The reason most of these displays are dead (or showing generic, boring content) is because the person-in-charge does not have the right strategy to put it into practice.A strategy is what makes digital signage screens from okay or average, to the ones that actually help with company goals, like upselling products or producing internal communities.A few other advantages of having a well-documented digital signage strategy include:More engagement with your screensA solid foundation for excellent internal communicationMore user-generated content on feedback sites and social mediaMore traffic to your site or other owned business channelsDigital signage content that is simpler to update and manageThe capability to track the results of your digital signage1 - Set goalsWhen we do not have clear goals, our digital signage content becomes a useless piece of garbage.
If you have a business, you must be looking forward to using digital signage solutions to,Increase web traffic (send audiences to a particular URL from your digital signage)Sell more goods (in the case of restaurant upselling and promotions)Increase signups to a mailing listIncrease social media following or user-generated contentThe ultimate goal would be to drive viewers towards more acceptable behavior such as:Enhanced internal communicationsSales teams to achieve bigger target goalsEase of room booking processes or wayfindingThe rise in brand awareness across new products or crucial verticalsClarifying the goals to yourself and your company will take you one step ahead in putting out an effective digital signage marketing strategy.2 - Set measurablesWhen your content is running out on the Internet, it's perhaps easier to convince stakeholders of the true value and significance of content marketing.
Companies such as Buffer and Kissmetrics have defined entire business models around their ability to draw in people using fabulous content.
With digital signage content, you can win those who are skeptical.This leads to an essential question - how will you measure your goals?
Whether it's via number, dollar, referral, web sessions, follower count, ice cream sales, and more, the metric is your choice.
Then repeat the process until every piece of your content strategy has inception, middle, and finish.You can make it as creative as you want by adding a CTA, a unique URL, or a promotional code.