black link text that has caused so much upset comes with an additional set of problems.By making the links the same color as the surrounding text, it now pushes that failure even further by not providing a 3:1 contrast ratio between the links and the surrounding text which is outlined in Techniques for WCAG 2.0 as item G183 .Again, please don t follow Google s lead.
But what happens after you ve earned yourself a top spot in Google search results pages?These strategies will also help safeguard you from any potential algorithm updates.Antiquated strategies such as text only articles can potentially hinder your search engine rankings.This will enhance the experience of your readers and entice other people to link to your site.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.Staff authors are listed here.
Tired of the same old same old SEO tips?This is the post for you.Ross Hudgens of Siege Media breaks down some new strategies that have only recently become relevant in the SEO world.Tips include things like remove your meta descriptions to increase CTR, usingto get in Google's Answer box, and more.
I have to hear dozens of horror stories every week about wasted budgets, sites damaged beyond repair, digital campaigns that produce zero results and everything else business owners and marketers are terrified of.Except now, they end in the loss of millions of dollars.Or to bring me thousands of visitors in a matter of weeks liar liar pants on fire .You see, this company relied heavily on their search results for new leads to their call center.As I mentioned earlier, the reason these groups are able to prey on consumers is because of the lack of information.By doing this, you ll be able to avoid the bottom-of-the-barrel snake oil salespeople that can t even face mild scrutiny.
As David Ogilvy said: If you re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.An office manager at their desk, comparing laser printer prices and ink cartridge costs before heading to the office supply store.Okay the volume estimates aren t that accurate but within seconds I can see four times as many people searched for Donald Trump last month compared to Hillary Clinton.If I m reporting flat growth on sales for that month compared to the previous year, I m actually doing a good job, not a bad one, as it might have initially seemed.Answer the PublicTypically SEO s talk about keywords or keyphrases when we describe what people type into the search box, if we were being more accurate we should probably call them search queries.You type in a seed concept and it spits out visualisations on questions people have around that topic.
The case PDF , e-ventures LLC vs Google, working its way through a Florida District Court, has received little attention so far.It's noteworthy mainly because it's the first time an SEO search engine optimization company has challenged Google's right to exclude entries from its search results on competition grounds.e-ventures argues the action breached Google's own removal policies and that removals were narrow and targeted.e-ventures complained:"Defendent ... asserts that plaintiff's claims are barred by the First Amendment because Google's search results are constitutionally protected opinions, and the First Amendment protects Google from liability based on its removal of plaintiff's websites from its search results."Google also argues that its search results are editorial judgments protected by the First Amendment.Google also argued that the case should be thrown out because of the "blanket" federal liability offered by the Communication Decency Act CDA , Section 230.
Here s a handy table of contents to help navigate the post: Introduction: Let s figure out what an SEO audit is all about.How to Perform an SEO Audit Overview Structure of This Guide Technical Audit DNS Settings Server Errors Robots.txt validation 404 Handling and Errors Site Security HTTPs HTML Validation Indexation Structured Data XML Sitemap Malware Scan and Canonical Header Check Site Speed Mobile-Friendly Test On-page Audit Content Audit Main Navigation Footer Navigation URL Analysis NAP Presence HTML Sitemap Breadcrumbs Main Page Content Consistent and Continual Content Production Page-by-page Analysis Off-page Audit Incoming Search Traffic Site Penalties Domain Authority Page Authority Link Quantity Link Velocity Deep Link Ratio TLD Variety Link Trust and Authority Link Topic or Theme Anchor Text Analysis Redirect/Follow/No-follow Ratio Spammy Links Link Attrition Brand Mentions Finishing Touches I ll be the first one to admit it: SEO Audit sounds brain-numbingly boring.Sure, you might have to dive into some of the tech geekery of SEO, but the results that you produce are powerful, game-changing, revenue-impacting, and thoroughly actionable.Quick example: I conducted an SEO audit for a large manufacturing firm selling multi-million dollar processing equipment with a 12-24 month sales cycle.One tech audit, and one month later, they were receiving dozens of inquiries per month.A thorough audit answers questions, solves problems, and produces an array of benefits that you may have never anticipated.
Black hat SEO used to work in the early days of search engine optimization, so much so that many websites with substandard content rose to high ranking by pulling all sorts of tricks.Most of those tricks used nowadays will land you in the sandbox.That place where Google puts naughty websites.The list of things that you should avoid in your off page SEO activities is not only long but growing quickly too.It has become a veritable minefield, and every wrong step means your business will suffer.
Even before you set up your company blog, you need to think how you will be growing organic traffic while constantly improving the overall appearance of your blog.This is exactly when SEO steps in.There are three types of SEO that need to be recognized:Technical SEO: focuses on how search engines find your contentOn-Page SEO: focuses on how well content is optimized in order to be foundOff-Page SEO: focuses on inbound links from other websites to your contentEvery aspect is an important piece of the puzzle, so in this article, we're showing 22 easy technical, on-page & off-page SEO techniques that will bring real Google value into your content without putting the editorial quality at risk .
I ve got to pour this cement before it sets, don t bother me, was the reply.Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier.But even if you never touch one of them in your current role, it s important to have a basic understanding of these eight concepts: 1 – SEOSEO is rapidly becoming a highly specialized field.That said, there are some old-school basic SEO elements that every piece of content should have:A title tag fewer than 80 characters long, to avoid being shortened in results pagesA meta description that describes the content in 160 characters or fewerHeader text H1 tags for the most relevant textAlt descriptions for images that describe the content of the imageDescriptive text for links not just Click Here or More If you want to dig deeper into SEO basics, Google s SEO starter guide is a great resource.Long paragraphs and lack of navigational elements can send readers back to their search engine results for a more reader-friendly page.Even on LinkedIn, which has yet to embrace the algorithm scourge, you can reach a much broader audience with a little strategic boosting.
It s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing.However, no matter how hard Google cracks down on poor linking practices, linking itself is still essential.I did technical and general SEO for years before getting into link building, so I know that links don t solve all problems and they can easily create further trouble if done improperly, depending upon how much risk a link profile can tolerate.Even if I were open to just slapping a link on the site for someone, I certainly wouldn t be doing it for the ones who use four paragraphs to tell me why the scholarship link on my site really isn t the best choice for my viewing audience.I really hate it when I see a 30-page site that has nearly 100 crawl errors.You also need to be able to identify redirect issues.
Nearly every SEO and online marketer I ve talked to at conferences this year has mentioned the problems they ve had with setting client expectations.It seems like clients or bosses want bigger, more amazing results — and they want them faster than ever before.And since there s no way to definitively answer those questions, potential clients sometimes balk or for in-house people, bosses give you that look when we tell them, It depends.People assume that there s a set task list, and if you complete those tasks, a site will magically jump to the top of search results in Google.I ve shared a few tricks in this vein before — both the pizza delivery and simple math explanations are a huge help — but they don t address the disconnect in client expectations.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
What actions grow an audience or foster customer loyalty?While only 25 percent focus on creating quality content that earns links, according to the same survey.– Matthew Goulart, Founder, Ignite DigitalBuilding up a content portfolio is the main off-site SEO tactic.In fact, since discovering that readers want in-depth, long form content, Google began prioritizing these pages in search results.The trend is unfortunate, since content creation is a powerful tool that provides exceptional results.In place of keywords and random links, search engines now look for long-form, high quality, and engaging, content because that's what most people seek.
But it will help ensure that your post has the best chance it needs to rank high in Google.Pick a good keyword to focus on.While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.Okay, finally we're finally at the big one: external links.You need to have the Adobe Flash Player to view this content.
The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.Nielson s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust.Influencer marketing enables us to tap into the concept of WOM at a digital level, and why wouldn t we?Think about the long-tail SEO keywords you ve proven generate search results, traffic and conversions.And don t forget to measure and collect data on the impact each influencer is having on your brand s web presence and engagement with your content.
The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.Nielson s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust.Influencer marketing enables us to tap into the concept of WOM at a digital level, and why wouldn t we?Think about the long-tail SEO keywords you ve proven generate search results, traffic and conversions.And don t forget to measure and collect data on the impact each influencer is having on your brand s web presence and engagement with your content.
It s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing.I did technical and general SEO for years before getting into link building, so I know that links don t solve all problems and they can easily create further trouble if done improperly, depending upon how much risk a link profile can tolerate.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.About The AuthorJulie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog.Julie began working in search marketing in 2002 and soon became head of search for a small IT firm.Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.
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