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Eufy makes aggressive push in the smart home market, but lock has a high cost.
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Market AnalysisThe global Healthcare Mobility Solutions Market is anticipated to touch USD 105,000 million at a 25.0% CAGR between 2019-2025, states the latest Market Research Future (MRFR) report.Healthcare mobility includes the usage of enterprise platforms, applications, and mobile devices for communicating and efficiently and securely exchanging clinical data among different end users, including patients, providers, and payers.These solutions play a pivotal role in solving the major challenges that the industry faces, such as demand for superior quality healthcare, decreasing profitability, increasing error rates, fast-changing regulatory environment, and rising costs.Various factors are propelling the healthcare mobility solutions market growth.Such factors, according to the latest Market Research Future report, include rising adoption of connected healthcare devices, expansion in wireless network technology, increasing focus on patient-centered approach and personalized medicine, growing demand for point-of-care diagnosis & treatment, increased awareness about the potential advantages of healthcare management, increasing influence of social media on healthcare, rising use of smart devices, and digitalization.On the contrary, scarcity of skilled professionals, data security concerns, quickly changing regulatory environment, rising technical error rates, cost and infrastructural issues, lack of reimbursement policies and standard communication protocols, and short battery life of mobile healthcare technology devices are factors that may impede the healthcare mobility solutions market growth during the forecast period.Request For Free Sample Copy : https://www.marketresearchfuture.com/sample_request/1970Market SegmentationThe Market Research Future report offers a complete segmental analysis of the healthcare mobility solutions market based on end user, application, and product and service.By product and service, the healthcare mobility solutions market is segmented into enterprise platform, health mobile devices, mobile applications, and others.Of these, the enterprise platform segment will lead the market during the forecast period.By application, the healthcare mobility solutions market is segmented into enterprise mobility management and mHealth.The enterprise management segment is again segmented into workforce management, operations management, and patient care management.
B2B marketers, are we over the B2C envy yet?
We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation.
These days, though, B2B marketers can be just as dynamic and creative as our B2C counterparts. And we not only can, we should.
Yet we still hear that drumbeat: “B2B marketing needs to be more like B2C.”
Does it really?
I would argue yes, but only to a certain point. B2B is its own discipline with its own best practices. There are a few recent developments in B2C that we should borrow, but there are just as many strategies and tactics that don’t translate as well.
In the interest of continually evolving B2B marketing to be more sophisticated, more useful, and more effective: Here are five B2C trends to steal, and five to leave to our esteemed peers on the other side.
5 B2C Content Marketing Techniques to Steal — And 5 to Leave Alone
The central thesis for using B2C techniques in B2B is the realization that there’s no such thing as a “B2B buyer.” They’re not a distinct species. People are people, whether they’re at work or at home. As the lines between home life and work life continue to blur, that distinction gets even fuzzier. However, that doesn’t mean we need to take on B2C techniques that don’t work, or don’t work as well as what we’re already doing.
1 — Take a Stand
Historically, B2B brands have stayed out of broader societal discussions. This is a holdover from the idea that B2B marketing should be exclusively logical, dealing with facts rather than emotion, delivered in a neutral tone. After all, why should B2B buyers care if their cloud server provider supports Black Lives Matter? Why not focus on your solution’s speed, bandwidth and low latency?
Here’s why taking a stand matters: A recent study found that 77% of consumers buy from brands who share the same values as they do. Another global study found consumers are four to six times more likely to purchase, protect and advocate for brands who have a larger purpose. In this climate, a neutral stance is more risky than taking a principled stand.
We should point out that it’s not enough to talk about your brand’s values or put them in a mission statement. Consumers will be looking for consistent, meaningful action that expresses your values.
2 — Embrace Diversity
I’m old enough to remember the first TV ad with a gay couple, way back in 1994. The controversy was enormous. But Ikea weathered the storm and continued to push for diversity of representation in their advertising. Over time, the rest of media gradually caught up with them.
As a whole, B2B marketing hasn’t been as aware of diversity. How many old eBooks and white papers feature pictures that are overwhelmingly white and male? As the executive audience grows more diverse, we can’t afford the ongoing mental stereotype of a B2B buyer as a heterosexual, middle-aged white man.
As you select images for your marketing materials, look for the audiences you might be missing. We want people to see themselves in our content, recognize themselves as the target audience and be moved to action. If we fail at diverse representation, we’re locking out potential buyers.
3 — Be Visually Stunning
It says a lot to me that one common unit of B2B marketing is the “white paper.” What a bland and utilitarian thing — it brings to mind a list of features and benefits in black text on a plain white page.
There’s no reason B2B marketing shouldn’t be beautiful to look at. General Electric’s Instagram proves that you can find gorgeous imagery in the most industrial settings. Communication company (and client) Mitel draws you into their latest interactive guide with a fanciful futuristic home office.
In a quick-scrolling online world, brands need to have visually arresting content that grabs attention.
4 — Embrace Multimedia
Friends, Romans, B2B marketers, I come here not to praise the static PDF but to bury it. There may still be a place for old-school gated eBooks, but their role should be a lot less prominent in a modern marketing environment. We have the ability to create video cheaply and easily. We have live-streams and podcasts, countless platforms with a quick click-to-publish.
Our agency is seeing great success for clients with interactive assets like the Mitel one I linked above. Tools like Ceros make it easy for a designer to create something dynamic and engaging. What might have been just another PDF becomes an experience that unfolds, comes to life, and looks great on mobile and desktop alike.
At the very least, multimedia can serve to augment more traditional content. For example, our client Prophix turned a report into a long-scrolling, influencer-activated, bright and engaging power page. But they also provide a static download of the report in PDF form to cover all the bases.
5 — Get Personal
I can bring to mind a dozen B2C ads that have made me either laugh or cry. The same can’t be said for B2B. Tim Washer’s Fast Innovation and the Slow Waiter ads are funny, but I can’t think of many more examples of ads that moved me on a personal level.
We can’t afford to hold people at arm’s length anymore, focusing on just the intersection of our solution and their workplace. The thing is, work is personal. What we do for a living is tied up in our identity, our sense of self, our security, our families, and our future. B2B marketers should feel empowered to address all of those entanglements, a whole person rather than a “B2B buyer.”
Let B2C Keep These:
1 — Transactional Influence
Influencer marketing in B2C tends to be more of an endorsement model. Whether it’s Kim Kardashian hawking beauty cream, or a micro-influencer holding an energy drink, the focus is bringing an audience’s attention to a product.
For B2B, influence is more about providing value and building relationships. Influencer content shouldn’t be product-focused. It should be designed to highlight the influencer’s expertise, provide real utility, and strengthen the brand by association with credible and thoughtful content.
2 — Snarky Social Media
Look, I love the ferocious sarcasm of the Wendy’s Twitter account as much as the next guy. Ditto the absurd and frequently bleak Moon Pie account. But that type of attention-grabbing, potentially off-putting weirdness only makes sense when your product costs less than $10.
B2B content should be emotional, human, and even humorous, but it should always aim to provide value. Leave the roasts, call-outs and memes to our B2C counterparts.
3 — Vanity Virality
B2B marketing isn’t a numbers game anymore. It’s a relevance game. Would you rather have a million views on a video, but no conversions, or 500 views that lead to 100 closed sales? I don’t know many marketers who would pick the former.
Yet we still tend to measure effectiveness in terms of numbers rather than relevance. We know that hitting the right audience is better than hitting the biggest possible audience — it’s high time we quit chasing vanity metrics.
4 — Every Channel Advertising
Is your brand on TikTok? Instagram? Snapchat? LinkedIn? Facebook? Should you be?
Better question: Where is your audience? If you find that your most valuable decision makers are on TikTok, fire away. If you never get any engagement on Facebook, let it fade away. B2B marketers should feel free to focus their efforts where they’re getting the most results.
5 — Top of Funnel Focus
For many B2C brands, awareness is everything. Like the Moon Pie and Wendy’s examples above, it’s about keeping the brand top-of-mind for the next checkout-line impulse buy or fast-food lunch. You don’t see a lot of, say, 1500-word blog posts on why Wendy’s hamburgers are better than McDonald’s.
Even as B2B content gets more creative, emotional, and personal, we can’t let lower-funnel content slide. B2B solutions are rarely impulse purchases; we need conversion content as well as awareness-building content.
Let B2B Be
I’ll admit it: Every time I see an awesome B2C ad, I do feel a little twinge of envy. There’s a degree of creative freedom in B2C that will never fly with a big B2B brand. At the same time, I’ve come to appreciate how B2B content can be deeper, more meaningful, and more useful than a lot of B2C can aspire to.
So the next time you hear, “B2B marketing needs to be more like B2C,” take it with a grain or two of salt. As much as B2C gets the glory, B2B is its own discipline, and we get to blaze our own trail.
The post 5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch) appeared first on B2B Marketing Blog - TopRank®.
March 02, 2021: The global Hand Dryers Market size is expected to value at USD 1.59 billion by 2024.The market is subject to witness a substantial growth due to the growing adoption in various end-user industries such as hotels and restaurants, office buildings, educational institutes, shopping & commercial complex and multiplexes, railway station, and airports.Additionally, factors responsible for robust growth in the hand dryers include growing demand for better hygiene in both residential and commercial applications and increasing need for cost-effective cleaning solutions.Introduction of automated and programmed hand dryers has led to development of work-efficient solutions, thereby propelling market growth, in the recent years.The recent technological advancements and development of the novel products & technologies such as touch control and advanced sensor systems in order to enhance user experience is also expected to fuel revenue growth in the upcoming years.Request a Free Sample Copy of this Report @ https://www.millioninsights.com/industry-reports/hand-dryers-market/request-sample The wall mounted hand dryers are gaining traction among various end-user segments such as airports, educational institute, hospitals, hotels and restaurants owing to the less space occupancy offered by these devices.
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EU leaders have announced plans to present a “digital green card” proposal, effectively creating a vaccination passport scheme in Europe. Ursula von der Leyen, president of the European Commission, said the digital passport would detail proof that the person has been vaccinated against Covid-19, test results for those who haven’t been vaccinated yet, plus information on Covid-19 recovery. “The Digital Green Pass should facilitate Europeans‘ lives,” she said in a further tweet. “The aim is to gradually enable them to move safely in the European Union or abroad – for work or tourism.”We'll present this month a legislative proposal for a Digital Green Pass. The aim is to provide:•Proof that a person has been vaccinated •Results of tests for those who couldn’t get a vaccine yet•Info on COVID19 recoveryIt will respect data protection, security & privacy— Ursula von der Leyen (@vonderleyen) March 1, 2021We could see a version of these vaccine passports – also referred to as immunity passports – implemented in the UK. Matt Hancock told Monday’s Downing Street press conference the UK was “working with international partners” on the issue. “The EU is part of those discussions, as are several other countries around the world, and it’s obviously important work,” he said.It marks a shift from repeated statements from cabinet ministers in December saying there were no plans to introduce vaccine passports in the UK. This was despite the Telegraph reporting that the government is funding at least eight separate firms to develop such a system.How would the passports work?The digital passports, or “green cards”, are likely to be accessible on smart phones. They’ll detail the health status of an individual and, although they’re primarily being discussed in relation to travel and tourism, they could be used to open up other parts of society, from bars to theatres. “What I’d also say is that, in a sense, this already exists because you need to have a test before you can travel to the UK,” Matt Hancock said on Monday.“As far as I understand it from the details set out today, the EU proposal is that certification includes both whether you’ve had the vaccine and also whether you’ve recently had a test for those who can’t get vaccinated yet, which is obviously particularly important. “Therefore it’s something that we’re working with them and others on and it matters that we get the details of this right for international travel.”What are the concerns around them? Charities including the Ada Lovelace Institute have raised concerns about data privacy and the potential for discrimination. For example, if a person who’s received a vaccine is offered a job over someone further down the waiting list, or someone who is pregnant and can’t have the jab.The head of the UK’s data privacy watchdog, Elizabeth Denham, told MPs in January she can see the benefit of these passports, but also warned they came with privacy concerns. “We would approach a detailed proposal around a vaccination passport or a freedom passport in the way that we do any initiative,” she said. “That is, is it necessary? Does it work – does it do what it says on the tin? Is it proportionate? And is there transparency?”Denham also alluded to the issues of discrimination – “they touch on human rights, they touch on whether or not we’re going to create a two-tier society based on whether you have a jab in the arm”.This debate around the ‘vaccine apartheid’ has been echoed by others. “From an ethical point of view, vaccine passports are completely unacceptable,” Dr Clare Wenham, assistant professor of global health policy at the London School of Economics told The Telegraph.“You’re going to create a two-tier system and history shows that when you create division within society it leads to civil unrest. It’s vaccine apartheid.”What’s happening around the world?The UK cruise company, Saga, became the first tour operator to stipulate that passengers must be vaccinated against Covid-19 before setting sail.Some countries – including Denmark and Sweden – have announced plans to introduce such passports. The Swedes want an ‘international standard’, which means they want the World Health Organisation, or the EU, to agree on a standard that would mean their passport would be accepted across borders.Greece and Spain have been among the EU countries lobbying for an EU-wide passport, because they’re dependent on tourism and want to get the sector up and running – in some capacity – in time for the summer.On the topic of vaccine passports, the prime minister’s spokesperson told PA: “We have said that we are looking at the issue of vaccine passports. As you can expect, DfT (the Department for Transport) will work [with] and do speak to countries across the world in terms of how they may look to introduce passports.”The spokesperson would not pre-empt the outcomes of the UK government’s review. But “of course you can expect us to speak to the EU and other countries on how they may implement any similar sorts of policies”, they added.READ MORE:Face Mask Rules Could Change. Here’s What Scientists SayAre We There Yet? How To Book A Holiday After LockdownYou've Had The Vaccine, So Can You Hug Your Grandkids Now?Nasal Sprays Are Part Of The Fight Against Covid-19. Here's HowHere's What Life Looks Like At Your Favourite Holiday Destinations
The global all-terrain vehicle market size is projected to touch USD 4.8 billion by the end of the forecast year 2025.Further, government initiatives aimed at enhancing tourism by developing various adventurous terrains is predicted to bode well for the growth of the market.Additionally, increasing financial support for such events is spurring their growth.Get Free PDF Sample Copy of the Report (Including Full TOC, List of Tables & Figures, Chart and Covid-19 Impact Analysis) : https://www.millioninsights.com/industry-reports/global-all-terrain-vehicle-atv-market/request-sample Increasing purchasing power in emerging countries such as India and China has resulted in a rise in the use of ATVs for various applications including recreational and agriculture.Increasing purchasing power has also resulted in a rise in tourism sectors.The pandemic led to the imposition of lockdown in several parts of the world, thereby, disrupting the supply chain.
Interactive Voice Response Market, By Solution (Call Routing, Outbound, Self-Service), By Technology (Speech Based, Touch Tone Based, Text to Speech), By Service (Maintenance & Support), By Deployment (Cloud, On-Premise) - Forecast 2023Market InsightsInteractive Voice Response (IVR) is an automated system employed over the telephone to interact with callers to gather relevant information which then allows the system to direct the call accordingly.Market Research Future's report on the global interactive voice response market sheds light on the various factors and figures of the market while making educated predictions about its future.Increasingly being employed by a variety of business organizations, the global market is expected to reach an estimated value of USD 3.7 Bn by the end of 2023.Businesses are increasing their customer relationship management activities in an effort to sustain long-term relationships; this is a significant factor which is encouraging the growth of the IVR market.IVR assists in ongoing customer relations by keeping up communication with them, and this can also be a good way to collect customer feedback which can ultimately be used to improve relations.IVR systems are used to facilitate seamless communications with customers as it directs them to the concerned department of an organization, helps provide information, and increases brand awareness.U.S and Canada are among the developed countries of the region, and IVR is adopted on a large scale in these countries across organizations of all sizes.