Advanced advertisers in visual storytelling, should add more visuals to their storytelling.A few pictures can remain solitary, while others upgrade messages and better explain the message it’s attempting to pass on.As per eLearning Industry, visuals:
Businesses that have a social purpose stand out in today's world.Apart from earning profits for the company, other factors contribute equally towards making a business successful.Having a social purpose is not just limited.  
Big publishers like The Washington Post and USA Today are developing and expanding AR storytelling around the Olympic Games. The post How news publishers are using the Olympics and AR to flex their emerging tech storytelling appeared first on Digiday.
How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive to make them truly memorable? Also like diamonds, B2B marketing is a multifaceted endeavor. Let's explore five enduring tactics that can help you achieve B2B content marketing clarity and create your own digital marketing diamonds. 1 — Achieve Content Marketing Clarity via GIPHY Bring diamond-like clarity to your B2B content marketing by identifying and focusing on the heart of your effort’s primary goal. While it can be tempting to digress into periphery elements of the topic at hand, honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance. Part of providing content marketing clarity is knowing what your audience is hoping to learn from what you’ve got on tap, and this type of knowledge can come from a number of places. One of the best sources for finding the root topics that your audience is seeking information about are the tools and services that show the questions people are asking online. Some of the question research tools that B2B marketers can benefit from include: Answer the Public StoryBase SEMrush’s Topic Research Competitive Research Tool Ahrefs Google Search Console BuzzSumo’s Question Analyzer Other often-untapped resources for finding out what your audience is looking for include: Asking Directly with Polls, Surveys, Focus Groups & Questionnaires Tapping Into Search Intent From Voice Search & Chatbots Online Form Queries, Server Log Files, & E-mail Questions You can learn more about each of these tools and tactics in my “10 Smart Question Research Tools for B2B Marketers,” and also dig in to other relevant questions in the following helpful articles: 9 Questions to Ask When Hiring a B2B Influencer Marketing Agency B2B Influencer Marketing Strategy: 5 Questions to Ask First Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process 4 Questions to Drive More Productive Marketing Meetings Clarity in B2B content marketing can help deliver a diamond rating to your efforts, so take the time to research and fully understand what you’re trying to achieve with any written, visual, or audio marketing efforts. [bctt tweet="“Honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.” — Lane R. Ellis @lanerellis" username="toprank"] 2 — Get a Cut Above With a Marathon of Commitment via GIPHY In today’s B2B marketing world it takes more than a little commitment to get a cut above when it comes to crafting the best digital diamonds of content. B2B marketing’s lengthier sales cycles mean you’ll need dedication and commitment to achieve the type of long-term success that powers businesses outside of the B2C realm. You don't necessarily need to be Batman or Robin to craft compelling and memorable B2B content, however you will need commitment. B2B marketing is more akin to a marathon than a sprint, and I’ve explored the similarities between marathon running and marketing in “26.2 B2B Marathon Marketing Lessons,” along with the importance of proper pacing when you’re in it for the long marketing haul, in “5 Payoffs B2B Marketers Win From Precision Pacing.” [bctt tweet="“B2B marketing’s lengthier sales cycles mean you’ll need dedication and commitment to achieve the type of long-term success that powers businesses outside of the B2C realm.” — Lane R. Ellis @lanerellis" username="toprank"] 3 — Finding Hidden Gems Can Sometimes Be Key via GIPHY Not all that glitters is gold, yet what’s hidden out of sight just below the surface are often gems that can digitally bejewel your B2B marketing content, if you know where and when to look. Although no handy treasure maps are on offer, B2B marketers can use a number of tactics to unearth the hidden gems that will set your content apart. Doing your own research and investigation can often be the best way to go beyond what everybody else is doing, allowing you to go far beyond the same few tactics and techniques that are often repeated in perpetuity in all-too-similar how-to guides and lists. Creating original B2B research that's both credible and impactful is the focus of our CEO Lee Odden's insightful "How to Optimize Original B2B Research Content For Credibility and Impact." [bctt tweet="“Brands that co-create experiential content with relevant experts and influencers can build industry confidence, grow brand trust, create a more effective digital customer experience and drive business growth.” — Lee Odden @LeeOdden" username="toprank"] 4 — Making The Hardest Substance Into a Softer Journey via GIPHY Diamonds are famously and unyieldingly inflexible, but that doesn’t mean that the marketing journey you offer your audience can’t be a pleasant one. Some B2B industries may have notoriously friction-riddled obstacles, and smart marketers will turn these challenges into opportunities. By helping audiences smoothly navigate around troublesome hot-spots, the best B2B content marketing offers the kind of smooth sailing that competitors can’t easily match. Easing the B2B customer journey is key in 2021 and will most likely become even more critical in 2022, as increasing competition and an influx of more B2C-like tactics mean you’ll need to serve up diamonds and not just more disposable digital dust. These resources offer fresh takes on the B2B audience journey and using storytelling to smooth the way: 6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry Create a Stellar Audience Experience By Slowing Down with These Tips from Ann Handley [bctt tweet="“Brands want to transact with people who are showing high levels of empathy.” — Miri Rodriguez @MiriRod #B2BMX" username="toprank"] 5 — Keep a Watch Out For Imposters In The Search For Authenticity via GIPHY If it appears too good to be true, it’s wise to be wary and take extra measures to make sure the information and answers you’re providing are genuinely helpful and contain the latest accurate information. Authenticity in B2B marketing is a subject close to our heart at TopRank Marketing, and as such we’ve developed several approaches marketers can take to achieving the most genuine and human connections. A selection of some of our recent efforts highlighting the importance of authenticity in B2B marketing include: Inside Influence 12: Paul Dobson from Citrix on The Secret Sauce of B2B Influence: Authenticity The Real Thing: 5 Ways Authenticity Inspires Vibrant B2B Marketing Authenticity and Great B2B Content Marketing Go Hand In Hand 10 Expert Pointers To Create Better B2B Content With Authentic Influence 5 Tips For Finding Your Authentic Marketing Identity In Search of Trust: How Authentic Content Drives Customer Experience [bctt tweet="“Part of the benefit of working with influencers is that they have a different lens on what’s happening in the world and what’s happening with your company.” — Paul Dobson @svengelsk" username="toprank"] Digital Marketing Diamonds Last Forever & A Day via GIPHY We hope that these five tips for achieving B2B content marketing clarity by getting a cut above with commitment, finding hidden gems, making a softer audience journey, and keeping watch for imposters, will help as you create your own digital marketing diamonds. Creating award-winning digital experiences and storytelling takes significant time, resources, and effort, which is why many of the world’s top B2B brands choose to partner with a leading B2B marketing agency. Contact us today and learn why for more than 20 years brands from LinkedIn and 3M to Dell and Adobe have chosen to work with TopRank Marketing. The post Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer appeared first on B2B Marketing Blog - TopRank®.
Businesses that have a social purpose stand out in today's world.Apart from earning profits for the company, other factors contribute equally towards making a business successful.Having a social purpose is not just limited.
Article/Blog on Powerful Presentations Training -                    Presentation Skills That Work for Beginners and Experienced ProfessionalsEffective presentation skills are a must to survive in today's competitive world.At the workplace or anywhere you go, the way you present yourself will be remembered by everyone.At many organizations, employees feel the need to take part in an effective presentation training workshopor even offline (face to face) to enhance their communication skills.And that is precisely what we are qualified to help you with at the presentation academy.The following are some of the key points that we cover in our effectivepresentations training workshop to develop your professional and persuasive public speaking skills:Using the right structure for sales professionalsPresentation training and storytelling presentationsGetting attention at the beginningArticulating your purpose clearly around the needs of the audienceUsing the story structure to create tension and aid memoryMaking your presentation relevant and interestingUsing different persuasive structures for supporting your ideasDeveloping simple and memorable key pointsDeveloping viewer-friendly visual support that are attractive and truly informSpeaking freely, authentically, using intonation, pauses and body language with impactAdapting your presentations to different cultures around the world At the International Presentation Academy, we do training – and we do it differently.We will guide you through a step-by-step approach to making effective and powerful presentations - and give you individual feedback along the way.
Storytelling can reinforce each and every one of the famous "7Ps" in your "Marketing Mix." You just have to combine those levers with the seven best business stories.
Storytelling can reinforce each and every one of the famous "7Ps" in your "Marketing Mix." You just have to combine those levers with the seven best business stories.
Are you planning a seminar, business meeting, conference, tradeshows, interviews, or any type of promotional event?Want to record every detail of your events from start to finish and save the complete speaker presentations to share with those people who were unable to attend and for future employee training purposes.But to utilize this visual storytelling process to record your event you need to choose a professional and expert Event Videographer Phoenix, they not only create effective and attractive videos but help you to build brand awareness, showcase products or services, and market your business while engaging your target audience.Basically, No matter whatever corporate event you’re holding no doubt it takes weeks and sometimes months to plan it successfully.The quality and professionalism of your video production also strongly impact the success of your business and build credibility among your clients.But that would only possible when you are hiring a professional Event Videographer Phoenix.They have the skill to offer professionally shot and edited videos that will make your event stand out.
We’re a team of highly skilled cinematographers and photographers hooked in to storytelling and portraiture.We thrive on the creative potential and emotions that accompany Asian weddings.Sean, knowledgeable Asian wedding photographer & videographer, has mastered the art of creating his clients feel reception .That’s why we shoot all of your day details, from preparing with friends and family, the ceremony, then speeches and therefore the first dance.Based within the North West at the guts of Manchester we visit all areas of the united kingdom including London, Birmingham, Leeds & Bradford.Duration of the last word production will vary relying on work flow and no completion dates are often guaranteed.
Despite all the positive vibes surrounding the same, e-learning app solution providers are now facing a new kind of challenge- keeping the courses interactive and always immersive.This poses a challenge, as entertainment will always be a factor for consideration when learning has to be from home.As a result, developers will struggle, and as competition increases within the domain, instant gratification will be difficult for sure.Bringing in a much-needed dose of entertainment into e-learning mobile applications brings engagement to the overall e-learning experience.Whenever storytelling is incorporated into e-learning courses, the general rate of success is guaranteed.You must also read: Trending E-Learning Tools that You Can’t Ignore!The result is the delivery of online courses that make them less boring.How Storytelling Can be Included in E-Learning1- Character DevelopmentCharacters are bound to give an added profile to your e-learning course.Developing a character throughout the course duration provides a personal touch and humor to the course.The relevance also stays intact.Inducing some form of communication between the characters to explain different concepts makes the characters believable and relevant too.If certain elements get skipped, then your online course is surely going to lose the interest of learners.3- Story VisualizationWhenever you are developing an e-learning course, the best part of it is that you are no more reliant on words.
Twitter's Fleets Format To Disappear, Just Weeks After Ads Test Commenced Twitter has abandoned its Fleets feature that automatically deleted messages in the format after 24 hours, noting that the format and its accompanying full-screen vertical ads, hadn't performed as well as initially envisioned, the firm recently announced. MediaPost Digital to power a 10.4% recovery in global ad spend Global digital advertising spend will ascend to $311 billion to hit 15.6 percent growth in 2021, according to newly-release forecast data from Dentsu, the firm recently announced. Social ad spending is expected to rise even more swiftly at 23 percent, with video ads predicted to rise by 17 percent, according to the forecast data. The Drum Facebook Launches New 'Creative Guidance Navigator' To Provide Marketing Stats and Tips Facebook has launched a new mini-site of interest to digital marketers, highlighting a variety of the social giant's ad campaign options, with best-practice examples of how many of the formats are being put to use by top brands, Facebook recently announced. Social Media Today Text Marketing On The Rise, 61.8% Of Consumers Have Opted In To Messages: Study 78 percent of consumers say they most often use their phones for texting, with 61.8 percent having chosen to receive texts from a business over the past year, while 59.5 percent said the top reason they've opted out of business texts was for receiving too many texts, according to newly-released survey data. MediaPost US Ad Spend Projected to Soar This Year A 23.3 percent increase in advertising spending is expected in the U.S. in 2021, with some 57 percent of the entirety of U.S. ad spending going to pure-play online channels, according to recently-released forecast data of interest to online marketers. MarketingCharts Gen Z and millennials seek diverse voices in audio 58 percent of millennials and some 48 percent of the Gen Z demographic say that they have actively looked for audio content from more diverse creators over the past year, with 40 percent of the two demographic groups saying that they have greater trust for podcasts than tradition sources of news, according to data from Spotify’s Culture Next report. Campaign US IBM CMO is taking ‘a completely new approach’ to B2B marketing Telling B2B technology marketing stories and creating relationships that add value are key in a fully new approach to B2B marketing, according to Carla Piñyero Sublett, senior vice president and chief marketing officer at IBM. Campaign Asia Microsoft Debuts Multimedia Ads For Search Microsoft has launched new responsive machine-learning Bing advertising options for its Microsoft Advertising program, which bring more multimedia ad format choices to digital marketers, the firm recently announced. MediaPost Augmented Reality Ads See Better Reception Than Other Digital Formats Some 75 percent of consumers say that they are more likely to notice ads that utilize augmented reality (AR) features, with 70 percent noting they'd like to view more AR ads in the future — two of several statistics of interest to digital marketers contained in recently-released survey data. Adweek 2 in 3 B2B Marketers to Up Their MarTech Spend 68 percent of B2B marketers say they plan to spend more on marketing technology in the coming year, with more than a quarter planning to significantly increase their martec budgets during the same timeframe, according to newly-release survey data. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at the “marketing myopia and brand choice” by Marketoonist Tom Fishburne — Marketoonist AT&T Fiber Drafts Kevin Garnett to Poke Fun at Slow Web Connections — Adweek TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R. Ellis — What’s Trending: Summer Standouts — LinkedIn (client) Lee Odden — 10 Online Marketing Tips to Gather and Convert More Leads — Small Business Trends TopRank Marketing — 4 SEO Factors to Consider Before Removing Outdated Website Content — Content Marketing Institute Lee Odden — GUEST COLUMN: What marketers will need to learn about voice and audio — Indian Television TopRank Marketing — Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space — IBA International Lee Odden — The 12 Best Ecommerce Marketing Strategies You Should Try in 2021 — eCommerce Fastlane Lee Odden — Your Website – Another Business Asset — WrightIMC Have you come across your own top B2B marketing news item from the past week of industry news? Please drop us a line in the comments below. Thanks for joining us for this week's TopRank Marketing B2B marketing news, and please return again next Friday for more of the week's most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. The post B2B Marketing News: B2B MarTech Spending On The Rise, More Brands Turn To Personalized Content, Microsoft’s New Multimedia Ads, & The Power Of B2B Storytelling appeared first on B2B Marketing Blog - TopRank®.
Do you know that by using nonprofit storytelling, you can inspire others?Nothing will be as powerful as you telling your own story.For nonprofit storytelling, real people share their real stories and how they made an impact, while storytelling can be a fictional story and need not have created an impact
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Do you know that by using nonprofit storytelling, you can inspire others?Nothing will be as powerful as you telling your own story.For nonprofit storytelling, real people share their real stories and how they made an impact, while storytelling can be a fictional story and need not have created an impact. 
Krafton will work with Pratilipi to discover stories on the app that have the potential to be convered into gaming franchises.
The Chairman and Executive President of Ridge Solutions Group, as well as economic advisor of the president of the Republic of Sao Tome and Principe, Mr Jose Ferreira Ramos Ridge Solutions, says, life is unique storytelling. Try to make it beautiful with everything that you have.
With lives becoming busy and ever so complex, the one place it all meets, and not surprisingly is on social media platforms, the 21st century equivalent of the 19-century meetings in the bazaars be it for social or personal reasons.Invariably all of the SM platforms including their leader Facebook started by making this easy for a closed group of people which with time and limited access increased in scope pretty quickly showing their potential to connect people worldwide.And when there are people in plenty, it’s just a question of time before business follows.In fact, these days it’s business that’s taking people to these sites, otherwise, how do you explain people forming friendships across cultural and civilizational divides to form common bonds!That said, the last couple of years has introduced myriad platforms with just as many features that see substantial visitors both visiting and joining them, and which given their individual peculiarities, have started to attract business on them.You find both buyers and sellers here.With so much riding on these platforms, it’s a given that they would be used to market both products and services.The trick here is to do things the correct way on each of these platforms which confirm to their set ideas and agendas so that marketing efforts can be maximized for higher returns.Facebook: If it’s storytelling to sell, you couldn’t find a better place.From stand-alone posts to videos that elicit replies, comments, ideas and thoughts, this is THE platform when one wants to sell to the world, given that its spread is almost the entire planet.That said, experts warn people, not to HARD SELL but to use the platform to educate with a worldwide audience with regular and sustained posts meant to elicit responses from viewers.
The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it's doing so with enhanced storytelling on new platforms. The group's Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok's Education and Philanthropy Partnerships Lead Brett Peters at...
Will the royal rift eventually give way to some much-needed royal healing? That’s been the question weighing on the minds of monarchists and avid Anglophiles alike, as tension between the Sussexes (Prince Harry and Meghan, the Duke and Duchess of Sussex) and the rest of the British royal family reached a fever pitch this year.It’s been on the minds of royals, too, apparently. The situation is “very sad,” Prince Edward, Harry’s uncle and Queen Elizabeth’s youngest son, told CNN recently when asked about Prince Harry and Meghan Markle’s departure from royal life and the brouhaha over the couple’s decision to name their baby girl Lilibet, the queen’s childhood nickname. “It’s difficult for everyone but that’s families for you,” Edward said, while also expressing sympathy for the scrutiny the Sussexes have been under since their 2017 engagement. Public comments from the royal families have been few and far between since Harry and Meghan stepped down from their roles as senior royals in January 2020. That’s no surprise since “the firm” is famously tight-lipped; during her record 69-year reign, the Queen has maintained a “never complain, never explain” position when it comes to addressing her private life and various controversies surrounding her family. (And boy, have there been a lot of those.) But Meghan and Harry are from a different generation ― millennials like them have been called the “generation of self-help and self-care” and “the generation of emotional intelligence.” “Sharing their truths” has been a huge part of the Sussex brand since the couple decamped to California and left royal life behind.In March, the couple gave a bombshell two-hour interview with Oprah, where they revealed, among other things, that a member of the royal family had expressed concerns about their son Archie’s skin tone, that Kate Middleton had made Meghan cry in the lead up to the couple’s wedding, and that Meghan had suicidal ideations because of the pressures of royal life and the onslaught of  racist coverage from the British press. (Plus, Harry told Oprah that his dad had “stopped taking his calls” following discussions about his exit from the royal family.)“You’re not going to tell me who had that conversation?" Oprah asks after Meghan says there were concerns about her child's skin color “I think that would be very damaging to them.”— philip lewis (@Phil_Lewis_) March 8, 2021In spite of those big, PR-nightmare reveals, the interview wasn’t all scorched- earth. Harry said he believed the interview came from a place of “compassion” and at times, it seemed like the Sussexes were leaving the door open for the royal family to issue an apology and recognise everything the couple had quietly endured.The pair were careful in their criticism, differentiating between the family and “the firm,” but of course, “the firm” is the senior royal family, of which the queen is the most senior.We’ll supply the royal Cliffs Notes of what happened next: The palace was, no surprise, said to be stunned by the interview. Days later, Gayle King, who like Oprah has been given unprecedented access to the Sussexes, reported that Harry had spoken to his brother after the interview, but the calls were “not productive.”Prince Charles reportedly wanted to release a forceful rebuttal to the claims, but the royal family put out a more conciliatory statement, offering love and support to the couple, sans apology. Harry’s older brother, Prince William, awkwardly told reporters his family was “very much not racist” when the very awkward question was broached at an event. (“Can you just let me know, is the royal family a racist family, sir?” the journalist asked. Yikes, a lot to unpack there.)Since then, royal watchers looked on as the brothers reunited and made the smallest of small talk at their grandfather Prince Philip’s funeral in April. The next month, Harry granted Oprah another revealing interview and also told Dax Shepard on the actor’s “Armchair Expert” podcast that he sought professional help as a way to “break the cycle” of “genetic pain and suffering” in his family, for the sake of his own children.Prince Harry and Prince William are seen talking together after the funeral service for their grandfather, Prince Philip.Read more:— ITV News (@itvnews) April 17, 2021Phew. That’s a lot ― and it leads us right up to this week’s big event: On Thursday, William and Harry put their differences aside to unveil a statue of their mother, Princess Diana, on what would have been her 60th birthday.As The New York Times described it, the princes kept a “palpable distance” from each other during the minutes-long ceremony on Thursday. The homecoming was short-lived; Harry is expected to hightail it back to California after the event.For royal fans who’ve felt a secondhand sadness over seeing Diana’s sons have a falling-out, there’s hope that the statue could lead to some thawing out of relations between the brothers in the days and weeks to come.Surely, standing in the literal shadow of their late mother might cause them to reflect on what she might think of the sad, sorry state of their relationship?We can’t say, but we tapped some family therapists to venture a guess. Below, they share the advice they’d give the royal family if the whole group sat down for some much-needed family therapy. (If you’re a non-royal watcher reading this and struggling to understand why people care about any of this, this article on parasocial relationships is worth a read.)To keep the peace, speak for yourself and only yourself. Now that baby Lilibet has been born, there have been numerous reports that the Sussexes are hoping to mend fences with the rest of the royal family. (Some reports say that it’s Harry who’s most willing to admit fault.)A source said to be close to the couple told Us Weekly in June, “All is not forgiven, but after all the backlash regarding their interviews — which by the way, the pair have no regrets about — they’re trying their utmost to maintain a good relationship with the queen in order to keep the peace.” In the UK, it sounds like the rest of the royal family is walking on eggshells to avoid sharing too much with Harry. No one wants to have the contents of their conversation end up in another Oprah tell-all and William is reportedly keeping Harry very much at a remove. We’re not holding our breath for any olive branch to be extended any time soon but if healing were to begin, a good first baby step would be for the Sussexes to speak for themselves and only themselves in any forthcoming interviews, said Erika Martinez, a psychologist in Miami and a big royal watcher.“If I were counselling Meghan and Harry, I’d say, speak about your feelings and experiences, but leave it at that and don’t perpetuate hearsay,” Martinez said. “Don’t speculate about how other people view and feel about their roles within the organisation.” (In the interview with Oprah, Harry said “my father and my brother are trapped” within the monarchy but a source close to both brothers said William found those remarks “way off the mark.”) Don’t get stuck on who is to blame.No one is 100% victim or 100% evildoer either, reminded Rhona Raskin, a family therapist and advice columnist. (That may seem obvious but as a public, we’ve only really heard one side of the narrative.) “Even if you could figure out who is the bad guy, it will change nothing,” she said. “If Harry really wants change, he should use his time and energy to forge the future. The past is stone. It cannot be erased but it can be reinterpreted.”Understand where each side is coming from. Here’s why royal historian Robert Lacey thinks a tidy reconciliation isn’t in the cards after the Diana statue unveiling: The brothers aren’t even on the same page about what they’re fighting for, though each is fighting for their core beliefs. While William is defending the monarchy, Harry is defending his wife. “It’s a matter of love versus duty, with William standing for duty and the concept of the monarchy as he sees it,” Lacey told the Associated Press this week. “And then from Harry’s point of view, love, loyalty to his wife. He is standing by her. These are very deeply rooted differences, so it would be facile to think that there can just be a click of the fingers.”If inroads are ever going to be made on the reconciliation front, William might try to understand why Harry – a man who’s had to live with being called the “spare to the heir” for 35 years – wanted to forge his own path with his new family, especially given the rough treatment Meghan endured from the British press. He might try to understand why the couple were scared for the safety of their mixed-race son and why they were so adamant to gain security for him. As for Harry, since Meghan herself admitted to some naïveté about the workings of the royal protocol, Harry might want to reevaluate his older brother’s earlier advice to “slow down” with his then-girlfriend. (Lacey said that cautioning was where the friction began with the brothers.) Harry also should recognise the unique pressure William is under, as the future monarch of a country increasingly disinclined to having a monarchy at all. According to a 2021 survey by YouGov, 41% of those aged 18 to 24 thought there should now be an elected head of state compared to 31% who wanted a king or queen supported by tax dollars.“William is protecting the monarchy with his actions,” Martinez said. “What a parent, child or brother may want privately may be vastly different than how the head (or future) of state may need to decide for the good of the organisation.”It’s easy to see why William might be resentful: First, Harry drummed up interest in the royal family when he met and married Meghan, a sunny American who lent a little Diana-esque star power to the stiff-upper lipped royals. Now he’s doing the opposite: painting the royal institution as retrograde, racially backward and probably not worth propping up financially any longer. Recognise that the family script may be worth “breaking,” as Harry put it. When attempting to understand any family, it’s helpful to understand the concept of “family scripts” developed by the pioneering family therapist, John Byng-Hall. Byng-Hall suggested certain family dramas play out again and again, as if they were actually “scripted” in a drama.The “scripted” nature of family life is taken to another level with the royal family, according to London-based psychotherapist Ajay Khandelwal. (Quite literally when you consider dramas like The Crown and The King’s Speech.)Harry’s recent criticism of his father and grandparents’ hands-off parenting begs the question, Khandelwal said: Should the modern generation of royals, replicate, reject or simply revise the family “scripts” that have been passed down?“Maybe Prince Charles could reflect on his own experiences to fit it with family expectations ―  the pressure to perform at a physically demanding boarding school and to get married the first time around, which backfired,” Khandelwal said. “Thinking about this might make him more sympathetic to Harry and Meghan, who are trying to chart their own path.”As for the brothers, he thinks they’ll continue to express their own versions of the family script when they give speeches about Diana or their family’s legacy: William, the oldest, will continue to abide by the unofficial family motto, “Don’t complain, don’t explain,” but Harry will continue to rebel.“I think he’s looking to honour his mother’s unofficial family motto, ‘do complain, do explain,’”  Khandelwal said. “He sees himself as a disruptor, addressing ‘unconscious bias.’ He sees it as his duty to speak up to the world at large.”Find a way to give each other “off ramps.” In the midst of conflict and high tension, we often make rash decisions or say things we later regret. Then we double down on them instead of apologising because the shame and embarrassment that accompanies an apology is too great, David Colarossi, a Denver, Colorado-based psychologist who offers pop culture commentary on his YouTube channel.“At this point, we are fighting more to justify the behaviours and comments made during the argument, than the actual issue we were discussing in the first place,” he said.To overcome this dynamic, Colarossi said we need to give each other “off ramps”: ways to exit the argument that allow us to preserve our reputation.“With the royal family, I think their best bet at an ‘off ramp’ is to lean into these critical moments they’ve experienced as of late: the death of Prince Philip, the birth of Lilibet, the unveiling of Princess Diana’s statue,” he said. “These events may have helped them independently recognize the importance of family.”Understand that distance and some remove is sometimes for the best.It would be unfortunate if the only times the two families came together were for funerals, remembrances and the occasional wedding but the fact is, adult siblings do sometimes grow apart ― and that’s not only OK, it’s sometimes the healthiest option available.If peace is hard to achieve, it might be best for both sides to go their separate ways: William as the future king of England, Harry as the chicken-raising, Netflix-deal-signing fresh prince of Montecito.That arrangement should also probably include a truce that requires each party to abstain from airing any more dirty laundry, if only for their grandmother’s sake, said Becky Whetstone, a marriage and family therapist in Little Rock, Arkansas. (The queen is 95 years old, give her a break!)“I think both Harry and William should recognise that it’s OK to set boundaries here,” Whetstone told HuffPost. “We all have the right to protect ourselves from any and everyone who does not have our best interest at heart or violates us in any way, even family.”“Harry and Meghan, who may well have legitimate beefs about the royal institution, may not be viewed as safe to share any concerns with now,” Whetstone said.In spite of the distance, always keep the door open for family.Boundaries are healthy in families, but full-blown alienation is rarely the right answer. It’s almost impossible to cut ties with your family of origin entirely ― and in most cases, that’s probably for the best. Those relationships are meaningful and powerful in our lives and worth protecting in some form, even if they’re not serving us in the current moment, said Kirk Honda, a psychotherapist and host of the Psychology In Seattle YouTube channel.“As a family therapist for 25 years, I can attest to how deeply we are connected to our families of origin whether we like it or not,” he said. “Often, our parents and siblings help form the foundation of our personality while also providing the narratives of our lives, consisting of both joy and tragedy.”Honda’s advice for the royal family is simple: Each member should try to fully appreciate the human need for connection, love and understanding, no matter what their titles are.“From there, they might find the motivation to put the tabloids aside and simply listen to each other,” he said. “I suspect they are all good people, all trying to get their various needs met, while perhaps overemphasising the need to save face, rather than just being human and family to one another.”Related...Prince Edward Addresses 'Very Sad' Harry And Meghan Rift: 'Families Are Families'Is There Really Such A Thing As 'Too Much Therapy'?'All Too Familiar': Why Black British Women Relate Hard To Meghan MarkleHere's Why The New Statue Of Princess Diana Also Includes 3 ChildrenWhat Is ‘Genetic Pain’? 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